GVR Report cover Bakeware Market Size, Share & Trends Report

Bakeware Market Size, Share & Trends Analysis Report By Product (Molds, Pans & Dishes), By Material (Aluminum, Carbon Steel), By End-user (Commercial, Household), By Region (Europe, Asia Pacific), And Segment Forecasts, 2023 - 2030

  • Report ID: GVR-4-68040-144-4
  • Number of Pages: 85
  • Format: Electronic (PDF)

Bakeware Market Size & Trends

The global bakeware market size was estimated at USD 3.72 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 5.9% from 2023 to 2030. The market is driven by the increasing consumer interest in home baking and cooking, rising demand for a variety of bakery products that require innovation in bakeware, coupled with rising disposable income levels in emerging economies. In addition, the market is benefiting from advancements in materials and technologies, leading to the development of durable, non-stick, and easy-to-clean bakeware products, thereby driving consumer demand. The global market is experiencing significant growth driven by rising interest in home baking, changing consumer preferences, and product innovations.

U.S. bakeware market size and growth rate, 2023 - 2030

Factors contributing to this growth include the popularity of baking as a hobby, influence from cooking shows and social media, and the demand for high-quality, durable, and aesthetically appealing bakeware items. A major opportunity lies in sustainable and eco-friendly bakeware products, with innovations, such as recycled materials and personalized items, gaining traction. Integration of advanced technologies, such as smart bakeware with temperature sensors, is also driving the growth of the market. However, fluctuating raw material prices, especially aluminum and steel, which are extensively used in bakeware production, impact overall production costs.

Diverse baking needs have led to innovation in raw materials in the market. Lurch AG, a German kitchenware manufacturer, utilizes Vectra liquid-crystalline polymer (LCP) in their bakeware production, offering excellent heat resistance, rigidity, toughness, and compliance with food safety regulations. This material enables versatile usage, transitioning seamlessly from freezer to oven, and promotes efficient baking processes due to faster heat transfer and cooling. Moreover, advanced coatings and alloys, such as the epoxy-free coating systems used by FBS Balke International GmbH & Co. KG, enhance bakeware durability, nonstick properties, and hygiene standards. The demand for such materials is witnessing growth in the market.

Product Insights

In 2022, the pans & dishes segment contributed to a revenue share of 38.19% and is expected to maintain its lead over the forecast period. This can be attributed to the versatile utility of pans and dishes in various cooking and baking applications. Their widespread use in different culinary traditions and the constant demand for high-quality, durable, and innovative designs contribute significantly to their demand. The availability of a variety of pan sizes and shapes allows bakers to create visually appealing baked goods, especially for special occasions. Moreover, the ongoing innovations in materials, coatings, and ergonomic designs enhance the functionality and appeal of pans and dishes.

As consumer preferences evolve, the adaptability and practicality of pans and dishes continue to drive their market share. The molds segment is anticipated to witness a CAGR of 6.9% during the forecast period. The growing trend of home baking, driven by increased leisure time and culinary experimentation, drives the demand for specialized baking molds, catering to various shapes and sizes. In addition, continuous innovations in baking mold materials, such as silicone and non-stick coatings, enhance their usability and durability, further appealing to consumers. As baking enthusiasts seek professional-quality results and unique designs, the demand for advanced and diverse baking molds is likely to experience a consistent demand during the forecast period.

Material Insights

In 2022, the aluminum segment accounted for a revenue share of 34.03% due to the high demand for aluminum bakeware on account of its excellent heat conduction properties. It is also a cost-effective material, making bakeware affordable for consumers. Moreover, it is lightweight and can be quickly produced, especially when alloyed with metals like copper or magnesium. However, natural aluminum can react with acidic foods, altering their taste and color. To counter this, manufacturers often line aluminum bakeware with non-stick coatings, anodize it, or clad it with stainless steel, mitigating the metallic taste issue.

The carbon steel segment is projected to witness a CAGR of 6.9% during the forecast period. Carbon steel offers excellent heat conductivity, ensuring consistent baking results and even heat distribution. In addition, it is durable and resistant to warping, making it a preferred choice for both professional bakers and home bakers. The affordability of carbon steel bakeware compared to other materials, along with its ability to withstand high temperatures, further contributes to its growing popularity. As consumers seek high-quality, durable bakeware at reasonable prices, the demand for carbon steel bakeware continues to rise, driving its revenue growth.

End-user Insights

In 2022, product sales in commercial applications, such as bakeries and food service establishments, accounted for a revenue share of 54.77% in the global market. There is a growing demand for energy-efficient pans aligning with the bakery industry’s sustainability goals. In response to cater to this demand from commercial bakeries, American Pan, one of the leaders in bakeware solutions, launched innovative offerings in 2023, including ePAN Designs for Bread Tins and the SMART Pan Tracking System. The energy-efficient ePAN Designs not only align with industry sustainability goals but also reduce costs, making them attractive to commercial bakeries aiming to enhance efficiency and environmental responsibility. The SMART Pan Tracking System provides valuable real-time insights, enabling bakeries to optimize operations, minimize waste, and boost productivity.

Global bakeware market share and size, 2022

The company also launched pans for large operations to address challenges associated with large-scale production in commercial bakeries. The household segment is projected to witness a CAGR of 6.2% during the forecast period. The rising trend of home baking, influenced by social media, cooking shows, and the demand for homemade and healthier options, fuels the demand for a variety of bakeware products. In addition, innovations in materials, such as eco-friendly and non-stick coatings, enhance the appeal of bakeware for home cooks. The convenience of online shopping and the availability of diverse bakeware options further contribute to the steady market growth, as consumers increasingly invest in high-quality kitchen tools for their baking needs.

Regional Insights

In 2022, Europe accounted for a substantial 33.85% share of global bakeware sales. This is attributed to the surge in home baking, initially spurred by COVID-19 lockdowns and sustained by evolving consumer preferences. According to the International Houseware Association, there was a considerable rise in baking activities during the pandemic, which led to new companies entering the market, especially in European countries such as Germany, the UK, and France. Extended periods spent at home due to lockdowns and the post-COVID-19 era have resulted in a notable increase in home baking. This trend is driven by individuals experimenting with diverse recipes and techniques, consequently increasing the demand for bakeware products.

Bakeware Market Trends, by Region, 2023 - 2030

Revenue from bakeware in Asia Pacific is expected to witness a CAGR of 7.1% from 2023 to 2030. There is a growing demand for bakeware items such as cake molds, muffin molds, pizza pans, and bread loaf pans in Asian countries, especially post-COVID-19. The rising disposable incomes and growing urbanization rate in many Asian countries are empowering consumers to invest in kitchen products, including bakeware. In addition, the growing influence of Western culinary practices and the popularity of baking as a hobby is driving the demand for bakeware products in the region. Furthermore, the expanding e-commerce industry and the ease of access to a wide range of bakeware products online are also driving market growth in Asia Pacific.

Key Companies & Market Share Insights

The market is moderately fragmented and characterized by the presence of key established players. Key players, such as Newell Brands Inc., WMF GmbH, and Nordic Ware, focus on diversification and sustainability, driving market competitiveness. Despite challenges, with continuous innovations and a growing global passion for baking, the future of the market appears promising. The global movement toward reducing carbon emissions and adopting eco-friendly practices has led to companies taking a significant step toward environmentally conscious bakeware production.

For instance, in February 2023, Guardini, a European bakeware brand, partnered with ArcelorMittal, Cooper Coated Coil (CCC), and coating manufacturer, ILAG to launch XBake, an eco-friendly bakeware line. Made from ArcelorMittal's XCarb green steel and featuring a PFAS-free non-stick coating, XBake was unveiled at the Ambiente fair in Frankfurt, Germany.

Key Bakeware Companies:

  • Groupe SEB
  • Wilton Brands LLC
  • Newell Brands Inc.
  • Fackelmann GmbH + Co. KG
  • Nordic War
  • USA Pan
  • Le Creuset
  • International Cookware
  • Emile Henry
  • Meyer Corporation U.S.

Bakeware Market Report Scope

Report Attribute


Market size value in 2023

USD 3.90 billion

Revenue forecast in 2030

USD 5.89 billion

Growth rate

CAGR of 5.9% from 2023 to 2030

Base year for estimation


Historical data

2017 - 2021

Forecast period

2023 - 2030

Quantitative units

Revenue in USD million/billion and CAGR from 2023 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, material, end-user, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; Canada; Mexico; Germany; UK; France; Italy; Spain; China; Japan; India; Australia & New Zealand; Brazil; UAE; South Africa

Key companies profiled

Groupe SEB; Wilton Brands LLC; Newell Brands Inc.; Fackelmann GmbH+Co. KG; Nordic Ware; USA Pan; Le Creuset; International Cookware; Emile Henry; Meyer Corporation U.S.

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope

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Global Bakeware Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the bakeware market report on the basis of product, material, end-user, and region:

Global Bakeware Market Report Segmentation

  • Product Outlook (Revenue, USD Million, 2017 - 2030)

    • Tins & Trays

    • Cups

    • Molds

    • Pans & Dishes

    • Rolling Pin

    • Others

  • Material Outlook (Revenue, USD Million, 2017 - 2030)

    • Stainless steel

    • Aluminum

    • Stoneware

    • Carbon steel

    • Glass

    • Others

  • End-user Outlook (Revenue, USD Million, 2017 - 2030)

    • Commercial

    • Household

  • Regional Outlook (Revenue, USD Million, 2017 - 2030)

    • North America

      • U.S.

      • Canada

      • Mexico

    • Europe

      • Germany

      • UK

      • France

      • Italy

      • Spain

    • Asia Pacific

      • China

      • Japan

      • India

      • Australia & New Zealand

    • Central & South America

      • Brazil

    • Middle East & Africa

      • UAE

      • South Africa

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