Energy Drinks Market Size To Reach $125.11 Billion By 2030

May 2025 | Report Format: Electronic (PDF)

Energy Drinks Market Growth & Trends

The global energy drinks market size is expected to reach USD 125.11 billion by 2030, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 8.0% from 2025 to 2030. The demand for these drinks has been driven by changing tastes, expanding lifestyles, and shifting customer preferences, in addition to continuous product improvements. Consumers are using energy drinks to stay hydrated, maintain appropriate liquid consumption, and promote good health as a result of growing health consciousness, which is driving market expansion.

Organic farming practices are perceived as more environmentally sustainable, contributing to the appeal of organic products, including energy drinks. Consumers are becoming increasingly concerned about the ecological footprint of their purchases, opting for products that support sustainable agriculture and biodiversity conservation.

Traditional retail channels, such as supermarkets, hypermarkets, and convenience stores, remain a widespread choice for distributing energy drinks worldwide. These channels offer a broad reach, catering to impulse buyers and regular consumers who incorporate energy drinks into their shopping routines. The presence of energy drinks in vending machines at various locations further enhances accessibility.

The gaming market is a significant driver for the energy drinks industry. A study conducted by Esports Health and Performance Institute in November 2023 study reported that gamers consumed these drinks for perceived benefits in gaming performance, such as more energy, enhanced focus, better reaction times, and heightened cognitive function. As a result, energy drinks have become a popular choice among gamers seeking quick and convenient ways to maintain alertness and performance levels during marathon sessions and professional tournaments.

Energy drinks have become increasingly popular among fitness enthusiasts and athletes due to their ability to provide a quick energy boost. These beverages are formulated with ingredients such as caffeine, taurine, B vitamins, and amino acids that enhance physical performance and mental alertness. In the fitness industry, energy drinks are often consumed before workouts to increase endurance, focus, and overall performance. In addition, athletes turn to energy drinks during training sessions or competitions to reduce fatigue and improve concentration.

Energy drink companies have strategically aligned their marketing efforts with the fitness and sports industries to promote their products effectively. Sponsorship deals with professional athletes, sports teams, and fitness events have become common among leading energy drink brands. By associating their products with high-performance athletes and active lifestyles, these companies position energy drinks as essential supplements for individuals looking to optimize their physical abilities.

As the popularity of plant-based diets continues to rise, energy drink companies have an opportunity to develop plant-based and vegan formulations. Using ingredients such as plant-derived caffeine, botanical extracts, and natural sweeteners, they can cater to consumers seeking plant-powered energy options that align with their dietary preferences and values.

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Energy Drinks Market Report Highlights

The conventional energy drinks market accounted for a revenue share of 86.3% of the global market in 2024.
Cans energy drinks market accounted for a revenue share of 82.4% of the global market in 2024.
The sales of energy drinks through off-trade accounted for a revenue share of around 80.4% of the global revenue in 2024.
The energy drinks market in North America accounted for a revenue share of 37.1% of the global revenue in 2024.