Automotive Tinting Film Market Size, Share & Trends Analysis Report By Vehicle Type (Passenger Cars, LCV, HCV), By Application (Windows, Windshield), By Region, And Segment Forecasts, 2019 - 2025

Industry Insights

The global automotive tinting film market size was valued at USD 3.14 billion in 2018 and is anticipated to progress at a CAGR of 5.1% from 2019 to 2025. The growing automotive industry, especially in the emerging economies of Asia Pacific and Central and South America is anticipated to drive the market. Factors like rising inclination of consumers towards safety from harmful sun rays and protection of expensive interiors of luxury cars are expected to further drive the growth. The demand for passenger vehicles has seen an upsurge in developing economies on account of rapid urbanization, increasing working population, and rising disposable income.

Laws regarding tinting in various countries are expected to have a negative impact on the growth of the market for tinting films. Some countries such as the U.S. have exemptions if drivers or passengers are affected by certain medical conditions such as lupus, sunlight allergy, photosensitivity, and melanoma. The ban in India on window tinting is anticipated to have an adverse effect on market growth.

A few manufacturers are adopting initiatives such as mergers and acquisitions and strategies such as acquiring divisions of other competitors to enhance their product offerings. Key players have been focusing on the development of new products, thereby increasing their market penetration.

Technological advancements such as the advent of bio-based polyester films coupled with the increasing purchasing power of consumers are expected to fuel product growth. Furthermore, rising awareness among consumers regarding the benefits of automotive tinting films along with the rapid development of the automotive industry is anticipated to boost product consumption in the forthcoming years.

The limitations concerning Visible Light Transmission (VLT) are expected to act as a restraint for the global automotive tinting films market. Window tinting in automobiles reduces the VLT through car windows. Low visibility can lead to cases of theft or accident, especially during the night.

Raw materials used to manufacture the product play a significant role in the quality of the window films produced. Major players are continuously working on innovative processes for thin coatings, more effective methods of double and triple glazing for high glare reduction percentage, and UV ray blocking. The global players have a strong distribution network worldwide and offer the most economically priced films to customers.

Vehicle Type Insights

By vehicle type, the market has been segmented into passenger cars, Light Commercial Vehicles (LCV), and Heavy Commercial Vehicles (HCV). LCVs are expected to be the fastest-growing segment during the forecast period, accredited to tremendous growth in transportation and trade across the globe, especially in Asia Pacific. Tinting films are applied to windshields of LCVs to reduce glare and block UV rays as the drivers transporting the goods spend more time driving those vehicles and exposed to harmful sunlight.

Passenger cars held a significant market share in 2018. Tinting films are applied on windows and windshields of passenger cars to protect passengers inside the car from harmful UV rays and to protect the interiors of vehicles from harmful sunlight. Tinting films offer heat and glare reduction and safety from UV rejection.

With rising disposable income and changing lifestyles, the production and sales of passenger cars and light commercial vehicles across the globe are expected to increase over the forecast period, which, in turn, is projected to drive the overall product demand.

Application Insights

On the basis of application, the automotive tinting film market has been segmented into windows and windshields. In 2018, windshield held the largest market share and is expected to continue its dominance over the forecast period. Tinting films applied on windshields prevent heat and UV rays from hitting passengers directly. The product reduces glare and provides safety and clear vision to the vehicle driver. The majority of automotive manufactures apply tinting films to avoid glare and to provide better driving experience and protection.

Since LCVs and HCVs were designed majorly for transporting goods from one place to another, these vehicle drivers travel long distances at the same time. Harmful sun rays entering through the windshield can cause discomfort while driving and make it difficult to drive for long. The product helps reduce this effect and makes driving comfortable.

The Windows segment is expected to witness significant growth over the forecast period. These films are used to protect exposure to harmful UV rays through vehicle windows. Growing demand for automotive tinting films to lower the interior temperature of vehicles, protect the interiors against the UV rays, and provide a comfortable driving experience to passengers are some of the factors driving the demand.

Regional Insights

North America held the largest market share in 2018 on account of increasing demand for LCVs and passenger cars from the U.S. The market is also expected to witness growth owing to minimal regulations regarding Visible Light Transmission (VLT) percentage of tinting films.

The economic recovery of North America has contributed to higher consumer spending on passenger cars and light commercial vehicles. These vehicles are increasingly being manufactured using sustainable materials such as polymers and are expected to positively impact the regional product demand over the forecast period.

Asia Pacific is expected to witness fast growth over the forecast period. Rising demand for privacy and security is anticipated to bode well for regional product demand in the forthcoming years. Demand for the product from OEMs is another factor expected to have a positive impact on the growth of the market in Asia Pacific.

Automotive Tinting Film Market Share Insights

The market is fragmented in nature with the presence of few key players, such as 3M; Eastman Chemical Company; Madico Inc.; and Saint-Gobain Solar Gard. It also boasts of a few medium and small-sized regional players, such as Hanita Coatings; Johnson Window Films, Inc.; Tintfit Window Films Ltd; and Global Window Films operating across the globe.

The market is highly competitive, and the product manufacturers compete on the basis of product quality and production technology. Established players such as Eastman Chemical Company use high-performance sputter coatings, which enhance solar heat rejection while maintaining superior optical properties.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the global automotive tinting film market report on the basis of vehicle type, application, and region:

• Vehicle Type Outlook (Revenue, USD Million, 2014 - 2025)

  • Passenger Cars

  • Light Commercial Vehicles (LCVs)

  • Heavy Commercial Vehicles (HCVs)

• Application Outlook (Revenue, USD Million, 2014 - 2025)

  • Windows

  • Windshields

• Regional Outlook (Revenue, USD Million, 2014 - 2025)

  • North America

    • The U.S.

    • Canada

    • Mexico

  • Europe

    • U.K.

    • Germany

    • France

    • Italy

    • Russia

  • Asia Pacific

    • China

    • India

    • Japan

    • Thailand

    • Indonesia

  • Central & South America

    • Brazil

    • Argentina

  • Middle East & Africa

    • UAE

    • South Africa