GVR Report cover Breastfeeding Accessories Market Size, Share & Trends Report

Breastfeeding Accessories Market Size, Share & Trends Analysis Report By Product (Nipple Care Products, Breast Shells, Breast Pads, Breastmilk Storage & Feeding), By Region, And Segment Forecasts, 2019 - 2026

  • Published Date: Feb, 2019
  • Base Year for Estimate: 2018
  • Report ID: GVR-1-68038-942-5
  • Format: Electronic (PDF)
  • Historical Data: 2015 - 2017
  • Number of Pages: 69

Report Overview

The global breastfeeding accessories market size was valued at USD 1.41 billion in 2018 and is expected to register a CAGR of 7.8% over the forecast period. Rising women's employment is projected to be the major driving factor for the market. For instance, as per the International Labor Organization, female employment in the emerging countries has increased to 45.6% in 2018 as compared to the previous years. Furthermore, regions like the Arab States, Eastern Asia, and Eastern Europe witnessed a rise in female employment to 18.9%, 59.1%, and 51.8% respectively in 2018.

U.S. breastfeeding accessories market size

Awareness about breastfeeding accessories is expected to augmenting market growth further. Moreover, decreasing infant mortality rate, improving healthcare infrastructure in emerging economies, and the increasing number of milk banks are anticipated to drive the market. Supportive initiatives undertaken by the governments across several regions are also anticipated to contribute to the market growth over the next few years.

For instance, as per the insurance guidelines of the Medicaid, it covers personal use standard manual pumps and electrical pumps. Also, a rise in the number of working women is expected to boost the demand for these accessories, especially breastmilk storage and feeding products. Rising disposable income in both developed and developing countries is also contributing to the market growth.

Increasing awareness about the benefits of breastfeeding is further estimated to propel product demand. Moreover, campaigns arranged by international agencies to raise awareness about breastfeeding will support growth. The popular trend of delayed parenthood is anticipated to result in a rise in spending on premium breastfeeding accessories, which is expected to positively influence the market.

Product Insights

Based on product, the market can be segmented into nipple care products, breast shells, breast pads, baby scales, breastmilk preparation & cleaning products, breastmilk storage & feeding, and other accessories. The breastmilk storage & feeding segment held the largest market share, in terms of revenue, in 2018. This growth is attributed to a rise in the number of milk banks, quick adoption of advanced technologies, and increased awareness about breastmilk storage. Besides, breast milk storage bags are convenient to use, less expensive, and disposable. The nipple care products segment is anticipated to witness the fastest growth over the forecast period on account of the growing adoption of these products, especially in the U.S., China, India, and European countries.

Regional Insights

In terms of region, North America commanded the largest market share in 2018 and is anticipated to maintain its dominance over the forecast period owing to the rise in women employment in the U.S. Moreover, the presence of well-established healthcare infrastructure and increasing customer awareness about these accessories will augment the region’s growth.

Global breastfeeding accessories market share

Asia Pacific market is anticipated to witness the fastest growth over the forecast period. This market is driven by various awareness campaigns and keen focus of key market players on tapping the potential offered by this region. For instance, in May 2018, Medela Asia Pacific Breastfeeding and Lactation Symposium was held to enhance knowledge and awareness, and clinical practice through various presentations on the latest research in human milk and breastfeeding.

Breastfeeding Accessories Market Share Insights

Some of the key companies present in this market are Koninklijke Philips N.V., Medela LLC, Newell Brands, Ameda, Pigeon Corporation, Nuby, Mayborn Group Limited, Artsana S.p.A., Edgewell Personal Care, And Handi-Craft Company (Dr. Brown’s). Various strategies, such as M&A, collaborations, and product launches, are being undertaken by most of these companies to maintain their market share. For instance, in October 2016, Medela LLC launched breastfeeding accessories, Easy Expression Hands-free Pumping Bustier, in the U.S. These products provide enhanced comfort during breast milk pumping.

Breastfeeding Accessories Market Report Scope

Report Attribute


Market size value in 2020

USD 1.64 billion

Revenue forecast in 2026

USD 2.55 billion

Growth Rate

CAGR of 7.8% from 2019 to 2026

Base year for estimation


Historical data

2015 - 2017

Forecast period

2019 - 2026

Quantitative units

Revenue in USD million and CAGR from 2019 to 2026

Report coverage

Revenue forecast, company share, competitive landscape, growth factors and trends

Segments covered

Product, region

Regional scope

North America; Europe; Asia Pacific; Latin America; Middle East & Africa

Country scope

U.S.; Canada; Germany; U.K.; Greece; Switzerland; Spain; Italy; Netherlands; France; Japan; China; India; Australia; Singapore; Malaysia; Russia; Hong Kong; Vietnam; New Zealand; Brazil; Mexico; Argentina; Colombia; Costa Rica; South Africa; Saudi Arabia; UAE; Oman; Egypt

Key companies profiled

Medela LLC; Koninklijke Philips N.V.; Ameda; Newell Brands; Pigeon Corporation; Nuby; Mayborn Group Limited; Artsana S.p.A.; Edgewell Personal Care

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

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Segments Covered in the Report

This report forecasts revenue and volume growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2026. For this study, Grand View Research has segmented the global breastfeeding accessories market report based on product and region:

  • Product Outlook (Revenue, USD Million, 2015 - 2026)

    • Nipple Care Products

    • Breast Shells

    • Breast Pads

    • Baby Scales

    • Breastmilk Preparation & Cleaning Products

    • Breastmilk Storage & Feeding

    • Other Accessories

  • Region Outlook (Revenue, USD Million, 2015 - 2026)

    • North America

      • The U.S.

      • Canada

    • Europe

      • Germany

      • U.K.

      • Greece

      • Switzerland

      • Spain

      • Italy

      • Netherlands

      • France

    • Asia Pacific

      • Japan

      • China

      • India

      • Australia

      • Singapore

      • Malaysia

      • Russia

      • Hong Kong

      • Vietnam

      • New Zealand

    • Latin America

      • Brazil

      • Mexico

      • Argentina

      • Colombia

      • Costa Rica

    • Middle East & Africa

      • South Africa

      • Saudi Arabia

      • UAE

      • Oman

      • Egypt

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