Broadband Services Market Size, Share & Trends Report

Broadband Services Market Size, Share & Trends Analysis Report By Broadband Connection (Fiber Optic, Wireless, Satellite, Cable, DSL), By End User (Business, Household), By Region, And Segment Forecasts, 2023 - 2030

  • Report ID: GVR-4-68038-542-7
  • Number of Report Pages: 174
  • Format: PDF, Horizon Databook
  • Historical Range: 2017 - 2021
  • Forecast Period: 2023 - 2030 
  • Industry: Technology

Research Methodology

A three-pronged approach was followed for deducing the broadband services market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for broadband services market to gather the most reliable and current information possible.

  • We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
  • We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
  • We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
  • We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
  • We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of broadband services market data depending on the type of information we’re trying to uncover in our research.

  • Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

  • Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

  • Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

  • Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

  • Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

  • Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

  • This step also entails the finalization of the report scope and data representation pattern.

  • Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

Broadband Services Market Categorization:

The broadband services market was categorized into four segments, namely broadband connection (Fiber Optic, Wireless, Satellite, Cable, Digital Subscriber Lin), end-user (Business, Household), and regions (North America, Europe, Asia Pacific, South America, Middle East & Africa).

Segment Market Methodology:

The broadband services market was segmented into broadband connection, end-user, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

  • Demand estimation of each product across countries/regions summed up to from the total market.

  • Variable analysis for demand forecast.

  • Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

  • Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

  • Used extensively for new product forecasting or analyzing penetration levels.

  • Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

  • Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

  • This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The broadband services market was analyzed at a regional level. The globe was divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into eleven countries, namely, the U.S.; Canada; Mexico; the UK.; Germany; France; China; India; Japan; Brazil; and South Korea

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

Broadband services market companies & financials:

The broadband services market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

  • AT&T Inc. - AT&T Inc. is a global telecommunication, media, and technology services provider. The company operates in four main business segments: communications, Latin America, Warnermedia, and Xandr. In the communications segment, AT&T offers a range of services, including wireline and wireless telecom, video, broadband, and internet services. They also provide IP-based and video streaming services under various brands through satellite and audio programming services. Additionally, AT&T supplies wireless-enabled computers, mobile handsets, data cards, and accessories through its stores and retail partners. Under the Warnermedia segment, AT&T offers multi-platform content and services, including licensing television programming and feature films and over-the-top (OTT) services. They also provide home entertainment products and gaming devices. In the Latin America segment, AT&T delivers mobile services to enterprise and residential customers in Mexico and pay-TV services in the Caribbean and South America region. The Xandr segment focuses on delivering advanced advertising solutions to marketers by utilizing customer insights from AT&T's mobile, TV, and broadband services. They create addressable, cross-screen advertising opportunities to provide real-time campaign performance to publishers and advertisers. Furthermore, AT&T Inc. has a strong presence in the United States, covering approximately 190 markets with their 5G services for consumers and businesses. As of April 2020, they have provided 5G services to over 120 million people in the U.S. Previously known as SBC Communications Inc., the company rebranded as AT&T Inc. in November 2005.

  • Cox Communications, Inc. - Cox Communications, Inc. is a telecommunications company that provides cable, internet, and home security solutions to various industries. These industries include small businesses, higher and K-12 education, the federal government, state and local government healthcare, hospitality, and wireless carriers. The company divides its offerings into two categories: Cox Business and Residential. Under the Residential category, Cox Communications offers services, such as internet, TV, home life, and account information. On the other hand, under Cox Business, the company provides services related to business internet, business phone, business TV, security systems, business bundles, and cloud services. Cox Communications, Inc. has two subsidiaries: COX ENTERPRISES, INC. and COX MEDIA, LLC. COX ENTERPRISES, INC. is primarily engaged in two businesses: Cox Communications and Cox Automotive. Cox Communications is an entertainment and broadband communications company that serves approximately 6 million businesses and residences. They offer telephone, advanced digital video, internet, automation, and home security services over their nationwide IP network. COX MEDIA, LLC. is the advertising sales division of Cox Communications, Inc. Furthermore, COX ENTERPRISES, INC. has made significant investments in network infrastructure, totaling USD 15 billion over the past ten years. Cox Communications, Inc. has a global presence, operating in various countries, including France, the UK, Germany, the U.S., Brazil, and India.

  • Verizon - Verizon, along with its subsidiaries, is a holding company that offers a wide range of information, communications, and entertainment products and services to consumers, businesses, and government agencies. As of April 2019, the company has restructured its operations into two main business segments: Verizon Business Group (Business) and Verizon Consumer Group (Consumer). The Consumer segment focuses on providing wireline and wireless communications products and services to individual consumers. These wireless services are available throughout the United States and are offered on both postpaid and prepaid. On the other hand, the Business segment caters to the needs of corporate customers, wireless and wireline carriers, and government clients by offering a comprehensive range of wireless and wireline communications services and products. This includes corporate networking solutions, security, managed network services, video and data services, and domestic and long-distance voice services. Additionally, Verizon has a corporate and other segment encompassing its media business, Verizon Media, and other ventures. The company is publicly traded on both the New York Stock Exchange and the NASDAQ Global Select Market under the ticker symbol VZ, and it has a strong global presence with operations in 150 locations worldwide.

  • Comcast - Comcast Corporation is a prominent media and technology company that operates in three key sectors: Comcast Cable, Sky, and NBCUniversal. Comcast Cable, also known as Cable Communications, provides a comprehensive range of services in the United States, such as high-speed internet, wireless connectivity, video streaming, security systems, voice communication, and home automation solutions under the Xfinity brand. On the other hand, NBCUniversal is divided into four distinct business segments: Filmed Entertainment, Cable Networks, Broadcast Television, and Theme Parks. NBCUniversal is responsible for the production and distribution of entertainment, sports, news, information, and various other content worldwide. Additionally, the Sky segment primarily focuses on delivering a diverse selection of video channels to both residential and commercial customers. Comcast has a significant presence in the United States and London, showcasing its global reach. As a testament to its stature, the company is listed on the NASDAQ Global Select Market under the ticker symbol CMCSA.

  • Singtel - Singtel is a provider of communications technology. The company offers various services, including fixed, infocomms technology (ICT), mobile, TV, data, internet, and digital solutions. Singtel's comprehensive suite of managed services includes infrastructure, cloud, mobility solutions, business applications, and IT consulting. It provides end-to-end information and communications technology solutions to businesses, governments, and industries worldwide. Singtel operates through various subsidiaries, including Singtel Optus Pty Limited, Singtel Innov8 Ventures Pte. Ltd., and DataSpark Pte Ltd. The company is divided into three business segments: Group Consumer, Group Enterprise, and Group Digital Life (GDL). The Group Consumer segment focuses on improving core carriage business in Australia and Singapore, including mobile, fixed broadband, pay TV, voice, and equipment sales. The Group Enterprise serves businesses in the U.S., Singapore, Australia, and Europe, offering mobile, cloud computing, equipment sales, fixed voice and data, cyber security, managed services, IT services, and professional consulting. The GDL segment concentrates on three key digital life businesses: regional premium over-the-top video (HOOQ), digital marketing (Amobee), and advanced analytics and intelligence capabilities (DataSpark). In Singapore, Singtel provides internet services and holds frequency spectrum and license rights for mobile communication systems and services, including wireless broadband. The company's presence extends across 21 countries in Asia Pacific, Europe, the Middle East, and the U.S. Singtel is listed on the Singapore Exchange Securities Trading Limited under the ticker symbol SGX.

  • Embarq Limited - Embarq Limited, a Systems Integrator and WISP (Wireless Internet Service Provider), holds licenses from the Communication Authority of Kenya (CA) as an Applications Services Provider (ASP) and Network Facilities Provider (NFP). The company offers various services, including broadband and WiFi, managed services, two-way radio, and PBX / PABX phone systems. With broadband services, subscribers can access the internet within a wide radius covered by the server antenna. The managed services assist clients in optimizing their IT environment and transitioning to the cloud seamlessly. Additionally, the company provides IP-based radio call networks, enabling global communication within closed work groups. Embarq Limited serves various sectors such as banking, energy, transport, insurance, retail, hospitality, education, and agriculture. Furthermore, the company collaborates with telecommunication companies to establish fiber networks nationwide. It is also an authorized value-added reseller for Zebra, Motorola Solutions, CAT, and Cambium Networks in the East African Region.

  • Sprint - Sprint is a converged wireless, wireline network, and Internet of Things (IoT) products and services provider. Since April 2020, the company has been operating as a part of TMobile USA, INC, an American wireless network operator. Sprint also provides several add-on services, including calling services, device protection services, entertainment services, and voicemail services, among others. The company's solutions include business mobility, voice & collaboration, networking, security, and the Internet of Things (IoT). Business mobility comprises Mobility-as-a-Service, wireless rate plans, mobile office, enterprise messaging, enterprise mobility management solutions, and others. Voice & collaboration includes SIP trunking, cloud toll-free, and managed IP telephony. Further, the security solution comprises managed security and enterprise mobility management solutions. Under the Internet of Things (IoT), the company provides vehicle solutions, asset management, mobile commerce, automation & control, and smart cities. Furthermore, the company offers VPN services such as dedicated internet, ethernet access, and national broadband under networking. The company also provides access services, cloud networking, and managed networks. Moreover, the company serves companies of all sizes, including enterprise clients, small businesses, and medium-sized companies.

  • BCE Inc. - BCE Inc., a communication company based in Canada, provides a wide range of products and services to residential, business, and wholesale customers. These offerings include LTE Advanced, wireless home internet, Fiber internet and TV, cloud and data hosting, connected Cars, IP voice and collaboration, smart Cities, and Internet of Things (IoT). The company operates through three segments: Bell Wireless, Bell Media, and Bell Wireline. The Bell Wireless segment caters to large enterprise, residential, and small and medium-sized business customers across Canada, offering wireless data and voice communications services and products. The Bell Media segment provides consumers across Canada with conventional TV, streaming services, specialty TV, radio broadcasting services, pay TV, digital media services, and out-of-home (OOH) advertising services. Under the Bell Wireline segment, BCE Inc. offers data services such as local telephone, Internet access, Internet protocol television (IPTV), and other communication services and products. These are primarily provided to large enterprises, small and medium-sized businesses, and residential customers in Ontario. BCE Inc. operates through various direct and indirect subsidiaries, including Bell Canada, Bell Mobility, and Bell Media. Bell Canada, in particular, offers a fiber optic network nationwide. The company has also made significant investments in research and development, with USD 109 million, USD 106 million, and USD 119 million allocated to such activities in 2017, 2018, and 2019, respectively. Furthermore, BCE Inc. is listed on the Toronto Stock Exchange and the New York Stock Exchange under the ticker symbol (TSX, NYSE: BCE).

  • CenturyLink - CenturyLink is a telecommunications and IT services company that primarily provides edge computing, hybrid-cloud connectivity, adaptive networking, and network-embedded security solutions to residential and business customers. The company operates through five segments: The International and Global Accounts Management (IGAM) segment, the Small and Medium Business (SMB) segment, the Consumer segment, the Enterprise segment, and the Wholesale segment. Within the Enterprise segment, CenturyLink offers a wide range of products and services to global enterprises and large and regional domestic organizations, including the U.S. Federal Government, research and education institutions, and state and local governments. In the Wholesale segment, the company provides services and products to various communication providers across sectors such as wireline, voice, wireless, cable, and data centers. Additionally, under the Consumer segment, CenturyLink classifies its offerings into four categories: broadband, voice, regulatory revenue, and others. The broadband category encompasses fiber-based, high-speed, and lower-speed Digital Subscriber Line (DSL) broadband services. Furthermore, CenturyLink has a global presence in over 60 countries, including the United States, Canada, Germany, China, and Brazil. The company is publicly traded on the Berlin Stock Exchange and the New York Stock Exchange (NYSE) under the ticker symbols CYT and CTL, respectively.

  • Charter Communications, Inc. - Charter Communications, Inc. is an American broadband communications company and cable operator. It operates under the brand name Spectrum, offering a wide range of residential broadband services. These services include Spectrum Voice, Spectrum TV for video entertainment programming, Spectrum Business for business solutions, and Spectrum Internet for internet access. Spectrum has categorized its offerings into six categories: Spectrum Residential, Spectrum Business, Spectrum Enterprise, Spectrum Reach, Spectrum Account, and Spectrum Originals. Within the Spectrum Enterprise category, the company provides services and solutions such as internet, WAN, managed LAN, and managed network service. Under the Spectrum Business category, Charter Communications offers broadband communication solutions to different business organizations, including business-to-business internet access, wireless backhaul, data networking, and video and music entertainment services providers. Charter Communications, Inc. is publicly traded on the NASDAQ Global Select Market under the ticker symbol CHTR. It serves a customer base of 29 million across 41 states in the U.S. through its Spectrum brand. Spectrum's presence extends to 684 locations nationwide, including states like California, Florida, Indiana, New York, Ohio, Texas, and Virginia.

Value chain-based sizing & forecasting

Supply Side Estimates

  • Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

  • Segment revenue determination via variable analysis and penetration modeling.

  • Competitive benchmarking to identify market leaders and their collective revenue shares.

  • Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

  • Identifying parent markets and ancillary markets

  • Segment penetration analysis to obtain pertinent

  • revenue/volume

  • Heuristic forecasting with the help of subject matter experts

  • Forecasting via variable analysis

Broadband Services Market Report Objectives:

  • Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

  • Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

  • Understanding market estimates and forecasts (with the base year as 2022, historic information from 2017 to 2021, and forecast from 2023 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

Broadband Services Market Report Assumptions:

  • The report provides market value for the base year 2022 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

  • The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

  • We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

  • All market estimates and forecasts have been validated through primary interviews with the key industry participants.

  • Inflation has not been accounted for to estimate and forecast the market.

  • Numbers may not add up due to rounding off.

  • Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

  • Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

  • Latin America includes Central American countries and the South American continent

  • Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

  • Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

  • Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.

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