GVR Report cover Cosmetic Dentistry Market Size, Share & Trends Report

Cosmetic Dentistry Market Size, Share & Trends Analysis Report By Product (Dental Systems & Equipment, Dental Implants, Dental Crowns & Bridges), By Region (North America, Europe), And Segment Forecasts, 2023 - 2030

  • Report ID: 978-1-68038-951-7
  • Number of Pages: 100
  • Format: Electronic (PDF)
  • Historical Range: 2018 - 2021
  • Industry: Healthcare

Cosmetic Dentistry Market Size & Trends

The global cosmetic dentistry market size was valued at USD 33.6 billion in 2022 and is anticipated to grow at a compound annual growth rate (CAGR) of 13.5% from 2023 to 2030. With an increasing population opting for the improvement of dental aesthetics, this industry has undergone great advancements. Developing countries have generated a large amount of disposable income, which is the main reason why cosmetic dentistry is flourishing. The geriatric population, in general, has propagated the growth of this industry, owing to old age-related tooth ailments. Treatments that include teeth whitening, changes in dental appearance, and malocclusion are the most frequent procedures that patients undergo in cosmetic dentistry. Dental tourism has been an important reason that has caused cosmetic dentistry to prosper globally.

U.S. Cosmetic Dentistry Market size and growth rate, 2023 - 2030

The market is gaining popularity due to the promotion of sugary food and drinks, as well as tobacco and alcohol, which has resulted in an increase in the consumption of products that can cause oral health issues and other non-communicable diseases. According to the World Health Organization (WHO) Global Oral Health Status Report (2022), nearly 3.5 billion people worldwide were affected by oral diseases, with 3 out of 4 affected individuals residing in middle-income countries. Globally, approximately 2 billion people have tooth decay in their permanent teeth, and 514 million children have tooth decay in their baby teeth.

In addition,cosmetic dentistry has been greatly transformed by new technologies and treatment methods. These advancements have brought about advanced tools, materials, and procedures that offer dental professionals more effective and efficient solutions. As a result, cosmetic treatments have become more accessible and attractive to patients. For instance, with 3D printing, dentists have the option to use a digital wand to scan the teeth, design customized oral appliances, and print them directly in their on-site dental lab. This eliminates the need for old techniques which allows for more precise and efficient dental treatments.

The COVID-19 pandemic significantly impacted the market and the business of various market players. The pandemic resulted in supply chain disruptions such as cost inflation, shortages of supply, and shipping delays. It also increased the financial burden of market players in terms of labor availability, which resulted in an increase in labor costs. However, telemedicine became a boon for both dental surgeons and patients. With ease in restrictions in different regions, the market players were able to continue with their operations.

Product Insights

The dental systems and equipment segment accounted for the largest revenue share of 33.8% in 2022. This is attributed to their wide range of applications in the dental industry. Based on the product, the industry is segmented into dental systems and equipment, dental implants, dental crowns and bridges, dental veneers, orthodontic braces, bonding agents, inlays and onlays, and whitening. Approximately 19% of adults worldwide, with over 1 billion cases, are estimated to be affected by severe gum diseases. Dental lasers which come under the dental systems and equipment segment are used for gum reshaping and removing inflamed tissues which is driving the cosmetic dentistry market. In severe cases, the gums can separate from the teeth and underlying bone, resulting in loose teeth or tooth loss.

The orthodontic braces segment is expected to grow at the fastest CAGR of 28.7% during the forecast period. The campaigns and activities such as Oral Health Foundation's initiatives National Smile Month, Dental Buddy, and others are creating awareness about dental products, dental health, and appearance, thereby facilitating segment growth. According to the American Association of Orthodontists, 25% of patients seeking orthodontic treatment are adults. If misaligned teeth remain untreated, it can lead to dental problems such as wearing down of teeth, cavities, gum disease, and trouble chewing. Furthermore, adult orthodontic treatment can help improve your bite and lower the chances of having these problems in the future.

Regional Insights

North America dominated the market and accounted for the largest revenue share of 40.0% in 2022. This is attributed to technological advancements and an increase in the number of individuals opting for procedures involved in cosmetic dentistry. Moreover, factors like high acceptance and openness toward aesthetic treatments and growing appearance consciousness are likely to propel market growth in the region. In January 2023, W&H, a dental equipment company, launched a new product, Assistina One, in North America. This device is designed to take care of dental handpieces by performing necessary lubrication cycles. It is known for its speed and efficiency, as it can complete the entire cleaning process in just 18 seconds, making it the fastest option available. With its advanced features, W&H aims to improve the performance and durability of dental equipment in the North American market.

Global Cosmetic Dentistry Market share and size, 2022

North America is expected to grow at the fastest CAGR of 14.8% during the forecast period. This can mainly be attributed to factors such as high personal disposable income. According to data published by the U.S Bureau of Economics, in April 2020, personal income increased by USD 1.97 trillion (10.5%) and Disposable Personal Income (DPI) increased by USD 2.13 trillion. Moreover, the increasing expenditure on healthcare, availability of certified professionals, well-built healthcare infrastructure, and easy access to aesthetic services are key growth factors.

Asia Pacific is anticipated to grow at a CAGR of 13.8% from 2023 to 2030 due to the growing number of clinics, rising dental tourism, increasing R&D in manufacturing, and growing awareness about oral care. The healthcare infrastructure in the Asia Pacific is expanding with advanced technology and equipment. Various companies and governments in countries, such as China and India, are introducing initiatives to spread awareness regarding dental care. In June 2021, My Dental Plan announced that it would add 4,000 more clinics, thereby expanding its reach to 250 cities by the end of 2021.

In July 2023, Harrisdale Dental Centre launched it new website, which will enable patients to book appointments online and get the required consultation. The new website provides information on various dentistry services that the center offers including root canal treatment, general dentistry, gum disease treatment, dental implants and cosmetic dentistry.

Key Companies & Market Share Insights

Most companies are involved in the modification of already launched products, thereby enhancing their product portfolios. Consolidated partnerships between companies in this industry are a frequent phenomenon to keep ahead of other competitors. In June 2023, Aseptico, a dental equipment manufacturer, announced the launch of AEU-1070 Implant Motor. It has a compact size, multifunction foot control and intuitive interface which streamlines dental implant procedures. In May 2023, Henry Schein Inc., healthcare product & service provider, announced a definitive agreement to acquire S.I.N. Implant System. The acquisition is expected to position Henry Schein to address the increasing demand for bone regeneration products and implants in emerging and developed nations.

In December 2022, ProSmile launched SmartArches Dental Implants. Its locations are specialty dental offices and offer reliable and affordable dental implant services. SmartArches were serving patients in New Jersey and Pennsylvania and plans to further expand to 8 other states in 2023.

In March 2021, Crest introduced Crest Whitening Emulsions, a new teeth whitening treatment. It uses active hydrogen peroxide droplets to remove stains and enhances teeth whitening. In March 2019, Align Technology, Inc. announced a distribution agreement for iTero Element Intraoral Scanners with Benco Dental, which is the largest privately-owned dental distributor in the U.S. The company’s iTero Element scanner helps dentists perform various orthodontic and restorative procedures with greater visualization capabilities and precision. Some prominent players in the global cosmetic dentistry market include:

Key Cosmetic Dentistry Companies:

  • Danaher Corporation
  • Align Technology Inc.
  • Dentsply International, Inc.
  • 3M Company
  • Zimmer Biomet Holding, Inc.
  • Institut Straumann AG
  • Sirona Dental Systems, Inc.
  • Biolase, Inc.
  • Planmeca Oy

Cosmetic Dentistry Market Report Scope

Report Attribute


Market size value in 2023

USD 33.58 billion

Revenue forecast in 2030

USD 89.03 billion

Growth Rate

CAGR of 13.5% from 2023 to 2030

Base year for estimation


Historical data

2018 - 2021

Forecast period

2023 - 2030

Quantitative units

Revenue in USD million/billion and CAGR from 2023 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, region

Regional scope

North America; Europe; Asia Pacific; Latin America; MEA

Country scope

U.S.; Canada; U.K.; Germany; France; Italy; Spain; Denmark; Sweden; Norway; China; Japan; India; Australia; South Korea; Thailand; Brazil; Mexico; Argentina; Saudi Arabia; South Africa; UAE; Kuwait

Key companies profiled

Danaher Corporation; Align Technology Inc.; Dentsply International, Inc.; 3M Company; Zimmer Biomet Holding, Inc.; Institut Straumann AG; Sirona Dental Systems, Inc.; Biolase, Inc.; Planmeca Oy; A-dec Inc.

Customization scope

Free report customization (equivalent up to 8 analyst’s working days) with purchase. Addition or alteration to country, regional & segment scope

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options


Global Cosmetic Dentistry Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global cosmetic dentistry market based on product and region:

Global Cosmetic Dentistry Market Report Segmentation

  • Product Outlook (Revenue, USD Million, 2018 - 2030)

    • Dental Systems & Equipment

      • Instrument delivery systems

      • Dental chairs

      • Dental handpieces

      • Light curing equipment

      • Dental scaling units

      • Dental CAM/CAD systems

      • Dental lasers

      • Dental radiology equipment

    • Dental Implants

    • Dental Crowns & Bridges

    • Dental Veneer

    • Orthodontic Braces

    • Bonding Agents

    • Inlays & Onlays

    • Whitening

  • Regional Outlook (Revenue, USD Million, 2018 - 2030)

    • North America

      • U.S.

      • Canada

    • Europe

      • UK

      • Germany

      • France

      • Italy

      • Spain

      • Sweden

      • Norway

      • Denmark

    • Asia Pacific

      • China

      • Japan

      • India

      • Australia

      • Thailand

      • South Korea

    • Latin America

      • Brazil

      • Mexico

      • Argentina

    • Middle East and Africa

      • Saudi Arabia

      • South Africa

      • UAE

      • Kuwait

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