mHealth Market Size, Share & Trends Analysis Report By Component, By Services (Monitoring Services, Diagnosis Services), By Participants (Mobile Operators, Devices Vendors), By Region, And Segment Forecasts, 2023 - 2030

Report Overview             

The global mHealth market size was valued at USD 56.8 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 10.8% from 2023 to 2030. The rising focus on improving personal health and fitness using smart devices and wearables is the major factor accelerating market growth. Besides, increasing penetration of the internet and smartphones and growing adoption of mHealth technology and platforms by physicians and patients are also anticipated to propel market growth. Furthermore, the rising penetration of digital health services for remote patient monitoring is also increasing the demand for mobile health apps, which in turn is expected to propel market growth over the forecast years. 

In addition, growing awareness among the individuals to use mobile health solutions and supportive government initiatives to introduce and promote remote digital healthcare are some of the factors expected to boost the market growth over the years. In addition, the increasing use of smartphones among the adult population and teenagers is also anticipated to drive the growth of mHealth platforms and technologies in the upcoming years. Moreover, the shift in trend from conventional healthcare practices to patient-centric and preventive approaches is also anticipated to drive the market for mHealth over the years. The high preference for mobile medical platforms and the positive attitude of healthcare professionals toward real-time patient care are also likely to accelerate the growth of the market during the forecast years.

For instance, the data published in a digital health journal in 2020 stated that around 68% of respondents agreed that the apps that accessed electronic medical records (EMR) remotely are used full for a healthy lifestyle, and 64% agreed on the benefit of tracking medical treatment, and about 84% respondents agreed on the high precision and accuracy feature of the medical apps. Furthermore, favorable government strategies and increasing collaboration of the manufacturers with several healthcare institutions are also expected to drive the market for mHealth over the years. For instance, Philips collaborated with American Telemedicine Association (ATA) in 2020 for increasing the implementation and adoption of telehealth services during the COVID19 pandemic.

Similarly, the increasing investments in digital health are also one of the major factors anticipated to propel the growth of the mHealth market. For instance, as per Becker's Healthcare report during the first three-quarter of 2021, there have been 251 digital health investment deals.  In order to improve the health of populations, mobile health platforms have gained traction during COVID 19 pandemic. The pandemic has encouraged the patients and healthcare providers to adopt the digital health platforms owing to the infection fear and shut down and lock down scenarios across the globe. Moreover, the growing adoption of mobile health technology and remote patient monitoring are some of the major factors anticipated to drive the market for mHealth over the years.

Moreover, privacy and data security concerns are some of the factors anticipated to hamper the adoption of mHealth technologies. Data accessibility issues, configuration changes, data breaches, and the leakage of sensitive health information are the concerns expected to impede market growth. For example, in 2019, the personal and medical data of about 24.4 million people was leaked by the American Medical Collection Agency (AMCA), a medical bill collector for several companies. However, this type of restraint is expected to reduce during forecast periods with the government imposing stringent regulations on the market players regarding data privacy. 

Component Insights 

The mHealth apps segment dominated the market for mHealth and accounted for the largest revenue share of 76.5% in 2022. Increasing penetration of the internet and smartphones and the growing adoption of mobile health apps by healthcare professionals and the patient population are the factors responsible for the high market value of the segment. Furthermore, growing awareness regarding mobile health apps for remote patient monitoring, patient tracking, medication management, disease management, fitness and wellness, women's health, personal health record management, etc. are also anticipated to drive the fastest CAGR during the forecast period. 

In addition, the growing prevalence of chronic diseases, coupled with the high adoption of remote patient management technologies is anticipated to provide growth to the mHealth apps segment at the fastest rate over the forecast period. Increasing recommendations by healthcare professionals to adopt mobile health apps to improve clinical outcomes and better patient engagement are also anticipated to accelerate segment growth over the forecast period. In mHealth apps, fitness apps segment is anticipated to witness significant CAGR over the forecast period. 

Services Insights 

The monitoring services segment dominated the market for mHealth and accounted for the highest revenue share of 61.5% in 2022. The growing incidence of infectious and chronic diseases coupled with rising demand for remote monitoring platforms in post-acute care are among the major factors that drive the growth of the segment. For instance, the increasing number of people suffering from chronic ailments in China is becoming a major public issue in the country. Most of these chronic ailments require continuous monitoring, which, in turn, is driving the demand for advanced monitoring services in the country. In addition, the increase in investments for inpatient monitoring by the leading market players is also anticipated to accelerate segment growth over the years. 

In addition, the diagnosis services segment is anticipated to witness the fastest growth rate over the forecast years. The growing number of applications and platforms that are capable of diagnosis and increase in health consciousness are the major factors driving the segment. Further, the growing demand for workflow efficiency and effective healthcare administration is expected to accelerate the demand for mobile health services in the upcoming years. Moreover, increasing use of smartphones and wearables for the point-of-care diagnostics for infectious and chronic diseases in low resource settings are also anticipated to drive the segment over the years. 

Participants Insights 

By participants, the mobile operators segment dominated the market for mHealth and accounted for the largest revenue share of 46.6% in 2022. An increase in the number of mobile subscribers and improvements in network infrastructure are major factors responsible for the highest share of the segment. In addition, rising 3G and 4G technologies and growing industry consolidation activities by the leading players are also anticipated to drive the segment over the forecast years.

Besides, the content players segment is anticipated to witness the fastest growth rate during the forecast years. The increasing trend of using smartphones, coupled with the rapid development of several healthcare mobile apps are the factors likely to boost the growth of this segment. Furthermore, direct involvement of content players for the development of medical health applications and technologies, documentation handling, remote patient monitoring, health activity tracking, and appointment scheduling are also anticipated to drive the segment growth over the forecast years. 

Regional Insights 

North America dominated the market for mHealth and accounted for the largest revenue share of 37.1% in 2022 owing to several factors, which include growing healthcare expenditure, increasing incidences of chronic diseases, rising geriatric population, and highly developed network infrastructure. In addition, favorable government initiatives and the growing adoption of mobile healthcare applications are accelerating the demand for mHealth services in the region. Moreover, the rising burden of cardiovascular diseases in the region is driving the demand for real-time monitoring. The availability of mHealth apps that can provide real-time information related to cardiovascular health can prevent major health issues and reduce the death rate due to sudden cardiac arrest. 

Furthermore, Asia Pacific is anticipated to register the fastest growth rate over the forecast period due to increasing smartphone penetration in the consumer market of the region. For instance, as per the data published by The Mobile Economy 2020, GSMA, unique mobile subscriptions are estimated to reach 3 billion by 2025 in the Asia Pacific region which was 2.8 billion in 2019. In addition, growing government programs on the digitalization of healthcare systems in various emerging economies such as India and China are further expected to drive the market growth over the forecast years. 

Key Companies & Market Share Insights 

Increasing demand for technologically advanced mobile health platforms and services is responsible for the high competition among the existing players. Growing acceptance and awareness to adopt healthcare applications is likely to provide opportunities for the entry of new players in the coming years. Besides, increasing industry consolidation activities such as acquisitions and mergers by the top market players as well as growing initiatives in R&D of mobile health applications by key players are also anticipated to increase their share in the market. For instance, in 2020, Allscripts made strategic partnerships with Sheba Medical Center to improve patient care by accelerating the development of AI-based technologies. Some of the prominent players in the mHealth market include:

• AT&T

• Telefonica S.A.

• SoftServe

• Google, Inc.

• Airstrip Technologies, Inc.

• Samsung Electronics Co. Ltd.

• Allscripts Healthcare Solutions

• Apple, Inc.

• Orange

• mQure

• Qualcomm Technologies, Inc.

• Vodafone Group

mHealth Market Report Scope 

Global mHealth Market Segmentation 

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2030. For the purpose of this study, Grand View Research, Inc. has segmented the global mHealth market report on the basis of component, services, participants, and region:

• Component Outlook (Revenue, USD Million, 2016 - 2030)

  • Wearables

    • BP Monitors

    • Glucose Meters

    • Pulse Oximeters

    • Sleep Apnea Monitors (PSG)

    • Neurological Monitors

    • Activity Trackers/ Actigraphs

  • mHealth Apps

    • Medical Apps

      • Women's Health

      • Personal Health Record Apps

      • Medication Management Apps

      • Disease Management Apps

      • Diagnostic Apps

      • Remote Monitoring Apps

      • Others

    • Fitness Apps

      • Exercise & Fitness

      • Diet & Nutrition

      • Lifestyle & Stress

• Services Outlook (Revenue, USD Million, 2016 - 2030)

  • Monitoring Services

    • Independent Aging Solutions

    • Chronic Disease Management & Post-acute Care Services

  • Diagnosis Services

  • Healthcare Systems Strengthening Services

  • Others

• Participants Outlook (Revenue, USD Million, 2016 - 2030)

  • Mobile Operators

  • Device Vendors

  • Content Players

  • Healthcare Providers

• Regional Outlook (Revenue, USD Million, 2016 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

    • Italy

    • France

    • Spain

    • Russia

  • Asia Pacific

    • Australia

    • China

    • Japan

    • South Korea

    • India

    • Singapore

  • Latin America

    • Mexico

    • Brazil

    • Argentina

  • Middle East & Africa

    • South Africa

    • Saudi Arabia

    • UAE