Automotive Wrap Films Market Size, Share & Trends Report

Automotive Wrap Films Market Size, Share & Trends Analysis Report By Application (Heavy-, Medium-, Light-duty Vehicles), By Region (Central & South America, APAC, MEA, North America, Europe), And Segment Forecasts, 2019 - 2025

  • Published Date: Apr, 2019
  • Base Year for Estimate: 2018
  • Report ID: 978-1-68038-674-5
  • Format: Electronic (PDF)
  • Historical Data: 2014 - 2017
  • Number of Pages: 100

Industry Insights

The global automotive wrap films market size was valued at USD 2.87 billion in 2018 and is anticipated to progress at a CAGR of 22.2% from 2019 to 2025. Growing sign & graphics industry, due to technological advancements in printing equipment, is expected to propel the market growth. According to the Advertising Association of America, the outdoor advertising market is witnessing a significant growth in the economy.

Demand for mobile advertising is further expected to likely to impel the market growth. In addition, growing popularity of personalized vehicles is anticipated to have a positive impact on the market. Changing consumer lifestyle combined with rising disposable income levels also plays a major role in boosting the demand for automotive wrap films.

U.S. automotive wrap films market

Growing acceptance of solid color films including matte orange, matte black, green, blue, and pink is expected to fuel the product demand further. Moreover, textured finish, such as wood grain, carbon fiber, brushed metal, and leather, is being rapidly adopted in European and in North American countries. In addition, low cost of these films as compared to vehicle paints is likely to propel the market growth over the forecast period.

Need for long-term protection of vehicle paints is also expected to fuel the product demand as it protects the original paint of the vehicles and maintains the resale value. Moreover, vehicle wraps can be easily removed and re-applied to change color and texture, which is not possible with paints. Thus, it is being increasingly used in various applications including heavy-, light-, and medium-duty vehicles, thereby augmenting the market growth.

Application Insights

On the basis of application, the market has been segmented into heavy- , medium-, and light-duty vehicles. In 2018, light duty vehicles segment held the largest share of the global market and is expected to continue its dominance over the forecast period. Rising demand for colorful graphics for personal cars, Sports Utility Vehicles (SUVs), and vans coupled with growing opportunities for drivers to earn money through advertisements is expected to elevate demand for the product in this segment throughout the forecast period. In addition, high density of such vehicles on roads is expected to have a positive impact on the product demand.

Global automotive wrap films market

Heavy-duty vehicles segment also held a significant share of the market and is expected to register a steady CAGR over the forecast period. Large billboards are now being replaced by mobile billboards using heavy duty vehicle films, which not only leads to enhanced visibility but also provides a higher Return on Investment (RoI) for the consumers. In addition, increasing demand for vehicle branding coupled with rising sales of heavy-duty vehicles across the globe is further expected to boost the segment growth over the forecast period.

Regional Insights

North America held the largest share of the global market in 2018. Early modernization coupled with quick adoption of new technologies in the region has led to an increased demand for personalized vehicles, ultimately leading to the growth of the automotive wrap films market. Rising awareness regarding safety and emphasis by regulatory bodies on implementing fire protection systems in buildings is anticipated to augment the regional market further. Asia Pacific is anticipated to witness the fastest growth on account of rising disposable income levels along with popularity of vehicle color-changing technology in the region. Rapidly growing demand for passenger cars and changing consumer lifestyles are also likely to bolster the product demand across the region.

Automotive Wrap Films Market Share Insights

Key companies in this market include Avery Dennison Corporation, Arlon Graphics LLC, The 3M Technology, Hexis U.K., Orafol Group, and Ritrama S.p.A. Most of the companies are present in North America and Europe. These companies have undertaken strategies, such as M&A and expansion of distribution channels to increase their product offerings and strengthen the global reach.

Report Scope



Base year for estimation


Actual estimates/Historical data

2014 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Million and CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa

Country scope

U.S., Canada, Mexico, Germany, U.K., France, Italy, Belgium, Netherlands, Spain, Poland, China, Japan, India, Australia, Indonesia, Malaysia, Thailand, New Zealand, Philippines, Brazil, Argentina, UAE, Saudi Arabia, and South Africa

Report coverage

Revenue forecast, competitive landscape, growth factors and trends

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Segments Covered in the Report

This report forecasts revenue and volume growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the global automotive wrap films market report on the basis of application and region:

  • Application Outlook (Revenue, USD Million, 2014 - 2025)

    • Heavy Duty Vehicles

    • Light Duty Vehicles

    • Medium Duty Vehicles

  • Regional Outlook (Revenue, USD Million, 2014 - 2025)

    • North America

      • U.S.

      • Canada

      • Mexico

    • Europe

      • Germany

      • U.K.

      • France

      • Italy

      • Belgium

      • Netherlands

      • Spain

      • Poland

    • Asia Pacific

      • China

      • Japan

      • India

      • Australia

      • Indonesia

      • Malaysia

      • Thailand

      • New Zealand

      • Philippines

    • Central & South America

      • Brazil

      • Argentina

    • Middle East & Africa

      • UAE

      • Saudi Arabia

      • South Africa

Key questions answered by the report
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