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Mobile Marketing Market Size To Reach $81.74Bn By 2030

Mobile Marketing Market Size To Reach $81.74 Billion By 2030

January 2025 | Report Format: Electronic (PDF)

Mobile Marketing Market Growth & Trends

The global mobile marketing market size is expected to reach USD 81.74 billion by 2030, registering a CAGR of 23.9% from 2024 to 2030, according to a new report by Grand View Research, Inc. Mobile marketing is a promotional activity that helps connect advertisers to end users through push notifications and emails, among other communications sent directly to customers. Increasing use of smartphones to access online content coupled with the growing trend of location-based mobile marketing are expected to drive the market. Moreover, rising number of social media platforms and users accessing internet and popular multimedia content, such as videos, audio, and text is anticipated to drive the market.

Global Positioning Systems (GPS) and the Radio Frequency Identification (RFID) technologies are used by enterprises to acquire consumer preference data, which is further analyzed to target nearby consumers by sending them notifications about relevant products and services. Mobile device is the largest source of digital data and most of the data is accessed through social media platforms, web browsers, and mobile applications. Rising adoption of Artificial Intelligence (AI) and big data analytics in mobile marketing to monitor consumer preference and to deliver accurate insights to reach the right consumers is anticipated to propel the market for mobile marketing over the forecast period.

Based on several surveys, more than 70% of enterprises are of the opinion that mobile devices have transformed their businesses and customer experience by enabling continuous interaction between customers and employees. Consumers are increasingly preferring online shopping owing to the increasing penetration of smartphones. Companies are highly focused on advertising their products and services through e-commerce channels. This helped the retail segment capture a significant revenue share in 2019. Key players focus on mergers and acquisitions that will help them gain greater regional presence and target new consumers. However, growing privacy concerns coupled with the rapidly increasing use of ad blockers to avoid unwanted content may hamper the growth of the market.

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Mobile Marketing Market Report Highlights

The platform segment dominated the market and accounted for the largest market share of 67.9% in 2023. The abundance of mobile apps and social media platforms has generated many platforms for businesses to connect with consumers. Moreover, these platforms provide various advertising choices, such as in-app ads, sponsored content, and influencer marketing, enabling companies to customize their campaigns for certain target groups.
Mobile web channels dominated the market and accounted for the largest revenue share in 2023. The increasing accessibility and affordability of smartphones and tablets have made the mobile web a ubiquitous platform for consumers.
Large enterprises accounted for the largest revenue share in 2023. Large enterprises' substantial resources and budgets allow them to invest in advanced mobile marketing technologies and strategies.
The retail segment dominated the market in 2023. The increasing adoption of smartphones and tablets has made it easier for consumers to shop online, driving demand for mobile-optimized retail experiences.
North America mobile marketing market dominated the global market with a revenue share of 36.5% in 2023. The Asia Pacific mobile marketing market is anticipated to grow with the fastest CAGR over the forecast period.