Bake Stable Pastry Fillings Market Size, Share & Trends Analysis Report By Product (Chocolate, Fruits, Nuts), By Region (North America, Europe, Asia Pacific, MEA, CSA), And Segment Forecasts, 2022 - 2030

Report Overview

The global bake stable pastry fillings market size was valued at USD 1.25 billion in 2021 and is expected to grow at a compound annual growth rate (CAGR) of 6.4% from 2022 to 2030. The rising preference for chocolate, fruit, and nut fillings in bakery products, such as pastries, cakes, and cookies, has widened the scope for baked pastry fillings in the market. Moreover, the growing consumer preference for baked and confectionery products is a key factor driving the global demand. The COVID-19 pandemic has slowed down the sales of a large number of everyday products, including bakery products and bake-stable pastry fillings.

It has been a major challenge for manufacturers and sellers to maintain product sales in a way that is both legally mandated and accepted by the community. The overall economic slump within the food industry as a whole has also trickled down to the market. The demand for pastry fillings with bake-stable properties is expected to witness significant growth over the forecast period due to the increasing consumer interest in different flavors. Moreover, the growing preference for fruit flavors in sweets and desserts has increased consumers’ spending on baked food products, particularly bake-stable-filled pastry products. Innovative fruit flavors, such as cherry, pomegranate, and banana, have influenced consumers to indulge in and experiment with unique flavors.

The gluten-free, sugar-free, and low-fat filling category is anticipated to exhibit a high growth rate over the forecast period owing to the shift in consumers’ eating habits as well as raising awareness regarding the health benefits of certain foods. Bake-stable food manufacturers are marketing reduced sugar and calories on their labels to meet the ever-increasing demand for less added sugars in bake-stable fillings. Rapid urbanization and increasing purchasing power of consumers across the globe have also allowed consumers to spend on prepared and readymade food products that allow quick food preparation, particularly for breakfast.

Thus, expenditure on confectionery products, such as cakes, bake-stable pastries, and tarts, is rising across the globe. Moreover, manufacturers focus on product innovation and launch keeping in mind consumers’ interests and the combination of different pastry flavors. For instance, in January 2020, British Bakels, a bakery ingredients company, expanded its vegan offerings with the introduction of bake-stable fillings. These filings are available in orange, lemon, chocolate, and caramel flavors. The ready-to-use fillings can be injected into muffins, doughnuts, pastries, cupcakes, and small fine sweet goods. The fillings took the Bakels’ range of vegan-suitable ingredients close to 100.

Product Insights

The fruits segment accounted for the largest share of more than 54.5% of the global revenue in 2021 and is expected to maintain dominance over the forecast period. Based on an article by Bake Mag in 2021, fruits, such as strawberry, blueberry, raspberry, orange, and lime, are ideal for baked products like cakes and pastries, owing to their visual appeal and strong flavor. These fruits also retain natural sugars, which makes the bakery product a healthier alternative to processed sugars. Furthermore, a rise in the awareness of health and hygiene during the pandemic has led to an increasing consumer focus on building and maintaining a healthy immune system.

Fruits are rich in immunity-boosting vitamins and antioxidants. Thus, bake-stable filling manufacturers are focusing on offering a large selection of bake and freeze-thaw stable fruit pastry fillings to match the consumer demands for fruit pastries. However, the nuts segment is projected to register the fastest CAGR during the forecast period from 2022 to 2030. Consumers are looking for bakery products that not only elevate their overall eating experience but also provide them with nutritional benefits, such as boosting energy. Nuts enhance the energy-boosting properties of bake products, owing to their significant content of protein, fiber, phosphorus, and selenium.

Thus, a rise in the demand for bake-stable products with nutritional benefits is anticipated to fuel the demand across the globe. There is a high demand for low-fat bakery products across the globe owing to the rising obesity cases. Based on a study conducted by the Trust for America’s Health in 2020, the adult obesity rate stood at 42.4%. The study also stated that obesity leads to various life-threatening diseases and an increased risk of fatal health impacts if infected by the COVID-19 virus. Thus, consumers are shifting toward baked goods with low fat and high nutritional content.

Regional Insights

Europe accounted for the largest revenue share of around 41.0% in 2021. According to an article published by Tate & Lyle PLC in 2020, the biggest driver of the Europe regional market is the increasing demand for low-sugar and low-calorie products, as consumers are shifting toward healthier food alternatives. The article also stated that European consumers are more likely to prefer products that offer nutritional benefits, such as added fiber for digestion and protein for energy. To cater to these changing consumer preferences, more than 37% of bakery product manufacturers are focusing on innovation and new product development, as well as reformulation of existing products to reduce sugar and fat content.

Asia Pacific is estimated to register the fastest CAGR during the forecast period. Due to increased awareness about the negative impact of food processing and production on the environment, there has been a shift in consumer preference and a rise in demand for sustainable & vegan food ingredients in the region. This trend has seeped into the bakery industry as well, influencing the bake-stable offerings within the market. A study published by DuPont Nutrition & Biosciences in 2021 revealed that the consumption of plant-based products has significantly increased in APAC over the past few years and is expected to surge approximately 200% by 2025, with a reduced meat consumption of up to 50% by 2030. This has led to a rise in innovation and product reformulation by manufacturers.

Key Companies & Market Share Insights

The global market comprises companies that manufacture pastry fillings from exquisite fruits with great taste and flavor. These players primarily focus on consumers looking for easy-to-use and ready-to-eat fillings for both cold and baked applications, like pastry, cakes, and muffins. This has been driving revenue growth and maximizing sales.

• In September 2021, German packaged food major, Dr. Oetker, acquired an Indian start-up, Kuppies, to expand its presence in the ready-to-eat (RTE) segment in India. The Indian units of the multinational company will be using Kuppies’ manufacturing unit, its innovation center, and the brand to grow its presence in RTE cakes and desserts in the local market

• In March 2021, Dawn Foods acquired JABEX, a Polish family-owned manufacturer specializing in high-quality fruit-based products for the bakery industry. This strategic acquisition was aimed at expanding Dawn Foods’ global manufacturing footprint and strengthening its operations and supply chain in Central & Eastern Europe. It was also designed to create opportunities to better serve and meet the needs of Dawn’s customers in this region

• In March 2021, Puratos launched a new FoodTech venture called Sparkalis. Sparkalis, a first global food tech start-up, will help the company venture into the bakery, patisserie, and chocolate segments

Some of the key players operating in the global bake stable pastry fillings market include:

• Dr. Oetker GmbH

• Puratos Group

• Avebe

• Dawn Foods

• Andros North America

• Herbstreith & Fox GmbH & Co. KG

• Barker Fruit Processors Ltd.

• Fábrica de Mermeladas S.A. de C.V.

• Kandy

• Mala’s

Bake Stable Pastry Fillings Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For the purpose of this study, Grand View Research has segmented the global bake stable pastry fillings market report based on product and region:

• Product Outlook (Revenue, USD Million, 2017 - 2030)

  • Chocolate

  • Fruits

  • Nuts

  • Others

• Regional Outlook (Revenue, USD Million, 2017 - 2030)

  • North America

    • U.S.

  • Europe

    • Germany

    • U.K

    • France

  • Asia Pacific

    • China

    • Japan

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa