GVR Report cover Bone And Joint Health Supplements Market Size, Share & Trends Report

Bone And Joint Health Supplements Market Size, Share & Trends Analysis Report By Product, By Formulation, By Consumer Group, By Sales Channel, By Region, And Segment Forecasts, 2022 - 2030

  • Report ID: GVR-4-68039-974-6
  • Number of Pages: 118
  • Format: Electronic (PDF)
  • Historical Range: 2016 - 2020
  • Industry: Healthcare

Report Overview

The global bone and joint health supplements market size was valued at USD 2.05 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 7.0% from 2022 to 2030. The rapidly growing geriatric population, increasing prevalence of orthopedic disorders, and rising awareness regarding micronutrient deficiencies are some of the factors driving the industry.  As per the WHO, around 1.4 billion people across the globe will be aged above 60 years by 2030. The population suffering from rheumatoid arthritis is expanding at a considerable rate, mainly due to increasing life expectancy, which is, in turn, creating the demand for bone and joint health supplements.

U.S. bone & joint health supplements market size, by consumer group, 2020 - 2030 (USD Million)

Furthermore, the rising prevalence of various nutritional deficiencies, increasing access to supplements, and a rising number of distribution channels are driving the market. In addition, the COVID-19 pandemic has boosted awareness regarding healthy and active lifestyles and has increased the implementation of self-care among consumers. This raised the adoption of various health supplements. Also, the joint health product type is attracting the gen Z population owing to the rising joint discomfort among them due to a sedentary lifestyle. In addition, the increasing interest of the younger generation in joint health and mobility with various goals such as fitness and an active lifestyle is anticipated to impel the industry growth over the forecast period.

The increasing focus of the market players on the development of joint health supplements with different compositions is further attracting the consumer base. An increasing number of product types containing collagen are being launched, thereby positively impacting the market. New approaches to joint and bone health using innovative forms of collagen and botanicals are expected to drive the industry. The Asian population is considerably recognizing collagen for bone health, thereby creating an opportunity for the players to expand their footprints in Asia.

In addition, the outbreak of COVID-19 shifted the trend towards e-commerce. The increasing number of people opting for online platforms is significantly impacting the industry's growth. For instance, Amazon witnessed a significant rise in online sales of nutritional supplements, particularly in the U.S., due to the COVID-19 outbreak, thereby impelling industry growth. All these factors are expected to drive the market over the forecast period. 

Product Insights

The vitamins segment dominated the market in 2021 with a share of over 30.0%. This can be attributed to the growing adoption of healthy lifestyles, increasing life expectancy, and rising focus on active lifestyles. Also, the increasing consumption of vitamin D supplements to reduce the risk of bone fracture is impelling market growth. Also, vitamin K is linked to bone density and subsequently is found to be effective for bone health. It is consumed by people suffering from osteoporosis to reduce the risk of fracture, which is expected to drive the segment over the forecast period. 

The minerals segment is expected to grow at a lucrative rate due to the growing adoption of mineral supplements to manage conditions such as osteoporosis and osteoarthritis. The growing rate of osteoporosis among the women and geriatric population has raised the demand for calcium supplements. Furthermore, the increasing focus of the companies on the development of bone & joint health supplements to treat joint health is expected to drive the market over the forecast period. For instance, in May 2022, Vaneeghen introduced FruiteX-B, a mineral complex specifically for joint health, in the European market. 

Formulation Insights

The capsules segment held the largest revenue share of over 30.0% in 2021. The availability of product types in various forms of encapsulations is responsible for an increase in the bioavailability of active ingredients. Multilayered or multi-membrane encapsulations, extended-release capsules for vitamins and minerals, and omega-3 fatty acids are some of the products currently available in capsule formulations, which have been responsible for the growth of the industry. 

The powder formulations segment is expected to grow at the fastest rate over the forecast period. Powder formulations have captured the market and have been preferentially used in comparison to soft chews and soft gels due to their ease of consumption. Growing demand for powdered vitamin supplements has led to the high growth of this segment. 

Consumer Group Insights

The geriatric population segment held the largest revenue share of over 30.0% in 2021. The geriatric population is the major consumer of bone and joint health supplements as the prevalence of bone disorders rise with aging. Osteoporosis is the most common disorder in elders. As per a study, the prevalence of osteoporosis in India was 36.1% among the geriatric population in 2021. Also, about 1.5 million fractures occur due to osteoporosis each year in the U.S. Therefore, increased demand is being witnessed to prevent fractures and maintain bone health.

The adult segment is expected to grow at the fastest rate during the forecast period owing to increasing awareness regarding nutritional supplements. With the shifting trend toward a healthy and active lifestyle, adults are consuming various supplements to maintain their bone health. As per the CRN survey, around 18% of people aged 18 to 34 years and 19% of people aged 35-54 years consume bone health dietary supplements. Furthermore, this number is expected to rise due to the increasing adult population suffering from arthritis. As per the CDC, around 57.3% of the adult population in the U.S. suffer from arthritis. 

Sales Channel Insights

The bricks and mortar segment held the largest revenue share of over 65.0% in 2021. The rising number of retail stores selling supplements for bone and joint health with a wide variety of product types of different brands is one of the key factors responsible for the growth of the segment. In, addition, the companies are investing in the opening of stores to reach a larger population base and meet the consumer demand, which is further contributing to the industry growth.

Global bone & joint health supplements market share, by sales channel, 2021 (%)

The e-commerce segment is expected to witness the fastest growth during the forecast period. The online sales channel has witnessed substantial growth during COVID-19 and the channel emerged as a strategy to increase geographical reach. The market players are collaborating with e-commerce platforms to make their product types available online, which is positively impacting the growth of the market. Moreover, the shifting consumer preference toward online shopping is expected to drive the market over the forecast period. As per the report by Mintel, 50% of consumers prefer online shopping for mineral and vitamin supplements.

Regional Insights

North America accounted for the largest revenue share of over 35.0% in 2021. The increasing geriatric population and rising number of people suffering from joint pain are some of the factors driving the market in the region. As per the CDC, nearly 14.6 million people are diagnosed with severe joint pain. Moreover, the increasing prevalence of arthritis is fueling the industry's growth. In Canada, approximately 6 million people are diagnosed with arthritis. Furthermore, the increasing awareness regarding overall health among the population is impelling growth.  As per the survey conducted by NMI in the U.S., around 37% of supplement consumers are likely to use bone and joint health supplements to support bone health. Also, the high prevalence of micronutrient deficiencies among adults is boosting the demand for bone and joint health supplements in the region.

Bone And Joint Health Supplements Market Trends by Region

The Asia Pacific is anticipated to grow at the fastest rate over the forecast period due to growing awareness regarding health and well-being coupled with nutritional deficiencies. The increasing prevalence of vitamin D deficiency and osteoporosis has raised the demand for various supplements supporting bone and joint health. Furthermore, with increasing disposable income, consumers are willing to pay more for supplement product types to maintain health, thereby positively impacting the market growth. In addition, various strategies adopted by companies to strengthen the industry growth in the APAC region are boosting regional growth.

Key Companies & Market Share Insights

Strategic alliances in the form of collaborations and partnerships with other industry players and increasing R&D in the area of bone and joint health supplements are some of the initiatives being undertaken by key industry players in order to acquire a greater market share. For instance, in November 2020, Unilever acquired SmartyPants Vitamins to expand its supplement portfolio. Some prominent players in the global bone and joint health supplements market include:

  • Herbalife International of America, Inc.

  • GNC Holdings, Inc.

  • Nature’s Bounty Co.

  • Bayer AG

  • BY-HEALTH Co., Ltd.

  • Amway (US)

  • Basf SE

  • Reckitt Benckiser (UK)

  • Vita Life Sciences Ltd.

  • Glanbia Plc

  • Now Foods

  • Pfizer 

Bone And Joint Health Supplements Market Report Scope

Report Attribute


Market size value in 2022

USD 2.2 billion

Revenue forecast in 2030

USD 3.8 billion

Growth rate

CAGR of 7.0% from 2022 to 2030

Base year for estimation


Historical data

2016 - 2020

Forecast period

2022 - 2030

Quantitative units

Revenue in USD million/billion and CAGR from 2022 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, formulation, consumer group, sales channel, region

Regional scope

North America; Europe; Asia Pacific; Latin America; Middle East & Africa

Country scope

U.S.; Canada; U.K.; Germany; Spain; France; Italy; Russia; China; Japan; India; South Korea; Australia; Mexico; Brazil; Argentina; South Africa; Saudi Arabia; UAE

Key companies profiled

Herbalife International of America, Inc.; GNC Holdings, Inc.; Nature’s Bounty Co.; Bayer AG; BY-HEALTH Co., Ltd.; Amway; Basf SE; Reckitt Benckiser; Vita Life Sciences Ltd.; Glanbia Plc; Now Foods; Pfizer

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options


Global Bone And Joint Health Supplements Market Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2016 to 2030. For the purpose of this study, Grand View Research, Inc. has segmented the global bone and joint health supplements market report on the basis of product, formulation, consumer group, sales channel, and region:

  • Product Outlook (Revenue, USD Million, 2016 - 2030)

    • Vitamins

    • Minerals

    • Collagen

    • Omega-3

    • Glucosamine

    • Others

  • Formulation Outlook (Revenue, USD Million, 2016 - 2030)

    • Capsules

    • Tablets

    • Powders

    • Softgels

    • Others

  • Consumer Group Outlook (Revenue, USD Million, 2016 - 2030)

    • Infants

    • Children

    • Adults

    • Pregnant Women

    • Geriatric Population

  • Sales Channel Outlook (Revenue, USD Million, 2016 - 2030)

    • Bricks And Mortar

      • Direct Selling

      • Chemist/Pharmacies

      • Health Food Shops

      • Hyper Markets

      • Super Markets

    • E-commerce

  • Regional Outlook (Revenue, USD Million, 2016 - 2030)

    • North America

      • U.S.

      • Canada

    • Europe

      • U.K.

      • Germany

      • Italy

      • France

      • Spain

      • Russia

    • Asia Pacific

      • China

      • Japan

      • India

      • Australia

      • South Korea

    • Latin America

      • Mexico

      • Brazil

      • Argentina

    • Middle East Africa

      • South Africa

      • Saudi Arabia

      • UAE

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