Pet Calming Products Market To Reach $24.34 Billion By 2030

May 2023 | Report Format: Electronic (PDF)

Pet Calming Products Market Growth & Trends 

The global pet calming products market size is expected to reach USD 24.34 billion by 2030, expanding at 5.7% CAGR from 2023 to 2030, according to a new report by Grand View Research, Inc. Owing to an increase in several problems such as anxiety, aggression, hyperactivity, a large number of consumers are adopting calming products for their pet. Increasing awareness, expanding product portfolios, effects of the pandemic, and increased research and development are key factors propelling the global pet calming products industry globally.

The industry is also expanding due to factors like rising consumer spending power, increased awareness of pet humanization, and increased demand for high-end pet care products. People have been living in smaller homes as a result of urbanization; however, this has led to an increase in the acceptance of smaller pets like dogs, fish, hamsters, and cats. With pet friends, consumers hope to fill the void left by their absent families.

The adoption of cannabidiol in pet calming products is driving innovation in the market. Such products are becoming more widely available and are gaining popularity in the pet calming products industry. CBD has been shown to have calming effects on humans & pets and is used in various forms, including oils, treats, and chews. With increasing research done in this area, product adoption has been boosted among consumers. A 2023 study by Waltham Petcare Science Institute found that CBD reduces stress in dogs, especially caused while traveling or being left home alone.

Premium pet calming products typically offer higher quality ingredients, more advanced technology, and more personalized solutions to calm pets. Feliway offers a line of pheromone-based pet calming products designed specifically for cats. The company uses advanced pheromone technology and offers a range of products, including diffusers, sprays, and wipes.

According to a March 2020 study conducted in Finland on 264 dog breeds, more than 70% of dogs exhibited some anxiousness or stress-related behavior, with noise sensitivity being the most prevalent. As more pets face anxiety, the demand for effective pet calming products is likely to increase, driving the growth of the pet calming products industry. With the growing focus on pet mental health and the development of more specialized and personalized products, this market is expected to continue to evolve and expand in the coming years.

Pet ownership is the highest amongst millennials. However, Generation Z's ownership of pets will grow steadily as they enter adulthood in the upcoming years. Thus, the younger generation is a key customer group for the pet calming products industry. The focus on their pets' well-being and owner preference for natural remedies, coupled with their willingness to research and buy products online, make them a valuable target demographic for pet calming product manufacturers.

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Pet Calming Products Market Report Highlights

  • The dog segment held a majority share in 2022 due to its nature to experience anxiety and stress compared to other pets, such as cats. Dog owners are more likely to seek out pet calming products to help their pets cope with anxiety and stress. This has led to a wider variety of pet calming products specifically designed for dogs, including sprays, diffusers, chews, and supplements

  • Snacks and treats in the product segment dominated the industry in 2022 with a share of more than 38.5%. Such type of products are convenient, effective, and enjoyable for pets to consume. A vast variety available on the market, allows pet owners to choose a product that is specifically tailored to their pet's needs and preferences

  • The offline distribution channel segment formed a majority in 2022. The availability of sales associates to get personalized recommendations based on pet's needs and preferences is a major factor that builds trust of consumers towards offline channel. This can be particularly helpful for customers who are new to the pet calming product market or who have pets with specific needs

  • The over-the-counter type segment accounted for a majority in the 2022. This is due to their easy accessibility, absence of prescription requirement, and provision of a wide variety of products that are formulated with natural and organic ingredients, which attract pet owners seeking alternative and more affordable solutions

  • North America was the biggest contributor to the market in 2022. The expansion of this region’s pet calming market is significantly influenced by pet owners’ willingness to spend more on their pets and seeking out high-quality products and services that meet their pets' needs.

Pet Calming Products Market Segmentation

Grand View Research has segmented the global pet calming products market on the basis of pet type, product, distribution channel, type, and region:

Pet Calming Products Pet Type Outlook (Revenue, USD Billion, 2017 - 2030)

  • Dog

  • Cat

  • Others

Pet Calming Products Product Outlook (Revenue, USD Billion, 2017 - 2030)

  • Food and Supplements

  • Snacks and Treats

  • Gel and Ointment

  • Spray and Mist

  • Others

Pet Calming Products Distribution Channel Outlook (Revenue, USD Billion, 2017 - 2030)

  • Offline

  • Online

Pet Calming Products Type Outlook (Revenue, USD Billion, 2017 - 2030)

  • Prescription

  • Over-the-Counter

Pet Calming Products Regional Outlook (Revenue, USD Billion, 2017 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • India

    • Japan

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa

List of Key Players in the Pet Calming Products Market

  • Nestlé Purina Petcare

  • Virbac

  • NOW Foods

  • Zoetis Inc.

  • PetHonesty

  • Zesty Paws


  • PetIQ, LLC.


  • GARMON CORP. (NaturVet)

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