Breastfeeding Accessories Market Size, Share & Trends Analysis Report By Product (Nipple Care Products, Breast Shells, Breast Pads, Breastmilk Storage & Feeding), By Region, And Segment Forecasts, 2018 - 2025

Industry Insights

The global breastfeeding accessories market size was valued at USD 1.2 billion in 2016 and is estimated to expand at a CAGR of 7.9% during the forecast period. Growing awareness about breastfeeding accessories, along with increasing number of working women in various developing regions is expected to drive the market. Moreover, improving healthcare infrastructure in emerging economies and rising number of milk banks are also anticipated to propel market growth.

Growing consumer awareness along with supportive initiatives undertaken by governments around the world is also anticipated to fuel market demand. For instance, the insurance guidelines of Medicaid cover personal use standard manual pumps and electrical pumps. Such government initiatives are expected to encourage the usage of these products. 

In addition, rising number of working women across the globe may spur the demand for breastfeeding accessories, particularly breastmilk storage and feeding products. Increasing awareness about the health benefits of breast milk is also expected to boost the demand for these accessories over the forecast period. Furthermore, various campaigns arranged by international agencies to raise awareness about breastfeeding would drive the market.

Growing trend of delayed parenthood is anticipated to lead to an increase in spending on premium baby products, which is expected to positively influence the market. With a global increase in literacy rates, people are adopting advanced medical technologies, which is contributing toward the market growth. Rapid economic growth along with increased consumer awareness in the developing countries such as China and India is also expected to increase the adoption of breastfeeding accessories in the near future.

Women in some of the developing countries are now resorting to the use of advanced devices and accessories in their everyday lives, which helps reduce the time spent on routine breastfeeding activities which, in turn, will drive the market. This is mainly due to growing awareness, increasing disposable income, and easy availability of modern devices and accessories.

Product Insights

On the basis of product, the market is segmented into nipple care products, breast shells, breast pads, baby scales, breastmilk preparation and cleaning products, breastmilk storage and feeding, and other accessories. In terms of revenue, the breastmilk storage and feeding segment held a market share of 27.0% in 2016. This growth was mainly due to higher awareness and number of milk banks along with availability of advanced technologies.

The segment will expand further as breast milk storage bags are convenient to use, less expensive, and disposable. The nipple care products segment is anticipated to gain a significant market share over the forecast period. This growth can be attributed to the growing adoption of these products in U.S., China, India, and European countries.

Nipple care products are expected to witness the fastest growth rate of 8.9% over the forecast period. Nipple care products usually include nipple shields and nipple pullers. Nipple shields have been widely accepted, especially in U.S. Nipple shields are used by infants to latch on and help in feeding efficiently. Other largely used products are nipple pullers, which help combat the problem of inverted nipples that can lead to improper nursing. Major companies manufacturing these products are Pigeon and Philips.

Regional Insights

North America was the leading regional market in 2016 and is anticipated to expand further over the forecast period. This growth is credited to the availability of sophisticated healthcare infrastructure, growing awareness about breastfeeding, and increased number of working women in U.S. Asia Pacific breastfeeding accessories market is anticipated to witness the fastest growth over the forecast period.

Awareness campaigns by government as well as private firms and keen focus of key market players on tapping the potential offered by this region will have a positive impact on the market growth. For instance, in May 2018, Medela Asia Pacific Breastfeeding and Lactation Symposium was held with an aim to enhance knowledge and awareness and clinical practice through various presentations on the latest research on human milk and breastfeeding.

Breastfeeding Accessories Market Share Insights

Some of the key companies in this market are Koninklijke Philips N.V., Medela LLC, Newell Brands, Ameda, Pigeon Corporation, Nuby, Mayborn Group Limited, Artsana S.p.A., Edgewell Personal Care, And Handi-Craft Company (Dr. Brown’s). Mergers, acquisitions, collaborations, and product launch are the key strategies adopted by these companies to maintain their market position. For instance, in October 2016, Medela LLC launched breastfeeding accessories such as Easy Expression Hands-free Pumping Bustier in U.S. These products provide comfort during breast milk pumping.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the global breastfeeding accessories market report on the basis of product and region:

• Product Outlook (Volume, Units Sold; Revenue, USD Million, 2014 - 2025)

  • Nipple Care Products

  • Breast Shells

  • Breast Pads

  • Baby Scales

  • Breastmilk Preparation & Cleaning Products

  • Breastmilk Storage & Feeding

  • Other Accessories

• Regional Outlook (Volume, Units Sold; Revenue, USD Million, 2014 - 2025)

  • North America

    • U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

    • France

    • Italy

    • Spain

    • Switzerland

    • Netherlands

    • Greece

  • Asia Pacific

    • Japan

    • China

    • India

    • Australia

    • Singapore

    • Malaysia

    • Russia

    • New Zealand

    • Vietnam

    • Hong Kong

  • Latin America

    • Brazil

    • Mexico

    • Argentina

    • Colombia

    • Costa Rica

  • Middle East & Africa

    • South Africa

    • Saudi Arabia

    • Oman

    • UAE

    • Egypt