Automotive Vehicle-to-Everything Market Size, Share & Trends Analysis Report By Device (Roadside Unit, Onboard Unit), By Communication (Vehicle-to-Vehicle, Vehicle-to-Infrastructure), By Connectivity, By Vehicle, By Region, And Segment Forecasts, 2025 - 2030

Market Size & Trends

The global automotive vehicle-to-everything market size was valued at USD 19.94 billion in 2024 and is projected to grow at a CAGR of 42.2% from 2025 to 2030. Increasing government support for initiatives aimed at improving road infrastructure and the rising adoption of vehicles equipped with vehicle-to-everything (V2X) technology have aided market growth. Manufacturers are becoming more proactive in integrating advanced safety features in their vehicles that adhere to various regulations. As a result, the increasing pace of the introduction of technological advancements that enhance road safety and facilitate the development of intelligent transportation networks is expected to maintain a healthy expansion of the automotive vehicle-to-everything industry.

V2X is an important feature in modern vehicles that helps reduce traffic accidents by enabling vehicles to communicate with each other, infrastructure, and pedestrians efficiently. For instance, vehicle-to-vehicle (V2V) communication can help drivers avoid collisions by sharing real-time data about speed, direction, and position, improving situational awareness. Smart Road Side Units (RSUs) that leverage this technology enable both non-automated and automated vehicles to detect potential unseen dangers on roads. Vehicles deploying V2X sensors will receive warnings regarding such dangers, allowing them to take the required action, such as braking or slowing down, to avoid collision. Vehicles can receive information from traffic lights or traffic control systems, allowing them to adjust their speed to avoid running red lights or engaging in risky maneuvers at intersections. This coordination helps avoid accidents caused by sudden stops or illegal turns. They can also receive real-time updates on changing speed limits due to varying road conditions or obstacles such as construction activities.

The promising expansion of the advanced driver assistance systems (ADAS) industry has strongly influenced the growth of the automotive V2X market. While ADAS refers to a set of technologies that assist drivers in driving and parking, V2X enables vehicles to communicate with each other and external systems such as infrastructure and pedestrians. Together, these systems significantly improve overall vehicle safety, reduce crashes, and help develop autonomous vehicles. The rapid proliferation of 5G technology presents another notable avenue for developers of vehicle-to-everything solutions to strengthen and diversify their product range. 5G plays a critical role in enhancing V2X communication, providing the necessary infrastructure to support real-time, high-bandwidth, and low-latency interactions between vehicles, infrastructure, pedestrians, and other road users.

Companies aim to introduce solutions enabling mobile network operators to leverage 5G features and create value-added services to improve user experience. For instance, in September 2024, Commsignia, which develops and manufactures cooperative intelligent transportation systems, launched its Hybrid Suite that combines V2X and V2N (vehicle-to-network) capabilities. This offering aims to elevate road safety by expanding connectivity options and adopting vehicle safety messaging. Moreover, this launch is expected to allow the automotive sector to offer higher bandwidth for road safety applications and improve the adoption of connected vehicles. Such developments are further expected to accelerate the global automotive vehicle-to-everything industry expansion.

Device Insights

The onboard unit (OBU) segment accounted for a substantial revenue share in the global automotive vehicle-to-everything industry in 2024. Onboard devices are essential for sharing real-time data seamlessly with the OBUs of other vehicles and roadside networks. V2X systems are a key technology to reduce road accidents, enhance situational awareness, and improve emergency response times. Regulatory bodies are setting safety standards and guidelines that require or encourage the presence of V2X technology in new vehicles. The growing presence of autonomous vehicles on roads is also expected to aid segment growth, as onboard V2X systems are crucial to ensure that these vehicles can communicate with other road users to navigate roads safely. Many countries are pushing for regulations that require communication systems to support autonomous vehicles, further driving the deployment of these solutions.

The roadside unit (RSU) segment is expected to advance at a substantial CAGR from 2025 to 2030. These are infrastructure elements placed along roadways or within transportation environments to enable communication between vehicles (V2V), vehicles and infrastructure (V2I), and vehicles and pedestrians (V2P). They act as intermediaries, facilitating data exchange between vehicles and the surrounding infrastructure, thus enhancing the transportation network's safety, efficiency, and connectivity. RSUs can communicate with vehicles about traffic conditions, accidents, and real-time updates. By integrating with traffic management systems, these components can help adjust signal timings, manage road congestion, and optimize traffic flow, reducing travel time and fuel consumption.

Connectivity Insights

The Dedicated Short-Range Communication (DSRC) segment accounted for a strong revenue share in the global market in 2024. DSRC is a short-range communication technology operating in the 5.9 GHz frequency band, specifically designed for low-latency and high-reliability communication between vehicles, infrastructure, and other road users. The primary reason for integrating DSRC in V2X systems is its ability to provide real-time communication for safety-critical applications. This protocol allows vehicles to share data on their speed, location, and direction with other vehicles or infrastructure, enabling safety features such as collision avoidance systems, intersection management, blind spot detection, and emergency vehicle warnings. DSRC has been extensively tested and widely implemented by regulatory bodies and private organizations, making it a reliable standard.

The demand for Cellular Vehicle-to-Everything (C-V2X) connectivity is expected to advance at a substantial CAGR from 2025 to 2030 in the automotive vehicle-to-everything industry. While DSRC has been the more popular option in V2X communications, especially in the U.S. and Europe, C-V2X, which leverages 4G LTE and 5G networks, offers a range of benefits that address the limitations of DSRC. This has positioned it as a superior option for the future of connected transportation systems. Cellular networks, especially with 5G, can provide much broader coverage, enabling communication across urban, rural, and remote areas. As a result, vehicles can maintain consistent connectivity even in areas with limited or no DSRC infrastructure, expanding the potential for nationwide and global connectivity. In November 2024, the U.S. Federal Communications Commission (FCC) announced the adoption of C-V2X spectrum rules for the ITS industry. This ruling would enable roadside and onboard units to operate this technology in the 5.9 GHz spectrum band. Such developments are expected to ensure promising growth in this segment.

Communication Insights

The Vehicle-to-Vehicle (V2V) segment accounted for a notable revenue share in the global market in 2024. V2V communication enables vehicles to exchange data with one another to improve safety, optimize traffic flow, and support the development of autonomous driving. Increasing global traffic collisions have compelled automakers to integrate solutions that allow vehicles to exchange real-time information about their speed, direction, and location. This helps prevent accidents by alerting drivers to hazards such as sudden braking, slow-moving vehicles, or vehicles merging into their path. With governments setting stricter requirements for integrating autonomous vehicles (AVs), V2V communication has become vital for ensuring safe interactions between autonomous and human-driven vehicles. For freight and commercial vehicles, V2V communication enables platooning, where multiple vehicles can drive in close formation, reducing drag and improving fuel efficiency.

The Vehicle-to-Pedestrian (V2P) segment is expected to grow substantially from 2025 to 2030. The development of smart city infrastructure and continued focus on intelligent transportation systems that can ensure pedestrian safety have created notable growth avenues for this segment. V2P systems allow vehicles to detect pedestrians in or near crosswalks, around corners, or in areas with poor visibility. The vehicle can then alert the driver to the presence of a pedestrian through visual, auditory, or haptic warnings, helping them to take necessary actions. On the other hand, pedestrians, particularly those using smartphones or wearable devices, can receive alerts when an approaching vehicle is detected in real time. These alerts can notify pedestrians if a vehicle is nearby and whether it is on a collision course, enabling them to take precautionary steps. These features are expected to make V2P communication a major part of the V2X ecosystem in the coming years.

Vehicle Insights

The passenger cars segment accounted for a larger revenue share in the global automotive vehicle-to-everything industry in 2024. The high sales of passenger vehicles globally and rising customer demand for the integration of V2X solutions in their cars have aided segment expansion. Furthermore, growing road accidents and fatalities have led to the increased use of advanced communication systems that help drivers remain updated on traffic conditions and take any corrective or evasive actions in case of oncoming vehicles. The widespread popularity of autonomous and semi-autonomous vehicles is also expected to influence market expansion positively. V2X allows such vehicles to leverage cloud-based data for better decision-making, improving navigation, and optimizing routes for fuel efficiency and safety. This connectivity is also crucial for over-the-air updates and continuous learning algorithms.

The commercial vehicles segment is anticipated to grow at a steady CAGR from 2025 to 2030. Integrating V2X into commercial fleets enhances safety, operational efficiency, cost savings, and better overall fleet management. These benefits are critical for logistics, transportation, delivery services, and public transport, where maximizing fleet productivity, reducing risks, and improving sustainability are the priorities. In April 2024, Panasonic announced the launch of the Cirrus by Panasonic 2.0 Connected Vehicle Platform, which offers a comprehensive cloud toolkit for commercial fleet operators and state DOTs. Features include enhanced interoperability between V2X capabilities and conventional transportation information and advanced AI and machine learning-based insights for operators. V2X enables commercial fleets to receive real-time data on traffic conditions, accidents, road closures, and construction zones. This allows fleet managers to dynamically adjust routes for drivers, thus minimizing delays, reducing fuel consumption, and optimizing delivery times.

Regional Insights

The North America automotive vehicle-to-everything market accounted for the largest revenue share globally in 2024, aided by the fast rollout of 5G networks in regional economies and a well-established connected vehicles industry. Cities across North America are increasingly investing in smart infrastructure, such as connected traffic signals, automated road signs, and sensor-equipped intersections, to enable efficient V2X communications and ensure a safer driving environment. Additionally, several public-private partnerships have been undertaken in recent years, such as government collaborations with tech and automotive companies. These initiatives are focused on advancing V2X infrastructure deployment in major cities such as Detroit, Ontario, Toronto, San Francisco, and New York. In June 2024, Victoriaville, a town in Quebec, Canada, announced its partnership with Cleo, a division of Hydro-Québec, to deploy V2X electric vehicle charging stations in the municipality. This project aims to enable charging stations to supply power to municipal buildings during power outages or peak periods, allowing efficient energy management and distribution.

U.S. Automotive Vehicle-to-Everything Market Trends

The U.S. accounted for a dominant revenue share in the regional market in 2024 due to the rising popularity of connected vehicle technologies and continued research in this sector. Through agencies such as the National Highway Traffic Safety Administration (NHTSA), the U.S. government has been promoting V2X technology as part of its broader efforts to improve road safety. The NHTSA has conducted multiple studies and pilot programs to explore how V2X can reduce accidents and enhance traffic safety. In August 2024, the National Transportation Safety Board (NTSB), an independent investigative agency for the government, offered its support for the U.S. Department of Transportation’s (DOT) plan to deploy V2X technology across highways and roads in the country. The NTSB has been a major proponent of V2X technologies since 1995. It reiterated its support in 2022 by asking the U.S. DOT to develop a detailed plan for deploying V2X technology to minimize the risk of vehicular crashes. Such developments are expected to ensure positive market growth in the economy.

Europe Automotive Vehicle-to-Everything Market Trends

Europe accounted for a substantial revenue share in the global market in 2024, owing to the presence of stringent regulatory frameworks, safety objectives, advancements in connected vehicle technology, and the development of smart cities. V2X has been part of the European Union’s agenda as a viable strategy to achieve Vision Zero, which aims to eliminate traffic fatalities and severe injuries while ensuring safe and equitable mobility. The EU has set ambitious targets to reduce road fatalities, and V2X technology plays a key role in preventing accidents and improving overall traffic safety by enabling real-time communication between vehicles, pedestrians, and infrastructure. Manufacturers such as Volkswagen have been using DSRC for their vehicles, while Daimler and BMW favor C-V2X. As a result, European hardware and software providers are developing solutions that are compatible with both protocols. Positive developments in the 5G sector have further significantly accelerated the implementation of this technology in regional economies.

Asia Pacific Automotive Vehicle-to-Everything Market Trends

The Asia Pacific region is expected to grow at a substantial CAGR from 2025 to 2030, aided by the increasing pace of technological developments in major economies such as China and India and a strong automotive industry in this region. Regional governments aim to address the issue of an increasing number of road accidents by deploying systems that enable vehicles to communicate with each other and with infrastructure, sharing critical information such as location, road conditions, and vehicle speed. The regional market is increasingly witnessing the emergence of start-ups and research institutes that aim to introduce advanced offerings in this market or highlight the benefits of V2X. For instance, in October 2024, the Hong Kong Applied Science and Technology Research Institute (ASTRI) showcased innovative Cellular Vehicle-to-Everything (C-V2X) technologies at the 44th HKTDC Hong Kong Electronics Fair. Notable solutions displayed by ASTRI included privacy-preserving sensing systems on roadside units (RSUs) and mid-range and high-precision full-dome LiDAR.

China accounted for a leading revenue share in the regional market in 2024 owing to the extensive integration of technological innovations in vehicles, the growing popularity of smart mobility, and positive initiatives by the Chinese government to optimize road safety. The government is heavily investing in smart city projects and intelligent transportation systems (ITS), which include V2X technologies. Smart transportation infrastructure is being developed in many major cities in the economy, including Beijing, Shanghai, and Shenzhen. Moreover, China is the world’s largest market for electric vehicles, and the demand for V2X is closely related to the rapid adoption of EVs. The integration of V2X with electric vehicles can improve the efficiency of charging infrastructure. V2X can enable communication between EVs and charging stations to optimize charging times, adjust charging rates based on grid capacity, and reduce the strain on the electrical grid during peak demand periods. These factors are expected to shape market growth in the country in the coming years.

Key Automotive Vehicle-to-Everything Company Insights

Some key companies involved in the global automotive vehicle-to-everything industry include Robert Bosch GmbH, HARMAN International, and DENSO, among others.

• Robert Bosch GmbH is a German engineering and technology company that offers solutions through four major divisions - Mobility, Industrial Technology, Consumer Goods, and Energy and Building Technology. Through the Mobility division, the company develops original automotive equipment through activities in electromobility, sensors, control units, semiconductors, powertrain, steering, brake, and occupant safety systems, ADAS and vehicle computing, and vehicle base software. Bosch has developed a Connectivity Control Unit (CCU) that facilitates V2X communication by integrating various transmission standards. This allows vehicles to communicate using different technologies, such as Wi-Fi and cellular networks, ensuring seamless connectivity regardless of location.

• HARMAN International is an American audio electronics company specializing in connected technologies for automotive, consumer, and enterprise markets. The company offers connectivity solutions through the automotive division such as the HARMAN Savari MECWAVE and the HARMAN Savari StreetWAVE. The former is an innovative Multi-access Edge Computing software platform that deploys V2X communications through ultra-low latency applications. Meanwhile, the latter is a roadside unit (RSU) that leverages C-V2X and 5G technologies to form a communication framework between vehicles and the infrastructure.

Recent Developments

• In August 2024, Commsignia announced its partnership with Bosch to provide solutions that ensure the safety of road users such as pedestrians and motorists. The collaboration involves the integration of Bosch’s cameras that provide AI-based video analytics capabilities with Commsignia’s V2X communication hardware and data management software. This combination would enable connected vehicles to remain aware of the presence of vulnerable pedestrians or other vehicles by displaying a warning to avoid the occurrence of accidents.

• In June 2024, TomTom announced that its traffic technology solution had been selected by Miovision, which specializes in traffic management solutions, to enhance its traffic signal analytics and in-vehicle offerings. The partnership is expected to support Miovision’s expanding range of V2X and traffic signal prediction solutions. For instance, TomTom’s innovative Junction Analytics product helps determine the number of vehicles passing through an intersection precisely, identifies their travel directions, and accurately predicts green light timings.

• In April 2024, DENSO announced the launch of its MobiQ brand at the ITS America Conference & Expo 2024 event. The new brand offers advanced aftermarket products and solutions in the smart mobility and V2X areas to promote safe, efficient, and green movement of vehicles, people, and cargo. Products include a roadside unit that can optimize efficient traffic movement by integrating existing traffic infrastructure and an onboard unit that enables seamless communication between connected vehicles and smart infrastructure.

Automotive Vehicle-to-Everything Market Report Scope

Global Automotive Vehicle-to-Everything Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global automotive vehicle-to-everything market report based on device, communication, connectivity, vehicle, and region:

• Device Outlook (Revenue, USD Billion, 2018 - 2030)

  • Roadside Unit

  • Onboard Unit

• Communication Outlook (Revenue, USD Billion, 2018 - 2030)

  • Vehicle-to-Vehicle (V2V)

  • Vehicle-to-Infrastructure (V2I)

  • Vehicle-to-Pedestrian (V2P)

  • Vehicle-to-Home (V2H)

  • Vehicle-to-Grid (V2G)

  • Vehicle-to-Network (V2N)

• Connectivity Outlook (Revenue, USD Billion, 2018 - 2030)

  • DSRC

  • Cellular

• Vehicle Outlook (Revenue, USD Billion, 2018 - 2030)

  • Passenger Cars

  • Commercial Vehicles

• Regional Outlook (Revenue, USD Billion, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

  • Asia Pacific

    • Japan

    • India

    • China

    • Australia

    • South Korea

  • Latin America

    • Brazil

  • Middle East & Africa

    • South Africa

    • Saudi Arabia

    • UAE