Automotive Tinting Film Market Analysis By Application (Windows, Windshields), By Vehicle Type (Passenger Cars, Light Commercial Vehicles, Heavy Commercial Vehicles), And Segment Forecasts, 2018 - 2025

Industry Insights

The global automotive tinting film market size was estimated at USD 2.86 billion in 2016. The growing use of the tints to protect the interior of a vehicle from harmful UV rays, heat, and glare coupled with booming automotive industry is expected to drive the industry growth over the next eight years.

Growing demand for vehicles in economies including Korea, Indonesia, Venezuela, Argentina and Singapore is expected to drive growth. Furthermore, factors such as growing consumer spending capacity, industrialization, and population growth have led to a rise in living standards and demand for privately-owned vehicles, which in turn is expected to drive the demand for automotive products.

The presence of major manufacturers coupled with a large number of installers in the U.S. is likely to complement growth. Tinting film industry in the U.S. for windshields is expected to register growth at 5.2% owing to rising demand for the product due to security reasons, which in turn is expected to drive automotive tinting film market.

The market is expected to witness substantial growth on account of increasing customer awareness through promotional activities and expansion into OEM market. Furthermore, the need for safety & security is expected to have a positive impact on demand for tinting films over the next eight years.

Countries including Kuwait, Libya, India, and Iraq have banned the installation of window tints to prevent incidents of women harassment and criminal activities. Furthermore, countries including the UK, and Belgium have imposed several regulations specifying the percentage of visual light transmission (VLT) allowed on the glass of a vehicle, which in turn is likely to restrain growth.

Co-extrusion technology, which is used to manufacture bio-based polyester film has reduced the dependency on fossil resources and improved carbon footprint, which in turn is expected to fuel market growth. In addition, application of improved multilayer nanotechnology to manufacture tinting films from polyester, acrylic, and polyethylene naphthalate is expected to drive demand.

Application Insights

Changing consumer lifestyle and rising disposable income plays a vital role in increasing demand for automotive tinting films.The growing demand for the product to lower temperature inside a vehicle, protect vehicle interiors, and provide improved driving experience is expected to propel the installation of tinting films on windows and windshields.

Windshields accounted for 59.6% of the overall revenue in 2016. Windshield is the largest piece of glass on a vehicle, which allows the penetration of heat and UV rays on a large scale. Tinting films aid in the reduction of heat and offer glare protection for improved visibility. As a result, windshields application segment is expected to account for majority market share over the forecast period.

Multilayered or metallic tinting films are available in different colors, which change the appearance of a car and enhance the aesthetic value of a vehicle while protecting the interiors. Tinting films are used on windows to offer additional safety and privacy to passengers and expected to register a CAGR of 5.0% over the next 8 years.

The increasing awareness among people regarding the harmful effects of UV rays that can lead to skin damage, wrinkles, and skin cancer is expected to aid the installation of films on windows and windshields, thereby driving the overall market over the forecast period. High-performance efficiency of the product is expected to be a contributing factor for market growth.

Vehicle Type Insights

Factors, such as consumer spending on passenger cars and light vehicles, consumer inclination toward personal safety, and protection of center console inside a vehicle are expected to drive the market over the forecast period.

The demand for passenger cars is driven by growing consumption in Asia Pacific countries with a growing preference among consumers for luxury cars. Passenger cars with digital entertainment and in-vehicle communication systems are expected to drive market growth for tinting film as they reduce the effect of solar heat, thus protecting the automotive electronics.

The growing home delivery sector across the globe is driving market for light commercial vehicles. Improvement in trade and transportation in Asia Pacific is expected to drive market for tinting films as they are installed on windshields of LCVs to reduce glare and effects of UV rays.

Factors, such as rapid industrialization, rise in commercial activities, distribution & public transportation, and development of road infrastructure, are expected to drive market for heavy commercial vehicles. Window tints offer protection against glare, heat, and harmful UV rays, which proves crucial for long-distance journeys, driving the product demand in HCVs.

Regional Insights

North America accounted for majority of market share in 2016 due to high demand for tinting films in passenger cars and LCVs. In addition, demand for the product in the region is driven by increasing application of the product for protection, privacy, and safety of luxury cars.

Europe is expected to register a CAGR of 4.5% over the forecast period. Europe is the largest producer of motor vehicles, which creates huge opportunities for automotive tinting films in the region. Countries such as France, the UK, and Italy are home to luxurious and exotic cars in terms of production and sales. The cars are a major segment for the product in the region.

Asia Pacific is expected to denote a CAGR of 5.8% over the forecast period. The growth can be attributed to constant demand in automotive sector coupled with increasing demand for window tints through OEMs and aftermarkets. In addition, demand for colored tints to enhance the aesthetics in Japan and Korea is expected drive demand.

The demand in Middle East & Africa is driven by consumer awareness about benefits offered by the films coupled with a need for privacy and safety in politically unstable countries. However, the ban on the use of the tints in few Gulf countries is expected to restrain market growth over the next eight years.

Competitive Insights

The market is highly competitive in nature with the presence of multinational players operating business with high production capacities and pricing advantage. The major players compete on the basis of differentiated technology and application development capabilities.

Established players such as 3M and Eastman Chemical Company provide specialized services and expert advice as a part of their strategies to retain consumers. Major players use high-performance sputter coatings to offer enhanced solar heat rejection while maintaining superior optical properties.

Report Scope

Segments covered in the report

This report forecasts revenue growth at global, regional & country levels and provides an analysis on the industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the global automotive tinting film market on the basis of application, vehicle type and region:

• Application Outlook (Revenue, USD Million; 2014 - 2025)

  • Windows

  • Windshields

• Vehicle Type Outlook (Revenue, USD Million, 2014 - 2025)

  • Passenger Cars

  • Light Commercial Vehicles (LCVs)

  • Heavy Commercial Vehicles (HCVs)

• Regional Outlook (Revenue, USD Million, 2014 - 2025)

  • North America

    • U.S.

  • Europe

    • UK

    • Germany

  • Asia Pacific

    • China

    • India

    • Japan

  • Central & South America

    • Brazil

  • Middle East & Africa