The global 4K display market is anticipated to grow significantly over the forecast period. High definition has been a significant trend in smart devices and provides an improvement to the viewing experience. In the last few decades, screen size and resolution have changed remarkably owing to technological advancement. The transition from standard definition to high definition resolutions has played a substantial role in creating a market for large screen TV. This emerging trend of the high-resolution display has led to the development of Ultra High Definition (UHD) also referred to as 4K televisions. UHD displays exhibit 4K resolution and are called 4K panels. 4K means 4,000 pixels in various digital formats mainly used for the purpose of shooting motion pictures. UHD is the latest technology to hit the consumer electronic market worldwide. Technological proliferation has led to the development of UHD after full HD. This new product provides a better color display, crystal clear picture, and improved sound quality. Further, 4K TV supports extended colors and faster frame rates.
The key 4K display market driver for 4K technology is consumer demand for big-screen TV coupled with improved image resolution and quality. The electronic display industry has been witnessing various display technologies including Light Emitting Diode (LED), High Definition (HD), Liquid Crystal Display (LCD), etc. UHD is a term that incorporates all the higher resolution displays and exhibits four times the higher resolution than Full HD panels. These panels are now being adopted by all television players and will serve as a driver of market growth. The advancement of Ultra HD cameras gives an opportunity for various TV shows and movies to be recorded and edited in 4K UHD. In addition, rising demand for gaming consoles and video games is expected to positively impact the 4K display market growth. In the future, the commercialization of eight layered Blu-ray discs, with 200-gigabyte capacity is likely to provide growth avenues to the market. The sports genre owing to its commercial appeal is most likely to be captured by 4K technology. Streaming 4K content may negatively impact the market growth owing to high bandwidth requirements. Thus, the key bottleneck to this market remains the high bandwidth requirement. In addition, mismatched resolution and signal integrity issues may hinder market growth. The partnership between Intel and Samsung to manufacture 23.6 inches PLS 4K panels at a low price is likely to foster the market demand. Further, partnerships between Intel, ViewSonic, and TPV will spur the demand for budget monitors in the 4K segment.
The product has numerous applications such in business and education, entertainment, aerospace and defense, consumer electronics, retail, and advertisement among others. In addition to television sets, UHD panels used, in personal computers, cameras, industrial purposes, and smartphones among others are expected to spur market demand. 4K displays can be broadly categorized into two application segments: personal and commercial. The personal application segment includes consumer electronics. On the other hand, the commercial application segment encompasses advertisement, entertainment, business and education, aerospace, and defense among others.
Currently, the North American region has been the early adopter of 4K technology and leads the 4K display market growth. Asia Pacific is also expected to show growth in the coming years. Japan and Korea are likely to show rapid growth owing to the prevalence of the broadcasting system industry. Further, China is expected to grow and be the leader in the shipment of 4K TV.
Digital Cinema Initiatives (DCI) has set standards for 4k which is a combined venture of the Walt Disney Company (U.S.), Warner Bros Entertainment Inc. (U.S.), Sony Picture Entertainment (Japan), and Paramount Pictures (U.S.). In light of intense competition, firms are now adopting product launch strategies; for instance, in Singapore Samsung Electronics came up with Curved UHD TV making it the only company to launch this product and thus are innovation leaders in the global market. The key players include LG Electronics (South Korea), Samsung Electronics (Korea), AU Optronics Corp (Taiwan), Panasonic Corporation (Japan), Innolux Corporation(Taiwan), Sharp Corporation (Japan), Marseille Networks Inc (U.S.), Canon Inc, Eizo Corporation (Japan) and Sony Corporation (Japan).
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Artificial Intelligence (AI), Virtual Reality (VR), and Augmented Reality (AR) solutions are anticipated to substantially contribute while responding to the COVID-19 pandemic and address continuously evolving challenges. The existing situation owing to the outbreak of the epidemic will inspire pharmaceutical vendors and healthcare establishments to improve their R&D investments in AI, acting as a core technology for enabling various initiatives. The insurance industry is expected to confront the pressure associated with cost-efficiency. Usage of AI can help in reducing operating costs, and at the same time, can increase customer satisfaction during the renewal process, claims, and other services. VR/AR can assist in e-learning, for which the demand will surge owing to the closure of many schools and universities. Further, VR/AR can also prove to be a valuable solution in providing remote assistance as it can support in avoiding unnecessary travel. The report will account for Covid19 as a key market contributor.
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