mHealth Market Report

mHealth Market Analysis Report By Participants (Mobile Operators, Device Vendors, Healthcare Providers), By Service (Diagnosis, Monitoring, Healthcare Systems), And Segment Forecasts, 2018 - 2025

  • Published Date: Dec, 2018
  • Base Year for Estimate: 2017
  • Report ID: 978-1-68038-076-7
  • Format: Electronic (PDF)
  • Historical Data: 2014 - 2016
  • Number of Pages: 96

Industry Insights

The global mHealth market size was valued at USD 23.66 billion in 2017. It is estimated to expand at a CAGR of 25.7% during the forecast period. Increasing penetration of smart phones, ongoing trend of smart wearables and connected devices, and rising awareness regarding the benefits of mHealth are among the key factors driving the market.

Burgeoning popularity of patient centric care delivery is also expected to propel the market during the forecast period. Furthermore, widening base of aged population and subsequently increasing prevalence of chronic conditions are likely to provide a fillip to the market. mHealth provides access to health education, enables disease treatment adherence, and helps in contacting health workers for disease management.

U.S. mHealth market

Technological advancements and favorable initiatives for developing innovative digital solutions are also driving the market. In October 2015, AirRater, an app launched in Tasmania, tracks symptoms of people and notifies them about concentrations of air-borne pollutants such as smoke and pollen. This app was developed by researchers at the University of Tasmania and was originally funded by Sense-T through support from the government of Australia.

Growing preference for mHealth in timely diagnosis and disease tracking is one of the primary growth stimulants for the market. There is a high demand for the service in rural or remote areas for managing care delivery process owing to low availability of medical professionals. Surging demand for digital technologies for managing diseases such as diabetes, autism, insomnia, heart disease, and asthma is also poised to spur the growth of the market.

There are various initiatives being undertaken to promote mHealth. For instance, based on a study published by an educational service provider, Ausmed, in March 2015, the efficacy of mobile technology interventions in people of U.K. with HIV was positive. This study concluded that a simple text message increased patient’s adherence to antiretroviral therapy medication. In 2012, American Medical Group Foundation launched mHealth campaign titled as measure up/pressure down that helped around 414,167 people to improve or control hypertension detection between 2012 and 2015.

Services Insights

In 2017, monitoring services held the largest revenue share of approximately 65.0% in the market. The growth of the segment can be attributed to growing adoption of these services in healthcare centers. For instance, chronic disease management levies a financial burden on the healthcare industry globally. However, prevention of chronic diseases by continuous monitoring through modern technologies can lead to a decrease in healthcare cost and improve care delivery. Implementing medical diagnosis remotely and observing through monitoring system based on mHealth systems also help in curbing healthcare spending. Thus, the demand for monitoring services is higher as compared to other service types.

Diabetes is among one of the most prevalent chronic conditions globally. It is a common metabolic disorder with growing incidence. It further leads to complications such as retinopathy, nephropathy, and different types of heart disease. Thus, timely diagnosis and further monitoring are essential for keeping a check on diabetes. Market players are developing innovative solutions and service offerings for diabetes monitoring to improve diabetes care management process.

Diagnosis services held the second largest revenue share in the market in 2017. The growth of the segment can be attributed to various research initiatives being undertaken for improving diagnostic practices using mHealth. For instance, in 2017, according to Xtelligent Healthcare Media, LLC, two researchers from the University of Illinois had developed a camera that could vastly improve diagnostic capabilities using a smartphone. Furthermore, it is also claimed that this technology can help users in conducting innumerable medical test, which were formerly restricted only to labs or clinics, through their smartphones.

Participants Insights

The mobile operators segment dominated the mHealth market in 2017. Increasing number of partnerships of mobile network operators with mHealth service providers is one of the key factors contributing to the growth of the segment. Rising involvement of mobile operators in the healthcare sector is also supplementing the growth of the segment. According to a GSMA survey 2012, nearly 794 mobile operators were involved with mHealth in some way. This survey also showed that in 2012, there were nearly 269 mHealth services or products that were led by mobile operators.

Global mHealth market

The device vendors segment witnessed the second largest revenue share in 2017. Growing involvement of device vendors in mHealth is augmenting the . Device vendors are actively participating by providing security systems to the smartphones for reducing the incidences of data breaches pertaining to health records of the patients. This further results in growing adoption of mHealth by the general population.

Regional Insights

Europe was the leading revenue contributor in the global arena in 2017. Increasing adoption of mHealth in European countries such as France and U.K. and rising number of research initiatives are key factors stoking the growth of the regional market. Growing geriatric population and subsequently rising chronic diseases burden in this region are also bolstering the growth of the market. In addition, increasing research initiatives, such as the EU funded project, MyCyFAPP, a digital health tool for helping cystic fibrosis patients and their families to help calculate optimal enzyme dosage, are also positively influencing the market. Moreover, under this project, a game was developed by researchers for children to help them understand the importance of good nutrition.

Asia Pacific is anticipated to register the highest CAGR of 26.8% over the forecast period. Growing adoption of digital technologies, rising awareness regarding connected care, increasing adoption of remote monitoring tools, and unmet healthcare needs are supporting the growth of the market in the region. Rising geriatric population in countries such as China and growing burden of chronic conditions are stimulating the demand for mHealth in disease diagnosis and monitoring.

Additionally, proliferation of smart phones and subsequently rising adoption of mHealth for reducing healthcare costs and gaining access to important health information are estimated to augment the regional market. Furthermore, with rising urbanization and population growth, prevailing health care facilities in this region are unable to cater the health care needs of the population. As a result, the demand for user friendly and cost effective mobile technology solutions and services is expected to rise in the coming years.

mHealth Market Share Insights

Some of the key players operating in the market are AT&T; Apple Inc.; AllScripts Healthcare Solutions; AirStrip Technologies; Orange; Google Inc.; Qualcomm Inc.; mQure; Softserve; Telefonica; Samsung Electronics; and Vodafone Group. Key strategies adopted by these players for gaining competitive edge include regional expansions, collaborations, and mergers and acquisitions.

For instance, Airstrip and Vivify Health announced collaboration in 2013 for extending support to accelerate homecare interventions. This collaboration was aimed at developing remote care information platform that will enable bidirectional information data, thereby improving clinical workflow and enhancing healthcare decisions.

Report Scope



Base year for estimation


Actual estimates/Historical data

2014 - 2016

Forecast period

2018 - 2025

Market representation

Revenue in USD Million and CAGR from 2018 to 2025

Regional scope

North America, Europe, Asia Pacific, Latin America, Middle East & Africa

Country scope

U.S., Canada, Germany, U.K., Japan, China, Brazil, Mexico, South Africa

Report coverage

Revenue forecast, company share, competitive landscape, growth factors, and trends

15% free customization scope (equivalent to 5-analyst working days)

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Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of industry trends in each of the sub segments from 2014 to 2025. For the purpose of this study, Grand View Research Inc. has segmented the global mHealth market report on the basis of services, participants, and region:

  • Services Outlook (Revenue, USD Million, 2014 - 2025)

    • Monitoring services

      • Independent aging solutions

      • Chronic disease management and post-acute care services

    • Diagnosis services

    • Healthcare systems strengthening services

    • Others

  • Participants Outlook (Revenue, USD Million, 2014 - 2025)

    • Mobile operators

    • Device vendors

    • Content players

    • Healthcare providers

  • Regional Outlook (Revenue, USD Million, 2014 - 2025)

    • North America

      • U.S.

      • Canada

    • Europe

      • U.K.

      • Germany

    • Asia Pacific

      • China

      • Japan

    • Latin America

      • Brazil

      • Mexico

    • Middle East & Africa

      • South Africa

Key questions answered by the report
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