India Heritage Tourism Market To Reach $57.14 Billion By 2033

India Heritage Tourism Market Growth & Trends

The India heritage tourism market size is expected to reach USD 57.14 billion by 2033,  growing at a CAGR of 6.8% from 2025 to 2033, according to a new report by Grand View Research, Inc. The market is primarily driven by a deepening interest in the country’s rich cultural legacy and historical significance. Rising domestic travel, especially among urban millennials and middle-class families, has led to increased visitation to heritage hubs such as Jaipur, Varanasi, Hampi, and Khajuraho.

Government-led initiatives such as the “Adopt a Heritage” program and investments in monument restoration, digital heritage trails, and cultural festivals have further strengthened this sector. The promotion of regional crafts, cuisine, and intangible cultural assets also plays a vital role in drawing culturally curious travelers.

Moreover, improvements in infrastructure and connectivity, including enhanced rail networks and regional airports, have made heritage sites more accessible to a broader audience. The growing influence of digital marketing and virtual reality experiences has also helped showcase India’s heritage to global travelers, sparking greater interest before actual visits. Additionally, collaborations between private tour operators and local communities have created authentic, immersive cultural experiences that appeal to tourists seeking personalized and responsible travel options.

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India Heritage Tourism Market Report Highlights

• Based on type, cultural heritage tourism accounted for a share of 56.0% in the overall Indian heritage tourism industry in 2024, driven by strong demand for immersive experiences in historical sites, traditional arts, and regional festivals.

• Natural heritage tourism is expected to grow at a CAGR of 7.4% from 2025 to 2033.

• Based on age group, travelers in the 51-70 age group accounted for a share of 58.7% in the overall Indian heritage tourism industry in 2024, driven by their preference for culturally enriching and leisurely travel experiences.

• Travelers in the 31-50 age group in India's heritage tourism industry are expected to grow at a CAGR of 7.4% from 2025 to 2033.

• Booking through offline mode generated a revenue share of 69.0% in 2024 in the Indian heritage tourism industry, driven by travelers’ trust in traditional agencies for personalized and guided cultural tours.

• Booking through online mode is expected to grow at a CAGR of 7.9% from 2025 to 2033.

India Heritage Tourism Market Segmentation

Grand View Research has segmented the India heritage tourism market on the basis of type, age group, and booking mode:

India Heritage Tourism Type Outlook (Revenue, USD Billion, 2021 - 2033)

• Cultural Heritage

• Natural Heritage

• Intangible Heritage

India Heritage Tourism Age Group Outlook (Revenue, USD Billion, 2021 - 2033)

• 30 & Under

• 31-50

• 51-70

• 70 & Above

India Heritage Tourism Booking Mode Outlook (Revenue, USD Billion, 2021 - 2033)

• Online

• Offline

List of Key Players in the India Heritage Tourism Market

• Thomas Cook India

• Cox & Kings

• SOTC Travel

• Travelogy India

• Indian Holiday Pvt. Ltd

• TCI (Travel Corporation India)

• Heritage India Holidays

• Rajasthan Tours Pvt. Ltd.

• Bout India Tours

• Kesari Tours