mHealth Services Market Size To Reach $148.82 Billion By 2030

mHealth Services Market Growth & Trends

The global mHealth services market size is expected to reach USD 148.82 billion by 2030, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 14.7% from 2024 to 2030. Rising investment, growing adoption of mHealth technology & platforms by physicians & patients, advancement in healthcare IT infrastructure, and growing penetration of digital health services for remote patient monitoring are increasing the demand for mobile health apps, which is expected to propel market growth. Growing affordability and reduction in hardware costs are driving the demand for smartphones in the market. Recently, mHealth has rapidly grown in developing countries due to the high penetration of mobile phones.

For instance, according to data published by MobiusMD, 350,000 health, medical, and fitness apps were in the market in 2021. Health apps facilitate effective communication between patients living in remote locations and healthcare professionals. Moreover, the usage of mobile devices is rising among physicians. For instance, according to an article published by BMC Health, around 82% of people use mobile phones for patient engagement. Thus, the rising importance of mobile phones and mHealth for improving health outcomes & patient care is driving market growth. Technological advancements, adoption of different strategies by industry players, and a growing focus on mHealth technologies have led to increased funding in digital health.

Physicians with a background in company operations or investments invest in digital health startups. This is expected to impact market growth positively. For instance, in July 2022, AT&T collaborated with The American Academy of Pediatrics to launch free tools to encourage responsible and safe media, technology, & internet use by families. North America dominated the global industry with a share of over 40.2% in 2023 due to the high adoption of mobile health. For instance, according to the Centers for Disease Prevention and Control (CDC) reports, in the U.S., about 88.2% of office-based physicians use at least one type of EMR/EHR system. Thus, growing adoption of mHealth apps by physicians and patients boosts regional market growth.

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mHealth Services Market Report Highlights

• The monitoring service segment accounted for the largest revenue share in 2023 due to high incidence of infectious and chronic diseases coupled with rising demand for remote monitoring platforms in post-acute care

• The mobile operators segment dominated the market in 2023 owing to a rise in the number of mobile subscribers and increased industry consolidation activities by leading players

• The general healthcare & fitness application segment dominated the market in 2023 due to high awareness among people regarding health and increased use of wearable devices to track daily fitness activities

• The healthcare providers end-user segment accounted for the largest revenue share in 2023 owing to a rise in the prevalence of chronic diseases

• North America dominated the market in 2023 owing to developments in coverage networks, high smartphone adoption, and advancements in healthcare IT infrastructure

mHealth Services Market Segmentation

Grand View Research has segmented the global mHealth services market based on service, participant, application, end-user, and region:

mHealth Service Outlook (Revenue in USD Million, 2018 - 2030)

• Monitoring services

• Diagnosis services

• Healthcare systems strengthening services

• Others

mHealth Participants Outlook (Revenue, USD Million, 2018 - 2030)

• Mobile operators

• Device vendors

• Content players 

• Healthcare providers

mHealth Application Outlook (Revenue, USD Million; 2018 - 2030)

• General healthcare & fitness

• Medication information

• Healthcare management

• Others

mHealth End-user Outlook (Revenue, USD Million; 2018 - 2030)

• Healthcare providers

• Patients 

• Others

mHealth Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America

  • U.S.

  • Canada

• Europe

  • U.K.

  • Germany

  • France

  • Italy

  • Spain

  • Denmark

  • Sweden

  • Norway

• Asia Pacific

  • China

  • Japan

  • India

  • Australia

  • Thailand

  • South Korea

• Latin America

  • Brazil

  • Mexico

  • Argentina

• Middle East & Africa

  • South Africa

  • Saudi Arabia

  • UAE

  • Kuwait

List of Key Players in the mHealth Services Market

• Apple Inc.

• Google Inc.

• AirStrip Technologies, Inc.

• Samsung Electronics Co. Ltd.

• Veradigm LLC (Allscripts Healthcare Solutions)

• Qualcomm Technologies, Inc.

• Vodafone Group Plc.

• AT&T

• Telefónica S.A.

• SoftServe Inc.

• Orange