The global energy drinks market is expected to reach USD 84.80 billion by 2025, according to a new report by Grand View Research, Inc. Consumers looking for breaking the monotony in daily beverages include these energy drinks in their routine to improve their performance, and keep them hydrated at the same time.
Energy drinks which include high caffeine are expected to drive its demand as it helps the consumers to regain energy and increase their stamina. Both young, as well as aged customers are attracted towards these beverages, which promise to keep them healthy and active. More than 50% of the world population live in urban areas. Hectic lifestyle and rising disposable income coupled with a need for instant energy are expected to drive the market growth over the forecast period.
The non-alcoholic segment is expected to emerge as the largest and fastest growing product variant and is anticipated to account for a revenue share of 56% by 2025 at a CAGR of 7.8% over the forecast period.
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Further key findings from the report suggest:
The global energy drinks market is estimated to grow at a CAGR of 7% from 2017 to 2025
The organic segment is expected to emerge as the fastest product type segment in 2015 and is anticipated to reach a net worth exceeding USD 32 billion by 2025
The teenager’s consumer segment generated revenue worth of USD 16.33 billion in 2016 and is projected to grow at a CAGR of 6.8% over the forecast period
The geriatric population growth in the market is anticipated to reach 12 billion by 2025 over the upcoming years
On-trade distribution is projected to emerge as both largest and fastest segment and is estimated to reach USD 71.65 billion by 2025 at a CAGR of 7.1% from 2016 to 2025
The Asia Pacific energy drinks industry is expected to witness the fastest growth in terms of revenue. It is expected to reach USD 24.17 billion by 2025, growing at a CAGR of 7.5% from 2016 to 2025
Demand for alcoholic beverage sector in the China was valued at USD 1.14 billion in 2015 and is expected to grow at a CAGR of 7.5% from 2016 to 2025
Energy drinks market share in Europe is expected to grow at a CAGR of 6.7% over the forecast period and to reach USD 19.12 billion by 2025
Major players Red Bull GmbH, Monster Energy and Rockstar. Other players having significant stake in the market include PepsiCo. Inc., Xyience Energy, and Amp
Grand View Research has segmented the global energy drinks market on the basis of product, product type, target consumer, distribution channel and region:
Product Outlook (Revenue, USD Billion, 2014 - 2025)
Product Type Outlook (Revenue, USD Billion, 2014 - 2025)
Target Consumer Outlook (Revenue, USD Billion, 2014 - 2025)
Distribution Channel Outlook (Revenue, USD Billion, 2014 - 2025)
Off-trade & Direct Selling
Regional Outlook (Revenue, USD Billion, 2014 - 2025)
Middle East and Africa
Central & South America
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