GVR Report cover Broadband Services Market Size, Share & Trends Report

Broadband Services Market Size, Share & Trends Analysis Report By Broadband Connection (Fiber Optic, Wireless, Satellite, Cable, DSL), By End-user (Business, Household), By Region, And Segment Forecasts, 2021 - 2028

  • Published Date: Oct, 2021
  • Base Year for Estimate: 2020
  • Report ID: GVR-4-68038-542-7
  • Format: Electronic (PDF)
  • Historical Data: 2017 - 2019
  • Number of Pages: 150

Report Overview

The global broadband services market size was valued at USD 355.09 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 9.1% from 2021 to 2028. Digital transformation of several industry verticals requires broadband services, thereby promoting the market growth. For instance, increasing online commerce for retail goods and services, digitalization of hospital records, e-government initiatives, and rapidly rising platforms for media and entertainment content are notably augmenting the market growth. Wireless technology holds immense potential in accelerating the global digital revolution across verticals through productivity enhancements and cost-effectiveness.

China broadband services market size, by broadband connection, 2018 - 2028 (USD Billion)

According to the Organization for Economic Co-operation and Development (OECD), the surge in the number of wireless subscribers has been a major growth driver for the broadband services market. Besides digital transformation in businesses, increased adoption of online learning has not only augmented the need for digital education but also reflects a strong requirement for uninterrupted broadband connectivity.

The market continues to expand at a steady pace, driven by the increasing application of broadband in global communication. With the rising trend of global digitalization, governments, business, and individuals are increasingly depending on high-speed seamless internet connections for purposes of information, education, interaction, and entertainment. Continuously evolving research and development of broadband services to make it more industry-compliant and application-oriented is anticipated to drive the market over the forecast period.

The COVID-19 pandemic has affected businesses all over the world by disrupting supply chains, thereby straining the global economy. The current situation-wherein industries are temporarily shut down and people are confined to their homes-has reflected the need for digitalization to stay connected, run businesses, and retain a certain degree of normalcy. Education and fitness business models have rapidly shifted towards online coaching. Similarly, most offices have adopted a work-from-home strategy. The aforementioned factors, coupled with a sharp surge in internet usage for entertainment factors, have fueled up the growth rate for broadband services over the last few months. Furthermore, most businesses are likely to transform their strategies towards digital channels, thereby augmenting the market.

Broadband Connection Insights

In terms of revenue, fiber optics dominated the market with a share of 35.42% in 2020. This high share is attributable to the capacity of fiber optics to carry superior quality network signals from the operator's equipment directly to an enterprise, business, or household. Fiber networks have been called "future proof" due to their continuously improving technologies to increase bandwidth according to business needs without the deployment of novel networks. However, the emergence of wireless broadband services poses a strong threat to the fiber optics broadband market.

Wireless broadband service is positioned to demonstrate the fastest growth through the forecast period to become the largest segment among all broadband connections by 2028. The rapid growth is supported by technological advancements and user convenience. Unlike other broadband connections, wireless services use radio waves or Wireless Fidelity (Wi-Fi) instead of cables. The fast-paced evolution of mobile wireless services from 3G to 4G and now, the nascent 5G technology has further ramped up the demand and application of wireless broadband services.

End-user Insights

In terms of revenue, the business segment captured the largest share of 44.37% in 2020. Most businesses require a fast and consistent internet connection to communicate internally with employees and externally with business partners & customers. Nearly all aspects of new-age business models-including marketing & sales, client engagement, and profits analysis-resonates with the demand for broadband services. Furthermore, the digital channelization of most business models in tandem with the global digital revolution has further enhanced the application of broadband services across all industry verticals.

Global broadband services market share, end-user, 2020 (%)

The trend of online learning is speedily gaining momentum as schools, colleges, and universities promptly adopt digital education, thereby requiring a reliable internet connection. Furthermore, the increasing trend of work-from-home practices that registered a steep incline due to the lockdowns forced by COVID-19 curbing activities and surge in entertainment and other media content online has enabled large-scale installation of internet services in the household sector. We anticipate the household sub-segment to register a double-digit growth through the forecast period.

Regional Insights

The Asia Pacific dominated the market with a share of 26.32% in 2020, driven by broad accessibility, technological advancements, and proactive government initiatives. Asia Pacific countries-forerun by China and Japan-spontaneously embrace ultra-fast broadband, thereby propelling the usage rates and enlarging the consumer pool over the next few years.  Furthermore, internet services providers continue to offer add-on services at economic rates to attract the middle- and low-income sections of consumers. In addition, the large consumer base in this region and the rise in disposable income are some of the notable market growth contributors.

Europe held a market share of 24.77% in 2020. According to the European Commission (EC), nearly 96.7% of households in Europe have access to fixed broadband services. The EC intends to transform the region into a Gigabit Society by 2025. In addition, the Broadband Coverage in Europe study has been designed to track the progress of the specified broadband coverage objectives Digital Agenda of Europe-‘Broadband take-up of 50% of households with speeds at least 100 Mbps by 2020’ and ‘Universal Broadband Coverage with speeds at least 30 Mbps by 2020’.

Key Companies and Market Share Insights

The market remains an intensely competitive space, driven by the large number of strategic initiatives involved to accelerate the global digital revolution. The high consolidated market space is supported majorly by the top market leaders, namely Comcast; AT&T Intellectual Property; Verizon Communications, Inc.; and Cox Communications, Inc. Other major competitors in the market include Charter Communications, Inc.; Time Warner Cable, Inc.; Rogers Communications, Inc.; Qwest Communications International, Inc.; Qwest Communications International, Inc.; and Cablevision Systems Corp.

The providers in the industry are intensely focusing on improvising the technology to meet the demands of the increasing bandwidth applications, high-speed internet requirements, and user convenience arising from the bandwidth-intensive applications. For instance, in May 2020, Sky and NBCUniversal launched a business offering that enables customers to purchase Sky's global international news through NBCUniversal's One Platform. The Comcast-NBCUniversal-Sky deal allows marketers to leverage unrivaled content and scale. Some of the prominent players operating in the global broadband services market are:

  • Comcast

  • AT&T

  • Verizon Communications, Inc.

  • Cox Communications, Inc.

Broadband Services Market Report Scope

Report Attribute


Market size value in 2021

USD 385.28 billion

Revenue forecast in 2028

USD 706.94 billion

Growth rate

CAGR of 9.1% from 2021 to 2028

Base year for estimation


Historical data

2017 - 2019

Forecast period

2021 - 2028

Quantitative units

Revenue in USD billion and CAGR from 2021 to 2028

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Broadband connection, end-user, region

Regional scope

North America; Europe; Asia Pacific; South America; MEA

Country scope

U.S.; Canada; Mexico; U.K.; Germany; France; China; India; Japan;  South Korea; Brazil

Key companies profiled

COMCAST; AT&T; Verizon; Cox Communications, Inc.

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2017 to 2028. For this study, Grand View Research has segmented the global broadband services market report based on broadband connection, end-user, and region:

  • Broadband Connection Outlook (Revenue, USD Billion, 2017 - 2028)

    • Fiber Optic

    • Wireless

    • Satellite

    • Cable 

    • Digital Subscriber Line (DSL)

  • End-user Outlook (Revenue, USD Billion, 2017 - 2028)

    • Business

    • Household

    • Others

  • Regional Outlook (Revenue, USD Billion, 2017 - 2028)

    • North America

      • U.S.

      • Canada

      • Mexico

    • Europe

      • U.K.

      • Germany

      • France

    • Asia Pacific

      • China

      • Japan

      • India

      • South Korea

    • South America

      • Brazil

    • Middle East and Africa (MEA)

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