Kombucha Market Worth $11.91 Billion By 2030 | CAGR 12.2%

May 2022 | Report Format: Electronic (PDF)

Kombucha Market Growth & Trends

The global kombucha market size is expected to reach USD 11.91 billion by 2030, registering a CAGR of 12.2% over the forecast period, according to a new report by Grand View Research, Inc. The market has reported rapid growth in recent years and has caught consumers’ attention very recently as it is generally considered to be a functional beverage. Growing consumer awareness about functional beverages has escalated the demand for kombucha. The product has grown into a commercial product in the U.S. and several companies are producing kombucha and its variety. The product has gained immense popularity in recent times due to its associated health benefits. The therapeutic effects of this beverage are thought to be derived from its chemical composition, mainly the polyphenols and secondary metabolites, which are produced during fermentation.

Kombucha is considered a potential beverage, which has replaced the consumption of carbonated beverages due to various health benefits and therapeutic properties. The product has gained popularity in the U.S., China, Russia, Germany, and the Middle Eastern countries and is produced at large scales for consumption. The conventional product segment accounted for the largest share of the global market revenue for 2021. The growing availability of conventional kombucha in fruit and herb flavors, such as ginger, lemon, blueberry, raspberry, strawberry, lime, mint, and mango, is driving the product demand. With the current trend of Cannabidiol (CBD) application in the U.S. food industry, some market players are launching a CBD-infused kombucha, which is also driving the product demand.

The off-trade distribution channel segment is expected to grow at the fastest CAGR during the forecast period. Several brands are using proprietary filtration and encapsulation technology that allows probiotic bacteria to survive pasteurization and live at room temperatures to make kombucha to be stored on non-refrigerated shelves in supermarkets. These technologies are being employed in alcoholic and non-alcoholic (or products containing less than 5% alcohol) kombuchas like Flying Embers to enhance their lifespan. The global market is highly competitive and dominated by large multinational manufacturing companies. Market participants face intense competition from each other, especially from the top players, as they have a large consumer base, strong brand recognition, and vast distribution networks.

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Kombucha Market Report Highlights

  • North America accounted for the largest revenue share of the global market in 2021 and will retain the leading position throughout the forecast years

  • The growth is credited to the high product consumption to boost immunity, increase energy, improve Gastrointestinal (GI) function, joint health & liver function, and lower blood pressure and cholesterol by consumers in this region

  • The hard product segment is expected to register the fastest growth rate during the forecast period as these products are preferred by consumers seeking non-alcoholic beverages, such as premium crafted cocktails with low-ABV content

  • The on-trade distribution channel segment accounted for the largest revenue share in 2021 owing to the high product consumption in classic cocktails by premium bars, cafés, restaurants, and hotels

Kombucha Market Segmentation

Grand View Research has segmented the global kombucha market on the basis of product, distribution channel, and region:

Kombucha Product Outlook (Revenue, USD Million, 2017 - 2030)

  • Conventional

  • Hard

Kombucha Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)

  • On-trade

  • Off-trade

Kombucha Regional Outlook (Revenue, USD Million, 2017 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • U.K.

    • France

    • The Netherlands

    • Switzerland

  • Asia Pacific

    • China

    • India

    • Japan

    • Australia

  • Central & South America

    • Brazil

    • Argentina

  • Middle East & Africa

    • UAE

    • South Africa

List of Key Players in Kombucha Market

  • GT’s Living Food

  • Remedy Drinks

  • Læsk

  • Lo Bros.

  • BB Kombucha

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