Car Care Products Market Size, Share & Trends Analysis Report By Product (Car Cleaning Products, Car Wax, Interior Care Products), By Packaging Volume, By Region, And Segment Forecasts, 2020 - 2027

Report Overview

The global car care products market size was valued at USD 12.04 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 4.2% from 2020 to 2027. Rising disposable income, the surge in automotive sales, and advancements in car washing technology are expected to drive the market growth. The industry is expected to witness consolidation, where players are focusing on efforts to develop products with multiple applications. In addition, the market is also expected to witness a trend of quick and easy to use products, as consumers prefer the ease of use over other factors. In addition, companies are focusing on the development of products and marketing techniques to target the new generation. The U.S. accounted for the largest market share of global car care products in terms of volume as well as revenue in 2019, owing to a high motorization rate of 838 vehicles per 1,000 habitats.

The country also exhibits an extensive presence of leading players in the market. In addition, the rise in establishments for car care centers across the country is expected to augment the market growth. Major players produce a variety of products having specific applications in the automotive industry. These specialty products provide a competitive edge to the market players. Hence, the new market entrants may face high entry barriers, owing to the limitation on the innovation of products.

The recent pandemic situation has forced the governments to impose restrictions on the commercial use of car care products, which has directly impacted the market. All car wash businesses are required to comply with COVID-19 worksite safety practices and follow social distancing.

These regulations have slowed down the operations, thereby declining the consumption of car care products, consequently resulting in a drop in demand for the packaging of car care products. In addition, the social distancing norms have also impacted the DIY use of car wash individual users in North America and Europe, where the individuals need to go to a car park to wash their vehicles.

Product Insights

Car cleaning products led the market and accounted for more than 30.0% share of the global revenue in 2019. The market is witnessing an increase in the demand for waterless dry car wash owing to the rising environmental concerns coupled with the ease of convenience the products offer. Waterless dry wash can be used to remove the light dirt on the vehicle surface without damaging the car paint.

Glass cleaning products include products used for the cleaning of headlights, mirrors, and windshields. The segment is dominated by windshield washer fluids, which are generally available in the form of concentrates. In cold areas, antifreeze additives are often added to these windshield washer fluids to avoid the formation of the frost layer on the car screen.

Interior cleaning products are estimated to witness a CAGR of 3.2% over the forecast period, on account of rising product demand for maintenance of the interior of the car. Upholstery cleaner and leather cleaner offer deep cleaning and wipe away any residues, dirt, or grime builds deposited on the surfaces of the interior body while maintaining the soft, supple texture of the interior material.

Wheel and tire cleaners are necessary to maintain wheels and tires and help them last longer. These are usually water-based and non-acidic so that they can be used on all wheel finishes without spotting. Wheel and tire cleaners are usually water-based and non-acidic so that they can be used on all wheel finishes without spotting.

Packaging Volume Insights

Car care products with packaging volume between 501 ml to 999 ml led the market and accounted for more than 38.0% share of the global revenue in 2019, owing to the preference among independent repair shops, small workshops as well as individual users. An increasing number of people opting for maintenance and repair services, including car wash and detailing, is anticipated to have a positive impact on the segment growth.

Less than 250 ml of packaging volume is widely utilized for storing small quantities of products such as interior car care products, car wax, and polishes. It offers several advantages including portability and storage. These packages are generally used for packaging concentrated products, such as wax and polishes that are meant to be applied in smaller or limited quantities.

Packaging volume of 1 L to 5 L is estimated to witness a CAGR of 3.8% over the projected period, on account of rising preference by small-scale to medium-scale car care workshops, car washing centers, car repair workshops. These car service stations cater to a number of cars and utilize car care products frequently on a daily basis.

More than 5 L packaging volume is preferred for commercial use by large entities including dealerships, larger car service stations, car detailing workshops, and car care centers that purchase car care products in bulk quantities and use them more frequently on a regular basis. Increasing demand for premium and professional car care services is likely to fuel the growth of this segment.

Regional Insights

North America dominated the market and accounted for over 38.0% share of global revenue in 2019, owing to increasing utilization of mini trucks as family cars and upscaling demand for luxury vehicles. The presence of a robust manufacturing base in the U.S. coupled with the rapid growth of the automotive industry in Mexico is likely to augment the market growth.

Asia Pacific is one of the largest consumers and manufacturers of vehicles and thus, is a significant contributor to the car care products market globally. The presence of prominent vehicle manufacturers in the region backed with resource availability and skilled workforce is anticipated to increase its penetration over the forecast period.

The growth in the sales of electric vehicles is predicted to introduce a competitive dynamic to the automotive market in Europe. However, fluctuations in trade between Europe and the U.S. owing to tariffs imposed by both the parties on automotive imports may negatively impact automotive production in Europe, thereby affecting the demand for car care products for automotive applications.

Brazil, Chile, and Argentina have witnessed an exponential growth in sales of passenger vehicles and light commercial vehicles, which is expected to benefit the market growth. However, the pandemic situation is expected to affect the already sluggish economy of Brazil, there negatively impacting the market.

Key Companies & Market Share Insights

The market is fragmented in nature with the presence of key players such as 3M; Tetrosyl; Armor All; Sonax; and Turtle Wax Inc. The players face intense competition from each other as well as from regional players with strong distribution networks and know-how about suppliers and regulations. The rapid growth of the automotive industry, most notably in the emerging economies in the Asia Pacific offers various opportunities to the product manufacturers to expand their product portfolios and market reach. The development of specialty wax and polishes for luxury cars is expected to augment the demand for car care products over the forecast period. Some of the prominent players in the car care products market include:

• 3M

• Sonax GmbH

• Tetrosyl Ltd.

• Chemical Guys

• Armor All

• Adolf Wurth Group

• MAFRA S.p.A.

• Cartec B.V.

• Turtle Wax

• Liqui Moly GmbH

Car Care Products Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2027. For the purpose of this study, Grand View Research has segmented the global car care products market report on the basis of product, packaging volume, and region:

• Product Outlook (Revenue, USD Million, 2016 - 2027)

  • Car Cleaning Products

  • Car Polish

  • Car Wax

  • Wheel & Tire Care Products

  • Glass Cleaners

  • Interior Care Products

  • Others

• Packaging Volume Outlook (Revenue, USD Million, 2016 - 2027)

  • Less than 250 ml

  • 251 - 500 ml

  • 501 - 999 ml

  • 1 L - 5 L

  • Above 5 L

• Regional Outlook (Revenue, USD Million, 2016 - 2027)

  • North America

    • The U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • The U.K.

    • France

    • Italy

    • Spain

    • Russia

    • Netherlands

  • Asia Pacific

    • China

    • India

    • Japan

    • Indonesia

    • South Korea

    • Australia

  • Central & South America

    • Brazil

    • Argentina

    • Chile

  • The Middle East & Africa

    • Iran

    • Saudi Arabia

    • UAE