Liquid Packaging Cartons Market To Reach $45.11 Billion By 2033

July 2025 | Report Format: Electronic (PDF)

Liquid Packaging Cartons Market Growth & Trends

The global liquid packaging cartons market size is anticipated to reach USD 45.11 billion by 2033 and is projected to grow at a CAGR of 5.4% from 2025 to 2033, according to a new report by Grand View Research, Inc. The growing demand for sustainable packaging solutions is a key driver for the liquid packaging cartons market. Consumers and regulators are increasingly pushing for eco-friendly alternatives to plastic, given rising concerns over pollution and carbon footprints. Cartons, typically made from paperboard with biodegradable or recyclable layers, offer a greener option. For instance, Tetra Pak’s plant-based cartons, which use sugarcane-derived polyethylene, have gained traction as brands such as Coca-Cola and Pepsi adopt them for juices and dairy products. This shift is further supported by stringent regulations, such as the EU’s Single-Use Plastics Directive, which discourages non-recyclable packaging.

Another major factor is the rising consumption of packaged beverages, including dairy, juices, and plant-based milk. The rising urbanization, busy lifestyles, and increasing health consciousness have boosted demand for convenient, ready-to-drink products. For instance, the global almond milk market, dominated by brands such as Alpro and Silk, relies heavily on carton packaging for shelf stability and portability. Similarly, in emerging markets such as India and China, the demand for packaged liquid foods is surging due to rising disposable incomes, further propelling carton adoption.

Technological advancements in packaging materials and designs are also driving market growth. Modern liquid cartons now feature enhanced barrier properties, extending shelf life without refrigeration. Companies such as SIG and Elopak have introduced aseptic cartons that preserve beverages for months, reducing food waste. Smart packaging innovations, such as QR codes for traceability, are also gaining popularity, appealing to brands aiming for transparency and consumer engagement. For instance, Nestlé uses smart cartons for its Milo brand, allowing customers to scan for nutritional information and promotions.

Moreover, expanding e-commerce and retail penetration are accelerating carton usage. Online grocery platforms prefer lightweight, durable, and stackable cartons for efficient shipping. Brands such as Amazon Fresh and HelloFresh utilize carton packaging for liquids to minimize damage and optimize logistics. In addition, supermarkets and hypermarkets prioritize eye-catching carton designs to attract consumers, further boosting demand. As sustainability trends and convenience needs grow, the liquid packaging cartons market is poised for sustained expansion across both developed and developing economies.

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Liquid Packaging Cartons Market Report Highlights

Based on carton type, the brick liquid cartons segment accounted for the largest share of over 56.0% of the market in 2024.
The gable top cartons segment is expected to grow at the fastest CAGR of 5.8% during the forecast period.
The long shelf-life cartons segment accounted for the largest share of over 68.0% of the market in 2024.
The short shelf-life cartons segment is projected to grow at the fastest CAGR of 5.9% during the forecast period.
Based on end-use, the liquid dairy products segment dominated the liquid packaging cartons market in 2024, accounting for the largest revenue share of over 55.0%.
The alcoholic drinks segment is expected to grow at the fastest CAGR of 7.8% over the forecast period.
Asia Pacific dominated the regional space of the market by registering the largest revenue share of over 37.0% in 2024 and is projected to grow at the fastest CAGR of 6.0% over the forecast period.