Pre-owned Luxury Watches Market To Reach $85.4 Billion By 2033

Pre-owned Luxury Watches Market Growth & Trends

The global pre-owned luxury watches market size is expected to reach USD 85.4 billion by 2033, registering a CAGR of 13.3% from 2026 to 2033, according to a new report by Grand View Research, Inc. The attraction of possessing a pre-owned luxury watch at a fraction of the cost of a new one is a significant factor driving the growth of the market. Renowned high-end watch brands possess an enduring charm and acquiring a second-hand luxury watch enables individuals to relish the prestige and craftsmanship linked with these brands without the significant financial outlay. Consequently, consumers can fulfill their aspirations without straining their finances, making affordability a powerful driving force for purchasers in the market.

The growing trend of collecting and investing in luxury watches has boosted the market. Collectors and enthusiasts see these watches not only as stylish accessories but also as valuable assets. Some vintage or limited-edition watches appreciate value over time, making them attractive investment opportunities. This has attracted a diverse group of buyers, from watch aficionados to investors, further stimulating demand in the pre-owned luxury watches market.

The growth of online marketplaces and dedicated platforms for buying and selling pre-owned luxury watches has further fueled this market. The internet has made it easier for buyers and sellers to connect, offering a vast selection of watches from various brands, styles, and eras. Online marketplaces provide a level of transparency and trust through authentication processes and guarantees, mitigating concerns about counterfeit products. This ease of access and increased trust in online transactions has significantly contributed to the market's expansion.

However, in the luxury watch market, ethnicity and trust play a pivotal role, with offline channels offering customers a heightened sense of security and confidence. The ability to physically examine timepieces, engage with well-informed sales personnel, and potentially authenticate the watch in person substantially diminishes the uncertainties linked to acquiring expensive, pre-owned luxury watches.

In December 2022, Rolex announced that it would certify and sell second-hand Rolex watches through its authorized retailers, aiming to eliminate the need for buyers to approach grey market dealers. This move was aimed to provide customers with a better buying experience and limit sales in the grey market.

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Pre-owned Luxury Watches Market Report Highlights

• Based on type, the preowned automatic luxury watches segment led the market with the largest revenue share of 83.4% in 2025, supported by strong consumer preference for mechanical craftsmanship and heritagedriven ownership.

• Based on price tier, the mid luxury preowned watches segment led the market with the largest revenue share of 41.2% in 2025, supported by strong global demand for premium watches that balance prestige, accessibility, and longterm resale value.

• Based on distribution channel, online marketplaces led the market with the largest revenue share of 39.0% in 2025, supported by the rapid expansion of authenticated digital resale platforms and increasing consumer preference for convenient global access to luxury inventory.

• North America preowned luxury watches industry accounted for a revenue share of 33.6% in 2025, supported by the region’s strong base of established collectors, high disposable incomes, and mature luxury resale infrastructure.

Pre-owned Luxury Watches Market Segmentation

Grand View Research has segmented the global pre-owned luxury watches market on the basis of type, price tier, distribution channel, and region:

Pre-owned Luxury Watches Type Outlook (Revenue, USD Billion, 2021 - 2033)

• Automatic

• Manual

Pre-owned Luxury Watches Price Tier Outlook (Revenue, USD Billion, 2021 - 2033)

• Entry Luxury

• Mid Luxury

• High Luxury

• Ultra Luxury & Collectible

Pre-owned Luxury Watches Distribution Channel Outlook (Revenue, USD Billion, 2021 - 2033)

• Online Marketplaces

• Luxury Boutiques & Physical Retail Stores

• Authorized Dealers & CPO

• Auction & Collector Trading

• Others

Pre-owned Luxury Watches Regional Outlook (Revenue, USD Billion, 2021 - 2033)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

  • Italy

  • Spain

  • Switzerland

• Asia Pacific

  • China

  • India

  • Japan

  • South Korea

  • Australia & New Zealand

  • Singapore

• Central & South America

  • Brazil

• Middle East & Africa

  • United Arab Emirates (UAE)

  • Saudi Arabia

  • South Africa

List of Key Players in the Pre-owned Luxury Watches Market

• Chrono24

• The 1916 Company

• eBay Inc.

• Bob’s Watches

• Bezel, Inc.

• Watchfinder & Co

• TrueFacet, LLC

• The RealReal, Inc.

• The Watch Club

• Watches of Switzerland