Asia Pacific Healthy Vegetable Chips Market Size, Share & Trends Analysis Report By Product (Root Vegetable Chips, Legum-based), By Nature, By Flavor, By Processing, By Distribution Channel, By Region, And Segment Forecasts, 2025 - 2030

Market Size & Trends

The Asia Pacific healthy vegetable chips market size was estimated at USD 1.14 billion in 2024 and is expected to grow at a CAGR of 9.4% from 2025 to 2030. The healthy vegetable chips market in the Asia Pacific region is experiencing strong growth, largely driven by rising health consciousness among consumers. With increasing awareness of the link between diet and chronic health conditions like obesity, diabetes, and heart disease, people are shifting away from traditional fried snacks in favor of nutrient-rich alternatives. Vegetable chips-made from ingredients like beetroot, sweet potato, kale, and okra-are seen as healthier options due to their higher fiber content, natural vitamins, and reduced fat levels, especially when baked or dehydrated instead of fried.

One prominent trend is the increasing demand for healthier snack options. Consumers are increasingly prioritizing snacks that offer nutritional benefits, such as reduced sugar, salt, and artificial additives, while incorporating wholesome ingredients like whole grains, fruits, and vegetables. This shift reflects the growing awareness of the link between diet and health, driving the demand for snacks that align with wellness goals. Manufacturers are launching new products owing to the increased demand for healthy snacks.

For instance, in April 2025, Hey! Chips, a Singapore-based healthy snack company, launched Hey! Fruit Bites-clean-label freeze-dried snacks made with real fruits and fermented New Zealand yogurt. Free from added sugar, preservatives, and artificial flavors, these nutritious, crunchy bites support immunity and gut health, reinforcing the brand’s leadership in clean, wholesome snacking.

Urbanization and busier lifestyles are also influencing snacking habits in the region. As more consumers live in cities and follow fast-paced daily routines, the demand for convenient, on-the-go snack options has surged. Vegetable chips offer a perfect solution as they are ready-to-eat, require no preparation, and are often portioned into handy packs that fit easily into modern lifestyles. This is particularly evident in countries like China, India, and across Southeast Asia, where changing work and social patterns are reshaping eating behaviors.

According to the data published in 2022, emerging economies such as the Asia Pacific region are experiencing a shift in consumption patterns, driving market growth. In China, urbanization and a growing middle class have led to lifestyle changes, with an increasing number of consumers seeking convenient yet healthy snacking options. The demand for vegetable chips is further propelled by trends such as the popularity of fitness and wellness influencers who promote healthy eating habits.

Furthermore, the digital and e-commerce landscape has been pivotal in shaping consumer product adoption trends in the healthy vegetable chips market. The ease of online shopping and the availability of information through digital platforms have empowered consumers to make informed choices about their snack purchases. Brands leveraging e-commerce channels and employing digital marketing strategies are well-positioned to reach and engage with a broad audience in the competitive healthy vegetable chips market.

Consumer Insights

Busy lifestyles, increased urbanization, and changing dietary preferences are driving the demand for convenient, on-the-go snack options. Consumers are looking for snacks that are portable, easy to consume, and aligned with their dietary preferences. The rise in dietary restrictions and preferences, such as gluten-free, vegan, and organic diets, has prompted manufacturers to innovate and diversify their product offerings to accommodate these needs.

Concerns about obesity rates and the prevalence of chronic diseases such as diabetes, heart disease, and hypertension are prompting consumers to adopt healthier eating habits. Obesity rates in the Asia-Pacific region have risen sharply, with the World Obesity Atlas 2023 projecting that the prevalence among men in the Western Pacific will increase from 8% to 19% and among women in Southeast Asia from 8% to 16% between 2020 and 2035. Countries like Malaysia (around 20% adult obesity), Australia (31.3%), and Pacific island nations (among the world’s highest, with some projected to reach two-thirds of adults obese by 2035) are particularly affected. In contrast, Singapore, Japan, and Vietnam are expected to maintain adult obesity rates below 10% by 2035. Overall, two out of every five adults in Asia are overweight or obese, and the region is experiencing a rapid increase in childhood and adolescent obesity as well.

Growing awareness of the importance of health and wellness is driving consumers to seek healthier dietary options, including snacks. As people become more conscious of the link between diet and health, they actively seek snacks that offer nutritional benefits and support their overall well-being.

India's market is characterized by a growing demand for healthier snacks, particularly among younger consumers. The rise of health clubs and fitness awareness has led to increased interest in nutritious alternatives to traditional fried snacks. Vegetable chips made from local ingredients, such as lentils and chickpeas, resonate well with Indian consumers, combining health benefits with cultural preferences. Companies such as Graminway offer healthy vegetable chips made from beetroot containing 10.08 grams of protein to cater to health-conscious consumers.

Additionally, in Australia and New Zealand, the trend towards organic and sustainably sourced snacks is prominent, with consumers actively seeking products that align with their values. The emphasis on health and clean eating is resulting in a vibrant market for innovative vegetable chips that appeal to diverse dietary needs. For instance, Ajita’s Vege Chips Company Pty Ltd   offers plant-based snacks in various flavors, such as sea salt & vinegar and BBQ gluten-free, with no preservatives.

Moreover, many companies are placing greater emphasis on clean labels and appealing product flavors as a means to attract customers. These trends are anticipated to fuel the expansion of the Asia Pacific healthy snacks market in the foreseeable future.

The food industry leaders are increasingly prioritizing the upcycling of food waste and introducing flavored snacks packed with both macro and micronutrients. These companies concentrate on repurposing by-products into nutritious chips through their manufacturing processes.

Product Insights

Root vegetable chips accounted for a revenue share of 51.0% in 2024. The market for root vegetable chips in Asia Pacific is expanding rapidly, driven by growing consumer awareness of health and wellness. As demand for nutrient-dense and natural snack options increases, chips made from sweet potatoes, taro, lotus root, and beets are gaining popularity across the region. These vegetables are valued not only for their unique flavors and textures but also for their rich content of vitamins, fiber, and antioxidants.

The legum-based chips market is expected to grow at a CAGR of 10.0% from 2025 to 2030. The market for legum-based vegetable chips in Asia Pacific is witnessing strong growth as consumers increasingly prioritize health-conscious and plant-based diets. Chips made from lentils, chickpeas, mung beans, and black beans are gaining popularity due to their high protein and fiber content, offering a nutritious alternative to conventional potato chips. As demand for gluten-free, high-protein, and clean-label snacks rises across the region, legum-based chips are becoming a favored choice among health-aware consumers.

Nature Insights

Asia Pacific conventional healthy vegetable chips accounted for a revenue share of 85.5% in 2024. The market for conventional healthy vegetable chips in Asia Pacific is expanding as consumers increasingly seek nutritious snack options that do not compromise on taste or convenience. Growing awareness of the health concerns linked to traditional fried snacks has led many to choose vegetable chips made from ingredients like potatoes, sweet potatoes, beets, and carrots, which offer a flavorful and healthier alternative. This trend is reinforced by the rising demand for clean-label products, with consumers favoring snacks that are minimally processed, free from artificial additives, and made with high-quality, natural ingredients.

Asia Pacific non-GMO healthy vegetable chips are expected to grow at a CAGR of 13.5% from 2025 to 2030. The demand for non-GMO healthy vegetable chips in the Asia Pacific is rising as consumers become more health-conscious and environmentally aware. With increasing concerns over the potential health risks of genetically modified ingredients, shoppers are opting for non-GMO products that align with their desire for natural, clean-label snacks. This shift is further fueled by the growing popularity of plant-based diets and the demand for healthier alternatives to traditional processed snacks. As more consumers prioritize transparency and sustainability, non-GMO vegetable chips are becoming a preferred choice in the region’s evolving snack market.

Processing Insights

Asia Pacific fried healthy vegetable chips accounted for a revenue share of 39.5% in 2024. The market demand for fried healthy vegetable chips in Asia Pacific is rising as consumers look for snacks that combine familiar textures with improved nutritional profiles. While fried snacks remain popular for their crispiness and taste, there's a growing preference for options made with healthier oils, reduced sodium, and nutrient-rich vegetables like sweet potatoes, beets, and carrots. These products cater to health-conscious individuals who still crave the indulgent crunch of traditional chips but want cleaner labels and better-for-you ingredients. This balance of taste and health is driving the increased popularity of fried healthy vegetable chips across the region.

Asia Pacific air-fried & dehydrated healthy vegetable chips are expected to grow at a CAGR of 10.4% from 2025 to 2030. The market demand for air-fried healthy vegetable chips in Asia Pacific is rising as consumers increasingly seek low-fat, guilt-free snacking options. Air-frying uses significantly less oil compared to traditional frying methods, appealing to health-conscious individuals who want to reduce calorie and fat intake without compromising on crunch and flavor. With the growing awareness around lifestyle diseases and clean eating, more consumers are turning to air-fried vegetable chips made from ingredients like sweet potatoes, kale, and carrots. This trend is also supported by the rise in home air-fryer usage, which has made consumers more familiar with the benefits of air-fried products.

Distribution Channel Insights

Sales through offline stores accounted for a revenue share of 90.0% in 2024 in the Asia Pacific healthy vegetable chips market. The market demand for healthy vegetable chips in Asia Pacific is rising through offline channels as consumers increasingly prefer to evaluate product quality in person before making a purchase. Supermarkets and specialty health food stores often dedicate shelf space to clean-label and better-for-you snack options, making it easier for shoppers to discover and trust new products. For example, chains like AEON in Japan and Big Bazaar in India promote healthy snacks through in-store sampling and discounts, boosting visibility and trial. Additionally, in regions where online penetration is still growing, traditional retail remains the primary mode of purchase, further supporting offline sales growth.

Sales of Asia Pacific healthy vegetable chips through online channels are expected to grow with a CAGR of 12.4% from 2025 to 2030. The market demand for healthy vegetable chips in Asia Pacific is rising through online channels due to increasing digital adoption, convenience, and access to a wider variety of products. E-commerce platforms like Lazada, Shopee, and Amazon allow health-conscious consumers to explore numerous brands, compare ingredients, and read reviews before purchasing. The growth of health-focused DTC (direct-to-consumer) brands leveraging social media and influencer marketing has also expanded online visibility. In countries like Singapore and South Korea, where online grocery shopping is highly prevalent, consumers are embracing the ease of ordering healthier snacks like vegetable chips with just a few clicks.

Flavor Insights

Asia Pacific plain & salted healthy vegetable chips for commuters accounted for a revenue share of 48.7% in 2024. The market demand for plain and salted vegetable chips in Asia Pacific is rising as consumers increasingly seek healthier, simple snack options. With a growing preference for clean-label products, many shoppers are turning to plain and salted chips for their natural ingredients and minimal processing. These snacks offer a balance of taste and nutrition without artificial additives, making them an attractive option for health-conscious individuals. Additionally, the versatility of plain and salted vegetable chips, which can be enjoyed on their own or paired with dips, has further contributed to their growing popularity in the region.

Asia Pacific spiced & seasoned healthy vegetable chips are expected to grow at a CAGR of 10.4% from 2025 to 2030. The market demand for spicy and seasoned healthy vegetable chips in Asia Pacific is rising as consumers become more adventurous with their snack choices, seeking bold flavors and unique taste experiences. The growing popularity of spicy foods in the region, driven by local cuisine preferences, has led to an increased interest in vegetable chips with vibrant seasoning profiles. These chips offer an exciting alternative to traditional snacks, appealing to consumers who enjoy intense, savory flavors and are looking for healthier snack options. As a result, spicy and seasoned vegetable chips are becoming a go-to choice for snack enthusiasts in Asia Pacific.

Regional Insights

China Healthy Vegetable Chips Market Trends

The healthy vegetable chips market in China is expected to grow at a CAGR of 9.7% from 2025 to 2030. The demand for healthy vegetable chips in China is rising, driven by increasing health consciousness and a preference for nutritious, plant-based snacks. Consumers are seeking alternatives that align with their dietary goals, leading to a surge in the popularity of vegetable chips made from ingredients like sweet potatoes, beets, and kale. Brands like Lay’s have responded by introducing innovative flavors such as taro chips and yam slices, incorporating health-focused ingredients like red dates and wolfberries, and reducing oil and saturated fat content. Additionally, the expansion of online retail channels, including platforms like Tmall and JD.com, has made these healthier snack options more accessible to a broader audience, further fueling market growth. ​

India Healthy Vegetable Chips Market Trends

The healthy vegetable chips market in India is expected to grow at a CAGR of 10.4% from 2025 to 2030. The demand for healthy vegetable chips in India is rising, driven by increasing health awareness and a shift towards nutritious snacking options. This growth is fueled by consumers seeking snacks that are not only tasty but also align with their health goals. Brands like Too Yumm!  And Cornitos have capitalized on this trend by offering baked vegetable chips that cater to the demand for low-fat, non-fried snack alternatives. The expansion of online retail platforms and increased availability in supermarkets have further made these healthier options more accessible to a broader audience. ​

Japan Healthy Vegetable Chips Market Trends

The market for healthy vegetable chips in Japan is expected to grow at a CAGR of 9.2% from 2025 to 2030. The market demand for healthy vegetable chips in Japan is rising due to growing consumer awareness of health and wellness. As more people seek healthier snack alternatives, vegetable chips, often made from ingredients like sweet potatoes, kale, and spinach, have gained popularity for their nutritional value and lower fat content compared to traditional potato chips. Japanese consumers, who prioritize balanced diets and natural ingredients, are increasingly turning to these snacks as a healthier option. An example of this trend is the success of brands like "Calbee," which has introduced a line of vegetable chips with various flavors, catering to health-conscious individuals seeking convenient yet nutritious snack options.

Key Asia Pacific Healthy Vegetable Chips Company Insights

Asia Pacific healthy vegetable chips manufacturers are increasingly leveraging advanced food processing technologies to enhance product quality, taste, and nutritional value. Techniques such as vacuum frying, air frying, and freeze-drying help preserve the natural flavors and nutrients of vegetables while reducing oil content. Additionally, manufacturers are incorporating smart packaging solutions, including resealable and biodegradable options, to improve convenience and sustainability. Customization is also on the rise, with brands offering a variety of seasoning blends, organic options, and personalized snack packs to cater to diverse consumer preferences.

Recent Developments

• In April 2025, Hey! Chips, a Singapore-based healthy snack company, launched Hey! Fruit Bites-clean-label freeze-dried snacks made with real fruits and fermented New Zealand yogurt. Free from added sugar, preservatives, and artificial flavors, these nutritious, crunchy bites support immunity and gut health, reinforcing the brand’s leadership in clean, wholesome snacking.

• In September 2024, CJ Foods launched O-right Tempeh Chips in Thailand, a high-protein snack made from Indonesian fermented soybeans called tempeh. Each bag contains 6g of plant-based protein and no artificial coloring or preservatives. The chips are available in four flavors: K-BBQ, Kimchi, Sriracha, and Truffle & Cheese, with K-BBQ and Kimchi tailored to appeal to Thai consumers interested in Korean cuisine.

• In January 2023, Ghodawat Consumer Limited (GCL), the FMCG arm of Sanjay Ghodawat Group (SGG), acquired To Be Honest (TBH), a Delhi-based start-up known for its healthy and unique vegetable and fruit snacks. This acquisition provided GCL with an entry into the health-conscious snacking segment, aligning with the growing focus on health and fitness.

Asia Pacific Healthy Vegetable Chips Market Report Scope

Asia Pacific Healthy Vegetable Chips Market Report Segmentation

This report forecasts revenue growth at the regional and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the Asia Pacific healthy vegetable chips market report based on product, nature, flavor, processing, distribution channel, and region.

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Root Vegetable Chips

    • Sweet Potato Chips

    • Beetroot Chips

    • Carrot Chips

    • Others

  • Leafy Green Chips

    • Kale Chips

    • Spinach Chips

    • Others

  • Legum-based

    • Lentil Chips

    • Chickpea Chips

    • Pea Chips

    • Others

  • Others

• Nature Outlook (Revenue, USD Million, 2018 - 2030)

  • Organic

  • Conventional

  • Non-GMO

• Flavor Outlook (Revenue, USD Million, 2018 - 2030)

  • Plain & Salted

  • Spiced & Seasoned

  • Cheese-flavored

  • Others

• Processing Outlook (Revenue, USD Million, 2018 - 2030)

  • Baked

  • Air-dried & Dehydrated

  • Fried

  • Others

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Online

  • Offline

    • Hypermarkets & Supermarkets

    • Convenience Stores

    • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia & New Zealand

    • South Korea