Alternative Data Market Size, Share, & Trends Report

Alternative Data Market Size, Share, & Trends Analysis By Data Type (Credit & Debit Card Transactions, Mobile Application Usage, Social & Sentiment Data), By Industry, By End-user, By Region, And Segment Forecasts, 2024 - 2030

Report ID: GVR-4-68039-025-9
Number of Pages: 95
Format: Electronic (PDF)

Historical Range: 2017 - 2023
Industry: Technology

Market Segmentation

Alternative Data Type Outlook (Revenue, USD Million, 2017 - 2030)
- Credit & Debit Card Transactions
- Email Receipts
- Geo-location (Foot Traffic) Records
- Mobile Application Usage
- Satellite & Weather Data
- Social & Sentiment Data
- Web Scraped Data
- Web Traffic
- Other Data Types
Alternative Data Industry Outlook (Revenue, USD Million, 2017 - 2030)
- Automotive
- BFSI
- Energy
- Industrial
- IT & Telecommunications
- Media & Entertainment
- Real Estate & Construction
- Retail
- Transportation & Logistics
- Other Industries
Alternative Data End-user Outlook (Revenue, USD Million, 2017 - 2030)
- Hedge Fund Operators
- Investment Institutions
- Retail Companies
- Other End-users
Alternative Data Regional Outlook (Revenue, USD Million, 2017 - 2030)
- North America
  - North America Alternative Data Market, By Data Type
    - Credit & Debit Card Transactions
    - Email Receipts
    - Geo-location (Foot Traffic) Records
    - Mobile Application Usage
    - Satellite & Weather Data
    - Social & Sentiment Data
    - Web Scraped Data
    - Web Traffic
    - Other Data Types
  - North America Alternative Data Market, By Industry
    - Automotive
    - BFSI
    - Energy
    - Industrial
    - IT & Telecommunications
    - Media & Entertainment
    - Real Estate & Construction
    - Retail
    - Transportation & Logistics
    - Other Industries
  - North America Alternative Data Market, By End User
    - Hedge Fund Operators
    - Investment Institutions
    - Retail Companies
    - Other End-users
  - U.S.
    - U.S. Alternative Data Market, By Data Type
      - Credit & Debit Card Transactions
      - Email Receipts
      - Geo-location (Foot Traffic) Records
      - Mobile Application Usage
      - Satellite & Weather Data
      - Social & Sentiment Data
      - Web Scraped Data
      - Web Traffic
      - Other Data Types
    - U.S. Alternative Data Market, By Industry
      - Automotive
      - BFSI
      - Energy
      - Industrial
      - IT & Telecommunications
      - Media & Entertainment
      - Real Estate & Construction
      - Retail
      - Transportation & Logistics
      - Other Industries
    - U.S. Alternative Data Market, By End User
      - Hedge Fund Operators
      - Investment Institutions
      - Retail Companies
      - Other End-users
  - Canada
    - Canada Alternative Data Market, By Data Type
      - Credit & Debit Card Transactions
      - Email Receipts
      - Geo-location (Foot Traffic) Records
      - Mobile Application Usage
      - Satellite & Weather Data
      - Social & Sentiment Data
      - Web Scraped Data
      - Web Traffic
      - Other Data Types
    - Canada Alternative Data Market, By Industry
      - Automotive
      - BFSI
      - Energy
      - Industrial
      - IT & Telecommunications
      - Media & Entertainment
      - Real Estate & Construction
      - Retail
      - Transportation & Logistics
      - Other Industries
    - Canada Alternative Data Market, By End User
      - Hedge Fund Operators
      - Investment Institutions
      - Retail Companies
      - Other End-users
  - Mexico
    - Mexico Alternative Data Market, By Data Type
      - Credit & Debit Card Transactions
      - Email Receipts
      - Geo-location (Foot Traffic) Records
      - Mobile Application Usage
      - Satellite & Weather Data
      - Social & Sentiment Data
      - Web Scraped Data
      - Web Traffic
      - Other Data Types
    - Mexico Alternative Data Market, By Industry
      - Automotive
      - BFSI
      - Energy
      - Industrial
      - IT & Telecommunications
      - Media & Entertainment
      - Real Estate & Construction
      - Retail
      - Transportation & Logistics
      - Other Industries
    - Mexico Alternative Data Market, By End User
      - Hedge Fund Operators
      - Investment Institutions
      - Retail Companies
      - Other End-users
- Europe
  - Europe Alternative Data Market, By Data Type
    - Credit & Debit Card Transactions
    - Email Receipts
    - Geo-location (Foot Traffic) Records
    - Mobile Application Usage
    - Satellite & Weather Data
    - Social & Sentiment Data
    - Web Scraped Data
    - Web Traffic
    - Other Data Types
  - Europe Alternative Data Market, By Industry
    - Automotive
    - BFSI
    - Energy
    - Industrial
    - IT & Telecommunications
    - Media & Entertainment
    - Real Estate & Construction
    - Retail
    - Transportation & Logistics
    - Other Industries
  - Europe Alternative Data Market, By End User
    - Hedge Fund Operators
    - Investment Institutions
    - Retail Companies
    - Other End-users
  - U.K.
    - U.K. Alternative Data Market, By Data Type
      - Credit & Debit Card Transactions
      - Email Receipts
      - Geo-location (Foot Traffic) Records
      - Mobile Application Usage
      - Satellite & Weather Data
      - Social & Sentiment Data
      - Web Scraped Data
      - Web Traffic
      - Other Data Types
    - U.K. Alternative Data Market, By Industry
      - Automotive
      - BFSI
      - Energy
      - Industrial
      - IT & Telecommunications
      - Media & Entertainment
      - Real Estate & Construction
      - Retail
      - Transportation & Logistics
      - Other Industries
    - U.K. Alternative Data Market, By End User
      - Hedge Fund Operators
      - Investment Institutions
      - Retail Companies
      - Other End-users
  - Germany
    - Germany Alternative Data Market, By Data Type
      - Credit & Debit Card Transactions
      - Email Receipts
      - Geo-location (Foot Traffic) Records
      - Mobile Application Usage
      - Satellite & Weather Data
      - Social & Sentiment Data
      - Web Scraped Data
      - Web Traffic
      - Other Data Types
    - Germany Alternative Data Market, By Industry
      - Automotive
      - BFSI
      - Energy
      - Industrial
      - IT & Telecommunications
      - Media & Entertainment
      - Real Estate & Construction
      - Retail
      - Transportation & Logistics
      - Other Industries
    - Germany Alternative Data Market, By End User
      - Hedge Fund Operators
      - Investment Institutions
      - Retail Companies
      - Other End-users
  - France
    - France Alternative Data Market, By Data Type
      - Credit & Debit Card Transactions
      - Email Receipts
      - Geo-location (Foot Traffic) Records
      - Mobile Application Usage
      - Satellite & Weather Data
      - Social & Sentiment Data
      - Web Scraped Data
      - Web Traffic
      - Other Data Types
    - France Alternative Data Market, By Industry
      - Automotive
      - BFSI
      - Energy
      - Industrial
      - IT & Telecommunications
      - Media & Entertainment
      - Real Estate & Construction
      - Retail
      - Transportation & Logistics
      - Other Industries
    - France Alternative Data Market, By End User
      - Hedge Fund Operators
      - Investment Institutions
      - Retail Companies
      - Other End-users
- Asia Pacific
  - Asia Pacific Alternative Data Market, By Data Type
    - Credit & Debit Card Transactions
    - Email Receipts
    - Geo-location (Foot Traffic) Records
    - Mobile Application Usage
    - Satellite & Weather Data
    - Social & Sentiment Data
    - Web Scraped Data
    - Web Traffic
    - Other Data Types
  - Asia Pacific Alternative Data Market, By Industry
    - Automotive
    - BFSI
    - Energy
    - Industrial
    - IT & Telecommunications
    - Media & Entertainment
    - Real Estate & Construction
    - Retail
    - Transportation & Logistics
    - Other Industries
  - Asia Pacific Alternative Data Market, By End User
    - Hedge Fund Operators
    - Investment Institutions
    - Retail Companies
    - Other End-users
  - China
    - China Alternative Data Market, By Data Type
      - Credit & Debit Card Transactions
      - Email Receipts
      - Geo-location (Foot Traffic) Records
      - Mobile Application Usage
      - Satellite & Weather Data
      - Social & Sentiment Data
      - Web Scraped Data
      - Web Traffic
      - Other Data Types
    - China Alternative Data Market, By Industry
      - Automotive
      - BFSI
      - Energy
      - Industrial
      - IT & Telecommunications
      - Media & Entertainment
      - Real Estate & Construction
      - Retail
      - Transportation & Logistics
      - Other Industries
    - China Alternative Data Market, By End User
      - Hedge Fund Operators
      - Investment Institutions
      - Retail Companies
      - Other End-users
  - India
    - India Alternative Data Market, By Data Type
      - Credit & Debit Card Transactions
      - Email Receipts
      - Geo-location (Foot Traffic) Records
      - Mobile Application Usage
      - Satellite & Weather Data
      - Social & Sentiment Data
      - Web Scraped Data
      - Web Traffic
      - Other Data Types
    - India Alternative Data Market, By Industry
      - Automotive
      - BFSI
      - Energy
      - Industrial
      - IT & Telecommunications
      - Media & Entertainment
      - Real Estate & Construction
      - Retail
      - Transportation & Logistics
      - Other Industries
    - India Alternative Data Market, By End User
      - Hedge Fund Operators
      - Investment Institutions
      - Retail Companies
      - Other End-users
  - Japan
    - Japan Alternative Data Market, By Data Type
      - Credit & Debit Card Transactions
      - Email Receipts
      - Geo-location (Foot Traffic) Records
      - Mobile Application Usage
      - Satellite & Weather Data
      - Social & Sentiment Data
      - Web Scraped Data
      - Web Traffic
      - Other Data Types
    - Japan Alternative Data Market, By Industry
      - Automotive
      - BFSI
      - Energy
      - Industrial
      - IT & Telecommunications
      - Media & Entertainment
      - Real Estate & Construction
      - Retail
      - Transportation & Logistics
      - Other Industries
    - Japan Alternative Data Market, By End User
      - Hedge Fund Operators
      - Investment Institutions
      - Retail Companies
      - Other End-users
  - Australia
    - Australia Alternative Data Market, By Data Type
      - Credit & Debit Card Transactions
      - Email Receipts
      - Geo-location (Foot Traffic) Records
      - Mobile Application Usage
      - Satellite & Weather Data
      - Social & Sentiment Data
      - Web Scraped Data
      - Web Traffic
      - Other Data Types
    - Australia Alternative Data Market, By Industry
      - Automotive
      - BFSI
      - Energy
      - Industrial
      - IT & Telecommunications
      - Media & Entertainment
      - Real Estate & Construction
      - Retail
      - Transportation & Logistics
      - Other Industries
    - Australia Alternative Data Market, By End User
      - Hedge Fund Operators
      - Investment Institutions
      - Retail Companies
      - Other End-users
  - South Korea
    - South Korea Alternative Data Market, By Data Type
      - Credit & Debit Card Transactions
      - Email Receipts
      - Geo-location (Foot Traffic) Records
      - Mobile Application Usage
      - Satellite & Weather Data
      - Social & Sentiment Data
      - Web Scraped Data
      - Web Traffic
      - Other Data Types
    - South Korea Alternative Data Market, By Industry
      - Automotive
      - BFSI
      - Energy
      - Industrial
      - IT & Telecommunications
      - Media & Entertainment
      - Real Estate & Construction
      - Retail
      - Transportation & Logistics
      - Other Industries
    - South Korea Alternative Data Market, By End User
      - Hedge Fund Operators
      - Investment Institutions
      - Retail Companies
      - Other End-users
- South America
  - South America Alternative Data Market, By Data Type
    - Credit & Debit Card Transactions
    - Email Receipts
    - Geo-location (Foot Traffic) Records
    - Mobile Application Usage
    - Satellite & Weather Data
    - Social & Sentiment Data
    - Web Scraped Data
    - Web Traffic
    - Other Data Types
  - South America Alternative Data Market, By Industry
    - Automotive
    - BFSI
    - Energy
    - Industrial
    - IT & Telecommunications
    - Media & Entertainment
    - Real Estate & Construction
    - Retail
    - Transportation & Logistics
    - Other Industries
  - South America Alternative Data Market, By End User
    - Hedge Fund Operators
    - Investment Institutions
    - Retail Companies
    - Other End-users
  - Brazil
    - Brazil Alternative Data Market, By Data Type
      - Credit & Debit Card Transactions
      - Email Receipts
      - Geo-location (Foot Traffic) Records
      - Mobile Application Usage
      - Satellite & Weather Data
      - Social & Sentiment Data
      - Web Scraped Data
      - Web Traffic
      - Other Data Types
    - Brazil Alternative Data Market, By Industry
      - Automotive
      - BFSI
      - Energy
      - Industrial
      - IT & Telecommunications
      - Media & Entertainment
      - Real Estate & Construction
      - Retail
      - Transportation & Logistics
      - Other Industries
    - Brazil Alternative Data Market, By Industry
      - Hedge Fund Operators
      - Investment Institutions
      - Retail Companies
      - Other End-users
- Middle East & Africa
  - MEA Alternative Data Market, By Data Type
    - Credit & Debit Card Transactions
    - Email Receipts
    - Geo-location (Foot Traffic) Records
    - Mobile Application Usage
    - Satellite & Weather Data
    - Social & Sentiment Data
    - Web Scraped Data
    - Web Traffic
    - Other Data Types
  - MEA Alternative Data Market, By Industry
    - Automotive
    - BFSI
    - Energy
    - Industrial
    - IT & Telecommunications
    - Media & Entertainment
    - Real Estate & Construction
    - Retail
    - Transportation & Logistics
    - Other Industries
  - MEA Alternative Data Market, By End User
    - Hedge Fund Operators
    - Investment Institutions
    - Retail Companies
    - Other End-users
  - KSA
    - KSA Alternative Data Market by Data Type
      - Credit & Debit Card Transactions
      - Email Receipts
      - Geo-location (Foot Traffic) Records
      - Mobile Application Usage
      - Satellite & Weather Data
      - Social & Sentiment Data
      - Web Scraped Data
      - Web Traffic
      - Other Data Types
    - KSA Alternative Data Market by Industry
      - Automotive
      - BFSI
      - Energy
      - Industrial
      - IT & Telecommunications
      - Media & Entertainment
      - Real Estate & Construction
      - Retail
      - Transportation & Logistics
      - Other Industries
    - KSA Alternative Data Market by Industry
      - Hedge Fund Operators
      - Investment Institutions
      - Retail Companies
      - Other End-users
  - UAE
    - UAE Alternative Data Market by Data Type
      - Credit & Debit Card Transactions
      - Email Receipts
      - Geo-location (Foot Traffic) Records
      - Mobile Application Usage
      - Satellite & Weather Data
      - Social & Sentiment Data
      - Web Scraped Data
      - Web Traffic
      - Other Data Types
    - UAE Alternative Data Market by Industry
      - Automotive
      - BFSI
      - Energy
      - Industrial
      - IT & Telecommunications
      - Media & Entertainment
      - Real Estate & Construction
      - Retail
      - Transportation & Logistics
      - Other Industries
    - UAE Alternative Data Market by Industry
      - Hedge Fund Operators
      - Investment Institutions
      - Retail Companies
      - Other End-users
  - South Africa
    - South Africa Alternative Data Market by Data Type
      - Credit & Debit Card Transactions
      - Email Receipts
      - Geo-location (Foot Traffic) Records
      - Mobile Application Usage
      - Satellite & Weather Data
      - Social & Sentiment Data
      - Web Scraped Data
      - Web Traffic
      - Other Data Types
    - South Africa Alternative Data Market by Industry
      - Automotive
      - BFSI
      - Energy
      - Industrial
      - IT & Telecommunications
      - Media & Entertainment
      - Real Estate & Construction
      - Retail
      - Transportation & Logistics
      - Other Industries
    - South Africa Alternative Data Market by Industry
      - Hedge Fund Operators
      - Investment Institutions
      - Retail Companies
      - Other End-users

Alternative Data Market Dynamics

Drivers: Increasing Demand For Alternative Data From Hedge Funds

Alternative data has revolutionized the hedge fund industry. Firms that effectively use it can enhance their research and decision-making, whether algorithmic or human-based. It doesn’t replace traditional information like economic forecasts and company reports but enriches them with deeper insights into risks and opportunities. Leading hedge fund companies have successfully incorporated alternative data into their strategies, facilitating successful fundraising with potential investors. These firms consider alternative data as a fundamental part of their process and have the financial resources to invest in AI-powered analytics platforms and hire data scientists for valuable insights. The use of alternative data extends beyond portfolio management decisions. For example, mutual fund companies in the retail investment space are using it to analyze trends and investor profile data to improve their product, distribution, and marketing. Fund managers use alternative data to better understand their investor clients and concentrate on their fundraising efforts. Firms planning to use alternative data ensure they have the necessary skills and software to use the data and establish policies for its use. They conduct thorough due diligence on vendors to assess the integrity and reliability of their data sources. After identifying suitable data and providers, firms conduct a trial agreement and perform a cost-benefit analysis to evaluate the potential return on investment. Firms conduct regular reviews post-implementation to ascertain if alternative data is yielding the expected benefits.

Drivers: Broadened Portfolio With Numerous Emerging Alternative Data Types

Buy-side companies like hedge funds, mutual funds, pension funds, private-equity firms, and corporations have significantly increased their spending on alternative data, supported by over 400 providers. This has led to increased investments in IT infrastructure, data sources, data science, systems development, and data management. The data sets used are primarily driven by web-based activities like social media sentiment, web scrape data, point of sale systems, credit cards, web traffic, and crowdsource data. Some top firms are interested in sophisticated data like geospatial data, geolocation data, IoT sensors, footfall data, satellite data, and wearables data. Web scraping is the most common form of alternative data, collecting data from targeted websites to gain information on companies, brands, and corporate activity. Satellite images are used to count cars in parking lots, providing insights into factory output or retail sales activity. Investment professionals seek insights from point of sale or purchase systems, with several data providers persuading a large panel of consumers to share their debit and credit card activity. Corporate announcements, social-media feeds, and news flow are analyzed to understand sentiment on products, stocks, and the economy. In a volatile and uncertain world, investors seek alternative data datasets for a competitive advantage, helping find the alpha and offering higher market returns.

Restrains: Conflicts With Privacy Policies And Personally Identifiable Information

Alternative data carries more risk than traditional data due to the content of the data fields and how it’s handled and sourced. If alternative data providers’ risk control procedures are underdeveloped, they may increase enterprise risk by incorporating invalid or non-compliant data, leading to a reputational threat. The potential inclusion of Personally Identifiable Information (PII) in a data set is another risk. Receiving data from a source without PII is preferable to removing PII upon receipt as it reduces risk. Some alternative data sets are generated based on user browsing patterns or specific online transactions, and this risk should be actively managed. Currently, global data privacy regulators do not have a unified approach to the issues surrounding the collection and use of alternative data. While a standardized approach is unlikely, regulators’ growing focus on the use of personal data indicates increased concern for potential market risks and ethical concerns. The alternative data industry is expected to grow due to the demand for tradable insights from complex data sets. Financial services firms that source or use such data would implement best practices and robust governance frameworks to safely navigate regulatory obstacles.

What Does This Report Include?

This section will provide insights into the contents included in this smart home market report and help gain clarity on the structure of the report to assist readers in navigating smoothly.

Alternative data market qualitative analysis

Industry overview
Industry trends
Market drivers and restraints
Market size
Growth prospects
Porter’s analysis
PESTEL analysis
Key market opportunities prioritized
Competitive landscape
- Company overview
- Financial performance
- Product benchmarking
- Latest strategic developments

Alternative data market quantitative analysis

Market size, estimates, and forecast from 2017 to 2030
Market estimates and forecast for product segments up to 2030
Regional market size and forecast for product segments up to 2030
Market estimates and forecast for application segments up to 2030
Regional market size and forecast for application segments up to 2030
Company financial performance

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