The global energy drinks market size is expected to reach USD 177.58 billion by 2030, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 8.3% from 2022 to 2030. Consumption of energy drinks has been increasing drastically in recent years, particularly among adolescents and young adults, as they remain one of the most popular functional beverages in the market that offer consumers more physical and mental energy, through ingredients such as caffeine, taurine, guarana, ginseng, and B vitamins.
Manufacturers recently have shifted their target consumer focus from athletes to young people, which has been driving the product consumption. According to the National Library of Medicine, in the U.S., energy drinks are the second most common dietary supplement used by young people; about 30% consume energy drinks on a regular basis. Such trends are expected to drive the market demand.
The drinks product segment accounted for the largest revenue share in 2021, as these drinks are designed to give an “energy boost” to the drinker by a combination of stimulants and energy boosters. Most of the brands on the market contain large amounts of glucose while some brands offer artificially sweetened versions. Other commonly used constituents in the product are taurine, methylxanthines, vitamin B, ginseng, guarana, yerba mate, acai, maltodextrin, inositol, and carnitine, creatine, glucuronolactone, and ginkgo Biloba.
The off-trade distribution channel segment is expected to witness lucrative growth during the forecast period, as off-trade channels form the primary segment for shopping for all kinds of beverages, thereby driving the sales through these channels. The wide availability of several versions of energy drinks such as conventional, organic, vegan, and premium at these stores encourages consumers to purchase them through this channel.
The market is highly competitive and dominated by large multinational manufacturing companies. The players face intense competition, especially from the top players in the market as they have a large consumer base, strong brand recognition, and vast distribution networks.
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North America held the largest revenue share in 2021 owing to the growing interest in the consumption of energy drinks in the U.S. Consumers are willing to pay more for functional and result-oriented premium quality energy drinks
The organic type segment is expected to register a higher growth rate during the forecast period, as health-conscious consumers who focus on reducing their exposure to artificial chemicals and artificial sweeteners usually prefer organic energy drinks over the conventional ones
The cans packaging segment held the largest revenue share in 2021 as they are lightweight and compact, which makes them a popular choice
Grand View Research has segmented the global energy drinks market on the basis of product, type, packaging, distribution channel, and region:
Energy Drinks Product Outlook (Revenue, USD Million, 2017 - 2030)
Energy Drinks Type Outlook (Revenue, USD Million, 2017 - 2030)
Energy Drinks Packaging Outlook (Revenue, USD Million, 2017 - 2030)
Energy Drinks Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)
Energy Drinks Regional Outlook (Revenue, USD Million, 2017 - 2030)
Central & South America
Middle East & Africa
List of Key Players in the Energy Drinks Market
Taisho Pharmaceutical Co. Ltd.
The Coco-Cola Company
AriZona Beverages USA
Living Essentials LLC
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