GVR Report cover Baby Bottle Market Size, Share & Trends Report

Baby Bottle Market Size, Share & Trends Analysis Report By Product (Plastic, Stainless Steel), By Distribution Channel (Offline, Online), By Region (North America, Europe, APAC, CSA, MEA), And Segment Forecasts, 2019 - 2025

  • Published Date: May, 2019
  • Base Year for Estimate: 2018
  • Report ID: GVR-2-68038-863-3
  • Format: Electronic (PDF)
  • Historical Data: 2015 - 2017
  • Number of Pages: 100

Report Overview

The global baby bottle market size was valued at USD 2.6 billion in 2018 and is expected to grow at a compound annual growth rate (CAGR) of 4.7% from 2019 to 2025. Promotion and adoption of infant formula have witnessed substantial growth across the globe. Many companies including Abbot and Nestle have launched new baby milk owing to the growing demand for formula milk. Hectic working hours, coupled with an increasing number of working women, will increase the demand for baby feeding products, including baby bottles.

U.S. baby bottle market

Due to the increasing penetration of infant formula in the Asia Pacific and Central and South America, many players operating in the market are concentrating on expanding their presence with the advanced and BPA free products. Nowadays packaged food such as baby milk is used to feed babies. The fastest-growing category in the packaged food market is milk formula as it permits parents to substitute breastfeeding and focus on outdoor activity and their work. These players integrate with companies like Nestle and Abbott, which are major milk formula producers, thereby catalyzing the sales of baby bottles.

Manufacturers are focusing on producing advanced versions with improved features and better materials due to growing demand for baby feeding products, including bottles and nipples. Furthermore, rising disposable income and increasing penetration of hypermarket and supermarket, drug and pharmacy stores, and online platforms for e-tailing are expected to increase the scope of product over the forecast period.

The arrival of BPA-free baby bottles is a key trend observed in the market. BPA is famous for causing severe health conditions like thyroid and brain abnormalities, prostate and breast cancer, and infertility and heart diseases. BPA content on the inner surface of bottles can enter into the stored liquid – be it formula milk or water due to continuous heating. Products with BPA free are produced by the astute manufacturer to overcome these challenges. Industry players are also making new material products like silicone, glass, and stainless steel for making baby bottles.

Product Insights

Based on the product, the market has been divided into plastic and stainless steel. The plastic segment dominated the market, accounting for 44.1% share of the overall revenue in 2018. Baby bottles help infants to consume milk or liquids directly. Containers comprise a nipple for the consumption of content quickly.

Except for infants, children of a young age are also observed to utilize these bottles when breastfeeding is stopped by their mothers. Plastic bottles are lightweight and brittle as compared to glass bottles. However, due to rising health concerns over the existence of chemicals in plastics, many parents are switching to other alternatives, such as glass and stainless steel.

Bottles of stainless steel are a different alternative present in the market globally. They are bacteria-resistant, resilient, and chemical-free. Moreover, the chances of their distortion when utilizing in freezers and their weight than plastic and glass counterparts are anticipated to restrain their demand in the forecast period.

Distribution Channel Insights

The offline segment held 83.3% share of the overall revenue in 2018. Some of the significant channels in the segment are pharmacies and supermarkets that are penetrating worldwide to increase their sales.

The online segment is projected to expand at a CAGR of 6.3% from 2019 to 2025 on account of increasing internet penetration. Technological advancements are one of the significant factors driving the online segment. Many e-commerce and online shopping apps like Walmart, Flipkart, Amazon, and eBay make it easy and effective for the customer to buy feeding bottles.

Though e-commerce has largely dominated the retail business, it accounts for a small percentage of the total retail sales across the world. Countries such as China, India, and other Southeast Asian countries are witnessing widespread urbanization and industrial development. The rise in penetration of the internet of things (IoT) and the internet is expected to influence the growth of the baby bottle market.

Regional Insights

Asia Pacific is the fastest-growing regional market, expanding at a CAGR of 5.5% during the forecast period. The growth is supported by the presence of an abundant number of manufacturers in the region, particularly in China, and an increasing number of working women. Women get lesser time for daily house chores due to hectic working schedules, thereby fuelling the demand for alternative baby feeding products, including bottles. Also, growing awareness about infant formula, coupled with increasing penetration of innovative products, is expected to have a positive impact on market growth.

Global baby bottle market

Europe held a significant share in the market and generated a revenue of USD 0.63 billion in 2018. The growing population of educated and working women is the key reason for the growth of the market. The market in the region is anticipated to obtain a considerable share shortly. Europe and North America are gradually growing and are expected to witness maximum sales growth over the forecast period due to an increase in the number of working women and rising various health issues in women like breast cancer and obesity that may lead to the thyroid.

Key Companies & Market Share Insights

Some of the key players in the market are Mayborn Group Limited, BABISIL, Pigeon, Handi-Craft Company, and Munchkin. Companies are expected to focus on the Asia Pacific in the coming years, where demand is anticipated from countries such as China and India. In China, the market is expected to gain profit from the easing of the one-child policy, which was amended in 2016. The consumption level of the product is expected to spur in China in the coming years due to a significant group of affluent parents who prefer quality over price. Some of the prominent players in the baby bottle market include:

  • Mayborn Group Limited


  • Pigeon

  • Handi-Craft Company

  • Munchkin

Baby Bottle Market Report Scope 

Report Attribute


The market size value in 2020

USD 2.83 billion

The revenue forecast in 2025

USD 3.56 billion

Growth Rate

CAGR of 4.7% from 2019 to 2025

The base year for estimation


Historical data

2015 - 2017

Forecast period

2019 - 2025

Quantitative units

Revenue in USD million and CAGR from 2019 to 2025

Report coverage

Revenue forecast, company share, competitive landscape, growth factors and trends

Segments covered

Product, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; CSA; MEA

Country scope

U.S.; Canada; U.K.; Germany; India; China; Brazil

Key companies profiled

Mayborn Group Limited; BABISIL; Pigeon; Handi-Craft Company; Munchkin

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

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Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For this study, Grand View Research has segmented the global baby bottle market report based on the product, distribution channel, and region:

  • Product Outlook (Revenue, USD Million, 2015 - 2025)

    • Plastic

    • Stainless Steel

    • Others

  • Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

    • Offline

    • Online

  • Regional Outlook (Revenue, USD Million, 2015 - 2025)

    • North America

      • The U.S.

      • Canada

    • Europe

      • U.K.

      • Germany

    • Asia Pacific

      • India

      • China

    • Central and South America

      • Brazil

    • The Middle East and Africa

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