GVR Report cover Cosmetic Dentistry Market Size, Share & Trends Report

Cosmetic Dentistry Market Size, Share & Trends Analysis Report By Product (Dental Systems & Equipment, Dental Implants, Dental Crowns & Bridges), By Region, And Segment Forecasts, 2022 - 2030

  • Report ID: 978-1-68038-951-7
  • Number of Pages: 100
  • Format: Electronic (PDF)
  • Historical Range: 2018 - 2020
  • Industry: Healthcare

Report Overview

The global cosmetic dentistry market size was valued at USD 29.6 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 13.0% from 2022 to 2030. With an increasing population opting for the improvement of dental aesthetics, this industry has undergone great advancements. Cognizance among the population about such techniques and procedures has allowed this industry to prosper by leaps and bounds. Developing countries have generated a large amount of disposable income, which is the main reason why cosmetic dentistry is flourishing. The geriatric population, in general, has propagated the growth of this industry, owing to old age-related tooth ailments. Treatments that include teeth whitening, changes in dental appearance, and malocclusion are the most frequent procedures that patients undergo in cosmetic dentistry. Dental tourism has been an important reason that has caused cosmetic dentistry to prosper globally.

U.S. cosmetic dentistry market size, by product type, 2020 - 2030 (USD Billion)

COVID-19 has significantly impacted the market and the business of various market players. The pandemic has resulted in supply chain disruptions such as cost inflation, shortages of supply, and shipping delays. The COVID-19 pandemic has also increased the financial burden of market players in terms of labor availability, which has resulted in an increase in labor costs. However, telemedicine became a boon for both dental surgeons and patients. With ease in COVID-19 restrictions in different regions, the market players are able to continue their operations at a lucrative growth rate in terms of sales and profits. For instance, Danaher Corporation has witnessed 8% sales growth in 2021 compared to 2020.

Product Type Insights

Dental systems and equipment accounted for the largest revenue share of over 30.0% in 2021. This is attributed to their wide range of applications in the dental industry. Based on the product, the industry is segmented into dental systems and equipment, dental implants, dental crowns and bridges, dental veneers, orthodontic braces, bonding agents, inlays and onlays, and whitening.

Dental systems and equipment include a variety of arrangements like instrument delivery systems, dental chairs, dental handpieces, light-curing equipment, dental scaling units, dental CAD/CAM systems, dental lasers, and dental radiology equipment. With the increase in the population wanting to improve dental aesthetics, the use of orthodontic braces comprising fixed and removable braces has increased rapidly. Dental implants comprising titanium implants and zirconium implants are also used on a large scale in individuals who are recovering from disfigurations and accidents.

Global cosmetic dentistry market share, by product type, 2021 (%)

The orthodontic braces segment is expected to exhibit the highest growth rate of 27.4% in the forecast period. The campaigns and activities such as Oral Health Foundation's initiatives National Smile Month, Dental Buddy, and others are creating awareness about dental products, dental health, and appearance, thereby facilitating segment growth.

Regional Insights

North America dominated the market for cosmetic dentistry and held a share of over 40.0% in 2021. This is attributed to technological advancements and an increase in the number of individuals opting for procedures involved in cosmetic dentistry. Moreover, factors like high acceptance and openness toward aesthetic treatments and growing appearance consciousness are likely to propel the market growth in the region.

Cosmetic Dentistry Market Trends by Region

North America is further expected to exhibit the highest growth rate in the forecast period. This can mainly be attributed to factors like high personal disposable income. According to data published by the U.S Bureau of Economics, in April 2020, personal income increased by USD 1.97 trillion (10.5%) and Disposable Personal Income (DPI) increased by USD 2.13 trillion. Moreover, the increasing expenditure on healthcare, availability of certified professionals, well-built healthcare infrastructure, and easy access to aesthetic services are key growth factors.

Key Companies & Market Share Insights

Most companies are involved in the modification of already launched products, thereby enhancing their product portfolios. Consolidated partnerships between companies in this industry are a frequent phenomenon to keep ahead of other competitors. For instance, in March 2019, Align Technology, Inc. announced a distribution agreement for iTero Element Intraoral Scanners with Benco Dental, which is the largest privately-owned dental distributor in the U.S. The company’s iTero Element scanner can help dentists perform a wide range of restorative and orthodontic procedures with greater precision and visualization capabilities. Some prominent players in the global cosmetic dentistry market include:

  • Danaher Corporation

  • Align Technology Inc.

  • Dentsply International, Inc.

  • 3M Company

  • Zimmer Biomet Holding, Inc.

  • Institut Straumann AG

  • Sirona Dental Systems, Inc.

  • Biolase, Inc.

  • Planmeca Oy

  • A-dec Inc.

Cosmetic Dentistry Market Report Scope 

Report Attribute


Market size value in 2022

USD 33.6 billion

Revenue forecast in 2030

USD 89.0 billion

Growth rate

CAGR of 13.0% from 2022 to 2030

Base year for estimation


Historical data

2018 - 2020

Forecast period

2022 - 2030

Quantitative units

Revenue in USD million/billion and CAGR from 2022 to 2030

Report coverage

Revenue forecast, competitive landscape, growth factors, and trends

Segments covered

Product type, region

Regional scope

North America; Europe; Asia Pacific; Latin America; MEA

Country scope

U.S.; Canada; U.K.; Germany; France; Italy; Spain; China; India; Japan; Australia; Brazil; Mexico; South Africa; Saudi Arabia; UAE

Key companies profiled

Danaher Corporation; Align Technology Inc.; Dentsply International, Inc.; 3M Company; Zimmer Biomet Holding, Inc.; Institut Straumann AG; Sirona Dental Systems, Inc.; Biolase, Inc.; Planmeca Oy; A-dec Inc.

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional, and segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options


Global Cosmetic Dentistry Market Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the global cosmetic dentistry market report on the basis of product type and region:

Global Cosmetic Dentistry Market Segmentation

  • Product Type Outlook (Revenue, USD Million, 2018 - 2030)

    • Dental Systems & Equipment

      • Instrument Delivery Systems

      • Dental Chairs

      • Dental Handpieces

      • Light Curing Equipment

      • Dental Scaling Units

      • Dental CAM/CAD Systems

      • Dental Lasers

      • Dental Radiology Equipment

    • Dental Implants

    • Dental Crowns & Bridges

    • Dental Veneer

    • Orthodontic Braces

    • Bonding Agents

    • Inlays & Onlays

    • Whitening

  • Regional Outlook (Revenue, USD Million, 2018 - 2030)

    • North America

      • U.S.

      • Canada

    • Europe

      • Germany

      • U.K.

      • France

      • Italy

      • Spain

    • Asia Pacific

      • Japan

      • China

      • India

      • Australia

    • Latin America

      • Brazil

      • Mexico

    • MEA

      • South Africa

      • Saudi Arabia

      • UAE

Frequently Asked Questions About This Report

gvr icn


gvr icn

This FREE sample includes market data points, ranging from trend analyses to market estimates & forecasts. See for yourself.

gvr icn


We can customize every report - free of charge - including purchasing stand-alone sections or country-level reports, as well as offer affordable discounts for start-ups & universities.

Contact us now to get our best pricing.

esomar icon

ESOMAR certified & member

D&B icon

Leading SME award by D&B

We are GDPR and CCPA compliant! Your transaction & personal information is safe and secure. For more details, please read our privacy policy.

great place to work icon