Car Care Product Market Size, Share & Trends Analysis Report By Product (Cleaning & Caring, Polishing & Waxing, Sealing Glaze & Coating), By Application (Interior, Exterior), By Distribution Channel, And Segment Forecasts, 2020 - 2027

Report Overview

The global car care product market size was valued at USD 9.08 billion in 2019 and is projected to register a compound annual growth rate (CAGR) of 4.8% from 2020 to 2027. Car care products are required to enhance the esthetic conditions and ensure the smooth running of the car despite its age. These products are used as a preventive measure in maintaining the appearance of the vehicles. Also, car care products protect and preserve the exterior as well as the interior look of the vehicle. There are several car care products such as interior care products, exterior care products, wheel care products, glass cleaning products, amongst others. The car care products are usually made up of chemical compounds that may be hazardous to the environment or human beings. The adoption of eco-based or eco-friendly car cleaning products is on the rise.

It is owing to rising awareness amongst the customers for green car cleaning products. These products prominently include car wash shampoo, interior car cleaning solution, wheel cleaning solutions, amongst others. Also, the rising trend of doing it yourself is fueling the growth of green car cleaning solutions.

Also, the addition of new products such as green car cleaning and polishing products and waterless car cleaning products would inflate the growth of the car care industry. Several players in the market are continually updating their product line to attain a competitive edge. Further, the demand for car care products predominantly depends on factors such as the number of passenger cars sold across the globe and the age of the vehicles. Moreover, rising awareness pertaining to the maintenance of the vehicle amongst the customers and innovation in the car washing techniques is expected to boost the market over the forecast period.

The market is highly fragmented as well as it is highly competitive due to the presence of numerous players in local geographical markets. The industry players are expected to continuously enhance the experience curve, use the economies of scale, and combine diverse industry needs to offer a unique solution. For instance, several companies have initiated the development and marketing of multipurpose car care solutions. Also, key companies in the market are undergoing partnerships and alliances. For instance, in May 2019, Castrol India Limited announced a collaboration with 3M India in view of launching a new range of vehicle care products. With this partnership, both companies are anticipated to begin 3M-Castrol branded car and bike care products such as cream wax, glass cleaner, shampoo, dashboard, and tire dressers across India.

However, the COVID-19 outbreak is anticipated to affect the car care products market to a significant level as the pandemic is expected to hamper the global economy. Also, the U.S. automotive industry announced a shutdown of its major automotive plants in Detroit. Moreover, a drop of around 80% was experienced in auto sales of China in February 2020. On a positive note, car care product companies have initiated the marketing of products that can be used to disinfect the interiors. Thus, it is expected that the demand for disinfecting products would rise, owing to increasing awareness amongst consumers with regards to car hygiene.

Product Insights

The cleaning and caring product segment accounted for the largest revenue share of around 48.3% in 2019. This is attributed to the rising trend of Do-It-Yourself (DIY) and increasing customer preferences for car cleaning and washing at home. The cleaning and caring segment is also expected to rise due to the COVID-19 outbreak, as the cars would be frequently cleaned to avoid further spread of the virus. Further, the segment also includes polishing and waxing, sealing glaze and coating, and others.

The polishing and waxing segment is anticipated to expand at the highest CAGR over the forecast period. This is owing to the increasing fleet of luxury vehicles is anticipated to drive the demand for waxing and polishing. Moreover, rising innovations in developing car cleaning and care products such as bio-based car wash solutions are anticipated to positively impact the growth of the market. Further, ease of usability and price affordability is expected to influence the demand for car care products over the forecast period.

Application Insights

The interior application accounted for the largest revenue share of 61.7% in 2019. This is attributed to a trend amongst the customers of keeping the car interiors neat and clean. As dirty interior may lead to bad odor and thus affect the driver or passenger of the vehicle. Also, a dirty interior may cause switches and sensors to fail due to the presence of dust and create a fuzzy windshield that may block the drivers' view.

Moreover, the exterior segment is anticipated to expand at the highest CAGR over the forecast period. Owing to the rise in the production of cars and the increasing purchasing power of customers in developing nations. Further, as the exterior application of car care products such as coatings and polishes also improves the durability of the vehicle customers tend to prefer these products, Also increasing awareness amongst customers regarding preventive measures for protecting car exteriors is anticipated to drive the market demand.

Distribution Channel Insights

The brick and mortar application accounted for the largest revenue share of 87.9% in 2019. It is attributed to an increase in the number of commercial car wash services across the globe. For instance, increasing the use of automated car wash machines such as conveyor tunnel car wash or gantry that can wash a car in a few minutes. Also, increasing usage of external service for vehicle cleaning and beautification such as auto beauty shops, service centers, and garages, and company authorized shops are anticipated to drive the brick and mortar channel.

The increasing penetration of e-commerce in the automotive sector is expected to impact the growth of the market positively. Further, the rise in the DIY trend, wherein customers clean and polish the car on their own without any professional training or assistance, is anticipated to drive the market. Likewise, in recent years, consumer preferences for online buying have increased as compared to brick and mortar stores. Also, a rising DIY trend for buying car care items has been observed in developing countries, including the U.S. and Germany.

Regional Insights

Europe accounted for the largest revenue share of 31.0% in 2019, majorly due to the increase in the number of cars sold across the region. The demand can also be attributed to increasing consumer willingness to spend more on improving the aesthetic looks of a car, thus driving the market. The U.K. and Germany hold maximum share in the European market. Further, increasing technological innovations in the automotive sector are expected to drive the American market over the forecast period.

Asia Pacific is anticipated to expand at the highest CAGR over the forecast period. This growth can be attributed to a rise in disposable income, increasing spending on improving the interiors and exteriors of a car. China holds a significant market share in the Asia Pacific market for the car care market. Further, an increase in the per capita income in developing countries such as India is anticipated to support market growth.

Key Companies & Market Share Insights

The key players that dominated the global market in 2019 include 3M; Autoglym; Energizer Holdings, Inc.; Jopasu Systems Pvt. Ltd.; Liqui Moly; Soft99 Corporation; Sonax; Würth Group; Tetrosyl; and Turtle Wax. Vendors are focusing on increasing the online customer base to gain a competitive edge. Companies such as Meguiar's, Chemical Guys, and Aero Cosmetics Products LLC are amongst the top player in manufacturing the waterless car care solutions. For instance, in July 2019, Meguiar's launched an addition to its Ultimate product line. The addition was 'Ultimate Waterless Wheel & Tire' that would clean the wheel and tires without any use of water.

Therefore, vendors are taking various initiatives, such as innovative product development, collaborations, and acquisitions and mergers. For instance, in November 2018, Energizer Holdings, Inc. announced the acquisition of the Auto Care Business of Spectrum Brands Holdings, Inc. for around 1.25 million value. With this acquisition, Energizer Holdings, Inc. bolstered its product portfolio and enhanced its reach to the customers. Brands including Armor All, STP motor oils, and A/C Pro would operate under Energizer Holdings, Inc. post completion of the acquisition in February 2019. Some of the prominent players in the car care product market include:

• 3M

• Autoglym

• Energizer Holdings, Inc.

• Jopasu Systems Pvt. Ltd.

• Liqui Moly

• Soft99 Corporation

• Sonax

• Würth Group

• Tetrosyl

• Turtle Wax

Car Care Product Market Report Scope

Segments Covered in the Report

This report provides forecasts for revenue growth at the global, regional, and country levels and analyses of the latest industry trends and opportunities in each of the sub-segments from 2016 to 2027. For this study, Grand View Research has segmented the global car care product market report based on the product, application, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2016 - 2027)

  • Cleaning and Caring

  • Polishing and Waxing

  • Sealing Glaze and Coating

  • Others

• Application Outlook (Revenue, USD Million, 2016 - 2027)

  • Interior

  • Exterior

• Distribution Channel Outlook (Revenue, USD Million, 2016 - 2027)

  • Online

  • Brick and Mortar

• Regional Outlook (Revenue, USD Million, 2016 - 2027)

  • North America

    • The U.S.

    • Canada

    • Mexico

  • Europe

    • The U.K.

    • Germany

    • France

  • Asia Pacific

    • China

    • Japan

    • India

  • South America

    • Brazil

  • The Middle East and Africa (MEA)