GVR Report cover Application Security Market Size, Share & Trends Report

Application Security Market Size, Share & Trends Analysis Report By Solution, By Services (Managed, Professional), By Testing Type, By Deployment, By Organization Size, By End-Use, By Region, And Segment Forecasts, 2018 - 2025

  • Report ID: GVR-1-68038-816-9
  • Number of Pages: 104
  • Format: Electronic (PDF)
  • Historical Range: 2014 - 2016
  • Industry: Technology

Report Overview

The global application security market size was estimated at USD 2.05 billion in 2015. Rising security breaches at the business application level are expected to drive the adoption. Currently, the software application has become an integral part of any business environment irrespective of the prime business operation of the company. The security of these software applications has been a big concern to the different organizations as they are frequently accessible to the network and consequently susceptible to a wide range of security threats. The organizations used this security as a countermeasure to protect their critical data from external threats by safeguarding all the software used to run business operations.

U.S. application security market by end-use, 2014 - 2025 (USD million)

U.S. application security market

Mobile and cloud-based computing technology have drastically changed the business scenario. Currently, most of the company use software applications to carry out their business process, for example, the company’s such as Amazon highly depend on online websites and mobile applications to sell a wide range of products to consumers.

The rapid development in web and mobile-based applications has created more complex, distributed IT infrastructures that are difficult to secure. Previously, organizations have majorly taken measures to protect their IT infrastructure by securing the network layer. However, currently, many companies are facing cyber-attacks issues owing to the flaw in the design of the software application which cannot be secured by using traditional network security measures.

Rising need for measures during each phase of the software development lifecycle (SDLC) to protect the software and associated critical data is expected to impact market growth. The vital role of Application security determining, fixing, and preventing security vulnerabilities found in the software application during its development life cycle is anticipated to boost the industry demand.

In addition to the stringent laws and compliance regarding cybersecurity in different countries mounting demand for IT groups to take security measures within different industries such as BFSI, healthcare, retailers, and others. These evolving security regulation are anticipating to drive market growth.

Solution Insights

The global demand for mobile application security is expected to grow at the highest CAGR of 25.9% from 2016 to 2025. The rapidly growing internet usage service and rising adoption of BYOD policies within the enterprise have boosted the usage of personal devices such as smartphones, tablets, and smart wearable to access organization information. This has resulted in an increasing number of non-IT controlled applications along with the corporate network. It has all lead to increase in threats related to data breaches regarding the mobile application, which in turn respond to high demand among users and enterprises to protect their critical information exposed to the public and private network.

Web application security is expected to hold the major share of the market in 2025. The web application is one of the weakest points of corporate cybersecurity. As per Verizon’s Data Breach Investigations Report, 35% of data breaches are caused by web application vulnerabilities. The rising security breaches in the web application are expected to boost the demand for the security solution.

Services Insights

Most of the organizations are outsourcing their security model due to the lack of experience and skill sets of in-house security professionals relating to software security testing, thereby propelling the growth of security services over the forecast period. The increasing demand for securing data applications on a virtualized and multi-tenant environment is creating a high demand for cloud-based security services which is further expected to drive the professional security services market in the near future.

The managed security services are anticipated to grow at a CAGR of 18.2% from 2016 to 2025 owing to the rise in security threat and growing adoption of managed security services among the SME (Small and Medium enterprises). The budgetary constraints and cost pressure are pushing SMEs to opt for bundles of broader service portfolios offered by the service provider which include Application security solution along with other managed services.

Application Testing Type Insights

The Interactive Application Security Testing (IAST) market was valued at USD 350 million in 2015 and is expected to grow at a considerate CAGR of over 19% during the forecast period. IAST can be used in combination with other testing technologies with a comprehensive testing approach in which SAST and DAST security testing approaches are merged, which is used to test application in a runtime environment by monitoring the dynamic response of the software application by identifying security flaws.

Global application security market, by testing type 2016 (%)

Global application security market

End-use Insights

The government & defense sector accounted for over 25% of the overall market and is expected to witness strong growth in the application security market. The sector is struggling to secure the computer software application from large data breaches over the last few years. In response to this, organizations are highly allocating budgets for research & development and training security professionals which are expected to be the key trend in the industry.

For instance, the U.S. government has announced to invest USD 19 billion in the 2017 financial year to strengthen cybersecurity both in the public and private sectors, although maintaining public safety, protecting privacy, and economic and national security.

Key Companies & Market Share Insights

The Asia Pacific accounted for over 20% market share in 2015. The increasing dependence on the Internet has increased vulnerabilities, providing opportunities for hackers and attackers. Many SMEs and large enterprises within the Asia Pacific region have been investing in cybersecurity, owing to rising major issues of security breaches. The increasing number of cyber-attacks at the application layer, growing web and mobile application, and stringent government bylaws are anticipated to further propel the market growth in the Asia-Pacific region.

The global Application security market is highly competitive, the key industry competitors include IBM, Hewlett Packard Enterprise, Qualys, Inc., Veracode, and WhiteHat Security. The security service provider is using acquisition, partnership, and research & development strategies to broaden its product portfolio. For instance, in August 2015 WhiteHat Security formed a partnership with Prevoty a company which provides RASP (Real-Time Application Security Intelligence) products to provide its customer an option to identified application bugs and defects automatically by using RASP capabilities offered by Prevoty.

Application Security Market Report Scope

Report Attribute


Market size value in 2020

USD 4.9 billion

Revenue forecast in 2025

USD 10.7 billion

Growth Rate

CAGR of 17.7% from 2016 to 2025

Base year for estimation


Historical data

2014 - 2016

Forecast period

2016 - 2025

Quantitative units

Revenue in USD million/billion and CAGR from 2016 to 2025

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Solution, service, testing type, deployment, organization, region

Regional scope

North America; Europe; Asia Pacific; Latin America; Middle East & Africa

Country scope

U.S.; Canada; U.K.; Germany; France; Rest of Europe; China; India; Japan; Rest of APAC; Brazil; Mexico; Rest of Latin America

Key companies profiled

IBM; Hewlett Packard Enterprise Development LP; Qualys, Inc.; WhiteHat Security, Inc.; Veracode

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options


Segments Covered in the Report

This report forecasts revenue growth at global, regional & country levels and provides an analysis of the industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the global application security market on the basis of solution, service, testing type, deployment, organization, and region:

  • Solution Outlook (Revenue, USD Million, 2014 - 2025)

    • Web Application security

    • Mobile Application security

  • Services Outlook (Revenue, USD Million, 2014 - 2025)

    • Managed

    • Professional

  • Testing type Outlook (Revenue, USD Million, 2014 - 2025)

    • Static Application Security Testing (SAST)

    • Dynamic Application Security Testing (DAST)

    • Interactive Application Security Testing (IAST)

    • Runtime Application Self-Protection (RASP)

  • Deployment Outlook (Revenue, USD Million, 2014 - 2025)

    • Cloud

    • On-premise

  • Organization size Outlook (Revenue, USD Million, 2014 - 2025)

    • Small and medium enterprise

    • Large enterprise

  • End-User Outlook (Revenue, USD Million, 2014 - 2025)

    • BFSI

    • Government and defense

    • Healthcare

    • IT & Telecom

    • Manufacturing

    • Retail

    • Others

  • Regional Outlook (Revenue, USD Million, 2014 - 2025)

    • North America

      • The U.S.

      • Canada

    • Europe

      • Germany

      • France

      • The U.K.

      • Rest of Europe

    • Asia Pacific

      • China

      • India

      • Japan

      • Rest of APAC

    • Latin America

      • Brazil

      • Mexico

      • Rest of Latin America

    • Middle East & Africa

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