Coffee Market Size, Share & Trends Analysis Report By Distribution Channel (B2B, B2C), By Product (Roasted, Instant, RTD), By Nature (Conventional, Organic), By Region (Europe, Asia Pacific), And Segment Forecasts, 2023 - 2030

Coffee Market Size & Trends

The global coffee market size was estimated at USD 461.25 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 5.2% from 2023 to 2030. The global demand for coffee is a significant driver of the market. Globally, coffee is one of the most consumed beverage items, and its popularity is steadily rising, particularly in emerging markets such as the Asia Pacific. Growing disposable incomes, changing consumer lifestyles, and the strengthening coffee culture among consumers worldwide contribute to the overall industry expansion. As per data published by the National Coffee Association of U.S.A., Inc., in March 2020, the overall product consumption in the country grew by 5% since 2015.

The availability and production of coffee beans significantly impact the market growth. Factors including weather conditions, diseases affecting coffee plants (e.g., coffee rust), natural disasters, and geopolitical issues, can greatly affect the prices and supply of these beans. Vietnam, Brazil, and Colombia lead globally in terms of coffee production, and the production levels in these economies influence market dynamics. A report published by the U.S. Department of Agriculture in June 2023 stated that Brazil's coffee harvest is projected to reach 66.4 million bags in 2023/24. Moreover, the coffee harvest in Vietnam and Colombia is poised to reach 31.3 million and 11.6 million bags respectively in this period.

Changing demographics, including shifts in lifestyles, influence the global market. Younger generations, such as millennials and Gen Z, are more likely to be avid coffee consumers and have specific preferences regarding specialty coffee, sustainable sourcing, and unique flavors. The aging population and their evolving tastes also impact the market, as older adults may seek milder or decaffeinated options. According to a survey from The Fall 2021 National Coffee Data Trends (NCDT), 65% of millennials (25 to 39 years) reported having coffee within the past day compared to 46% of Gen Z-ers (18 to 24 years).

Increasing awareness about health and wellness among consumers can affect caffeine consumption patterns. Studies highlighting potential health benefits associated with moderate caffeine consumption, such as antioxidants and potential protection against certain diseases, can influence consumer attitudes and preferences. Product consumption in adequate amounts provides various health benefits, such as supporting brain & heart health, lowered diabetes risk, and longevity. However, concerns regarding caffeine intake and potential adverse health effects can hinder market growth. In addition, excessive consumption can lead to caffeine-related issues, such as anxiety, insomnia, gastrointestinal disturbances, and increased heart rate.

Distribution Channel Insights

The B2B segment accounted for a share of 73.7% in 2022 and is anticipated to grow at a CAGR of 4.9% from 2023 to 2030. B2B coffee sales often involve bulk purchases by businesses, such as restaurants, cafes, hotels, and others. These establishments require a large supply of coffee to meet the consumer demands. B2B sales channel allows for customization to meet the specific needs of businesses. This could include custom blends, packaging, and even branding tailored to the business's preferences. Moreover, the increasing number of cafes, hotels, and restaurants is boosting the product demand, thereby driving the global market growth.

The B2C segment is expected to advance at the fastest CAGR of 5.8% through 2030. The steadily rising specialty coffee culture across the globe has created a strong demand for unique and high-quality coffee beans among consumers. B2C channels allow consumers to explore and purchase specialty coffees directly from hypermarkets & supermarkets, convenience stores, specialty stores, or online platforms. Furthermore, the expansion of the e-commerce sector has encouraged direct-to-consumer sales models. Coffee producers, roasters, and brands are now able to sell their products directly through online platforms to consumers, which has helped them reach a wider audience and bypass conventional retail channels.

Product Insights

The roasted product segment size was estimated at USD 246.32 billion in 2022 and is expected to grow at a CAGR of 4.8% from 2023 to 2030. The globalization of coffee culture, driven by the expansion of international food & beverage chains, such as Starbucks, has led to increased consumption of roasted coffee. These chains have popularized the idea of freshly roasted coffee, emphasizing its premium quality. Also, there is a rising interest in craft and specialty coffee, with consumers seeking unique and premium coffee experiences. This has boosted the demand for freshly roasted beans, which are usually sourced from specific regions and have unique flavor profiles. Moreover, the rising trend of home brewing has fueled the sales of roasted beans.

Many consumers are investing in high-quality coffee beans as well as brewing equipment to replicate the coffee shop experience at home. The ready-to-drink (RTD) segment is anticipated to advance at a CAGR of 6.0% through 2030. Hectic consumer lifestyle patterns have led to a strong demand for convenient beverage options, and RTD coffee addresses this space well. It allows consumers to enjoy their favorite coffee beverages without the need for brewing or waiting in long queues. Moreover, RTD caffeine products offer a wide range of flavors and formulations, catering to diverse consumer preferences. The ability to choose from various flavors, brewing types, etc. has contributed to the popularity of these beverages.

Regional Insights

Europe held a significant revenue share of 32.7% in 2022 and is expected to grow further at a CAGR of 5.0% from 2023 to 2030. There has been an increasing demand for premium coffees in this region, aided by the high product consumption at specialty coffee shops in Western Europe. According to data published by the Centre for the Promotion of Imports from Developing Countries (CBI), in Europe, the number of coffee shops serving specialty coffee grew to 24,290 in 2020, showcasing a surge of 18% between 2018 and 2020. European consumers are increasingly becoming interested in both Robusta and Arabica forms of specialty coffee, thus creating growth opportunities for suppliers. Exporters regularly providing high-quality products are expected to find these prospects particularly interesting.

Asia Pacific held a market revenue share of 23.0% in 2022 and is expected to expand at a CAGR of 6.1% through 2030. Coffee culture is becoming popular in several Asian economies due to the influence of Western coffee trends on the region and the emergence of a younger and more cosmopolitan population. Urban areas particularly have witnessed a surge in the popularity of coffee shops. Asia Pacific has a large population of young people who are willing to adopt global trends. This demographic is drawn to the café culture and the experience of specialty coffees, which is expected to create growth opportunities for the regional market.

Nature Insights

The conventional coffee segment size was estimated at USD 407.61 billion in 2022 and is expected to grow at a CAGR of 4.7% from 2023 to 2030. Conventional coffee is often more affordable than its organic counterpart. This lower price point makes it accessible to a broader consumer base, attracting price-sensitive consumers. In addition, conventional coffee is typically produced on a larger scale, benefiting from economies of scale. This allows for mass production and distribution, meeting the high product demand, globally.

The organic coffee segment is poised to advance at a CAGR of 8.4% during the forecast period. Consumers are seeking goods that are considered to be healthier and more sustainable, aided by rising health and environmental concerns. These issues are addressed by organic coffee, which is produced without the use of synthetic pesticides and fertilizers. Consumers are becoming highly aware of the environmental impact of their choices. Organic coffee production typically involves more environmentally friendly practices resulting in their increased demand.

Key Companies & Market Share Insights

Key players are adopting various strategies, such as partnerships, mergers & acquisitions, development & launch of new products, global expansions, and redesigning their packaging solutions, to strengthen their presence in the market.

Coffee Market Report Scope

Global Coffee Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the coffee market report on the basis of product, nature, distribution channel, and region:

• Product Outlook (Revenue, USD Billion, 2017 - 2030)

  • Roasted

    • Roast & Ground

    • Pods & Capsules

    • Whole Beans

  • Instant

  • Ready to Drink

• Nature Outlook (Revenue, USD Billion, 2017 - 2030)

  • Conventional

  • Organic

• Distribution Channel Outlook (Revenue, USD Billion, 2017 - 2030)

  • B2B

    • Cafes & Bars

    • Hotels & Restaurants

    • Workplace

    • Others

  • B2C

    • Hypermarkets & Supermarkets

    • Convenience Stores

    • Specialty Stores

    • Online

    • Others

• Regional Outlook (Revenue, USD Billion, 2017 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • South Korea

    • Indonesia

  • Central & South America

    • Brazil

  • Middle East & Africa

    • Ethiopia