Australia Household Appliances Market Size, Share & Trends Analysis Report, By Product (Small Appliances, Major Appliances), By Distribution Channel (Hypermarkets & Supermarkets, Electronic Stores, Online), And Segment Forecasts, 2025 - 2030

Market Size & Trends

The Australia household appliances market size was estimated at USD 7.49 billion in 2024 and is projected to grow at a CAGR of 6.2% from 2025 to 2030. The growing urban population, the need for convenience, and the expanding middle-class demographic drive the demand for the Australian market. As urbanization increases, more households invest in essential home appliances to improve their living standards and convenience. This trend is particularly notable in Australia, where rising disposable incomes and changing lifestyles encourage consumers to purchase modern appliances.

The market is also driven by technological advancements, changing consumer lifestyles, and consumer economic stability. Technological progress, particularly integrating smart home technology and Internet of Things (IoT) connectivity, has made appliances more convenient, automated, and energy-efficient, appealing to tech-savvy Australians prioritizing ease of use and remote control features. Products such as AI-powered refrigerators, voice-activated ovens, and app-controlled washing machines are becoming increasingly popular.

Evolving consumer lifestyles are another key driver. With more dual-income households and fast-paced routines, Australians opt for appliances that offer greater convenience and time savings. This has increased demand for multifunctional devices such as air fryers, robotic vacuum cleaners, and washer-dryer combos. Health and hygiene concerns that intensified during the COVID-19 pandemic have also boosted interest in air purifiers and advanced kitchen appliances. Increasing urbanization and rising household formation, supported by strong construction activity, are expanding the base of consumers seeking modern, efficient appliances.

Consumers are also increasingly focused on sustainability, favoring appliances that reduce energy consumption and incorporate eco-friendly materials, a trend reinforced by government incentives and growing environmental awareness. Environmentally conscious Australian buyers are increasingly seeking energy-efficient appliances with high star ratings, and government initiatives such as the Energy Rating Label and Minimum Energy Performance Standards (MEPS) are reinforcing this trend. Appliance manufacturers respond by designing products using less water and electricity and incorporating recyclable materials into their designs.

The rapid expansion of e-commerce has transformed purchasing behavior by offering greater accessibility, competitive pricing, personalized shopping experiences, and home delivery. This makes it easier for consumers to buy high-quality, durable appliances online. Consumers benefit from detailed product information, user reviews, price comparisons, and delivery options. Many brands have adopted omnichannel strategies, combining physical stores with a strong online presence to provide flexible and seamless shopping experiences.

Pricing Analysis

The pricing analysis of major appliances in Australia indicates that these products vary significantly in cost depending on their complexity, energy efficiency, and brand reputation. Refrigerators and air conditioners, often incorporating advanced cooling technologies and smart features, tend to command higher prices. Washing machines and dryers are also premium, especially models with high efficiency and multiple wash settings. Dishwashers are mid-to-high in pricing, influenced by capacity and energy-saving features. Smaller appliances like microwaves, ovens, and cooktops generally fall in the lower pricing tier, while vacuum cleaners and water heaters see moderate pricing based on functionality and build quality.

Product Insights

Major appliances accounted for a share of 88.1% of the global revenue in 2024. The segment is witnessing significant growth due to rising urbanization, expanding middle-class incomes, and shifting toward modern lifestyles. Cooktops, cooking ranges, microwaves, and ovens are increasingly favored for their versatility, time efficiency, and support for healthier home-cooked meals. Innovations like induction technology, convection heating, and smart connectivity drive demand across urban and rural households. This range is growing the fastest due to rising urbanization, dual-income households, and a growing preference for convenient, hygienic, and time-saving cooking solutions.

Consumers are also increasingly investing in appliances like refrigerators, washing machines, and air conditioners to enhance comfort and convenience. Integrating smart technologies, such as AI, remote control, and voice assistance, boosts demand for connected, energy-efficient products. Environmental concerns and government incentives drive the adoption of eco-friendly appliances like solar water heaters and Energy Star-rated machines. Busy lifestyles fuel demand for time-saving solutions like robotic vacuums and smart dishwashers. Frequent product innovation and broader e-commerce access are further supporting market expansion.

The small appliances market segment is projected to grow at a CAGR of 6.6% from 2025 to 2030. Factors such as increasing consumer demand for convenience and time-saving solutions in daily tasks are contributing to the growth of this segment. Busy urban lifestyles are driving the popularity of compact devices like blenders, toasters, and coffee makers that simplify cooking and personal care. Integrating smart technologies, such as Wi-Fi connectivity, mobile app control, and voice assistant compatibility, enhances functionality and user experience. Smart appliances, like programmable coffee makers and voice-controlled microwaves, are becoming central to modern smart homes. In addition, there’s increasing emphasis on sustainability, with manufacturers launching energy-efficient products like eco-friendly dishwashers. Rising disposable incomes and increased awareness of advanced features influence purchase decisions. Hence, retailers and brands respond with innovative, space-saving, and affordable models to attract a wider consumer base.

Distribution Channel Insights

The sales of Australian household appliances through electronic stores accounted for a share of around 43.5% in 2024. This growth can be attributed to their unique ability to blend traditional retail strengths with modern technological advancements. These stores offer a comprehensive shopping experience that combines the tactile benefits of in-store shopping with the convenience of online access. With an extensive range of high-quality appliances, expert staff, and personalized customer service, they provide a more immersive and informative shopping experience than many online platforms.

Moreover, the physical presence of these stores allows consumers to interact with the products, receive immediate assistance, and benefit from instant purchases and services. Furthermore, these retailers invest in digital tools such as augmented reality and mobile apps to enhance customer engagement and streamline buying. Their ability to integrate after-sales services and extended warranties also strengthens consumer trust and loyalty. In addition, the continued focus on expanding store networks alongside enhancing digital capabilities positions these retailers well to capture future growth opportunities in a rapidly evolving market.

Household appliance sales through online channels are projected to grow at a CAGR of 7.0% from 2025 to 2030. The market is witnessing significant growth in the online channel, driven by a shift in consumer behavior toward digital shopping. Consumers increasingly value the convenience of purchasing major appliances online, where they can easily compare products, prices, and features from the comfort of their homes. With a growing number of people shopping online daily, the digital channel has become essential for efficiently reaching a wide and diverse audience. In addition, advancements in augmented reality (AR) and virtual reality (VR) technologies enhance the online shopping experience by allowing consumers to visualize appliances in their spaces before making a purchase decision.

Key factors driving online appliance sales include free delivery, access to detailed product reviews, and powerful search functionalities that help consumers find the best options quickly. Retailers who optimize their e-commerce platforms by integrating engaging video content, targeted display ads, and personalized email campaigns are better positioned to capture this expanding digital market. Moreover, flexible return policies and AI-powered customer support tools, such as chatbots, are helping to reduce buyer hesitation and improve overall satisfaction. This holistic digital approach broadens market reach, boosts conversion rates, and fosters long-term customer loyalty in a highly competitive environment.

Key Australia Household Appliances Company Insights 

Established companies and emerging players create a competitive environment in the household appliance market by emphasizing technological advancement, product reliability, and cost-effective solutions. The competitive intensity is fueled by the need for continuous investment in R&D, energy-efficient technologies, and skilled labor to enhance product performance and meet evolving consumer expectations. This landscape is further shaped by increasing consumer demand for smart, eco-friendly, and connected appliances.

Growing energy conservation and sustainability awareness prompts consumers to choose appliances with lower energy consumption and smart home compatibility. This shift in consumer preferences drives demand for innovative materials, IoT integration, and sustainable manufacturing practices, creating opportunities for suppliers who can deliver on these evolving priorities.

Recent Developments

• In March 2025, Samsung Electronics launched its expanded AI Home vision, introducing a new lineup of Bespoke AI appliances equipped with advanced AI features and integrated smart screens. The launch strategy centers on delivering a seamless, secure, and intuitive connected home experience, enhancing convenience, energy efficiency, and personalized care. It leverages SmartThings connectivity, upgraded Bixby’s voice controls, and robust Knox security to position Samsung as a leader in the next generation of smart home living.

• In January 2025, Panasonic Holdings Corporation launched "Panasonic Go," a global growth initiative focused on transforming its business through AI-driven hardware, software, and solutions, to make AI a core part of 30% of its revenue by 2035. Panasonic introduced the AI assistant service PX-AI for its workforce as part of this strategy. It announced the upcoming consumer wellness platform "Umi," which will leverage Anthropic’s Claude AI to deliver personalized, secure, and holistic digital wellness experiences.

• In November 2024, Electrolux launched its new 700 Series Front Load Laundry pair, combining high-performance stain removal technology with industry-leading energy and water efficiency, certified by ENERGY STAR Most Efficient 2025. It is designed to optimize cold-water washing with Smart Boost technology and features innovative cycles for refreshing lightly worn clothes. The laundry pair offers consumers sustainable, cost-saving solutions without compromising cleaning performance.

• In October 2024, Haier Smart Home successfully acquired Carrier Commercial Refrigeration from Carrier Global Corporation for approximately 775 million USD. This strategic move expands Haier’s reach into the global commercial refrigeration market, adding well-known brands like Carrier Commercial Refrigeration, Profroid, Celsior, and Green & Cool to its portfolio. The acquisition enhances Haier’s ability to deliver innovative, sustainable refrigeration solutions across industrial, food retail, and cold storage sectors, strengthening its global growth and environmental leadership.

Australia Household Appliances Market Report Scope

Australia Household Appliances Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest trends and opportunities in each sub-segment from 2018 to 2030. For this study, Grand View Research has segmented the Australia household appliances market based on product and distribution channel.

• Product Outlook (Volume Thousand Units; Revenue, USD Million, 2018 - 2030)

  • Major Appliances

    • Water Heater

    • Dishwasher

    • Refrigerator

    • Cooktop, Cooking Range, Microwave, and Oven

    • Vacuum Cleaner

    • Washing Machine and Dryers

    • Air Conditioner

  • Small Appliances

    • Coffee Makers

    • Toasters

    • Juicers, Blenders, and Food Processors

    • Hair Dryers

    • Irons`

    • Deep Fryers

    • Space Heaters

    • Electric Trimmers and Shavers

    • Air Purifiers

    • Humidifiers & Dehumidifiers

    • Rice Cookers & Steamers

    • Air Fryers

• Distribution Channel Outlook (Volume Thousand Units; Revenue, USD Million, 2018 - 2030)

  • Hypermarkets & Supermarkets

  • Electronic Stores

  • Exclusive Brand Outlets

  • Online

  • Others