GVR Report cover Cosmetic Dentistry Market Size, Share & Trends Report

Cosmetic Dentistry Market Size, Share & Trends Analysis Report By Product (Dental Systems & Equipment, Dental Implants), By Region (North America, Europe, APAC, LATAM, MEA), And Segment Forecasts, 2021 - 2028

  • Report ID: 978-1-68038-951-7
  • Number of Pages: 107
  • Format: Electronic (PDF)
  • Historical Range: 2016 - 2019
  • Industry: Healthcare

Report Overview

The global cosmetic dentistry market size was valued at USD 6.9 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 5.0% from 2021 to 2028. With an increase in the population opting for the improvement of dental aesthetics, this industry has undergone great advancements. Cognizance among the population about such techniques and procedures has allowed this industry to prosper by leaps and bounds. Developing countries have generated a large amount of disposable income, which is the main reason why cosmetic dentistry is flourishing. The geriatric population, in general, has propagated the growth of this industry with old age-related tooth ailments. Treatments that include teeth whitening, changes in dental appearance, and malocclusion are the most frequent procedures that patients undergo in cosmetic dentistry. Dental tourism has been an important reason that has caused cosmetic dentistry to prosper globally.

U.S. cosmetic dentistry market size, by product, 2016 - 2028 (USD Billion)

The major restraints in this market include the lack of reimbursement options for cosmetic procedures and the expensive cost of dental imaging. Insurance companies and government agencies do not regard cosmetic procedures as essential, and thus not many reimbursement options are available for cosmetic dentistry. On the other hand, dental imaging requires high technological equipment to be used requiring a large amount of money that is not covered by insurance companies, thereby proving to be another reason that hinders the growth of this market.

Based on product, dental systems and equipment held the largest market share in 2020 as they include a wide range of products that are used in a majority of the dental procedures involved. With an escalation in individuals opting for cosmetic dentistry, increasing orthodontic braces are also used extensively to alter dental disfigurations. With CAD and CAM systems, the designing of dental prosthetics has become relatively easy, allowing 3D technology to be used extensively, resulting in the accuracy of procedures.

COVID19 impact: Market declined by 66% in 2020 due to suspesion of all elective procedures; expected to recover by 2022

Pandemic Impact

Post COVID Outlook

The hospitals delayed elective procedures in order to free up beds and Original Equipment Manufacturing companies were faced with supply chain disruption leading to a short-term financial strain

The dental equipment market is expected to recover by 2022 as many dental practices in the U.S. and Europe have resumed with Covid-19 guidelines

As dentistry is considered a high contact service, estimates from the St. Louis Federal Reserve suggest that demand in high-contact industries will decline by 51% and that gross output fell by 47% in 2020

The American Dental Association (ADA) predicts that the spending on dental care will increase significantly to pre-pandemic levels due to dental practices opening and patient volume recovering faster than anticipated

Companies developing dental equipment like DENTSPLY Sirona reported a loss in their sales and revenue for the year 2020

The ADA also predicts that dental expenditures will grow and recover either fully to pre-pandemic projected levels or 80 percent of pre-pandemic levels and that this will happen either by October 2020 or January 2021


Dental services were among the worst affected services at the beginning of the COVID-19 pandemic. Dental practices across the world were halted. With no patient visits and declining revenues, several dental surgeons had to undergo unforeseen challenges. However, telemedicine became a boon for both dental surgeons and patients. The technology, according to some cosmetic dentists, is here to stay in the long run. With the ease of lockdowns in most the countries, dental services are also reopening, however, following strict protocols has added to the expenses for several cosmetic dentists.

Product Insights

Dental systems and equipment accounted for the largest revenue share of 40.6% in 2020. This is attributed to their wide range of applications in the dental industry. Based on the product, the industry is segmented into dental systems and equipment, dental implants, dental crowns and bridges, dental veneers, orthodontic braces, bonding agents, inlays and onlays, and whitening.

Dental systems and equipment include a variety of arrangements like instrument delivery systems, dental chairs, dental handpieces, light-curing equipment, dental scaling units, dental CAD/CAM systems, dental lasers, and dental radiology equipment. With the increase in the population wanting to improve dental aesthetics, the use of orthodontic braces comprising of fixed and removable braces has increased rapidly. Dental implants comprising of titanium implants and zirconium implants are also used on a large scale in individuals who are recovering from disfigurations and accidents.

Regional Insights

The North American region dominated the market for cosmetic dentistry and held a share of 37.5% in 2020. This is attributed to the technological advancements and increase in the number of individuals opting for procedures involved in cosmetic dentistry.

Global cosmetic dentistry market share, by region, 2020 (%)

The Asia Pacific region is expected to exhibit the highest growth rate in the forecast period. This is mainly due to the increasing amount of disposable income that is being generated in developing countries, as India and China. With a large population in this region, many individuals are inclined toward aesthetically improving dental health. The wide range of dental procedures being offered in this region has allowed the propagation of dental tourism, thus contributing to the regional market growth.

Key Companies & Market Share Insights

Most companies are involved in the modification of already launched products, thereby enhancing their product portfolios. Consolidated partnerships between companies in this industry are a frequent phenomenon to keep ahead of other competitors. For instance, in March 2019, Align Technology, Inc. announced a distribution agreement for iTero Element Intraoral Scanners with Benco Dental, which is the largest privately-owned dental distributor in the U.S. The company’s iTero Element scanner can help dentists perform a wide range of restorative and orthodontic procedures with greater precision and visualization capabilities. Some prominent players in the global cosmetic dentistry market include:

  • Danaher Corporation

  • Align Technology Inc.

  • Dentsply International, Inc.

  •  3M Company

  •  Zimmer Biomet Holding, Inc.

  • Institut Straumann AG

  • Sirona Dental Systems, Inc.

  • Biolase, Inc.

  • Planmeca Oy

  • A-dec Inc.

Cosmetic Dentistry Market Report Scope

Report Attribute


Market size value in 2021

USD 19.5 billion

Revenue forecast in 2028

USD 27.4 billion

Growth Rate

CAGR of 5.0% from 2021 to 2028

Base year for estimation


Historical data

2016 - 2019

Forecast period

2021 - 2028

Quantitative units

Revenue in USD million/billion and CAGR from 2021 to 2028

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, region

Regional scope

North America; Europe; Asia Pacific; Latin America; MEA

Country scope

U.S.; Canada; U.K.; Germany; China; India; Brazil; Mexico; South Africa

Key companies profiled

Danaher Corporation; Align Technology Inc.; Dentsply International, Inc.; 3M Company; Zimmer Biomet Holding, Inc.; Institut Straumann AG; Sirona Dental Systems, Inc.; Biolase, Inc.; Planmeca Oy; A-dec Inc.

Customization scope

Free report customization (equivalent to up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

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Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2016 to 2028. For the purpose of this study, Grand View Research has segmented the global cosmetic dentistry market report on the basis of product and region:

  • Product Outlook (Revenue, USD Million, 2016 - 2028)

    • Dental Systems & Equipment

      • Instrument Delivery Systems

      • Dental Chairs

      • Dental Handpieces

      • Light Curing Equipment

      • Dental Scaling Units

      • Dental CAM/CAD Systems

      • Dental Lasers

      • Dental Radiology Equipment

    • Dental Implants

    • Dental Crowns & Bridges

    • Dental Veneer

    • Orthodontic Braces

    • Bonding Agents

    • Inlays & Onlays

    • Whitening

  • Regional Outlook (Revenue, USD Million, 2016 - 2028)

    • North America

      • U.S.

      • Canada

    • Europe

      • U.K.

      • Germany

    • Asia Pacific

      • China

      • India

    • Latin America

      • Brazil

      • Mexico

    • Middle East & Africa

      • South Africa

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