Teeth Whitening Market Size Worth $10.6 Billion By 2030

May 2022 | Report Format: Electronic (PDF)

Teeth Whitening Market Growth & Trends

The global teeth whitening market size is anticipated to reach USD 10.6 billion by 2030, according to the new report of Grand View Research, Inc. The market is expected to expand at a CAGR of 5.0% from 2022 to 2030. Factors such as an increase in awareness concerning oral hygiene and advancements in cosmetic dentistry procedures are driving the demand for teeth whitening products.

A recent survey by Mintel/Greenfield Online showed that 67% of American adults have tried to whiten their teeth in one way or another. Almost 24% of them have used an over-the-counter product for the same indicating the rising popularity of teeth whitening procedures.

Remedent Inc., which is a dental product manufacturer and distributor specializing in cosmetic dentistry, stated that 86% of people opt for cosmetic dentistry to improve physical attractiveness and self-esteem. It also stated that teeth whitening is the most popular cosmetic procedure accounting for 32% of the cosmetic procedure in practice.

Initially, as a short-term impact of COVID-19, global in-office teeth whitening was hampered. Most of the dental clinics had stopped seeing their patients, with only emergency treatments given a permit. This resulted in a lower volume of patient visits and impacted revenue to a great extent.

It was reported that there were 19 million fewer routine check-ups at NHS registered dental practices. However, telemedicine became an effective mode of communication for both patients and doctors. Moreover, new product launches by key players like P&G through online sales channel is expected to increase the market growth.

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Teeth Whitening Market Report Highlights

  • By product, whitening toothpaste held the largest market share in 2021. The segment is expected to grow at a lucrative CAGR of over 5.3% from 2022 to 2030

  • Based on the distribution channel, the online segment is expected to grow with the highest CAGR over the forecast period, due to the increase in product launches on e-commerce and the availability of a variety of teeth whitening products

  • North America is set to lead the market over the forecast period, owing to technological advancements and an increase in patients opting for procedures to improve dental aesthetics

  • The Asia Pacific region is bound to grow significantly during the forecast period. This is majorly contributed by the large population base and rising disposable income in this region

  • The industry is highly competitive with players including Colgate Palmolive; GlaxoSmithKline Plc; Johnson & Johnson; Procter & Gamble; Brodie & Stone; Unilever; Church & Dwight Co

Teeth Whitening Market Segmentation

Grand View Research has segmented the global teeth whitening market based on product, distribution channel, and region:

Teeth Whitening Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Whitening Toothpaste

  • Whitening Gels & Strips

  • Light Teeth Whitening Device

  • Other Products

Teeth Whitening Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Online

  • Offline

Teeth Whitening Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • Germany

    • U.K.

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • South Korea

    • Australia

  • Latin America

    • Mexico

    • Brazil

    • Argentina

  • MEA

    • South Africa

    • Saudi Arabia

    • UAE

List of Key Players in the Teeth Whitening Market

  • Colgate Palmolive

  • GlaxoSmithKline Plc

  • Johnson & Johnson

  • Procter & Gamble

  • Brodie & Stone

  • Unilever

  • Church & Dwight Co.

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