GVR Report cover Anti-Wrinkle Products Market Size, Share & Trends Report

Anti-Wrinkle Products Market Size, Share & Trends Analysis Report By Product (Oils, Serums, Lotions), By Distribution Channel (Hyper & Supermarkets, Online, Specialty Stores, Convenience Stores), And Segment Forecasts, 2019 - 2025

  • Report ID: GVR-2-68038-835-0
  • Number of Pages: 80
  • Format: Electronic (PDF)

Industry Insights

The global anti-wrinkle products market size was valued at USD 20.25 billion in 2018 and is projected to witness a CAGR of 5.7% from 2019 to 2025. The rising geriatric population across the globe coupled with technological advancements in the cosmetic industry is expected to be the key factor propelling the market growth. Anti-wrinkle products are gaining traction as they have formulations well suited to slow the aging process. Major causes of wrinkles include the lack of essential nutrients in the body, exposure to UV light and pollution for a higher duration, smoking, dehydration, drugs, along with other genetic factors.

APAC has the largest population in the world, which makes the region a huge market for anti-aging products. Countries, such as South Korea and Japan, are using advanced technologies in cosmetics products due to high R&D spending. Serums with a higher absorbing capacity than lotions and oils like essential and elixir oils are witnessing the rising demand in the market.

APAC anti-wrinkle products market

Increased awareness about early aging is fueling the product demand further. Consumers, especially in the age group of 25 to 40 years, spend a larger proportion of their disposable income on cosmetic products. Thus, to serve the rising demand, manufacturers are constantly launching various products and services. The rising popularity of online distribution channels is also contributing to the growth of this market.

Hypermarkets and supermarkets have the highest market share among other distribution channels. On the other hand, the online segment is projected to witness the highest CAGR from 2019 to 2025. The easy availability of products coupled with a preference for digital payments has led to the growth of this segment.

Product Insights

The demand for serums is likely to expand at a CAGR of 6.4% from 2019 to 2025 owing to the properties of serums, such as stimulating the growth of cells and collagen production thereby reducing wrinkles. Oils, especially essential oils like geranium oil, have skin tightening properties. They also contain fatty acids, which are the necessary nutrients to help build healthy skin cells.

The oil product segment accounted for a share of 27.86% in 2018. It is further projected to witness the fastest CAGR of 6.38% from 2019 to 2025. Most of the anti-wrinkle and anti-aging lotions are rich in retinols and alpha-hydroxy acids. For instance, Vichy’s Lift-Activ Supreme Night Cream boosts collagen production, improves elastin, and promotes cellular turnover, thus improving skin tone.

Distribution Channel Insights

Hypermarkets and supermarkets, specialty stores, and convenience stores are the major distribution channels. Hypermarkets and supermarkets held the largest share in 2018 due to the availability of different products at varied prices. Additionally, supermarkets like Marks and Spencer’s offer regular discounts, which further contributes to the segment growth.

Global anti-wrinkle products market

Online channels, such as Nykaa and Althea, offer branded products at reasonable costs with no extra shipping charges, thus driving the market forward in this segment. A number of discounts and offers are provided on such online stores, which boosts the segment growth further. The online channel accounted for USD 4.20 billion in 2018 and is expected to register the highest CAGR of 6.6% over the forecast period.

Regional Insights

Asia Pacific is the dominant and fastest-growing regional market. Key companies in this region include Face Shop, Innisfree, and Soko Glam. Rising levels of pollution and exposure to UV light have resulted in an increased demand for anti-wrinkle products in this region. Europe is also likely to witness healthy growth over the coming years on account of the easy availability of a large number of new-age advanced skincare products due to the strong presence of major companies like Bioderma, Clarins, Vichy, and Kiko Milano. The increasing popularity of serums and essential oil benefits in the region is fueling the demand for fast-absorbing and natural products.

MEA is another promising market on account of considerable demand from countries, such as the UAE and South Africa. Rising disposable income in these regions is also contributing to the region’s expansion. U.S. is expected to drive the North American market with a CAGR of 6.9% from 2019 to 2025. The growing geriatric population and rising awareness about the skincare regime have augmented the market growth.

Anti-Wrinkle Products Market Share Insights

Many companies are spending a higher capital on R&D to sustain the competition in the market. For instance, nearly every big company in South Korea has its own patents and focuses on technological improvement to manufacture advanced products while adhering to strict quality control and certification standards. The industry competition is comprehensive of factors such as distribution channels, technological innovations, product portfolios, strategic developments, and formulations. The key companies in the market are L’Oreal, Clarins, Estee Lauder, Olay, Revlon, Forest Essentials, and Face Shop.

Report Scope



Base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Billion and CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa

Country scope

U.S., Germany, Italy, Japan, and South Korea

Report coverage

Revenue forecast, company share, competitive landscape, and growth factors and trends

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Segments Covered in the Report

This report forecasts revenue and volume growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global anti-wrinkle products market report on the basis of product, distribution channel, and region:

  • Product Outlook (Revenue, USD Billion, 2015 - 2025)

    • Serums

    • Oils

    • Lotion

  • Distribution Outlook (Revenue, USD Billion, 2015 - 2025)

    • Supermarkets & Hypermarkets

    • Specialty Stores

    • Convenience Stores

    • Online

  • Region Outlook (Revenue, USD Billion, 2015 - 2025)

    • North America

      • U.S.

    • Europe

      • Germany

      • Italy

    • Asia Pacific

      • Japan

      • South Korea

    • Central & South America

    • Middle East & Africa

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