Air Purifier Market Size, Share & Trends Report

Air Purifier Market Size, Share & Trends Analysis Report By Technology (HEPA, Activated Carbon, Ionic Filters), By Application (Commercial, Residential, Industrial), By Region, And Segment Forecasts, 2020 - 2027

  • Published Date: Oct, 2020
  • Base Year for Estimate: 2019
  • Report ID: GVR-3-68038-406-2
  • Format: Electronic (PDF)
  • Historical Data: 2016 - 2018
  • Number of Pages: 152

Report Overview

The global air purifier market size was valued at USD 9.55 billion in 2019 and is expected to expand at a compound annual growth rate (CAGR) of 12.6% from 2020 to 2027. Rising air pollution levels, increasing disposable income, and growing health awareness regarding the harmful effects of air pollution on human health are expected to boost market growth over the forecast period. Air is the most vital element of human life. Clean air is of the utmost importance to avoid various health problems, including respiratory diseases such as asthma and Chronic Obstructive Pulmonary Disease (COPD). However, rapid urbanization and industrialization, coupled with an increase in the number of vehicles, have significantly contributed to air pollution around the globe.

U.S. air purifier market size

The U.S. dominated the North America air purifier market in 2019 and is expected to maintain its lead over the forecast period. Rising pollution levels and increasing prevalence of airborne diseases in the U.S. have created awareness among consumers, thereby increasing the product demand. Moreover, awareness regarding controlling air pollution and stringent environment protection laws are likely to have a positive impact on market growth.

Several factors such as rising health concerns, deteriorating indoor air quality, changing lifestyle preferences, and increasing awareness among consumers regarding the advantages associated with air purifiers are expected to drive the market. Earlier, the demand for air purifiers was primarily driven by consumers suffering from respiratory disorders. However, there has been a rise in the demand for air purifiers on account of the growing number of health-conscious consumers.

The demand for air purifiers in the middle- and low-income countries is less compared to high-income countries. This can be attributed to the fact that air purifier is considered to be a luxury rather than a necessity. Moreover, the high cost of adoption and maintenance can limit product adoption in such countries. However, increasing spending power and rising disposable income are likely to increase the adoption of air purifiers over the coming years.

The lockdown measures undertaken by the governments of various countries to contain the spread of COVID-19 have resulted in boosting the sales of home appliances, including air purifiers. In addition, there is an increasing demand for air purifiers from health facilities as well as buildings as consumers are exploring ways to avoid the spread of coronavirus, though it predominantly spreads from person to person.

Technology Insights

The High-efficiency Particulate Air (HEPA) technology segment led the market and accounted for 40.0% share of the global revenue in 2019. HEPA filters are a type of extended surface mechanical filters, majorly manufactured using submicron glass fibers. The large surface area of HEPA filters helps remove around 99.7% of the particles having a size greater than or equal to 0.3 microns. It offers high efficiency in filtering both small and large particles.

The high-quality and reliability of HEPA filters to remove airborne particles are anticipated to boost product penetration in the global market. However, other contaminants in the air, such as Volatile Organic Compounds (VOCs), viruses, bacteria, and mold, are not trapped in HEPA filters. This, in turn, results in the adoption of HEPA filter, along with activated carbon or ionic filters, for removing the aforementioned contaminants.

The ionic filters technology segment is anticipated to expand at a CAGR of 10.9% from 2020 to 2027. Ionic filters, also known as air ionizer or ion generator, use anions (negative ions) to collect airborne particles. Ionic filters emit a cloud of anions with the help of electricity, which, when charged, attracts airborne particles so that they fall on the mechanical air filter, ceiling, nearest wall, or a charged collector plate.

Activated carbon or activated charcoal filters constitute small pieces of carbon in powdered blocks or granular form, specially treated with oxygen, to open the pores of carbon atoms. This aids in increasing the carbon surface area and making it porous, thereby augmenting its ability to absorb airborne particles. These filters are used for absorbing gases and odors from cooking, mold, chemicals, pets, and smoke.

Application Insights

The commercial application segment led the market and accounted for 54.3% share of the global revenue in 2019. Commercial applications of air purifiers include offices, hospitals, educational centers, hotels, conference centers, shopping malls, movie theaters, and other recreational facilities. Moreover, air purifiers are installed in offices for maintaining indoor air quality as poor indoor air quality may hamper the productivity of employees.

Air purifiers are used in educational institutes, research and development laboratories, and pre-school and secondary educational facilities to remove airborne pathogens and maintain indoor air quality. Similarly, air purifiers with HEPA and activated carbon are used in hotels and restaurants to remove airborne particulates, smoke, and odor from the air, thereby improving the air quality in the establishments.

Global air purifier market share

The industrial application segment is expected to expand at a CAGR of 8.2% from 2020 to 2027. Air purifiers are used in numerous industries, including power plants, printing, food and beverage, chemical, petrochemical, and manufacturing. Air purifiers aid in eliminating weld smoke, tobacco smoke, construction dust, asbestos, and other particles that are harmful to employees and can also have a negative impact on the environment if untreated.

Residential applications include small-homes, large-homes, and residential properties. Ambient air quality has been deteriorating over the past decades owing to the growing population and urbanization. This, in turn, has affected the indoor air quality owing to gases, dust, and other contaminants entering the indoor premises. The increasing demand for clean air has resulted in augmenting the adoption of air purifiers.

Regional Insights

The Asia Pacific dominated the market and accounted for 41.1% share of the global revenue in 2019. Rapid industrialization, urbanization, rising disposable income, and increasing awareness regarding the harmful effects of air pollution are anticipated to increase the adoption of air purifiers over the forecast period.

China is growing at an exponential rate in terms of manufacturing devices working on renewable energies. However, it still accounts for approximately 50% of the world’s coal consumption. As a result, clean indoor air is becoming extremely important in China. A large number of building managers are providing air filters in offices and offering indoor air quality assessments for top tier companies. All these factors are anticipated to stimulate market growth over the forecast period.

Air pollution is high in various parts of North America. However, it has improved slightly on account of the progress in technologies and environmental regulations. Air quality policies such as the U.S. Clean Air Act, establishment of national ambient air quality standards by the U.S. EPA, and comprehensive emission reduction strategies by Environment Canada are expected to create new avenues for air purifier manufacturers over the forecast period.

The Saudi Arabia market is anticipated to expand at a CAGR of 11.4% from 2020 to 2027. Current policies and programs such as introducing new limits for companies to manage their emissions, incentives for clean production, installation of pollution prevention technologies, along with the construction of several public transport facilities, have created opportunities for air purifier manufacturers in recent years.

Key Companies & Market Share Insights

The global market is highly competitive owing to the presence of both multinational as well as local manufacturers. These market participants offer a wide range of air purifiers that are sold through various channels, including e-commerce websites, distributors, company-owned websites, and retailers and their websites. The market participants compete based on several parameters, including technical competence, product performance, quality, price, and corporate reputation. Mergers & acquisitions, licensing agreements, and new product launches are some of the strategies adopted by the participants to strengthen their position in the market and gain a greater market share. Some prominent players in the global air purifier market include:

  • IQAir

  • Honeywell International, Inc.

  • Unilever PLC (Blueair)

  • Koninklijke Philips N.V.

  • Whirlpool Corporation

  • LG Electronics

  • Panasonic Corporation

  • Daikin Industries, Ltd.

  • Aerus LLC

  • Hamilton Beach Brands, Inc.

  • Camfil

  • Carrier

  • Trotec GmbH

  • EcoQuest

  • LIFA air

Air Purifier Market Report Scope

Report Attribute


Market size value in 2020

USD 10.67 billion

Revenue forecast in 2027

USD 24.62 billion

Growth Rate

CAGR of 12.6% from 2020 to 2027

Base year for estimation


Historical data

2016 - 2018

Forecast period

2020 - 2027

Quantitative units

Revenue in USD million/billion and CAGR from 2020 to 2027

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Technology, application, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country Scope

U.S.; Canada; Mexico; Germany; France; U.K.; China; Japan; South Korea; Singapore; Malaysia; Brazil; Saudi Arabia

Key companies profiled

IQAir; Honeywell International, Inc.; LG Electronics, Inc.; Unilever PLC; Aerus LLC; Daikin Industries, Ltd.; Koninklijke Philips N.V.; Panasonic Corporation; Hamilton Beach Brands, Inc.; Whirlpool Corporation; Carrier; Camfil; Aerospace America, Inc.; Envirco; Legend Brands; B-Air; XPOWER Manufacture Inc.; Abatement Technologies; Omnitec Design; Pullman-Ermator; NIKRO INDUSTRIES, INC.; Novatek Corporation; LIFA air; BlueDri; Ningbo Yinzhou Lixing Micro Motor; PURAFIL, INC.; NQ Industries Inc.; Quatro Air Technologies; Mintie Corporation; Trotec GmbH; OdorStop, LLC; EcoQuest

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Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2016 to 2027. Grand View Research has segmented the global air purifier market report on the basis of technology, application, and region:

  • Technology Outlook (Revenue, USD Million, 2016 - 2027)

    • High-efficiency Particulate Air (HEPA)

    • Activated Carbon

    • Ionic Filters

    • Others

  • Application Outlook (Revenue, USD Million, 2016 - 2027)

    • Commercial

      • Retail Shops

      • Offices

      • Healthcare Facilities

      • Hospitality

      • Schools & Educational Institutions

      • Laboratories

      • Transport

      • Others

    • Residential

    • Industrial

  • Regional Outlook (Revenue, USD Million, 2016 - 2027)

    • North America

      • The U.S.

      • Canada

      • Mexico

    • Europe

      • Germany

      • France

      • The U.K.

    • Asia Pacific

      • China

      • Japan

      • South Korea

      • Singapore

      • Malaysia

    • Central & South America

      • Brazil

    • Middle East & Africa

      • Saudi Arabia

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