The global rice noodles market size is estimated to reach USD 11.03 billion by 2030, registering a CAGR of 8.7% from 2025 to 2030, according to a new report by Grand View Research, Inc. The growing popularity of Asian cuisine across the globe is playing a crucial role in expanding the scope of the market. Along with that, health benefits associated with rice noodles are fueling the growth of the market. A 2-ounce serving of rice noodles contains less than 0.3 grams of fat, which helps in keeping the amount of calories consumed low. It is also rich in manganese, which is essential for metabolism, thereby helping in regulating blood sugar and decreasing inflammation in the body.
Asian restaurants have also been playing a fundamental role in enhancing the penetration of the product across the globe. Noodles & Company, a dine-in, carryout/online ordering and catering restaurant chain, has been serving rice noodles in order to create gluten-free dishes. In August 2016, Explore Cuisine launched Brown Rice Pad Thai Noodles. These are made using organic, nutrient-rich whole grains, and are certified organic and vegan, non-GMO, and gluten-free. These are available in packs of 2-ounce and contains 4 grams of protein.
Asia Pacific accounted for the largest revenue share in the global market. These products are a part of the staple of Asian cuisine and are used for cooking a variety of dishes in the region. Strong demand for such products in countries of the Far East and Southeast Asian countries is expected to fuel the growth of the regional market in the near future.
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The rice stick product segment accounted for a share of more than 41.8% in 2024. This is attributed to its versatility, which has led to its adaptation according to the regional taste of various countries.
The vermicelli rice noodle product segment is expected to witness the fastest CAGR during forecast years. The thin texture that makes it suitable for quick cooking is playing a crucial role in the rapid adoption of the product.
The conventional cooking method accounted for the largest revenue share in 2024. Conventional variants can be cooked with a large variety of ingredients, providing the freedom to shape the taste and flavor of the dish.
By distribution channel, hypermarkets and supermarkets segment dominated the market with a largest revenue share in 2024. Easy access to such products as staple food items in supermarkets is expected to remain a favorable factor for the segment growth.
Grand View Research has segmented the global rice noodles market based on product, cooking method, distribution channel, application, and region:
Rice Noodles Product Outlook (Revenue, USD Million, 2018 - 2030)
Vermicelli Rice Noodles
Rice Stick Noodles
Wide Rice Noodles
Others
Rice Noodles Cooking Method Outlook (Revenue, USD Million, 2018 - 2030)
Instant
Conventional
Rice Noodles Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
Hypermarkets & Supermarkets
Convenience Stores
Online
Rice Noodles Application Outlook (Revenue, USD Million, 2018 - 2030)
Household
Restaurant
Rice Noodles Regional Outlook (Revenue, USD Million, 2018 - 2030)
North America
U.S.
Canada
Mexico
Europe
UK
France
Germany
Italy
Spain
Asia Pacific
China
India
Japan
Australia & New Zealand
South Korea
Latin America
Brazil
Argentina
Middle East and Africa (MEA)
South Africa
UAE
List of Key Players of Rice Noodles Market
Thai President Foods Public Company Limited
NONGSHIM CO., LTD.
TOYO SUISAN KAISHA, LTD.
Nasoya Foods USA, LLC
NISSIN FOODS CO., LTD.
McCormick & Company, Inc.
Lotus Foods Inc.
Annie Chun’s, Inc.
Embridge Foods, Inc.
Natural Earth Products Inc.
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