Bathroom And Toilet Assist Devices Market Size, Share & Trends Analysis Report By Product (Commodes, Bath Lifts, Bath Aids, Shower Chairs & Stools, Handgrips & Grab Bars, Toilet Seat Raisers), By Region, And Segment Forecasts, 2022 - 2030

Report Overview

The global bathroom and toilet assist devices market size was valued at USD 4.72 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 6.4% from 2022 to 2030. Increasing chronic illnesses and growing aging and disabled population are the major factors expected to drive the market. Furthermore, increasing prevalence of age-related disorders such as dementia, Alzheimer’s, and osteoporosis is expected to propel the growth. Due to greater flexibility, adjustability, portability, and reduced dependency on caregivers, the adoption of bathroom and toilet assist devices is expected to increase in the coming years. Additionally, various initiatives being undertaken by the government to address the needs of disabled people and supportive reimbursement scenario are expected to foster the industry growth over the forecast period.

The COVID-19 outbreak is estimated to contribute to the growth of the market. Old-age people are advised to stay at home during the lockdown, which has increased the demand for bathroom and toilet assist devices. However, the decrease in the number of road accidents has reduced the device’s requirement for disabled people. However, as lockdown restrictions are being lifted in most countries, the supply chains of most healthcare companies are expected to work effectively and smoothly over the forecast period. Moreover, disturbed logistics and changed equations in international trading have significantly affected the growth. As many parts of different economies have started to ease the lockdown and have started construction of a strong distribution network to regain the loss and avoid discontinuation in business, the market demand for bathroom and toilet assist devices is expected to surge. Furthermore, the demand for home healthcare among the aging population is increasing as they are at a higher risk of acquiring COVID-19 infection and cannot visit any healthcare facilities. This is likely to increase the growth during the forecast period.

Aging heightens the susceptibility of an individual toward developing target diseases, such as rheumatoid arthritis and osteoporosis. For instance, as per the Arthritis Society, about 6 million Canadians (1 in 5 adults) have arthritis and this number is expected to grow to an estimated 9 million by 2040 (1 in 5 today to 1 in 4 in 2040). The elderly population is also more susceptible to chronic conditions such as diabetes, cardiovascular disorders, and other lifestyle-associated disorders, which is expected to propel the growth of the market. As per the Population Reference Bureau fact sheet, the number of people in the U.S. aged 65 and above is expected to nearly double from 52 million in 2018 to 95 million by 2060 (a rise from 16% to 23%). Consequently, the expanding geriatric population base is expected to broaden the patient pool for the manufacturers of bathroom and toilet assist devices.

The disabled population is increasing as a result of a rise in the incidence of injuries due to sports, road accidents, and chronic neurological impairment, which is anticipated to drive the handgrips and grab bars market in North America. With the rising incidence of stroke, spinal cord injury, and multiple sclerosis, the risk of paralysis is increasing. According to Spinal Cord Injury Data Sheet from the National SCI Statistical Center (NSCISC) 2019, approximately 17,730 new spinal cord injuries are reported each year in the U.S. and around 249,000 to 363,000 people are living with SCI. Similarly, as per the WHO 2019 report, it is estimated that one in two adults in the U.S. is living with a musculoskeletal condition. Thus, the growing prevalence of musculoskeletal injuries and other injuries is contributing substantially to the growth of the market.

Another factor positively supporting the growth is the rising number of online stores. Product penetration through online networks is rapidly increasing as it allows the end-users to compare and select suitable products on the basis of their brand, type, price, and point of sales. For instance, Amazon, Joom, Walgreen, and Carex are some of the leading online providers for in-home, self-care medical products including bath safety equipment, mobility aids, and pain management devices. Additionally, these online stores offer product warranty with product support, access to exclusive deals, and a return policy if any product does not meet the expectations of the patient. Thus, easy availability of different bathroom and toilet assist devices on online platforms is expected to drive the market in the coming years.

The U.S. dominated the North American market with a revenue share of over 80.0% in 2021 owing to the rise in the number of disabled patients and people with reduced mobility because of obesity, old age, arthritis, and other health issues. Moreover, rapid technological advancements and frequent launches of new and innovative products are among the key factors fueling the growth during the forecast period. In addition, growing awareness regarding improved patient assist devices, coupled with increasing life expectancy, is anticipated to drive the market. According to Population Reference Bureau 2016 statistics, there are around 46 million people above the age of 65, which are expected to reach 98 million by 2060. This is expected to further boost the market growth. Furthermore, the presence of well-defined regulatory guidelines and reimbursement policies for the treatment of patients with disabilities is boosting revenue generation in the region. Also, the high adoption of home healthcare and remote patient monitoring services is spurring revenue generation in the country.

In addition, aging demographics have created the demand for long-term care centers and old-age homes, which, in turn, drives the need for handgrips and grab bars. Furthermore, older adults are more vulnerable to falls from downstairs, bed, ladder, or in the bath, thereby positively supporting the escalating demand for handgrips and grab bars. For instance, according to the CDC report, an estimated 36 million older adults are hospitalized every year as a result of falls, and about 3 million seniors are treated in emergency departments for fall injuries. Thus, rising geriatric population has boosted the demand for assistive devices, such as handgrips and grab bars. According to a new study published in Kaiser Health News, documenting how older adults adapt to their changing physical abilities, about 25 million Americans who are aging in place rely on help from other people and devices such as canes, raised toilets or shower seats to perform essential daily activities. This is expected to support the industry growth.

Product Insights

In 2021, the commodes segment dominated the market with a revenue share of over 19.0%. Commodes used in toilets may be movable or static and are available in plastic, metal, or other materials. These are also available with various features such as adjustable height and seating position. Commodes are covered under Medicare Part B (Medical Insurance) as durable medical equipment when recommended by a doctor. This is a key factor propelling the segment growth. Moreover, commodes reduce the need for caregivers and assistance during toileting. It comes with a box fitted on a chair for storage of the waste product. It provides comfort to the disabled and people with reduced mobility and is easy to clean. These commodes are flexible and adjustable, hence are helpful for people with reduced mobility. These commodes can be used on the toilet or over the toilet. It can also be used as a shower seat or simply.

The bath lifts segment is expected to expand at the highest CAGR of 6.8% from 2022 to 2030. People with reduced mobility can face several challenges in bathrooms and bath lifts offer assistance as well as comfort to such individuals. The user-friendly design of such devices is likely to boost the segment growth during the forecast period. Bath lifts are available with hydraulic lever, which can be used by disabled or aging people or by an attendant. The person being lifted sits on the fabric seat or sling. Bath lifts are segmented into fixed, reclining, and lying designs. Reclining devices are expected to be in more demand than others owing to the additional advantages they offer. It features a battery and button system that allows users to choose a sitting position. It helps adjust the backrest or to recline at a comfortable position. It fits in almost all kinds of bathtubs and can be angled at any position to ensure safety and stability.

Regional Insights

North America dominated the market in 2021 with a share of over 35.0% owing to high investment in research & development and favorable government initiatives. Additionally, growing awareness, improved healthcare facilities, and technological advancements leading to the introduction of novel devices with wide applications in the field of rehabilitation are also responsible for the estimated growth in the region. As per the CMS data, the U.S. health care expenditure grew 4.6% in 2019, reaching USD 3.8 trillion. Similarly, according to the Canadian Institute for Health Information, in 2019, the total healthcare expenditure of Canada was USD 264 billion, representing the overall healthcare spending of 11.6% of the total GDP. Thus, growing healthcare expenditure is further contributing to industry growth in North America. In addition, increase in the geriatric population and people with reduced mobility and easy availability and high adoption of bathroom and toilet assist devices are expected to boost the growth.

The Asia Pacific market is anticipated to exhibit a lucrative growth rate of 6.9% during the forecast period. The presence of a large patient base is expected to present noteworthy growth opportunities for the market in the region. Moreover, increase in the geriatric population in the Asia Pacific region, especially in countries with large untapped opportunities, such as Japan, India, and China, is expected to drive the market during the forecast period. According to the World Bank, in 2019, more than 28% of the population in Japan was over the age of 65. Therefore, with increase in the geriatric population, short- and long-term healthcare needs are also increasing, which is expected to facilitate the industry growth in this region. Furthermore, the presence of various financial aids and provisions for disabled patients in the country is expected to fuel the growth.

Key Companies & Market Share Insights

Key players are involved in adopting strategies such as mergers & acquisitions, partnerships, and new product launches to strengthen their foothold in the market. For instance, in 2019, Geberit placed a five-year free warranty on its new AquaClean Mera Care shower toilet. The warranty is designed to support independent living for end-users as well as occupational therapists. This device also features a number of unique and advanced solutions to aid independence. Moreover, many players are offering a variety of services such as rental services and refurbishment of devices to maximize profit margins.

Furthermore, companies are focusing on developing user-friendly and convenient devices, which, in turn, is estimated to boost the sale of bathroom and toilet assist devices globally. For instance, in January 2021, TOTO LTD unveiled a smart commode device at the Innovation Summit CES 2021. Such devices are able to detect and understand the user's body movements and suggest a necessary diet to the users through the smartphone application connected to it. Similarly, in October 2018, Abacus Specialist Bathroom Solutions, a U.K.-based manufacturer launched a 1,700 mm long, integrated bathing platform with a lift equipped on it, at the Occupation Therapy Show held at Birmingham, U.K. Pediatrics and adult bathers can safely use such a platform during their bathing activity. Some prominent players in the global bathroom and toilet assist devices market include:

• ArjoHuntleigh

• Carex Health Brands

• Bischoff & Bischoff

• Invacare Corporation

• Medical Depot, Inc.

• Prism Medical UK

• Etac AB

• Handicare Group AB

• Sunrise Medical LLC

• GF Health Products, Inc.

Bathroom And Toilet Assist Devices Market Report Scope

Global Bathroom And Toilet Assist Devices Market Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the global bathroom and toilet assist devices market report based on product and region:

• Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Shower Chairs & Stools

    • Shower Chairs

    • Shower Stools

  • Bath Lifts

    • Fixed Bath Lifts

    • Reclining Bath Lifts

    • Lying Bath Lifts

  • Toilet Seat Raisers

  • Commodes

    • Shower & Toilet Commodes

    • Toilet Commodes

  • Handgrips & Grab Bars

  • Bath Aids

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • Japan

    • China

    • India

    • South Korea

    • Australia

  • Latin America

    • Brazil

    • Mexico

    • Argentina

    • Colombia

  • Middle East & Africa

    • South Africa

    • Saudi Arabia

    • UAE