Augmented Analytics Market Report

Augmented Analytics Market Analysis By Component (Software, Service), By Deployment, By Enterprise Size, By End Use, By Region, And Segment Forecasts, 2019 To 2025

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  • Report ID: GVR5807
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The augmented analytics helps businesses to generate data insights with the support of Business Intelligence (BI), Augmented Intelligence, Machine Learning (ML), Natural Language Generation (NLG), and Natural Language Processing (NLP). Augmented analytics also provides businesses a platform in order to operationalize data findings, build models, and interpret data patterns. The augmented analytics are increasingly adopted as it is a faster and inexpensive solution compared to traditional analytics. Traditional analytics methods prove to be inconsistent, expensive, and time-consuming owing to its manual labor. The primary benefit of augmented analytics is the ability to provide an upper hand to people without technical knowledge using Business Intelligence.

The major driving factor for the increased demand for automated data analytics includes a rise in productivity, adoption of technology in various industries, and increased complexity of data. Adoption of the technology by SME’s and large enterprises is expected to fuel the augmented analytics market growth considerably. However, the factor that may hinder the growth of the market includes the preference of a few consumers towards non-augmented methods or traditional methods. Even though the technology provides an apt prediction, consumer tends to trust a human compared to computer software.

North America is expected to significantly contribute to the market share owing to favorable government regulation, initiatives, and early adoption of advanced analytics solution. Europe has implemented the Single European Act to improve technological and scientific developments in the market. With the support of private investments and various initiatives, the government in the South American region is promoting an increase in the adoption of new technology in various countries, such as Brazil, Chile, and Argentina.

Key players in the augmented analytics market include Oracle, Microsoft, Tableau Software, Qliktech International AB, Sisense Inc., Salesforce.com Inc., SAP, SAS Institute Inc, Information Builders, Yellow Fin, ThoughtSpot Inc., Domo, and TIBCO Software Inc.

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