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Online Art Market Size To Reach $19.25 Billion By 2033

Online Art Market Size To Reach $19.25 Billion By 2033

June 2025 | Report Format: Electronic (PDF)

Online Art Market Growth & Trends

The global online art market size is expected to reach USD 19.25 billion by 2033, registering a CAGR of 6.3% from 2025 to 2033, according to a new report by Grand View Research, Inc. The growth of the market can be attributed to the shift from traditional, physical art galleries to online platforms. This shift brought about several changes in the art market, making it more accessible and transparent for a broader audience, thereby driving the market’s growth.

The abundance of choice and variety available in the online market is a driving force behind its growth. Online retailers can maintain a much larger inventory than brick-and-mortar stores, offering consumers an extensive range of products, brands, and styles. This diverse selection caters to a wide array of tastes and preferences, ensuring that shoppers can find precisely what they are looking for.

Online marketplaces often facilitate price comparisons, enabling consumers to find the best deals and discounts, further enhancing their shopping experience. Furthermore, the rise of e-commerce has been greatly fueled by advancements in technology. Secure payment options, user-friendly interfaces, and sophisticated algorithms that provide personalized product recommendations all contribute to a seamless online shopping experience, driving the growth of the market.

The global pandemic positively impacted the growth of the market. The COVID-19 pandemic catalyzed a rapid shift towards online art sales since traditional art fairs and gallery exhibitions were disrupted or moved to digital platforms. Furthermore, technological advancements, including virtual viewing rooms and 3D tours, aimed at replicating the gallery experience virtually. This shift not only sustained the art market but also emphasized the growing importance of the online marketplace.

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Online Art Market Report Highlights

The paintings segment accounted for the largest share of 33.8% in 2024. The growth of the paintings segment can be attributed to the advancement in the high-resolution images, which enable the buyer to verify the authenticity and the art.
The domestic customer segment held the largest market share of 67.9% in 2024. The domestic customer has a deep cultural connection to artworks from their region, gravitating towards pieces that resonate with their cultural heritage.
The foreign customer segment is expected to grow at a significant CAGR during the forecast period. Foreign customers are increasingly drawn to purchasing art online as it provides a global marketplace at their fingertips
The photography segment is expected to grow at a significant CAGR during the forecast period. The growing digitalization and the ease of online presentation have allowed photographers to showcase their work to a global audience, eliminating geographical constraints
The North America online art market held a significant share in 2024. The region's tech-savvy population readily embraces digital platforms for art transactions, fostering the growth of the market across the region.