Bread Mix Market Size, Share & Trends Analysis Report By Nature (Organic, Conventional), By Type, By Distribution Channel (Foodservice, Retail), By Region, And Segment Forecasts, 2024 - 2030

Bread Mix Market Size & Trends

The global bread mix market size was estimated at USD 367.8 million in 2023 and is expected to grow at a CAGR of 5.8% from 2024 to 2030.The demand and consumption of bread mixes are increasing globally due to several key factors and trends. One primary driver is the convenience and ease of use that bread mixes offer. They simplify the baking process by providing pre-measured ingredients and straightforward instructions, which appeals to both novice and experienced bakers. This convenience allows people to enjoy homemade bread without the hassle of measuring and mixing individual components.

The home baking trend has surged, especially during the COVID-19 pandemic, as people spent more time at home and sought new hobbies. Baking bread at home offers a sense of accomplishment and provides an enjoyable and productive way to spend time with family. Additionally, consumers are increasingly health-conscious and seek to control the ingredients in their food. Bread mixes often include options like whole grain, gluten-free, organic, and fortified mixes, catering to various dietary preferences and health needs. Homemade bread allows people to avoid preservatives and additives commonly found in store-bought bread.

There is also a rising popularity of artisanal and specialty breads, such as sourdough, multigrain, and ethnic varieties. Bread mixes offer an accessible way to recreate these gourmet breads at home, providing an experience similar to that of a professional bakery. Exposure to different cuisines and cultures has increased the popularity of diverse bread types. People are experimenting with recipes from around the world, and bread mixes for ethnic breads like naan, pita, and challah make it easier to explore these culinary traditions.

Homemade bread made from bread mixes is often perceived as fresher and of higher quality compared to store-bought alternatives. Consumers are significantly drawn to the ability to enjoy warm, freshly baked bread straight from the oven. Economically, baking bread at home can be more cost-effective than purchasing premium or artisanal bread from bakeries. Bread mixes provide a budget-friendly option for enjoying high-quality bread without the associated high costs.

Bread mixes allow for customization, enabling bakers to add their ingredients or make modifications to suit their tastes. This flexibility encourages creativity and experimentation in the kitchen. Baking at home also offers an educational experience, particularly for families with children. It provides an opportunity to teach baking skills, basic chemistry, and the importance of home-cooked meals.

The growth of the food and beverage industry, along with expanding different types for bread mix, is another driver of market demand. Additionally, growing urbanization and increasing disposable incomes in emerging markets are driving demand for diverse and high-quality food ingredients like bread mix.

In May 2021, Matthews Cotswold Flour launched a new range of bread mixes designed for home bakers. This range includes four distinct mixes: White Bread, Wholemeal Bread, Seeded Bread, and a Gluten-Free option. Each mix is crafted to simplify the baking process while delivering high-quality results, allowing bakers to create delicious bread with minimal effort. The mixes are made using locally sourced ingredients, reflecting Matthews Cotswold Flour's commitment to sustainability and supporting local agriculture. The launch aims to cater to the growing consumer interest in home baking, providing convenient and versatile options for various dietary preferences.

Nature Insights

Conventional bread mix accounted for a revenue share of 87.6% in 2023. Conventional bread mixes come in various types and flavors, catering to diverse consumer preferences. Whether it's basic white bread, whole wheat, multigrain, or flavored varieties, these mixes offer versatility in baking options that appeal to different tastes and dietary needs.

Organic bread mix is expected to grow at a CAGR of 7.5% from 2024 to 2030. Many consumers perceive organic products as higher in quality and nutritional value. Organic bread mixes often contain whole grains and natural ingredients, which can offer more vitamins, minerals, and fiber compared to conventional mixes. This perception drives demand among health-focused individuals.

Distribution Channel Insights

Foodservice accounted for a revenue share of 75.9% in 2023. Foodservice establishments, such as restaurants, cafes, and bakeries, rely on consistent product quality to meet customer expectations. Bread mixes provide a standardized solution that ensures consistent texture, flavor, and appearance of bread across multiple locations, reducing the variability that can come with making bread from scratch.

Retail is expected to grow at a CAGR of 6.2% from 2024 to 2030. Retail stores offer easy access to a variety of bread mixes, allowing consumers to pick up what they need during their regular shopping trips. The convenience of finding bread mixes in local grocery stores makes it simple for consumers to quickly purchase and use them at home.

Retail is further segmented into supermarkets & hypermarkets, convenience stores, online and others.

Type Insights

Bread & roll mixes accounted for a revenue share of 38.1% in 2023. Bread and roll mixes offer a convenient solution for home bakers, significantly reducing preparation time. With pre-measured ingredients and straightforward instructions, these mixes allow consumers to easily bake fresh bread and rolls without extensive effort, making them an attractive option for busy individuals and families.

Sourdough bread mix are expected to grow at a CAGR of 6.6% from 2024 to 2030. Sourdough bread is often perceived as healthier than other types of bread due to its natural fermentation process, which can make it easier to digest and lower in gluten. The fermentation also enhances the bioavailability of nutrients like vitamins and minerals, appealing to health-conscious consumers.

Regional Insights

The bread mix market in North America accounted for a revenue share of 28.5% in 2023 of the global market. Bread mixes offer a quick and convenient way for busy North Americans to bake fresh bread at home. With pre-measured ingredients and easy instructions, these mixes allow people to enjoy homemade bread without the time and effort required to bake from scratch.

U.S. Bread Mix Market Trends

The U.S. bread mix market is facing intense competition and innovation. U.S. consumers appreciate the variety of bread mixes available, including options like whole wheat, multigrain, gluten-free, and specialty flavors. These mixes also allow for customization, enabling individuals to add their ingredients or make modifications to suit their preferences and dietary needs.

Europe Bread Mix Market Trends

The bread mix market in Europe is expected to grow at a CAGR of 6.0% during the forecast period. Europe has a rich baking tradition with a wide range of bread types. Bread mixes cater to this diverse palate by providing options that allow people to replicate traditional European breads or explore new varieties, such as artisanal loaves, specialty rolls, or regional favorites. With pre-measured ingredients and straightforward instructions, they simplify the baking process, making it easier for individuals to enjoy homemade bread without extensive preparation time or expertise.

Asia Pacific Bread Mix Market Trends

Asia Pacific bread mix market is expected to grow at a CAGR of 6.6% from 2024 to 2030. As interest in home baking grows across the Asia-Pacific region, particularly in urban areas, bread mixes provide a practical solution for those looking to experiment with baking bread without requiring advanced skills or extensive ingredients. Bread mixes offer a range of options that cater to diverse tastes and preferences. With the increasing popularity of Western-style and specialty breads in the region, consumers can explore different flavors and types of bread that might not be readily available from traditional bakeries.

Key Bread Mix Company Insights      

The market is characterized by dynamic competitive dynamics shaped by a combination of factors including product innovation, regional production capabilities, and evolving consumer preferences. Leading manufacturers invest in R&D and technological advancements to provide cost-effective and quality product.

Market players are entering into joint ventures, partnerships, mergers, agreements, and acquisitions to strengthen their market position and expand their geographical reach. Companies are also focusing on raising consumer awareness of the ambiguity of the ingredients used while strictly adhering to international regulatory standards.

Recent Developments

• In September 2023, Puratos India, a global leader in bakery ingredients, launched a new Easy Curry Masala Bread Mix. This versatile product can be used to create a variety of baked goods, including bread loaves, burger buns, rusks, paninis, pizza bases, crusty bread, and hot dog buns. The Easy Curry Masala Bread Mix is made with a blend of carefully selected Indian spices, providing an authentic and flavorful experience. Recent consumer surveys have shown that millennials and Gen Z are increasingly drawn to savory food and snacks, inspiring Puratos to introduce this product.

• In January 2023, AB Mauri, a prominent supplier of bakery ingredients, introduced a new range of bread mixes called Pure ProGrains, designed for craft and medium-sized bakeries looking to create healthier bread options. This range features four distinct mixes: the BARLEYmax High Fiber mix, which incorporates BARLEYmax flour, kibble, and flakes, promoting gut health; the Sprouted Multiseed mix, a blend of wholegrains and seeds that offers flavor and a coarse texture, supporting dietary and digestive health; the Protein Powered Bread Mix, which combines pulses and legumes to provide a plant-based protein source with a neutral flavor and crunchy texture, ideal for specialty bread; and the Heritage Spelt Bread Mix, made from a blend of white and wholemeal spelled flours, offering a nutty flavor and soft texture while being a good source of protein and fortified with Vitamin D.

Bread Mix Market Report Scope

Global Bread Mix Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global bread mix market report based on nature, type, distribution channel, and region:

• Nature Outlook (Revenue, USD Million; 2018 - 2030)

  • Organic

  • Conventional

• Type Outlook (Revenue, USD Million; 2018 - 2030)

  • Bread & Roll Mixes

  • Sourdough Bread Mixes

  • Pizza Mixes

  • Rue Bread Mixes

• Distribution Channel Outlook (Revenue, USD Million; 2018 - 2030)

  • Foodservice

  • Retail

    • Hypermarkets & Supermarkets

    • Convenience stores

    • Online

    • Others

• Regional Outlook (Revenue, USD Million; 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • France

    • Germany

    • Spain

    • Italy

  • Asia Pacific

    • China

    • Japan

    • India

    • South Korea

    • Australia & New Zealand

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa