Liquid packaging cartons are used to provide secure transportation and storage facility for liquid products. They are available in different shapes, sizes and designs based on the packager’s need. The liquid packaging cartons market is witnessing strong growth. Key driver for the growth is the inclination of population towards packaged food and beverages. The preferences of consumers towards ready to carry food have resulted in tremendous growth for the liquid packaging cartons market.
The growing environmental concerns over use of plastic packaging, recyclable nature of carton packs, and convenience over the use of glass packaging are some of the drivers that ensure the market’s growth in the coming years. However, the extensive use of plastic packaging as an alternative to carton packaging may pose a restraint for the market’s growth. High density polyethylene (HDPE) and polyethylene terepthalate (PET) are the main competitors for liquid packaging cartons. Demographics, economics and sustainability are some of the factors that will regulate the market. Innovation in packaging technology and use of renewable materials may open up significant growth opportunities for the market.
Liquid packaging cartons are mainly used for FMCG application and hence its external appeal is important for product differentiation. The packaging for liquid products must not only be cost effective but should also satisfy concerns for safety, performance and reliability. A trend in the market is seen towards the use of aseptic cartons. These cartons eliminate the need for preservatives and ensure that the food is preserved over a substantial period of time. Aseptic carton technology was innovated by Tetra Pak, a multinational food packaging and processing company.
The liquid packaging cartons market can be segmented on the basis of type of liquid product and geography. Type of liquids being packaged may include water, dairy products, soft drinks, tomato sauce and fruit juices among others. Regional segmentation can be done as North America, Europe, Asia pacific and Rest of the World.
North America and Europe are mature markets with early consumer acceptance towards packaged food products. Asia Pacific is expected to be the fastest growing market over the next six years due to the large population base, rise in disposable income and shift in consumer preference towards convenience products. China, India, Thailand, Indonesia are some regions expected to contribute towards the growth of the market. Some major players in the market are Tetra Laval, Wayerhaeuser Company, Comar Inc., TriWall Ltd., SIG Combibloc, Elopak and Liqui-Box Corporation.
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