Overnight Face Mask Market To Reach $32.06 Billion By 2030

December 2024 | Report Format: Electronic (PDF)

Overnight Face Mask Market Growth & Trends

The global overnight face mask market size is expected to reach USD 32.06 billion by 2030, according to a new report by Grand View Research, Inc., expanding at a CAGR of 6.2% from 2024 to 2030. Stressful impacts of modern day lifestyles, inadequate sleep, pollution, and long working duration have indulged the customers to increasingly spend on the beauty products, especially skin care solutions. Besides adequate amount of sleep and healthy diets, demand for convenient, prolonged, and hassle free skin care regimes have propelled the growth of market for overnight face masks.

Growing preference for skin and mind relaxation beauty products has popularized overnight masks infused with essential oils and various fruit based ingredients. For instance, Laniege’s Sleeping Mask and Glow Recipe’s Watermelon Mask are some of the popular fruit based overnight skin rejuvenating products. Laniege offers few varieties in the night mask category, whereas Water Sleeping is a gel based product infused with skin soothing minerals.

Cream and gel based overnight masks accounted for the largest market share in 2018 due to its effective skin repair features. Enriching ingredients are used in high content in creams and gel based products, which remain intact and seep in deeply inside the skin, thereby providing effective results. However, sheets are gaining an increasing traction among the consumers as they contain high amount of hyaluronic nutrients and can be used as a daily skin care routine as compared to other face products.

Rising preference for skin care products has been driving the manufacturers to introduce their independent online distribution channels to serve the large customer base. Moreover, growing popularity for Korean based overnight mask products is expected to popularize the use of online shopping sites. Moreover, online retailers such as Sephora and e.l.f Cosmetics have started creating their own formulas in this category in order to cater to the continuous demand of the consumers.

North America is expected to witness the highest growth over the forecast period. This growth is attributed to growing consumer awareness about skin care solutions and high demand for Korean beauty products. Moreover, celebrity influencers are playing a crucial role in popularizing the skin care trends in this region, which is expected to contribute to the market growth.

The global overnight face mask market is highly competitive in nature. Some of the major players operating in this market are L'Oréal Paris; Laniege; e.l.f. Cosmetics, Inc.; The Body Shop; Peter Thomas Roth Labs LLC.; Lotus Herbals; Lakmé Cosmetics; Innisfree; The Estée Lauder Companies Inc.; Vichy Laboratories; and Avon Products, Inc.

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Overnight Face Mask Market Report Highlights

The creams & gels segment dominated the market and accounted for a share of 57.3% in 2023.
The overnight face mask sheets segment is expected to register the fastest CAGR of 6.7% from 2024 to 2030.
Convenience stores accounted for the largest revenue share in 2023. Factors such as a vast network of offline distribution channels, a large number of convenience stores present across multiple countries, and enhanced accessibility and availability offered by these stores have driven the growth of this segment.
Asia Pacific overnight face mask market dominated the global industry in 2023. This is attributed to multiple factors such as growing disposable income levels, a large number of cosmetics brands entering the region, increasing penetration of online platforms, and growth in awareness regarding skin care.