The global bake stable pastry fillings market size was valued at USD 1.31 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 6.5% from 2023 to 2030. The rising preference for chocolate, fruit, and nut fillings in bakery products, such as pastries, cakes, and cookies, has widened the scope for baked pastry fillings in the market. Moreover, the growing consumer preference for baked and confectionery products is a key factor driving the global demand of bake stable pastry fillings. Furthermore, the demand for pastry fillings with bake-stable properties is expected to witness significant growth over the forecast period due to the increasing consumer interest in different flavors. Moreover, the growing preference for fruit flavors in sweets and desserts has increased consumers’ spending on baked food products, particularly bake-stable-filled pastry products. Innovative fruit flavors, such as cherry, pomegranate, and banana, have influenced consumers to indulge in and experiment with unique flavors.
The gluten-free, sugar-free, and low-fat filling category is anticipated to exhibit a high growth rate over the forecast period owing to the shift in consumers eating habits as well as raising awareness regarding the health benefits of certain foods. Bake-stable food manufacturers are marketing reduced sugar and calories on their labels to meet the ever-increasing demand for less added sugars in bake-stable fillings. Rapid urbanization and increasing purchasing power of consumers across the globe have also allowed consumers to spend on prepared and readymade food products that allow quick food preparation, particularly for breakfast.
Thus, expenditure on confectionery products, such as cakes, bake-stable pastries, and tarts, is rising across the globe. Moreover, manufacturers focus on product innovation and launch keeping in mind consumers’ interests and the combination of different pastry flavors. For instance, in June 2023, British Bakels, a bakery ingredients company, has announced the launch of new fruit fillings for its D2C baking range called Ta-Da! This home baking range offers a variety of sweet and savory mixes. The new fruit fillings are packed with whole fruit pieces and come in three delicious flavors: Strawberry, Dark Cherry, and Wild Blueberry. Notably, these fillings are suitable for vegans and are ready to use straight from the pouch. In addition to this, Ta-Da! has also introduced a new Lemon Creamy filling.
The fruits segment accounted for the largest share of 54.6% of the global revenue in 2022 and is expected to maintain dominance over the forecast period. Based on an article by Bake Mag in 2021, fruits, such as strawberry, blueberry, raspberry, orange, and lime, are ideal for baked products like cakes and pastries, owing to their visual appeal and strong flavor. These fruits also retain natural sugars, which makes the bakery product a healthier alternative to processed sugars. Furthermore, a rise in the awareness of health and hygiene during the pandemic has led to an increasing consumer focus on building and maintaining a healthy immune system.
Fruits are rich in immunity-boosting vitamins and antioxidants. Thus, bake-stable filling manufacturers are focusing on offering a large selection of bake and freeze-thaw stable fruit pastry fillings to match the consumer demands for fruit pastries. However, the nuts segment is expected to grow at the fastest CAGR of 7.0% during the forecast period from 2023 to 2030. Consumers are looking for bakery products that not only elevate their overall eating experience but also provide them with nutritional benefits, such as boosting energy. Nuts enhance the energy-boosting properties of bake products, owing to their significant content of protein, fiber, phosphorus, and selenium.
Thus, a rise in the demand for bake-stable products with nutritional benefits is anticipated to fuel the demand across the globe. There is a high demand for low-fat bakery products across the globe owing to the rising obesity cases. Based on a study conducted by the Trust for America’s Health in 2022, the adult obesity rate stood at 41.9%. The study also stated that obesity leads to various life-threatening diseases and an increased risk of fatal health impacts if infected by the COVID-19 virus. Thus, consumers are shifting toward baked goods with low fat and high nutritional content and thus will drive the growth of the bake stable pastry fillings industry.
Europe accounted for the largest revenue share of 41.0% in 2022. According to an article published by Tate & Lyle PLC in 2020, the biggest driver of the Europe regional market is the increasing demand for low-sugar and low-calorie products, as consumers are shifting toward healthier food alternatives. The article also stated that European consumers are more likely to prefer products that offer nutritional benefits, such as added fiber for digestion and protein for energy. To cater to these changing consumer preferences, more than 37% of bakery product manufacturers are focusing on innovation and new product development, as well as reformulation of existing products to reduce sugar and fat content.
Asia Pacific is expected to grow at the fastest CAGR of 6.9% during the forecast period. Due to increased awareness about the negative impact of food processing and production on the environment, there has been a shift in consumer preference and a rise in demand for sustainable & vegan food ingredients in the region. This trend has seeped into the bakery industry as well, influencing the bake-stable offerings within the market. A study published by DuPont Nutrition & Biosciences in 2021 revealed that the consumption of plant-based products has significantly increased in APAC over the past few years and is expected to surge approximately 200% by 2025, with a reduced meat consumption of up to 50% by 2030. This has led to a rise in innovation and product reformulation by manufacturers.
The market in North America has experienced robust growth in recent years. With a rising trend of convenience and ready-to-eat products, bake-stable pastry fillings have gained popularity among consumers and baking professionals alike. The availability of a wide range of flavors, including fruit-based, cream-based, and chocolate-based fillings, has contributed to the market's expansion. Furthermore, the rise of online baking communities and social media platforms has further increased the demand for bake-stable pastry fillings in the North American region.
The global market comprises companies that manufacture pastry fillings from exquisite fruits with great taste and flavor. These players primarily focus on consumers looking for easy-to-use and ready-to-eat fillings for both cold and baked applications, like pastry, cakes, and muffins. This has been driving revenue growth and maximizing sales.
In November 2022, Dawn Food Products, Inc., has introduced a new vegan-friendly Vanilla Flavour Creme Filling, formulated without the use of titanium dioxide. This filling is used and suitable for various applications, such as filling donuts, pastries, muffins, or sandwiching cakes. This filling has smooth texture and delightful sweet and creamy vanilla flavor.
In September 2021, German packaged food major, Dr. Oetker, acquired an Indian start-up, Kuppies, to expand its presence in the ready-to-eat (RTE) segment in India. The Indian units of the multinational company will be using Kuppies’ manufacturing unit, its innovation center, and the brand to grow its presence in RTE cakes and desserts in the local market
In March 2021, Dawn Foods acquired JABEX, a Polish family-owned manufacturer specializing in high-quality fruit-based products for the bakery industry. This strategic acquisition was aimed at expanding Dawn Foods global manufacturing footprint and strengthening its operations and supply chain in Central & Eastern Europe. It was also designed to create opportunities to better serve and meet the needs of Dawn’s customers in this region
Some of the key players operating in the global bake stable pastry fillings market include:
Dr. Oetker GmbH
Andros North America
Herbstreith & Fox GmbH & Co. KG
Barker Fruit Processors Ltd.
Fábrica de Mermeladas S.A. de C.V.
Market size value in 2023
USD 1.39 billion
Revenue forecast in 2030
USD 2.17 billion
CAGR of 6.5% from 2023 to 2030
Base year for estimation
2017 - 2021
2023 - 2030
Revenue in USD million/billion, and CAGR from 2023 to 2030
Revenue forecast, company ranking, competitive landscape, growth factors, and trends
North America; Europe; Asia Pacific; Central & South America and Middle East & Africa
U.S.; Canada; Mexico; Germany; UK; France; Italy; Spain; China; India; Japan; Australia & New Zealand; South Korea; Brazil; South Africa
Key companies profiled
Dr. Oetker GmbH; Puratos Group; Avebe; Dawn Foods; Andros North America; Herbstreith & Fox GmbH & Co. KG; Barker Fruit Processors Ltd.; Fábrica de Mermeladas S.A. de C.V.; Kandy; Mala’s
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This report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest trends and opportunities in each of the sub-segment from 2017 to 2030. For the purpose of this study, Grand View Research has segmented the global bake stable pastry fillings market report on the basis of product, and region.
Product Outlook (Revenue, USD Million, 2017 - 2030)
Regional Outlook (Revenue, USD Million, 2017 - 2030)
Australia & New Zealand
Central & South America
Middle East & Africa
b. The global bake stable pastry fillings market size was estimated at USD 1.31 billion in 2022 and is expected to reach USD 1.39 billion in 2023.
b. The global bake stable pastry fillings market is expected to grow at a compound annual growth rate of 6.5% from 2023 to 2030 to reach USD 2.17 billion by 2030.
b. Europe dominated the bake stable pastry fillings market with a share of 41.0% in 2022. This is attributed to the increasing preference for sweets and confectioneries as a result of the inclination toward consuming sweet food by the majority of consumers.
b. Some key players operating in the bake stable pastry fillings market include Fábrica de Mermeladas S.A. de C.V.; White Toque Inc.; Puratos Group; Herbstreith & Fox KG Pektin-Fabriken; Dawn Foods; Andros NA; Dr. Oetker GmbH; Avebe; Kandy; and Barker Fruit Processors Ltd.
b. Key factors that are driving the bake stable pastry fillings market growth include increasing consumer interest in different flavors and growing preference for fruit flavors in sweets.
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