The global pasta and noodles market size is estimated to reach USD 91.0 billion by 2030, registering a CAGR of 4.4% from 2025 to 2030, according to a new report by Grand View Research, Inc. The demand for ready-to-cook products is propelled by the rising adoption of western and international cuisines across the globe on the back of the growing demand for convenient food products. The presence of healthier options such as rice mixes with superfoods and nutrient-dense ingredients with a shift towards higher protein and higher fiber intake in pasta and noodles will contribute to growth.
Increasing inclination toward healthy eating is driving the demand for gluten-free, fat-free, and vegan pasta and noodles. Growing consumer interest in ethnic cuisines is driving innovation in the category, with wider availability on the shelves of ethnic references, such as exotic rice and noodles, which are proving popular among consumers across the globe, particularly in China and the U.S. The trend towards premium references has created growth in global sales as consumers seek to experiment with flavors and high-quality ingredients in pasta and noodles.
The instant pasta and noodles segment accounted for a significant share of the global revenue pie and is expected to maintain dominance over the forecast period. An increasing global workforce and consumers with busier lifestyles are driving demand for convenient options, such as chilled pasta and instant noodles, which save time in meal preparation. Nowadays, consumers shopping more frequently, buying less per trip is expected to boost sales of instant pasta and noodles.
The offline channel contributed a majority of the share to become the largest division in the global revenue. The offline stores including supermarkets, hypermarkets, grocery stores, and convenience stores provide dedicated shelf spaces that offer different varieties of pasta and noodles. The increase in penetration of major supermarkets & hypermarkets across the globe is gaining the attention of consumers for the purchase of pasta and noodles which is expected to provide significant growth opportunities in the upcoming years.
The market is consolidated with the presence of a large number of international players and few regional players.
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By product, the instant segment accounted for the largest revenue share of 52.3% in 2024, and is expected to record the fastest CAGR over the forecast period.
By distribution channel, the offline segment accounted for the largest revenue share of 93.2% in 2024, driven by increasing number of offline retailers, such as supermarkets & hypermarkets, and wide product availability.
The Asia Pacific pasta & noodles industry accounted for a 62.7% share in 2024, due to a combination of cultural familiarity, evolving consumer lifestyles, and increasing globalization of food preferences.
Grand View Research has segmented the global pasta and noodles market on the basis of product, distribution channel, and region:
Pasta & Noodles Product Outlook (Revenue, USD Million, 2018 - 2030)
Dried
Instant
Frozen/Canned
Pasta & Noodles Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
Offline
Online
Pasta & Noodles Regional Outlook (Revenue, USD Million, 2018 - 2030)
North America
U.S.
Canada
Mexico
Europe
Germany
UK
France
Italy
Spain
Asia Pacific
China
Japan
India
South Korea
Australia
Central & South America
Brazil
Middle East & Africa
South Africa
Saudi Arabia
List of Key Players in the Pasta And Noodles Market
Nestlé
Barilla G. e R. Fratelli S.p.A
ITC
The Kraft Heinz Company.
Unilever
TOYO SUISAN KAISHA, LTD.
NISSIN FOODS HOLDINGS CO., LTD.
The Campbell’s Company
Conagra Brands, Inc.
Nongshim Co., Ltd
Ebro Foods, S.A.
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