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Protein Supplements Market To Reach $63.22Bn By 2033

Protein Supplements Market To Reach $63.22 Billion By 2033

December 2025 | Report Format: Electronic (PDF)

Protein Supplements Market Growth & Trends

The global protein supplements market size is expected to reach USD 63.22 billion by 2033, registering a CAGR of 10.3% from 2026 to 2033, according to a new report by Grand View Research, Inc. The market is experiencing steady growth driven by several factors including shifting dietary preferences toward plant-based foods coupled with rising consumer awareness toward nutritional supplements.

Consumers are becoming increasingly health-conscious as well as there is growing awareness of the potential health benefits associated with a plant-based diet. This trend has led to an increased demand for plant-based protein supplements, which are considered a healthier and more sustainable alternative to traditional animal-based protein sources.

One of the main advantages of plant-based protein supplements is that they tend to be lower in saturated fat and higher in fiber than animal-based protein sources. They are also easier to digest, making them a popular choice for individuals with digestive issues or food sensitivities.

In addition to the health benefits, plant-based protein supplements are seen as a more environmentally sustainable option than animal-based sources. The environment is impacted significantly by animal agriculture, including greenhouse gas emissions and water usage. By choosing plant-based protein supplements, consumers can reduce their environmental footprint and contribute to a more sustainable food system.

The rise of veganism and vegetarianism has also contributed to the increasing preference for plant-based protein supplements. As more consumers adopt these lifestyles, there is a growing demand for high-quality, plant-based protein sources that can help individuals meet their nutritional needs.

Furthermore, the emergence of online platforms and e-commerce websites has made it convenient for consumers to purchase protein supplements, which has further contributed to the growth of the market. Consumers can now easily compare prices, read product reviews, and purchase supplements from the comfort of their own homes.

Recognizing the immense growth potential of protein supplements for sports and nutrition, the market players are engaging in various strategies to leverage this demand. For instance, in October 2022, The Vitamin Shoppe joined forces with Warner Bros. Consumer Products to introduce DC flavors by BodyTech. This range of pre-workout, protein, creatine, and other premium supplement products is inspired by the iconic superheroes and super-villains of the DC Universe, offering customers a new and exciting way to incorporate their favorite characters into their fitness routine. The Wonder Woman Sherbet Whey Protein Isolate, for instance, has high concentrations of BCAAs, is low in lactose, and contains fast-absorbing, high-quality protein.

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Protein Supplements Market Report Highlights

By source, the animal-based protein supplements segment led the market with the largest revenue share of 59.9% in 2025. The plant-based protein segment is anticipated to register at the fastest CAGR of 10.8% during the forecast period.
By product, the protein powder segment led the market with the largest revenue share of 48.8% in 2025. The ready-to-drink (RTD) segment is expected to register at the fastest CAGR of 11.3% during the forecast period.
By application, the functional food segment led the market with the largest revenue share of 50.9% in 2025. The sports nutrition segment is expected to grow at the fastest CAGR of 10.1% during the forecast period.
By distribution channel, the online segment led the market with the largest revenue share of 43.0% in 2025. The supermarkets segment is expected to register at the fastest CAGR of 11.5% during the forecast period.
North America dominated the global protein supplements market with the largest revenue share of 40.8% in 2025. The protein supplements market in the U.S. accounted for the largest market revenue share in North America in 2025.
The protein supplements market in Asia Pacific is anticipated to register at the fastest CAGR of 12.1% over the forecast period.