Automotive Wrap Films Market Size, Share & Trends Analysis Report By Application (Buses, Trucks, Passenger Cars), By Region (North America, Europe, Asia Pacific), And Segment Forecasts, 2023 - 2030

Report Overview

The global automotive wrap films market size was valued at USD 5.8 billion in 2022, expected to grow at a compound annual growth rate (CAGR) of 22.2% from 2023 to 2030. Automotive wrap films offer various benefits in the form of preserving vehicle paints, allowing flexibility in color selection, and eliminating the requirement for a complete paint makeover, thus fueling the growth of the automotive wrap film industry across the globe. Automotive wraps are increasingly being used for application on taxis, vans, trucks, boats, RVs, trailers, and buses in the U.S. Increasing number of automotive vehicle applications and the rising popularity of camouflage wraps is expected to augment demand over the next coming years.

Consumers are increasingly adopting vehicle wraps to protect car paint and add a flashy look to their vehicles. In addition, colors including matte black, carbon fiber, and brushed aluminum have become highly popular for wrapping wood grain vehicle interiors in the region. Changing consumer lifestyles are expected to play a major role in augmenting the demand for automotive wrap films in the country.

Application Insights

Automotive wrap films are primarily used for advertising and brand marketing purposes in heavy-duty vehicles. Increasing awareness and the number of impressions per day have led to high demand for wraps for these vehicles over the past years.

Large billboards are now being replaced by mobile billboards using heavy-duty vehicle wraps which not only deliver higher visibility but also provide a higher return on investment for the consumers. In addition, the availability of large wrapping spaces in heavy-duty vehicles allows wrapping of different types, including full wrap, partial wrap, king kong wrap, queen kong wrap, full ribbon, partial ribbon, and back cap.

Some of the main factors driving the growth of the truck segment of the market are flourishing industrial sectors in emerging economies and increasing demand from the logistics and construction sectors owing to a surge in construction activities taking place globally. These factors contribute to the usage of heavy-duty trucks for transportation purposes, thereby leading to the application of automotive wrap films on them for advertisements.

Easy application and removability of automotive wrap films allow application flexibility for different types of graphics on trucks. As the promotion of small business brands using billboards is expensive, several companies prefer automotive wrap films installed on trucks over billboards. However, they are required to adhere to laws that mandate every commercial vehicle to write the name of the company on each door.

Regional Insights

North America was the largest region across the market in 2022 in terms of market revenue. This market accounted for a market share of over 36% in 2022. The effectiveness of these campaigns is monitored through global positioning satellite tracking systems, which provide detailed information about the vehicle. This has ultimately led to the high utilization of automotive wrap films for mobile advertisements in the region.

Increasing demand for color wraps, including matte black and matte orange, in North America, is expected to drive the automotive wrap films market over the forecast period. Heavy vehicles such as buses and large vans used for tourism use wrap films for promotions. The need to protect the vehicle’s original paint for an extended time is further spurring the demand for these films.

Various market players including Avery Dennison; 3M Company; JMR Graphics; Nissan; Ritrama; and Skinz Wrap have been operating in the region. There are a large number of local players offering the manufacturing and installation of automotive wrap films. In addition, numerous companies including Carvertise, Inc. help in facilitating the meeting of drivers with advertisers, thus augmenting the growth of the automotive wrap films industry in the region.

Key Companies & Market Share Insights

Companies operating in the global automotive wrap films market lay high emphasis on expanding their global footprints in an attempt to drive their revenues and increase market shares. Companies are engaging in strategic initiatives such as applications, expansion, research & development, and acquisition & mergers.

For instance, in In March 2023, Hexis S.A.S acquired Stickittome Australia Pty Ltd, a distributor-partner of Hexis S.A.S. With this acquisition, the company is expected to strengthen its market position and expand its customer base in the Australian market. The global market remains significantly fragmented owing to the presence of a large number of manufacturers across the globe. Some prominent players in the global automotive wrap films market include:

• AVERY DENNISON CORPORATION

• Arlon Graphics LLC

• 3M

• KPMF

• Fedrigoni S.P.A.

• Vvivid Vinyl

• ORAFOL Europe GmbH

• Hexix S.A.S.

• Guangzhou Carbins Film Co., Ltd.

• JMR Graphics

Recent Developments

• In June 2023, Fedrigoni successfully unveiled the innovative Ri-Wrap PPF (Paint Protection Film), a cutting-edge self-adhesive polyurethane wrapping film designed to safeguard car paintwork while boasting unparalleled self-repair capabilities. This product is available in premium and ultimate versions and revolutionized the market as the first of its kind to eliminate scratches on the surface at room temperature, setting a new standard for automotive protection solutions.

• In November 2022, Ritrama by Fedrigoni Self-Adhesives successfully introduced the Ri-Jet C50 Ultimate Slide & Tack, an innovative and highly durable film tailored for large-format digital printing. This premium CAST film, coated with a low initial tack adhesive, exhibited exceptional adaptability on irregular surfaces, making it the ideal choice for car and vehicle fleet wraps, ensuring smooth installations without bubbles or creases by enabling single applicator usage.

• In March 2021, Avery Dennison Graphics Solutions launched the upgraded Supreme Wrapping Film with twelve new colors in its Rugged Range and Sleek Satin collections, exhibiting enhanced durability and greater environmental resistance after rigorous testing and evaluation for Australian and New Zealand conditions. The warranty on gloss, satin, and extreme textures films was increased by up to 300 percent to reflect their heightened durability.

Automotive Wrap Films Market Report Scope

Global Automotive Wrap Films Market Report Segmentation

This report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the global automotive wrap films market report based on application and region:

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Trucks

  • Buses

  • Passenger Cars

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • The U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Belgium

    • The Netherlands

    • Spain

    • Poland

  • Asia Pacific

    • China

    • India

    • Japan

    • Australia

    • Indonesia

    • Malaysia

    • Thailand

    • New Zealand

    • Philippines

  • Central & South America

    • Brazil

    • Argentina

  • Middle East & Africa

    • Saudi Arabia

    • United Arab Emirates (UAE)

    • South Africa