The global mHealth services market size was valued at USD 57.42 billion in 2023 and is anticipated to grow at a compound annual growth rate (CAGR) of 14.7% from 2024 to 2030. Factors such as rising focus on improving personal health and fitness using smart devices and wearables, rising penetration of smartphones and other mobile platforms, growing adoption of mHealth technology and platforms by physicians and patients, robust penetration of 4G and 5G networks, and cost containment in healthcare delivery are expected to drive the market growth.
Furthermore, growing investment and rising penetration of digital health services for remote patient monitoring are also increasing the demand for mobile health apps, which is expected to propel market growth over the forecast period. For instance, in September 2021, the Indian government launched the Ayushman Bharat Digital Health Mission (ABDM), which helps physicians keep and track patients' health records.
Monitoring services mainly involve observation of disease, condition, or other critical medical parameters for a defined time. These services are hold a significant market share owing to various factors such as rise in prevalence of chronic diseases such as obesity, diabetes, coronary artery disease, congestive heart failure, and cancer. According to International Diabetes Federation, in 2021, about 537 million cases of diabetes were reported in adults across the globe. As per CDC estimates, 6.2 million people in the U.S. suffered a heart failure in 2020. Recent advancements in mobile technology, improving network infrastructure, and increasing penetration of mobile phones in the market have enabled the use of smartphones in remote patient monitoring.
Rising global burden of chronic diseases and increasing issues related to non-adherence are among the significant factors driving the market of mHealth services in chronic disease management and post-acute care. According to International Diabetes Federation, in 2021, 537 million adults were living with diabetes across the globe. Increasing usage of mobile phones has facilitated continuous symptoms monitoring. These mHealth tools use cloud-connected sensors to measure various parameters such as BP, heart rate, cholesterol level, and nutrient intake, which is beneficial in the management of chronic diseases. For instance, AT&T Diabetes Manager allows patients to capture, store, transmit their blood glucose data to healthcare providers and helps teach patients about the management of their blood glucose levels.
The global mHealth services market is characterized by a high degree of innovation, with new technologies and apps being developed and introduced regularly. It has become a popular option as these mHealth apps help patients track their health activities and maintain a health record. As a result, market players are investing in innovative technologies and procedures to keep up with the demand.
Several market players, such as Google, Inc., Orange, and Apple, Inc., are involved in merger and acquisition activities. Through M&A activity, these companies can expand their geographic reach and enter new territories. Governments and companies invest substantial resources in developing mHealth apps and devices. Some of these apps require regulatory approval from the FDA and respective government bodies intended to diagnose diseases. This may result in increasing the cost of developing new mHealth technologies.
General healthcare & fitness segment accounted for the largest revenue share in 2023. Factors such as the growing prevalence of obesity due to a sedentary lifestyle, rising awareness towards personal health, and an increase in a number of health-conscious individuals led to a rise in demand for general healthcare & fitness apps and devices to track their daily activities. For instance, in May 2022, the World Obesity Atlas 2022 anticipated that, by 2030, globally, one billion people, comprising 1 in 7 men and 1 in 5 women, will be living with obesity. Thus, increase in prevalence of obesity is attributed to the segment's growth.
Medication information segment has been anticipated to grow at a fastest rate during the forecast period. Medication information in mHealth apps typically includes details regarding different aspects of medications that offer users assistance and valuable insights into managing their medication regimens. This helps the patients to adhere to their prescribed schedule and to identify medications. In addition, it provides information regarding the side effects and precautions of the medicine.
Moreover, the increasing use of smartphones amongst adults and teenagers is also anticipated to drive the growth of mHealth platforms and technologies in the upcoming years. In addition, the shift from traditional healthcare practices to patient-centric and preventive approaches is anticipated to contribute to the growth of the mHealth services market. Furthermore, the growing adoption of mobile health solutions and government initiatives to promote remote digital healthcare is expected to propel market growth during the upcoming years. The positive attitude of healthcare professionals toward real-time patient care and high preference for mobile medical platforms are expected to accelerate the growth of the market during the forecast years.
Furthermore, the market's growth is driven by a rise in the prevalence of heart-related diseases such as hypertension, stroke, and heart attack, which increases the demand for mHealth devices to monitor cardiac patients. For instance, according to the Centers for Disease Control and Prevention (CDC), in 2021, 695,000 people died from heart disease in the U.S. Furthermore, growing network coverage and constant advancement in network infrastructure are boosting the demand for mHealth services. Mobile network operators consider mHealth an investment opportunity due to increasing awareness about fitness and rising user adoption of smartphones.
North America dominated the overall mHealth services market with revenue share of 40.2% in 2023,owing to several factors, which include growing healthcare expenditure, increasing incidences of chronic diseases, rising geriatric population, and highly developed network infrastructure. In addition, favorable government initiatives, a rise in number of FDA approvals for wearable devices, and the growing adoption of mobile healthcare applications are accelerating the demand for mHealth services in the region.
Moreover, the rising burden of cardiovascular diseases in the region drives the demand for real-time monitoring. The availability of mHealth apps that can provide real-time information related to cardiovascular health can prevent major health issues and reduce the death rate due to sudden cardiac arrest. For instance, in November 2022, Apple, Inc. received FDA approval for its watch-based app released by H2o Therapeutics for monitoring Parkinson’s disease.
Asia Pacific region is expected to grow at the fastest rate during the forecast period. Increasing affordability is leading to a rise in the adoption of smartphones to access various applications for mHealth services. Factors such as rising healthcare expenditure, increasing incidence of chronic & infectious diseases, ineffective hospital service management, and an aging population are motivating governments & healthcare providers to develop new healthcare delivery models.
Government bodies are undertaking efforts to promote advancements in mHealth technology by providing improved 3G & 4G network infrastructure and eHealth & telehealth roadmaps and formulating policies that would attract investments in the region. For instance, the Indian government introduced a digital health ecosystem under the Ayushman Bharat Digital Health Mission (ABDM) during the 2022 budget session.
Monitoring services segment accounted for the largest revenue share of 59.4% in 2023. Factors such as the rising incidence of chronic and infectious diseases and demand for remote monitoring platforms in post-acute care are driving the segment's growth. In addition, increasing investments for inpatient monitoring by the leading market players is also anticipated to accelerate segment growth. Moreover, the rise in demand for mHealth apps connected with glucometer devices to monitor glucose levels due to an increase in diabetic patients propels the market growth. For instance, according to WHO, around 422 million people across the globe have diabetes, and 1.5 million people die annually due to diabetes.
Other services segment is anticipated to witness the fastest market growth over the forecast period. Other services include ensuring wellness of patients and prevention of diseases through various mHealth applications. Growing health conscious population and significant surge in number of fitness apps are some of the key factors boosting growth of wellness & prevention mHealth services. Various apps offering health information tips, fitness monitoring, diet & nutrition information, and drug abuse prevention are paving a path for the development of other services in the industry. For instance, FitStar is a popular video-based mobile app that provides personalized fitness training sessions to its users.
Mobile operators segment accounted for the largest revenue share in 2023. An increase in the number of mobile subscribers and improvements in network infrastructure are major factors responsible for the highest share of the segment. For instance, in November 2022, according to International Telecommunication Union, across the globe, around 73% of the population aged ten and over owned a mobile phone. In addition, rising 4G and 5G technologies and growing industry consolidation activities by the leading players are also anticipated to drive the segment over the forecast period.
The content players segment is estimated to register the fastest CAGR over the forecast period. Content players' direct involvement in the development of medical health applications and technologies, documentation handling, remote patient monitoring, health activity tracking, and appointment scheduling are also anticipated to drive segment growth over the forecast period. In addition, these content players are increasingly involved in introducing new features to existing health apps, which can help increase their customer pool. For instance, in July 2022, Apple, Inc. announced strategies for enhancing digital health, focusing on providing customers with health & fitness features while engaging with the traditional healthcare system.
Healthcare providers segment accounted for the largest revenue share in 2023. The widespread accessibility of mobile phones has reached even low- and middle-income countries, enabling virtual screening of chronic conditions and most diseases globally. Chronic disease management requires regular check-ups, lifestyle changes, and frequent hospital visits recommended by healthcare professionals. mHealth effectively enhances patient awareness about their conditions, supports clinical decisions, facilitates lifestyle interventions, promotes medication adherence, provides rehabilitation support, and manages screening regimens. Patients suffering from chronic diseases have sought mHealth as a cost-effective and convenient approach to manage their health effectively. Thus, such factors are responsible for growth of this segment.
Patients segment has been anticipated to grow lucratively during the forecast period. Factors such as increased prevalence of chronic diseases and rising adoption of mHealth apps for chronic disease management are expected to drive the market growth over the forecast period. For instance, according to the Centers for Disease Control Prevention, in the U.S., 6 in 10 People live with at least one chronic disease such as cancer, diabetes, heart disease, and stroke. Thus, rising prevalence of chronic diseases led to increased use of mHealth apps by patients to manage their health.
Apple Inc. has a global presence and features over 40,000 apps delivering healthcare services to medical professionals, patients, and researchers.
Google Inc. has its operations in about 40 countries. The company designs and offers a variety of solutions and services.
AirStrip Technologies, Inc. caters to healthcare stakeholders, including healthcare providers, executives, and IT. Its major customers include Capella Healthcare, Children’s of Alabama, Tenet Healthcare, and others
Samsung Electronics Co. Ltd. has 248 overseas subsidiaries for manufacturing, sales, and R&D. It has a presence in the U.S., Europe, Asia, and Africa.
Vodafone Group Plc. has a presence in Europe, Asia Pacific, Africa, and the Middle East and partnership agreements with local mobile operators in over 49 countries across the globe.
In March 2023, Apple Inc., to improve digital health, announced plans to upgrade AirPods with health tracking features, including temperature monitors, motion detectors, and biometric sensors to detect perspiration & heart rate, by 2025.
In January 2023, Garmin Ltd. introduced the Instinct Crossover Series in India, offering Garmin’s full wellness features, including health monitoring activities, sleep score, and advanced sleep monitoring.
Market size value in 2024
USD 65.20 billion
Revenue forecast in 2030
USD 148.82 billion
CAGR of 14.7% from 2023 to 2030
Base year for estimation
2018 - 2022
2024 - 2030
Revenue in USD million/billion and CAGR from 2024 to 2030
Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Service, participants, application, end-user, region
North America, Europe, Asia Pacific, Latin America, MEA
U.S.; Canada; U.K.; Germany; France; Italy; Spain; Denmark; Sweden; Norway; Japan; China; India; Australia; Thailand; South Korea; Brazil; Mexico; Argentina; South Africa; Saudi Arabia; UAE; Kuwait.
Key companies profiled
Apple Inc.; Google Inc.; AirStrip Technologies, Inc.; Samsung Electronics Co. Ltd.; Veradigm LLC (Allscripts Healthcare Solutions); Qualcomm Technologies, Inc.; Vodafone Group Plc.; AT&T; Telefónica S.A.; SoftServe Inc.; Orange
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This report forecasts revenue growth at global, regional & country levels and provides an analysis on the industry trends in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the global mHealth services market report on the basis of service, participants, application, end user, and region:
Service Outlook (Revenue in USD Million, 2018 - 2030)
Healthcare systems strengthening services
Participants Outlook (Revenue, USD Million, 2018 - 2030)
Application Outlook (Revenue, USD Million; 2018 - 2030)
General healthcare & fitness
End-user Outlook (Revenue, USD Million; 2018 - 2030)
Regional Outlook (Revenue, USD Million, 2018 - 2030)
Middle East & Africa
b. The global mHealth market size was estimated at USD 57.4 billion in 2023 and is expected to reach USD 65.2 billion in 2024.
b. The global mHealth market is expected to grow at a compound annual growth rate of 14.7% from 2024 to 2030 to reach USD 148.82 billion by 2030.
b. Monitoring services segment dominated the mHealth services market with a share of 59.4% in 2023. Factors such as the rising incidence of chronic and infectious diseases and demand for remote monitoring platforms in post-acute care are driving the segment's growth.
b. Some key players operating in the mHealth market include Apple Inc., Google Inc., AirStrip Technologies, Inc., Samsung Electronics Co. Ltd., Veradigm LLC (Allscripts Healthcare Solutions), Qualcomm Technologies, Inc., Vodafone Group Plc., AT&T, Telefónica S.A., SoftServe Inc., Orange
b. Factors such as rising focus on improving personal health and fitness using smart devices and wearables, rising penetration of smartphones and other mobile platforms, growing adoption of mHealth technology and platforms by physicians and patients, robust penetration of 4G and 5G networks, and cost containment in healthcare delivery are expected to drive the market growth.
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