Energy Drinks Market Size To Reach $125.11 Billion By 2030

July 2024 | Report Format: Electronic (PDF)

Energy Drinks Market Growth & Trends

The global energy drinks market size is expected to reach USD 125.11 billion by 2030, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 7.9% from 2024 to 2030. The demand for these drinks has been driven by changing tastes, expanding lifestyles, and shifting customer preferences, in addition to continuous product improvements. Consumers are using energy drinks to stay hydrated, maintain appropriate liquid consumption, and promote good health as a result of growing health consciousness, which is driving market expansion.

Organic farming practices are perceived as more environmentally sustainable, contributing to the appeal of organic products, including energy drinks. Consumers are becoming increasingly concerned about the ecological footprint of their purchases, opting for products that support sustainable agriculture and biodiversity conservation.

Traditional retail channels, such as supermarkets, hypermarkets, and convenience stores, remain a widespread choice for distributing energy drinks worldwide. These channels offer a broad reach, catering to impulse buyers and regular consumers who incorporate energy drinks into their shopping routines. The presence of energy drinks in vending machines at various locations further enhances accessibility.

The gaming market is a significant driver for the energy drinks industry. A study conducted by Esports Health and Performance Institute in November 2023 study reported that gamers consumed these drinks for perceived benefits in gaming performance, such as more energy, enhanced focus, better reaction times, and heightened cognitive function. As a result, energy drinks have become a popular choice among gamers seeking quick and convenient ways to maintain alertness and performance levels during marathon sessions and professional tournaments.

Energy drinks have become increasingly popular among fitness enthusiasts and athletes due to their ability to provide a quick energy boost. These beverages are formulated with ingredients such as caffeine, taurine, B vitamins, and amino acids that enhance physical performance and mental alertness. In the fitness industry, energy drinks are often consumed before workouts to increase endurance, focus, and overall performance. In addition, athletes turn to energy drinks during training sessions or competitions to reduce fatigue and improve concentration.

Energy drink companies have strategically aligned their marketing efforts with the fitness and sports industries to promote their products effectively. Sponsorship deals with professional athletes, sports teams, and fitness events have become common among leading energy drink brands. By associating their products with high-performance athletes and active lifestyles, these companies position energy drinks as essential supplements for individuals looking to optimize their physical abilities.

As the popularity of plant-based diets continues to rise, energy drink companies have an opportunity to develop plant-based and vegan formulations. Using ingredients such as plant-derived caffeine, botanical extracts, and natural sweeteners, they can cater to consumers seeking plant-powered energy options that align with their dietary preferences and values.

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Energy Drinks Market Report Highlights

  • Energy drinks dominated the markets in 2023. Energy drinks provide an immediate increase in energy and alertness due to ingredients like caffeine, taurine, and various stimulants. These drinks are distinct from energy shots, largely due to their unique compositions and the benefits they offer, such as combating fatigue and enhancing performance.

  • Demand for bottled energy drinks is expected to grow rapidly from 2024 to 2030. Bottled energy drinks are popular among consumers who lead active lifestyles or are frequently on the go due to their convenience and portability. The resealable nature of bottles allows for easy consumption over multiple sittings, catering to those who prefer to consume their energy drinks gradually.

  • Conventional energy drinks accounted for a majority share of the market in 2023. Conventional energy drinks are typically formulated to provide a quick boost of energy through a combination of stimulants and sugars. These rely on artificial ingredients, such as synthetic caffeine, taurine, and various other additives. Conventional energy drinks appeal to consumers looking for an immediate energy kick without the emphasis on natural or organic ingredients.

  • On-trade sales of energy drinks are expected to grow at a rapid rate from 2024-2030. Establishments in this channel have the opportunity to offer specialized or craft energy drink options, creating a sense of exclusivity and luxury for consumers seeking unique experiences.

  • The Asia Pacific market is expected to grow rapidly from 2024 to 2030. Rapid urbanization across many countries in the Asia Pacific has led to an increase in busy lifestyles, and individuals often seek quick energy boosts to keep up with their daily activities.

Energy Drinks Market Segmentation

Grand View Research has segmented the Energy Drinks market based on product, type, packaging, distribution channel, and region:

Energy Drinks Product Outlook (Revenue, USD Billion, 2018 - 2030)

  • Energy Drinks

  • Energy Shots

Energy Drinks Type Outlook (Revenue, USD Billion, 2018 - 2030)

  • Organic

  • Conventional

Energy Drinks Packaging Outlook (Revenue, USD Billion, 2018 - 2030)

  • Bottles

  • Cans

  • Others

Energy Drinks Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)

  • On-Trade

  • Off-Trade

Energy Drinks Regional Outlook (Revenue, USD Billion, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

  • Asia Pacific

    • China

    • Japan

    • India

    • Thailand

  • Central & South America

    • Brazil

  • Middle East & Africa

List of Key Players in the Energy Drinks Market

  • Red Bull GmbH

  • Taisho Pharmaceutical Holdings Co. Ltd.

  • PepsiCo, Inc.

  • Monster Beverage Corporation

  • Suntory Holdings Limited

  • The Coca-Cola Company

  • Amway Corp

  • AriZona Beverages USA

  • Living Essentials Marketing, LLC

  • Keurig Dr Pepper, Inc

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