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Social Commerce Market To Reach $17,828.84Bn By 2033

Social Commerce Market To Reach $17,828.84 Billion By 2033

March 2026 | Report Format: Electronic (PDF)

Social Commerce Market Growth & Trends

The global social commerce market size is estimated to reach USD 17,828.84 billion by 2033, registering a CAGR of 37.4% from 2026 to 2033, according to a new report by Grand View Research, Inc. Growing ease of online purchases is considered the most significant factor driving social commerce demand. Combining entertainment with impulsive purchasing habits continues to drive social commerce. It provides brands, and retailers with a new medium, which holds enormous potential for value generation.

The growing use of the internet for advertising practices has revolutionized the business model of various companies. Moreover, it has also created alternate revenue streams. The easy availability of high-speed and affordable internet services for customers offers marketers a new channel to reach out to their target audience. This has led to the rise of influencer marketing practices. Brands have developed more individualized advertising campaigns, improving the client experience. Their commercial relationships continue to scale by utilizing these marketing techniques.

A survey organized by the influencer marketing hub suggested that more than 40% of the participants have made at least one purchase as a result of social media company postings or influencer content. The fact that influencers can help organizations achieve key marketing goals including engagement, sales, high-quality content, and brand awareness, which in turn drives the significant demand for influencer marketing.With the upsurge in influencer marketing, Instagram shopping brands are seen leveraging these individuals to create awareness and validation for their products and services.

Furthermore, the growing popularity of the live-stream shopping trend is expected to drive market growth during the forecast period. Before the pandemic, the ‘shoppable video’ was well-known in China. Furthermore, COVID-19 brought with it a live commerce experience that has led to a resurgence in this method of shopping. The live shopping experience most closely resembles in-person shopping. Through this, buyers can watch people try products in real-time, allowing the brand to get feedback instantly. The pandemic accelerated the adoption of live stream shopping, giving ample opportunity for it to reach the untapped markets.

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Social Commerce Market Report Highlights

Based on business model, the B2C segment dominated the market and accounted for the revenue share of 60.3% in 2025, driven by the shift toward impulse-led, experience-centric online shopping enabled by social media platforms.
Based on product type, the personal & beauty care segment dominated the market and accounted for the largest revenue share in 2025, driven by the rising consumer emphasis on self-care, wellness, and appearance, supported by increasing exposure to beauty trends through social media and influencer marketing.
Based on platform/ sales channel, the video commerce (live stream + prerecorded) segment accounted for the largest revenue share in 2025, due to its ability to combine visual storytelling, real-time engagement, and instant purchasing within a single commerce journey.
Asia Pacific dominated the global market with the largest revenue share of 72.3% in 2025, due to the convergence of social media, messaging apps, and digital wallets into super-app ecosystems.