The global scented candles market size is anticipated to reach USD 690.8 million by 2028, according to a new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 3.3% from 2021 to 2028. These are candles are available in various sizes, designs, colors, and scents to meet consumers’ requirements and preferences and home décor aesthetics.
Candle-making is considered the biggest lockdown trend and has gained traction owing to social media platforms like TikTok, resulting in a 3,500% spike in searches for soy candle-making kits. In addition to this, the National Candle Association (NCA) spokesperson Kathy LaVanier, and CEO of Renegade Candle Company, stated that the overall U.S. candle sales have increased by 30% since the pandemic.
Each aroma has its own therapeutic value, there is a growing need for customized scented candles to be used in therapies and to achieve relaxation in a specific health state. For instance, Jonathan Adler's Muse Gilded candle is a blend of soy and paraffin wax and helps to create a pleasantly scented interior atmosphere. Once the candle is finished, the gold-gilded porcelain bowl can be used as a vase. Pink grapefruit, raspberry, French cassis, violet leaves, rose petals, and grape leaf are some popular scents.
The market is projected to witness continuous growth as social media influencers around the globe are promoting them off as forms of self-care, new hobbies, or even businesses, which is supported by the monthly search volumes data provided by The Dubrovnik Times in 2021. OnBuy’s Health and Beauty Department found that 81,560 searches are made each month from people looking to try these latest candle trends.
More and more consumers are ordering online and are acutely aware of the need to stay in good shape, both physically and mentally, customers spent more time at home looking for entertainment and a cozy environment, consumers are increasingly spending on renovation and redecorating the home.
These current trends are considered continuations of previously established consumer trends; some may be accelerated. The disposable money people may or may not have after the pandemic, owing to economic slowdown and losses in jobs, will be a major factor influencing consumers’ purchasing decisions.
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The container-based segment accounted for the largest revenue share of 56.9% in 2020 and is expected to expand at a CAGR of 3.6% from 2021 to 2028
The hypermarkets and supermarkets segment accounted for the largest revenue share of 26.1% in 2020 and is estimated to witness a CAGR of 3.4% over the forecast period
North America dominated the market and accounted for the largest revenue share of 33.1% in 2020
Grand View Research has segmented the global scented candles market on the basis of product, distribution channel, and region:
Scented Candles Product Outlook (Revenue, USD Million, 2016 - 2028)
Scented Candles Distribution Channel Outlook (Revenue, USD Million, 2016 - 2028)
Supermarkets & Hypermarkets
Scented Candles Regional Outlook (Revenue, USD Million, 2016 - 2028)
Central and South America
Middle East and Africa
List of Key Players of Scented Candles Market
Portmeirion Group PLC
MVP Group International, Inc.
Estée Lauder Companies Inc.
Lalique Group SA
NEST New York
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