Grand View Research’s innerwear industry data book is a collection of market sizing information & forecasts, trade data, pricing intelligence, competitive benchmarking analyses, macro-environmental analyses, and regulatory & technological framework studies. Within the purview of the database, such information is systematically analyzed and provided in the form of outlook reports (1 detailed sectoral outlook report) and summary presentations on individual areas of research.
Areas of Research
Number of Reports/Presentations in the Bundle
1 Sector Outlook Report (PDF) + 3 Summary Presentations for Individual Areas of Research (PDF) + 4 Individual Databook (Excel)
Cumulative Coverage of Countries
Cumulative Coverage of Products
15 + level 1 & 2 Products
Highlights of Datasets
USD 203.72 billion in 2022
5.4% CAGR (2023-2030)
Top Innerwear Market Size
USD 82.46 billion in 2022
5.0% CAGR (2023-2030)
Bottom Innerwear Market Size
USD 102.91 billion in 2022
5.4% CAGR (2023-2030)
Thermals and Baselayers Market Size
USD 18.35 billion in 2022
7.3% CAGR (2023-2030)
Fashion trends and consumer preferences are crucial drivers for the growth of the apparel market. Consumers seek to align their clothing choices with the latest styles, designs, and colors. Fashion shows, magazines, celebrities, and influencers heavily influence consumer preferences.
There has been a significant shift in societal attitudes toward body positivity and self-acceptance. This has resulted in increased awareness and acceptance of diverse body types and sizes. Consumers now seek innerwear that embraces their individuality, supports their body shape, and promotes self-confidence. Body positivity has compelled innerwear brands to expand their size ranges and offer a more inclusive range of products.
Body positivity has urged innerwear brands to feature a diverse range of models in their advertising campaigns. This shift from traditional beauty standards and embracing diverse body shapes, sizes, ages, and ethnicities has resonated with consumers. Seeing realistic representations of people in innerwear ads helps individuals feel more confident and comfortable with their bodies, driving them to explore and invest in innerwear that complements their unique attributes.
Furthermore, social media platforms have become powerful tools for spreading body positivity messages and challenging beauty norms. Influencers and content creators have played a crucial role in promoting body positivity, sharing their personal stories, and showcasing innerwear as a means of self-expression and body acceptance. Through platforms like Instagram and YouTube, they have built communities that celebrate diversity and encourage their followers to embrace their bodies, thereby driving interest and demand for inclusive innerwear options.
E-commerce retail channels play a vital role in the distribution of innerwear, contributing significantly to the overall revenue generated by the market. A substantial portion of the market's revenue is derived from online sales channels. These digital platforms provide consumers the convenience of browsing through a vast selection of innerwear products without the need to visit physical retail stores. By offering millions of products in one centralized location, online sales channels simplify the shopping experience for consumers.
Top innerwear, such as bralettes and camisoles, are often designed to be stylish and can double as outerwear, giving people the option to showcase their innerwear as part of their outfits. Top innerwear has gained popularity and wider acceptance in recent years. This shift can be attributed to changing fashion trends, increased body positivity and inclusivity, and the desire for comfort and versatility in clothing choices.
The acceptance of top innerwear as a fashion statement is also reflected in the rise of lingerie-inspired fashion trends, and this trend has been seen on fashion runways, in street style, and on social media platforms, further contributing to the normalization of wearing innerwear as outerwear. The availability of a wider range of sizes, styles, and designs has made top innerwear more accessible to individuals with different body types.
Bras and bralettes are designed to provide support and comfort to the breasts. They typically feature underwire or other supportive structures that help lift and shape the breasts, reducing strain on the back and shoulders. The use of soft and breathable materials further improves comfort. Intimate bras are designed to make the wearer feel confident, attractive, and comfortable in intimate settings. Intimate bras are available in various sizes, styles, and price ranges. This, coupled with a growing emphasis on self-care and personal style, has contributed to the widespread popularity of intimate bras among women of all ages.
The undergarment industry has witnessed a shift in consumer preferences and demands, leading to the increased popularity of different types of bras and bralettes. For instance, in February 2020, Helena Kaylin, an apparel and intimates industry expert, announced the introduction of MINDD, a D2C wireless bra company. The company is set to provide a new option for D+ shoppers in the apparel and intimates industry. The company announced the launch of ‘The For Life Collection’ using MINDD tech, an innovative fit technology system that ensures the bras offer the desired support, comfort, and style.
Bottom innerwear held the largest share of the overall innerwear market. Bottom innerwear refers to undergarments worn on the lower half of the body, including underwear, shapewear, and other types of intimate apparel. Bottom innerwear has gained significant popularity and attention among users in recent years. The focus on comfort, functionality, and personal style has led to an increased interest in different types of bottom innerwear. Brands have also expanded their offerings to cater to a broader range of body types, providing more inclusive options and styles.
Panties come in a wide range of styles, including briefs, bikinis, hipsters, thongs, and boyshorts. Each style differs based on coverage, rise, and fit. It allows individuals to choose the style that best suits their comfort and aesthetic preferences. Leggings are form-fitting, stretchy bottoms that cover the legs and are typically made of spandex or a blend of spandex and other fabrics. Both panties and leggings are popular bottom innerwear choices that offer comfort and style. Panties are primarily underwear designed for coverage and hygiene, while leggings provide coverage for the legs and can be worn as standalone bottoms or for layering.
Thermals and base layers are specialized types of innerwear designed to provide insulation and regulate body temperature in cold weather or during outdoor activities. Thermals are typically made from thermal fabrics such as Merino wool, synthetic blends, or cotton blends, whereas base layers are generally made from technical fabrics like polyester, nylon, or Merino wool. Both thermals and base layers play an essential role in providing comfort and regulating body temperature in cold weather or during outdoor activities. They provide insulation, moisture management, and breathability to ensure optimal performance and comfort.
Thermals and base layers are projected to grow at a CAGR of 7.0% over the forecast period, driven by the increasing popularity of activities like hiking, skiing, camping, and other winter sports.
The manufacturers in the innerwear market aim to achieve optimum business growth and a strong market position through the implementation of various strategies such as acquisitions, new product launches, collaborations, and strengthening of distribution networks in the global as well as regional markets. Innerwear manufacturers aim to strengthen their market positions by expanding their customer base through diversification of their product portfolios, incorporating a wide range of innerwear. Thus, players are aiming to achieve business growth in the regional market through product launches, mergers, acquisitions, and other strategic initiatives.
In June 2023, Victoria’s Secret and Amazon Fashion collaborated to improve the shopping experience for customers. The collaboration will include over 4,000 fashion items from Victoria's Secret and PINK, including panties, bras, swimwear, loungewear, and sleepwear. Particular bra and apparel styles will also be available on Amazon Prime’s Try Before You Buy program.
In February 2023, HanesBrands Inc. launched the Hanes Originals collection, which encompasses a range of innerwear for women, men, girls, and boys, including bras, underwear, t-shirts, and tanks. The collection is a fusion of vibrant patterns and colors and innovative fabrics. It includes men's boxer briefs and trunks in youthful prints, modern fits, and lower rise, as well as women’s bra-tops, bralettes, boyshorts, bikinis, and thongs in seasonal prints and a soft cotton blend.
In November 2022, Jockey International Inc. announced the launch of its 10th exclusive brand store in the UAE. The launch earmarked a significant milestone in the network of exclusive Jockey stores since its first store launch in 2014.
In August 2022, Calvin Klein revealed the ‘Autumn 2022’ campaign featuring a diverse group of culture shapers. The campaign showcased new underwear and loungewear styles, including the Embossed Icon collection, the Modern Cotton silhouettes collection, and the Modern Cotton Naturals collection.
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