A three-pronged approach was followed for deducing the baby bottle market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:
Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for baby bottle market to gather the most reliable and current information possible.
Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of baby bottle market data depending on the type of information we’re trying to uncover in our research.
Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.
Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.
Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.
Qualitative Functional Deployment (QFD) Modelling for market share assessment.
Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.
Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.
Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.
This step also entails the finalization of the report scope and data representation pattern.
Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.
The baby bottle market was categorized into three segments, namely product (Plastic, Silicone, Glass, Stainless Steel), distribution channel (Offline, Online), and regions (North America, Europe, Asia Pacific, Central & South America, Middle East & Africa).
The baby bottle market was segmented into product, distribution, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:
Demand estimation of each product across countries/regions summed up to from the total market.
Variable analysis for demand forecast.
Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.
Primary interviews for data revalidation and insight collection.
Used extensively for new product forecasting or analyzing penetration levels.
Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.
Primary interviews and vendor-based primary research for variable impact analysis.
The baby bottle market was analyzed at a regional level. The globe was divided into North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into sixteen countries, namely, the U.S.; Canada; France; Germany; the UK; Spain; Italy; Norway; Sweden; China; India; Japan; South Africa; UAE; Brazil; and Argentina.
All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.
The baby bottle market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:
Nanobébé US Inc. - Nanobébé US Inc. was founded in 2013 and its main headquarters are in Tel Aviv, Israel. It also has a U.S. office in Charleston, South Carolina. It is a leading baby care brand that seamlessly merges infant health and technology. It has a global reach in Canada, the U.K., and Poland. The company's products include the first-ever nutrient-preserving breastmilk baby bottle, convenient travel essentials, innovative breastmilk storage, and 100% silicone pacifiers. Nanobébé products are sold at major retailers like Amazon, Target, Walmart, Bed Bath & Beyond, and Buy Buy Baby, pharmaceutical chains, and high-end independent stores.
Richell Corporation - Richell Corporation was founded in 1960 and is headquartered in Toyama, Japan. It designs, manufactures, markets, and distributes baby care, healthcare, pet care, and other environment care products worldwide. The company's product portfolio comprises bottles and related accessories, mugs, feeding wares, toothbrushes, pacifiers, bathware, sanitary ware, safety products, and booster seats. It has a strong distribution network with three sales offices in China, South Korea, and the U.S., along with five manufacturing facilities worldwide. The company has 500 employees across the globe.
Munchkin, Inc. - Munchkin, Inc. was founded in 1991 and is headquartered in California, U.S. It designs, develops, markets, and distributes feeding & care products for infants & toddlers worldwide. It has 225 patents for infant goods and formulas. The company’s product portfolio comprises feeding bottles, bottle cleaners, bottle warmers, cups, tableware, safety gates, bibs, diaper pails & refills, bathtubs & rinsers, toys, baby car seat protectors, and strollers. Munchkin also makes a substantial donation to the International Fund for Animal Welfare (IFAW) and The Whale Sanctuary Project. The company’s baby care products are marketed in over 45 countries worldwide and the company has more than 500 employees across the globe.
Comotomo, Inc. - Comotomo, Inc. was founded in 2008 and is headquartered in California, U.S. The company’s products are baby-safe and are available on e-commerce sites like Amazon, buybuy Bay, Nordstorm, Target, Walmart, Walgreens, Vitacost, Bed Bath & Beyond, babyhaven, Sprout, Jet, and Traveling Tikes. The products are available in cities like Brooklyn, New York City, Jersey City, Hoboken, and Secaucus. Comotomo’s international reach includes Australia, Azerbaijan, Canada, Chile, China, India, Indonesia, Kazakhstan, Korea, Kyrgyzstan, Latin America, Malaysia, Peru, the Philippines, Russia, UAE, and Vietnam.
Artsana S.p.A - Artsana S.p.A. was founded in 1946 and is headquartered in Lombardy, Italy. The company’s key business areas include childcare, healthcare, and beauty. The healthcare and beauty segments are represented by its subsidiaries Goovi and Control. It offers childcare products under the brand names Chicco, Boppy, and NeoBaby. The childcare and healthcare segments account for about 87% and 13% of the company's total revenue, respectively. In October 2018, Artsana Group signed an international license agreement with RECARO Holding GmbH to produce, develop, and distribute superior child seats & strollers under the brand name Recaro. The company has 21 branches worldwide, 12 of which are located in Europe. It has five production facilities in the European Union. The company markets and distributes its products in more than 150 countries and has over 300 sales points for the Chicco brand. As of 2018, it had more than 10,000 employees worldwide.
Goodbaby International Holdings Limited - Goodbaby International Holdings Limited was established in 1989 and is headquartered in Jiangsu, China. It manufactures parenting products globally, including baby bottles, feeding products, strollers, car safety seats, cribs, apparel, home textile products, nursing & personal care products, bicycles, and tricycles. The company's key brands include CYBEX, Evenflo, gb, ExerSaucer, CBX, Urbini, RollPlay, and HD.
Handi-Craft Company - Handi-Craft Company was founded in 1963 and is headquartered in Missouri, U.S. It designs, manufactures, markets, and distributes baby feeding products and accessories worldwide. It has a wide product portfolio comprising baby bottles, feeding accessories, breastfeeding products, teethers, pacifiers, and training cups. The company markets its baby products under the brand name Dr. Brown. The company employs more than 500 people worldwide.
Koninklijke Phillips N.V. - Koninklijke Philips N.V. was founded in 1891 and is headquartered in Amsterdam, Netherlands. It operates through the following divisions: Diagnosis & Treatment Business, Connected Care & Health Informatics Business, Personal Health Business, and others. The company’s personal health business segment comprises personal care, health & wellness, domestic appliances, and sleep & respiratory care products. It has operations and a customer base in regions such as Europe, Asia, North America, South America, and Oceania. The company has 39 manufacturing sites and employs about 80,000.
Medela, AG - Medela, AG was founded in 1961 and is headquartered in Baar, Switzerland. It develops, manufactures, markets, and distributes baby and breastfeeding products worldwide. It operates through two segments— breastfeeding products and healthcare. The company has a strong network of 18 subsidiaries across North America, Europe, and Asia. It also has a robust distribution network in more than 100 countries. The company sells its products either directly or through independent partners. It employs about 2,000 people across the globe.
Pigeon Corporation - Pigeon Corporation was founded in 1957 and is headquartered in Tokyo, Japan. It primarily designs, manufactures, imports & exports, and sells baby & childcare, maternity, women’s care, home healthcare, and nursing care products. Along with its subsidiaries, the company operates through the following segments: Domestic Baby & Mother Care Business, Child Care Service Business, Health & Elder Care Business, China Business, Singapore Business, and Lansinoh Business. Through the Domestic Baby & Mother Care Business segment, the company provides breastfeeding, weaning, and skincare products for babies and mothers. The Child Care Service Business segment offers child-rearing support services such as daycare centers, babysitter dispatch services, event childcare services, and preschool education services. Its Health & Elder Care Business segment comprises elder care product categories, including toileting, bathing, hygiene, meals, sleeping, and mobility. The company has over 10,000 employees and a presence in countries such as Singapore, Malaysia, Indonesia, China, Turkey, the U.S., Brazil, Belgium, India, Thailand, and South Korea.
Supply Side Estimates
Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.
Segment revenue determination via variable analysis and penetration modeling.
Competitive benchmarking to identify market leaders and their collective revenue shares.
Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.
Demand side estimates
Identifying parent markets and ancillary markets
Segment penetration analysis to obtain pertinent
Heuristic forecasting with the help of subject matter experts
Forecasting via variable analysis
Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.
Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.
Understanding market estimates and forecasts (with the base year as 2022, historic information from 2017 to 2021, and forecast from 2023 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.
The report provides market value for the base year 2022 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.
The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.
We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.
All market estimates and forecasts have been validated through primary interviews with the key industry participants.
Inflation has not been accounted for to estimate and forecast the market.
Numbers may not add up due to rounding off.
Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).
Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).
Latin America includes Central American countries and the South American continent
Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.
GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.
We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:
Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.
Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.
The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.
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