Veterinary Dietary Supplements Market To Reach $7.96 Billion By 2033

Veterinary Dietary Supplements Market Growth & Trends

The global veterinary dietary supplements market size is expected to reach USD 7.96 billion by 2033, registering a CAGR of 9.12% from 2025 to 2033, according to a new report by Grand View Research, Inc. The key factors fueling the market growth include increasing population of companion and livestock animals, pet health concerns, prevalence of chronic disorders, and use of e-commerce channels.

Joint health and skin and coat health supplements have been the most purchased veterinary supplements. COVID-19 pandemic, however, disrupted trends in market with a surge in demand for digestive health and immunity-boosting supplements. The COVID-19 outbreak accelerated awareness among pet owners of condition-specific supplements with stress-reducing, immune-supporting, and calming outcomes. The pandemic also catalyzed the steady transition from brick-and-mortar purchases to e-commerce channels. The dramatic shift to online purchasing is expected to continue over the forecast period.

According to a 2021 study published in the U.S. National Library of Medicine, about 10 to 33% of cats and dogs are given dietary supplements in the U.S. Amongst these, joint and digestive health supplements have been the most popular along with cognition, skin and coat, and cardiovascular health supplements. The average lifespan of pets has also increased over the past few decades which makes them susceptible to chronic conditions such as joints disorders, liver problems, and cardiovascular diseases. According to a review article published in the Journal of Feline Medicine and Surgery, aged pets including cats older than 11 years comprise a significant proportion of the companion animal veterinarian’s patient population. These factors are estimated to contribute to the market growth in the coming years.

The market is highly competitive owing to acquisitions, launch of new products, and collaborations by key market participants. In August 2020, Manna Pro Products LLC- a leading provider of veterinary feeds, supplements, and treats, acquired a premium dog product company- Doggie Dailies to strengthen its presence in the market. In addition, Whitebridge Pet Brands, a pet food company, acquired a pet supplements, food, and treats company called Grizzly Pet Products in March 2021. This added to Whitebridge Pet Brands’ lineup of animal health companies. The previous acquisitions included Dogswell, a functional jerky brand for canines, Cardinal Pet Care specializing in pet botanics, PetPlay, Inc., and Crazy Dog training treats.

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Veterinary Dietary Supplements Market Report Highlights

• The companion animals segment led the veterinary dietary supplements industry with the largest revenue share of 62.03% in 2024 and is expected to witness the fastest CAGR over the forecast period. The livestock animal segment is projected to witness the second-fastest growth over the forecast period.

• The joint health support segment dominated the veterinary dietary supplements market with the largest revenue share in 2024. The calming/stress/anxiety is the fastest-growing segment of the veterinary dietary supplements industry, fueled by the rising awareness among pet owners about their pets’ emotional and behavioral health.

• The multivitamins & minerals segment held the largest revenue share of the veterinary dietary supplements market in 2024. The CBD segment is expected to grow at the fastest CAGR over the forecast period.

• The gummies & chewables segment led the market with the largest revenue share in 2024. The powders segment is projected to grow at the fastest CAGR over the forecast period.

• The veterinary hospitals and clinic pharmacies segment led the veterinary dietary supplements industry with the largest revenue share in 2024. E-commerce is expected to emerge as the fastest-growing segment over the forecast period.

Veterinary Dietary Supplements Market Segmentation

Grand View Research has segmented global veterinary dietary supplements market report based on animal, type, dosage form, application, distribution channel, and region:

Veterinary Dietary Supplements Animal Outlook (Revenue, USD Million, 2021 - 2033)

• Companion Animals

  • Dogs

  • Cats

  • Horses

  • Others

• Livestock Animals

  • Cattle

  • Poultry

  • Others

Veterinary Dietary Supplements Type Outlook (Revenue, USD Million, 2021 - 2033)

• Multivitamins & Minerals

• Probiotic & Prebiotic

• Protein & Peptides

• Omega-3 Fatty Acids

• CBD

• Others

Veterinary Dietary Supplements Dosage Form Outlook (Revenue, USD Million, 2021 - 2033)

• Gummies & Chewables

• Tablets & Capsules

• Powders

• Liquids

• Others

Veterinary Dietary Supplements Application Outlook (Revenue, USD Million, 2021 - 2033)

• Joint Health Support

• Calming/Stress/Anxiety

• Digestive Health

• Nutritional Support

• Immunity Support

• Skin & Coat Health

• Others

Veterinary Dietary Supplements Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)

• Pet Specialty Stores & Retails

• E-Commerce

• Veterinary Hospital & Clinic Pharmacies

• Others

Veterinary Dietary Supplements Regional Outlook (Revenue, USD Million, 2021 - 2033)

• North America

  • U.S.

  • Canada

  • Mexico

• Europe

  • UK

  • Germany

  • France

  • Italy

  • Spain

  • Denmark

  • Sweden

  • Norway

• Asia Pacific

  • Japan

  • China

  • India

  • Australia

  • Thailand

  • South Korea

• Latin America

  • Brazil

  • Argentina

• Middle East & Africa

  • South Africa

  • UAE

  • Saudi Arabia

  • Kuwait

  • Qatar

  • Oman

List of Key Players of Veterinary Dietary Supplements Market

• Boehringer Ingelheim

• Virbac

• AMORVET

• Elanco

• Vetoquinol

• Nestlé S.A.

• Ark Naturals

• Biovencer Healthcare Private Limited

• Nutramax Laboratories Veterinary Sciences, Inc

• Zesty Paws