Breastfeeding Accessories Market Size, Share & Trends Analysis Report By Product (Nipple Care Products, Breast Shells, Breast Pads, Breastmilk Storage & Feeding), By Region, And Segment Forecasts, 2019 - 2026

Industry Insights

The global breastfeeding accessories market size was valued at USD 1.41 billion in 2018 and is expected to register a CAGR of 7.8% over the forecast period. Rising women employment is projected to be the major driving factor for the market. For instance, as per the International Labor Organization, female employment in the emerging countries has increased to 45.6% in 2018 as compared to the previous years. Furthermore, regions like Arab States, Eastern Asia, and Eastern Europe witnessed rise in the female employment to 18.9%, 59.1%, and 51.8% respectively in 2018.

Awareness about the breastfeeding accessories is expected to augmenting the market growth further. Moreover, decreasing infant mortality rate, improving healthcare infrastructure in emerging economies, and increasing number of milk banks are anticipated to drive the market. Supportive initiatives undertaken by the governments across several regions are also anticipated to contribute to the market growth over the next few years.

For instance, as per the insurance guidelines of the Medicaid, it covers personal use standard manual pumps and electrical pumps. In addition, rise in number of working women is expected to boost the demand for these accessories, especially breastmilk storage and feeding products. Rising disposable income in both developed and developing countries is also contributing to the market growth.

Increasing awareness about the benefits of breastfeeding is further estimated to propel the product demand. Moreover, campaigns arranged by international agencies to raise awareness about breastfeeding will support the growth. Popular trend of delayed parenthood is anticipated to result in a rise in spending on premium breastfeeding accessories, which is expected to positively influence the market.

Product Insights

On the basis of product, the market can be segmented into nipple care products, breast shells, breast pads, baby scales, breastmilk preparation & cleaning products, breastmilk storage & feeding, and other accessories. The breastmilk storage & feeding segment held the largest market share, in terms of revenue, in 2018. This growth is attributed to a rise in the number of milk banks, quick adoption of advanced technologies, and increased awareness about breastmilk storage. In addition, breast milk storage bags are convenient to use, less expensive, and disposable. The nipple care products segment is anticipated to witness the fastest growth over the forecast period on account of growing adoption of these products, especially in U.S., China, India, and European countries.

Regional Insights

In terms of region, North America commanded the largest market share in 2018 and is anticipated to maintain its dominance over the forecast period owing to rise in women employment in U.S. Moreover, presence of well-established healthcare infrastructure and increasing customer awareness about these accessories will augment the region’s growth.

Asia Pacific market is anticipated to witness the fastest growth over the forecast period. This market is driven by various awareness campaigns and keen focus of key market players on tapping the potential offered by this region. For instance, in May 2018, Medela Asia Pacific Breastfeeding and Lactation Symposium was held with an aim to enhance knowledge and awareness, and clinical practice through various presentations on latest research in human milk and breastfeeding.

Breastfeeding Accessories Market Share Insights

Some of the key companies present in this market are Koninklijke Philips N.V., Medela LLC, Newell Brands, Ameda, Pigeon Corporation, Nuby, Mayborn Group Limited, Artsana S.p.A., Edgewell Personal Care, And Handi-Craft Company (Dr. Brown’s). Various strategies, such as M&A, collaborations, and product launches, are being undertaken by most of these companies to maintain their market share. For instance, in October 2016, Medela LLC launched breastfeeding accessories, Easy Expression Hands-free Pumping Bustier, in U.S. These products provide enhanced comfort during breast milk pumping.

Report Scope

Segments Covered in the Report

This report forecasts revenue and volume growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2026. For the purpose of this study, Grand View Research has segmented the global breastfeeding accessories market report on the basis of product and region:

• Product Outlook (Revenue, USD Million, 2015 - 2026)

  • Nipple Care Products

  • Breast Shells

  • Breast Pads

  • Baby Scales

  • Breastmilk Preparation & Cleaning Products

  • Breastmilk Storage & Feeding

  • Other Accessories

• Region Outlook (Revenue, USD Million, 2015 - 2026)

  • North America

    • U.S.

    • Canada

  • Europe

    • Germany

    • U.K.

    • Greece

    • Switzerland

    • Spain

    • Italy

    • Netherlands

    • France

  • Asia Pacific

    • Japan

    • China

    • India

    • Australia

    • Singapore

    • Malaysia

    • Russia

    • Hong Kong

    • Vietnam

    • New Zealand

  • Latin America

    • Brazil

    • Mexico

    • Argentina

    • Colombia

    • Costa Rica

  • Middle East & Africa

    • South Africa

    • Saudi Arabia

    • UAE

    • Oman

    • Egypt