GVR Report cover Baby Shampoo And Conditioner Market Size, Share & Trends Report

Baby Shampoo And Conditioner Market Size, Share & Trends Analysis Report By Type (Organic, Non-organic), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2019 - 2025

  • Report ID: GVR-3-68038-262-4
  • Number of Pages: 80
  • Format: Electronic (PDF)

Industry Insights

The global baby shampoo and conditioner market size was valued at USD 4.8 billion in 2018 and is expected to expand at a CAGR of 5.1% from 2019 to 2025. The market growth is attributed to the rising birth rate, growing expenditure on baby care products, increasing purchasing power, and rapid urbanization. Moreover, the need to remove flakes, prevent scalp infection, and combat tangles and knots in a baby’s hair is driving the market.

Parents are using shampoo and conditioner to remove the tangles and knots in the baby’s hair, which may lead to hair fall. Shampoo and conditioners help in nourishing and hydrating the baby’s hair. Parents are inclined the purchase shampoo and conditioners that are suitable for all types of hair, which is acting as a major trend in the market. Due to rising concerns of parents over the baby’s health and hygiene, manufacturers are focusing on fulfilling the need and demands of the consumers.

China baby shampoo & conditioner market

Increasing literacy rate and growing working women ratio are increasing awareness among consumers to differentiate the usage of products for baby grooming. Working women are the prime customers of shampoos and conditioners as they are soft and suitable for baby’s skin, have anti-bacterial properties, pleasing fragrance, and are not harsh for the baby’s skin.

Manufacturers are focusing on these factors to add more value and credibility to the product, thus influencing the purchasing and spending decisions of the consumers. For instance, Johnson's Head-to-Toe baby wash and shampoo is the most popular among consumers and is currently at the no.1 position in hospitals in the U.S. Moreover, the brand claims that it is paraben-free, phthalate-free, no more tears formula, and is as gentle as water on the baby’s eyes.

However, the presence of harmful chemicals such as phthalates and formaldehyde in shampoos is acting as a restraint to the growth of the market. Innovation, regulation standards, and marketing are challenging issues for manufacturers while launching products in the market. In this digital age, people are connected and more informed on what should be preferred as per the baby’s needs. Social media trends and government regulations are significantly impacting the market growth and manufacturing process of the product.

Type Insights

By type, the market is segmented as organic and non-organic. Non-organic baby shampoo and conditioner accounted for the largest market share in 2018 and are expected to maintain their lead over the forecast period. Affordability, easy availability, and low awareness about the presence of harmful chemicals in baby’s skin among consumers in rural areas are a few factors driving the segment. However, growing awareness among parents and strict government regulations are declining the growth of non-organic products.

Consumers prefer to use organic shampoo for their kids, making sure that babies are not exposed to any kind of dangerous chemicals. This factor is positively influencing the growth of organic shampoo and conditioners. Vitamin-boosted products and baby shampoo with the inclusion of herbal shampoo, herbal anti-dandruff shampoo, aloe vera shampoo, tearless shampoo, and shampoos for eczema, cradle cap, and many other products are available in online stores at a highly affordable cost. Growing consumer preference for quality and safe products over price is another trend boosting the growth of organic shampoo and conditioner.

Distribution Channel Insights

By distribution channel, the baby shampoo and conditioner market is segmented online and offline. The offline distribution channel held the largest market share in 2018. Increasing spending on baby care products is directly influencing the shelf space of the stores. Supermarkets, hypermarkets, and modern stores are devoting entire areas by labeling “baby care center.” Consumers prefer to purchase these products from drug stores, pharmacies, and health and beauty specialty stores, where they get consulting and assurance of purchasing an appropriate product.

Global baby shampoo & conditioner market

The online distribution channel is expected to witness significant growth over the forecast period. According to the Moms and Media 2013 research report, mothers in the U.S. have about five devices connected to the Internet. Social media marketing has a major influence on millennial moms’ buying. Increasing penetration of e-commerce is fueling the growth of the online segment. E-retailers such as Firstcry, Hopscotch.in, and Amazon are influencing the purchasing decision of consumers.

Regional Insights

The Asia Pacific accounted for the largest share of above 50.0% in 2018 and is expected to witness the fastest growth in the forecast period. The substantial growth rate and enormous share can be attributed to the birth rate in the countries of China and India.

According to a report by China's National Statistical Bureau, in 2016, 17.86 million infants were born, followed by 17.23 births in the year 2017. Similarly, according to the UN report released in July 2019, India's current population is 1.37 billion and by 2050, it is expected to grow by 273 million. The data showcases a consequential birth rate.

Growing disposable income in these developing economies, along with the birth rate, is creating a boost for market growth. Furthermore, it has been observed that the new age parents in the region are highly influenced by the product endorsements. The advertisements are targeted at the mothers and are shown during prime time. Additionally, the manufacturing companies have started a gift collection of baby care products, which include shampoo and conditioners. These have gained popularity among the common mass and can be seen gifted largely during baby showers and post-birth celebrations.

Baby Shampoo And Conditioner Market Share Insights

Key players operating in the market include Johnson & Johnson, The Himalaya Drug Company, Unilever, Burt’s Bees, Beiersdorf, L’Oreal, Mothercare, Earth Mama Angel Baby, Beiersdorf, and Weleda. Large consumer goods companies have recognized the robust potential of the market and are seen entering the market. They have been continuously modifying products and their proposition. For instance, tear-free has evolved as one of the highly recognized shampoos for hustle-free bathing. Brands like Curatio, Chicco, and Johnson & Johnson have marketed their products using the same element.

Report Scope



The base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Million & CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, and MEA

Country scope

U.S., U.K., Germany, China, India, Brazil, and GCC Countries

Report coverage      

Revenue forecast, company share, competitive landscape, growth factors and trends

15% free customization scope (equivalent to 5 analyst working days)

If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization

Segments Covered in the Report

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2015 to 2025. For this study, Grand View Research has segmented the global baby shampoo and conditioner market report based on type, distribution channel, and region:

  • Type Outlook (Revenue, USD Million, 2015 - 2025)

    • Organic

    • Non-organic

  • Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

    • Online

    • Offline

  • Regional Outlook (Revenue, USD Million, 2015 - 2025)

    • North America

      • The U.S.

    • Europe

      • Germany

      • U.K.

    • Asia Pacific

      • China

      • India

    • Central & South America

      • Brazil

    • Middle East & Africa (MEA)

      • GCC Countries

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