U.S. Anti-aging Products Market To Reach $27.44 Billion By 2033

U.S. Anti-aging Products Market Growth & Trends

The U.S. anti-aging products market size is expected to reach USD 27.44 billion by 2033, growing at a CAGR of 8.0% from 2025 to 2033, according to a new report by Grand View Research, Inc. The U.S. anti-aging products market is fueled by rising consumer awareness of early skin aging, driven by lifestyle factors, pollution, and UV exposure. There is growing demand for dermatologist-recommended solutions that target wrinkles, fine lines, and skin firmness using clinically backed ingredients like retinol, peptides, and hyaluronic acid. Additionally, the popularity of wellness, preventive skincare, and social media-driven beauty standards continues to encourage year-round use of anti-aging products across all age groups.

In the U.S., social media and beauty influencers are playing a key role in promoting anti-aging products as essential components of everyday skincare routines. Heightened concerns about premature aging, such as fine lines, uneven tone, and loss of elasticity, are driving demand for targeted solutions. Consumers increasingly prefer lightweight, multi-benefit formulations that combine hydration, wrinkle reduction, and skin-brightening effects. Additionally, trust in dermatologist-recommended and clinically proven brands is strengthening, especially among those seeking gentle yet effective products suited for long-term use.

Moreover, growing environmental awareness is influencing the U.S. anti-aging products market, with brands increasingly adopting eco-friendly packaging, cruelty-free formulations, and sustainably sourced ingredients. The market also benefits from wide product accessibility across drugstores, specialty beauty retailers, and online platforms, making it easier for consumers to explore and purchase tailored solutions. Public health messaging and dermatologist endorsements continue to promote proactive skincare and early adoption of anti-aging routines. Additionally, promotional offers, travel-size products, and bundled skincare kits cater to busy lifestyles and appeal to both new users and skincare enthusiasts.

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U.S. Anti-aging Products Market Report Highlights

• Moisturizers, creams, and lotions form the core of the anti-aging products market, driven by consistent consumer demand for daily-use formulations that hydrate, smoothen, and visibly reduce signs of aging. These products are often embedded with active ingredients such as retinol, hyaluronic acid, and peptides, catering to both preventive and corrective skincare routines.

• Eye care products are also witnessing robust growth, supported by increasing consumer focus on targeted treatments that address under-eye concerns such as fine lines, puffiness, and dark circles.

• Supermarkets and hypermarkets continue to hold a significant share due to their extensive product assortments, competitive pricing strategies, and the advantage of immediate in-store purchase.

• Online and e-commerce channels are emerging as the fastest-growing sales platform, driven by convenience, availability of a wider brand portfolio, ease of comparing product reviews, and increasing direct-to-consumer brand launches.

• The market is further shaped by consumer preference for clean-label, dermatologist-recommended, and clinically proven anti-aging products, alongside the rising popularity of multifunctional formulations that combine hydration, anti-aging, and sun protection benefits in a single product.

U.S. Anti-aging Products Market Segmentation

Grand View Research has segmented the U.S. anti-aging products market based on product, and distribution channel:

U.S. Anti-Aging Product Outlook (Revenue, USD Million, 2021 - 2033)

• Facial Serum

• Moisturizer, Creams, & Lotions

• Eye Care Products

• Facial Cleanser & Exfoliators

• Facial Masks & Peels

• Sunscreen & Sun Protection

• Others (Facial Oil, Lip Care Products, etc.)

U.S. Anti-Aging Products Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)

• Supermarkets & Hypermarkets

• Pharmacy/Drugstores

• Specialty Beauty Stores

• Online/E-commerce

• Others

List of Key Players in the U.S. Anti-aging Products Market

• Procter & Gamble

• Johnson & Johnson

• Estée Lauder Inc.

• L’Oréal Group

• Unilever

• Shiseido Company

• Beiersdorf AG

• PMD Beauty (Age Sciences Inc.)

• ZO Skin Health, Inc.

• Avon Products, Inc.