GVR Report cover Bathroom And Toilet Assist Devices Market Size, Share & Trends Report

Bathroom And Toilet Assist Devices Market Size, Share & Trends Analysis Report By Product (Commodes, Bath Lifts, Bath Airds, Shower Chairs & Stools, Handgrips & Grab Bars, Toilet Seat Raisers), By Region, And Segment Forecasts, 2023 - 2030

  • Report ID: GVR-2-68038-519-9
  • Number of Pages: 120
  • Format: Electronic (PDF)
  • Historical Range: 2018 - 2021
  • Industry: Healthcare

Report Overview

The global bathroom and toilet devices market size was valued at USD 5.0 billion in 2022 and is anticipated to grow at a compound annual growth rate (CAGR) of 6.5% from 2023 to 2030. Increasing chronic illnesses and the growing aging and disabled population are the major factors expected to drive the market. Furthermore, the increasing prevalence of age-related disorders such as dementia, Alzheimer’s, and osteoporosis is expected to propel the growth. Due to greater flexibility, adjustability, portability, and reduced dependency on caregivers, the adoption of bathroom and toilet assist devices is expected to increase in the coming years. Additionally, various initiatives being undertaken by the government to address the needs of disabled people and supportive reimbursement scenarios are expected to foster the industry growth over the forecast period.

U.S. bathroom & toilet assist devices market size and growth rate, 2023 - 2030

The COVID-19 outbreak had also contributed to the growth of this market. As older adults were susceptible to COVID-19, they were restricted to their homes which led to increased demand for bathroom and toilet assist devices. However, restrictions on people’s movement also reduced the number of road accidents and decreased the demand for disabled-friendly devices. The disruptions in logistics and supply chain also hampered the growth of this market. Moreover, as restrictions were uplifted, companies started to emphasize building strong distribution networks to restore their businesses.

Aging heightens the susceptibility of an individual to developing target diseases, such as rheumatoid arthritis and osteoporosis. For instance, as per the Arthritis Society, about 6 million Canadians (1 in 5 adults) have arthritis and this number is estimated to grow to 9 million by 2040 (1 in 5 today to 1 in 4 in 2040). The elderly population is also more susceptible to chronic conditions such as diabetes, cardiovascular disorders, and other lifestyle-associated disorders, which is expected to propel the market’s growth. As per the fact sheet published by World Health Organization (WHO) in October 2022, the worldwide proportion of the population above 60 years of age is estimated to almost double from 12% in 2015 to 22% in 2050. Consequently, the expanding geriatric population base is expected to broaden the patient pool for the manufacturers of bathroom and toilet assist devices.

The disabled population is increasing as a result of a rise in the incidence of injuries due to sports, road accidents, and chronic neurological impairment, which is anticipated to drive the handgrips and grab bars market in North America. With the rising incidence of stroke, spinal cord injury, and multiple sclerosis, the risk of paralysis is increasing. As per the National Spinal Cord Injury Statistical Center (NSCISC) data sheet 2022, approximately 18,000 new spinal cord injuries are reported each year in the U.S. and around 253,000 to 378,000 people are living with SCI. Similarly, according to a study published in PubMed Central in June 2021, about 47% of the total general population.is afflicted by musculoskeletal diseases. Thus, the growing prevalence of musculoskeletal injuries and other injuries is contributing substantially to the growth of the market.

Another factor positively supporting the growth is the rising number of online stores. Product penetration through online networks is rapidly increasing as it allows the end-users to compare and select suitable products based on their brand, type, price, and point of sales. For instance, Amazon, Joom, Walgreen, and Carex are some of the leading online providers of in-home, self-care medical products including bath safety equipment, mobility aids, and pain management devices. Additionally, these online stores offer product warranty with product support, access to exclusive deals, and a return policy if any product does not meet the expectations of the patient. Thus, the easy availability of different bathroom and toilet assist devices on online platforms is expected to drive the market in the coming years.

The demand for bathroom and toilet assist devices is expected to grow in the U.S. owing to the rise in the number of disabled patients and people with reduced mobility because of obesity, old age, arthritis, and other health issues. Moreover, rapid technological advancements and frequent launches of new and innovative products are among the key factors fueling the growth during the forecast period. In addition, growing awareness regarding improved patient assist devices, coupled with increasing life expectancy, is anticipated to drive the market. Furthermore, the presence of well-defined regulatory guidelines and reimbursement policies for the treatment of patients with disabilities is boosting revenue generation in the region. The high adoption of home healthcare and remote patient monitoring services is spurring revenue generation in the country.

In addition, aging demographics have created the demand for long-term care centers and old-age homes, which, in turn, drives the need for handgrips and grab bars. Furthermore, older adults are more vulnerable to falls from downstairs, bed, ladder, or in the bath, thereby positively supporting the escalating demand for handgrips and grab bars. For instance, according to the CDC report, an estimated 36 million older adults are hospitalized every year as a result of falls, and about 3 million seniors are treated in emergency departments for fall injuries. Thus, the rising geriatric population has boosted the demand for assistive products, such as handgrips and grab bars. According to an article published by WHO, 2.5 billion people worldwide need at least one or more assistive products to improve their daily functioning, whereas due to the increasing older population, and noncommunicable diseases, this number is expected to increase to 3.5 billion people by 2050. This is expected to further boost industry growth.

Product Insights

Based on product, the market is segmented into shower chairs and stools, bath lifts, commodes, handgrips and grab bars, toilet seat raisers, and bath aids. The commodes segment accounted for the largest revenue share of 19.4% in 2022. Commodes used in toilets may be movable or static and are available in plastic, metal, or other materials. These are also available with various features such as adjustable height and seating position. Medicare Part B (Medical Insurance) includes commodes as durable medical equipment when they are recommended by doctors. Moreover, commodes reduce the need for caregivers and assistance during toileting. It comes with a box fitted on a chair for storage of the waste product. The product also provides comfort to the disabled and people with reduced mobility and is easy to clean. These commodes are flexible and adjustable, hence are helpful for people with reduced mobility. These commodes can be used on the toilet or over the toilet. It can also be used as a shower seat or simply.

Global Bath Lifts Market share and size, 2022

The bath lifts segment is expected to grow at the fastest CAGR of 6.8% during the forecast period. People with reduced mobility can face several challenges in bathrooms and bath lifts offer assistance as well as comfort to such individuals. The user-friendly design of such products is likely to boost the segment’s growth during the forecast period. Bath lifts are available with hydraulic levers, which can be used by disabled or aging people or by an attendant. The person being lifted sits on the fabric seat or sling. Bath lifts are segmented into fixed, reclining, and lying designs. Reclining devices are estimated to be in more demand than others owing to the additional advantages they offer. It features a battery and button system that allows users to choose a sitting position. It helps adjust the backrest or to recline at a comfortable position. It fits in almost all kinds of bathtubs and can be angled at any position to ensure safety and stability.

Regional Insights

North America dominated the market and accounted for the largest revenue share of 39.3% in 2022 owing to high investment in research & development and favorable government initiatives. In addition, growing awareness, improved healthcare facilities, and technological advancements leading to the introduction of novel devices with wide applications in the field of rehabilitation are also responsible for the estimated growth in the region. According to a research article published by American Medical Association in March 2023, health spending in the U.S. had increased by 2.7% in 2021 and overall health spending accounted for 18.3% of GDP compared to 19.7% in 2020.

Similarly, according to the Canadian Institute for Health Information data published in November 2022, the total healthcare expenditure of Canada was estimated to reach USD 331 billion in 2022 representing the overall healthcare spending of 12.2% of the total GDP. Thus, growing healthcare expenditure is further contributing to industry growth in North America. In addition, an increase in the geriatric population and people with reduced mobility and easy availability and high adoption of bathroom and toilet assist devices are expected to boost the growth.

Bathroom And Toilet Assist Devices Market Trends, by Region, 2023 - 2030

Asia Pacific is expected to grow at the fastest CAGR of 6.9% during the forecast period. Asia Pacific is anticipated to exhibit a lucrative growth rate of 6.9% during the forecast period. The presence of a large patient base presents noteworthy growth opportunities for the market in the region. Moreover, an increase in the geriatric population in the Asia Pacific region, especially in countries with large untapped opportunities, such as Japan, India, and China, is expected to drive the market during the forecast period.

According to the Asian Development Bank, the number of older people aged above 60 is expected to triple to reach 1.3 billion by 2050. Therefore, with an increase in the geriatric population, short- and long-term healthcare needs are also increasing, which is expected to facilitate the industry’s growth in this region during the forecast period. Furthermore, the presence of various financial aids and provisions for disabled patients in the country is expected to fuel the growth.

Key Companies & Market Share Insights

Key players are involved in adopting strategies such as mergers & acquisitions, partnerships, and new product launches to strengthen their foothold in the market. For instance, in November 2020, Drive DeVilbiss Healthcare, the inventor of the first battery-powered bath lift, launched a new accessible bath lift with features such as a removable backrest.to offer a more comfortable bathing experience to their customers. Moreover, many players are offering a variety of services such as rental services and refurbishment of devices to maximize profit margins.

Companies are focusing on developing user-friendly and convenient devices, which, in turn, is estimated to boost the sale of bathroom and toilet assist devices globally. For instance, in January 2021, TOTO LTD unveiled a smart commode device at the Innovation Summit CES 2021. Such devices can detect and understand the user's body movements and suggest a necessary diet to the users through the smartphone application connected to it.

Similarly, in October 2018, Abacus Specialist Bathroom Solutions, a UK-based manufacturer launched a 1,700 mm long, integrated bathing platform with a lift equipped on it, at the Occupation Therapy Show held in Birmingham, UK Pediatrics and adult bathers can safely use such a platform during their bathing activity. Some prominent participants in the global bathroom and toilet assist devices market include:

  • ArjoHuntleigh

  • Carex Health Brands

  • Bischoff & Bischoff

  • Invacare Corporation

  • Medical Depot, Inc.

  • Prism Medical UK

  • Etac AB

  • Handicare Group AB

  • Sunrise Medical LLC

  • GF Health Products, Inc.

Bathroom And Toilet Assist Devices Market Report Scope

Report Attribute


Market size value in 2023

USD 5.31 billion

Revenue forecast in 2030

USD 8.23 billion

Growth Rate

CAGR of 6.5% from 2023 to 2030

Base year for estimation


Historical data

2018 - 2021

Forecast period

2023 - 2030

Report update

July 2023

Quantitative units

Revenue in USD million/billion and CAGR from 2023 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, region

Regional scope

North America; Europe; Asia Pacific; Latin America; Middle East & Africa

Country scope

U.S.; Canada; U.K.; Germany; France; Italy; Spain; Denmark; Sweden; Norway; China; Japan; India; Australia; South Korea; Thailand; Brazil; Mexico; Argentina; Saudi Arabia; South Africa; UAE; Kuwait

Key companies profiled

ArjoHuntleigh; Carex Health Brands; Bischoff & Bischoff; Invacare Corporation; Medical Depot, Inc.; Prism Medical UK; Etac AB; Handicare Group AB; Sunrise Medical LLC; GF Health Products, Inc.

Customization scope

Free report customization (equivalent up to 8 analyst’s working days) with purchase. Addition or alteration to country, regional & segment scope

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options


Global Bathroom And Toilet Assist Devices Market Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global bathroom and toilet assist devices market report based on product, and region:

Global Bathroom And Toilet Assist Devices Market Report Segmentation

  • Product Outlook (Revenue, USD Million, 2018 - 2030)

    • Shower Chairs & Stools

      • Shower Chairs

      • Shower Stools

    • Bath Lifts

      • Fixed Bath Lifts

      • Reclining Bath Lifts

      • Lying Bath Lifts

    • Toilet Seat Raisers

    • Commodes

      • Shower & Toilet Commodes

      • Toilet Commodes

    • Handgrips & Grab Bars

    • Bath Aids

  • Regional Outlook (Revenue, USD Million, 2018 - 2030)

    • North America

      • U.S.

      • Canada

    • Europe

      • U.K.

      • Germany

      • France

      • Italy

      • Spain

      • Sweden

      • Norway

      • Denmark

    • Asia Pacific

      • China

      • Japan

      • India

      • Australia

      • Thailand

      • South Korea

    • Latin America

      • Brazil

      • Mexico

      • Argentina

    • Middle East and Africa

      • Saudi Arabia

      • South Africa

      • UAE

      • Kuwait

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