Smart Toys Market Size To Reach $25.54 Billion By 2030

April 2024 | Report Format: Electronic (PDF)

Smart Toys Market Growth & Trends

The global smart toys market size is expected to reach USD 25.54 billion by 2030, registering a CAGR of 11.5% from 2024 to 2030, according to a new report by Grand View Research, Inc. The market is expanding rapidly, driven by a confluence of factors that cater to the evolving needs and preferences of parents. In an era marked by an emphasis on education, parents are increasingly seeking toys that not only entertain but also contribute to their children's cognitive development. Smart toys, integrating technology and learning, have become a favored choice for their ability to enhance problem-solving skills and critical thinking. The interactive and engaging nature of these toys, leveraging technologies like augmented reality (AR) and voice recognition, adds an extra layer of enjoyment to playtime.

Parents, aware of the digital future, appreciate smart toys for introducing their children to technology early on, fostering essential digital literacy skills. The rise of online retail and increasing preference for digital shopping experiences make e-commerce platforms a critical channel for reaching consumers. New entrants can leverage digital marketing techniques, social media campaigns, and online marketplaces to create brand awareness, engage with potential customers, and drive sales. Embracing a strong online presence aligns with the changing consumer shopping habits and provides a cost-effective way for new entrants to showcase their smart toys to a global audience. Localization and cultural adaptation are crucial factors for entering diverse markets within the industry.

Recognizing that preferences, educational standards, and cultural nuances vary globally, new entrants can tailor their products to specific regions or countries. It involves understanding local languages, incorporating relevant content, and adapting educational aspects to align with regional curriculum standards. Localization enhances the appeal of smart toys to diverse consumer demographics, ensuring that the products resonate with the cultural contexts of different markets. Government regulations and trade policies play a significant role in market entry. New entrants must thoroughly understand and comply with toy safety, data protection, and international trade regulations. Adherence to these regulations ensures legal compliance, builds consumer trust, and facilitates smoother market entry, particularly in regions with stringent regulatory frameworks.

Cross-industry partnerships are critical for new entrants aiming to establish a foothold in the global market. Collaborating with technology companies and content creators can open innovation and product development avenues. These partnerships can lead to the creation of comprehensive smart toy ecosystems that offer unique and diversified features, enhancing the overall value proposition for consumers. For instance, in February 2024, FoloToy collaborated with Yomiplanet to develop an exclusive AI-enhanced companion toy, Frank Murphy. This unique, multilingual interactive figurine can engage in conversations in six languages, such as English, Chinese, and Japanese.

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Smart Toys Market Report Highlights

  • The educational robots segment accounted for a share of 14.3% in 2023. Many educational robots offer personalized learning experiences, adapting to the individual needs and progress of each child. This customization ensures that the educational content aligns with a child's pace and learning style, providing a tailored approach to knowledge acquisition

  • The online sales of smart toys are expected to grow at a CAGR of 14.7% from 2024 to 2030. E-commerce platforms showcase a diverse selection of smart toy options

  • Online retailers often stock multiple brands, styles, and price points, catering to different preferences and budgets. This diversity caters to different preferences, age groups, and technological requirements

  • Europe is expected to grow at a CAGR of 11.7% from 2024 to 2030. The region has witnessed significant economic growth, leading to a rising middle-class population with increased purchasing power

  • As disposable incomes grow, parents are more inclined to invest in innovative and technologically advanced toys, contributing to the popularity of smart toys among kids, supporting regional market growth

Smart Toys Market Segmentation

Grand View Research has segmented the global smart toys market based on product, distribution channel, and region:

Smart Toys Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Interactive Games

  • Robots

  • Educational Robots

Smart Toys Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Online

  • Offline

Smart Toys Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • U.K.

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • India

    • Japan

    • South Korea

    • Australia

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa

List of Key Players in Smart Toys Market

  • Playmobil

  • Pillar Learning

  • Sega Toys Co. Ltd.

  • LeapFrog Enterprises Inc. (Vtech Holdings Ltd.)

  • Mattel, Inc.

  • LEGO System A/S

  • Hasbro

  • MindWare, Inc.

  • Sphero, Inc.

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