Car Phone Holder Market Size, Share & Trends Analysis Report By Product (Air Vent, Suction Cup, Adhesive, CD Slot), By Distribution Channel (Offline, Online), By Region (North America, Europe, APAC, CSA, MEA), And Segment Forecasts, 2022 - 2030

Report Overview

The car phone holder market size was valued at USD 1.03 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 5.5% from 2022 to 2030. As smartphones have become a crucial part of human lives, it’s important to integrate them in the best possible way. There are strict laws governing the use of mobile phones in cars, which is driving the growth of the market. During the COVID-19 pandemic, the automotive and mobility industries have certainly been among the hardest hit. Car sales were slashed where manufacturers and dealers reported low revenue generation. They also cited that automobile sales were running out of steam as urban income and employment wilted under the pandemic. Ashok Leyland, an Indian multinational automobile manufacturer, registered a decline of 90% in domestic sales, at 1,277 units amid COVID-19.

Car phone holders are primarily designed to hold the device in an optimum position, offering safe viewing while driving. In other words, they are a type of car accessory that prop up mobile devices. Most of them are attached to the air conditioner vent or come with a rubber suction pad for attaching to the windscreen. They securely hold onto the vent slats of cars, are easy to set up or remove, and have a strong magnetic mount. Increasing requirements for convenience and a greater array of budget, as well as safety and security purposes, have been propelling the demand for car phone holders. It offers a simple and safe way to get turn-by-turn directions and use a voice assistant, to diminish the risk of car crashes.

According to the World Health Organization (WHO) estimates, approximately 1.3 million people die every year as a result of road traffic accidents. Car phone holders not only help prevent road crashes but offer other benefits of making or answering phone calls, listening to music, and road navigation, among others. Since the majority of smartphones feature voice recognition, they can be effortlessly attached to the car phone holder with which one can find their destinations, routes, or directions in a hassle-free manner.  Low-interest rates and low cost of gas are directly boosting the number of cars on roads. While some customers are buying new cars for the first time, others are upgrading theirs.

The market for car phone holders is expected to witness significant growth in the near future, due to the rising demand for customization of vehicles. Furthermore, a surge in the demand for passenger cars on account of rising disposable income and improved lifestyle coupled with an increase in awareness regarding one's own safety fuels the growth of the market. Moreover, the inclination of consumers towards an enhanced experience of the overall drive is projected to boost the demand for car phone holders in the coming future.

Product Insights

The air vent mounted product segment dominated the market and accounted for the largest share of 45.4% in 2021. The air vent mounts are typically attached to the blades of the car’s front air vent, letting individuals conveniently place their phones just to the right or left of the steering wheel, depending on the vent placement in the car. They tend to work better with rectangular vents as compared to round ones and they can hook very firmly into place.

Meanwhile, the suction cup-mounted segment is projected to witness the highest CAGR of 6.1% over the forecast period. They are the most common type of mounts for car phone holders and are designed to stick to windshields or dashboards, making them the most versatile. CD slot mounted car phone holders are expected to emerge as the second fastest-growing segment as they are easy to install and won't damage the car’s CD slot, while designed to keep the phone close enough while driving.

Distribution Channel Insights

The online segment is expected to witness the highest CAGR of 6.1% from 2022 to 2030. The growing online presence of manufacturers and retailers, and the flexibility of payment options along with free delivery, are propelling the growth of the online distribution segment. Growing internet penetration pertinent to shifting consumer preference for online shopping is likely to support the growth of this segment. Factors attributing to the growth of the segment include increased use of smartphones and mobile shopping, social media influence, and transformative technology. Since online shopping excludes various fixed costs like rent, electricity, and other bills, it offers great discounts on car phone holders and thus augments the growth of the segment.

The offline segment dominated the car phone holder market and accounted for the largest revenue share of 68.0% in 2021. Few of the key brick-and-mortar stores such as hardware specialty stores, hypermarkets/supermarkets, and company established brand outlets selling automobile-related parts are being considered in the offline store segment. Buyers can visually assess a variety of products and compare the prices and specifications before making a purchase, which, in turn, leads to the growth of the offline distribution channel segment in the market.

Regional Insights

Asia Pacific dominated the market and accounted for the largest revenue share of 39.4% in 2021. The region is also expected to deliver significant growth from 2022 to 2030 with a surge in consumer demand for passenger vehicles. Spanning an area of 29.3 million square kilometers, Asia Pacific accounts for more than 60.0% of the world’s population. Emerging nations such as India and China make up some of the fastest-growing countries in terms of population. For the past two decades, the Asian economy and industries have been evolving and the automotive industry is no exception to it.

Additionally, the region is present with the most competitive automobile manufacturers in the industry such as Honda, Ford, Toyota, and others which drive high sales of cars in the region. This in turn is likely to boost the demand for car phone holders in the market. North America and Europe also contribute significantly to the market after Asia Pacific. Consumers are highly precautious and aware of safety measures and therefore take all the cautions to make the drive harmless and smooth. Also, high spending power, advancement in technology, and high business growth rate in this region are likely to uplift the growth of the market during the forecast period.

Key Companies & Market Share Insights

The market is competitive in nature owing to the presence of a high concentration of domestic and local players in the market. Manufacturers are striving to develop and design diverse product portfolios to serve the evolving needs of end-users. Moreover, multichannel sales, a wide distribution network, strong branding and promotion, online marketing, and expansion in untapped markets via collaboration with car dealers and accessory retailers are among the few key strategies adopted by industry participants.

• In August 2021, NUMBER ZERO launched a dynamic new magnetic car phone holder on Indiegogo which is the world’s first 5-in-1 magnetic car phone holder with dynamic animation. This new-age phone holder offers a new way for drivers to go hands-free on the road while also serving as décor, scent diffuser, an animated toy, and table-top phone stand.

• In May 2021, Inbase, a leading name in innovative and portable digital products, launched the latest series of 5 car mounts and holders for tablets and smartphones at competitive prices for the larger section of the automotive utility accessories market. Some of the key players in the car phone holder market include:

• Arkon Resources, Inc.

• Bestrix

• Kenu

• Brodit AB

• Baseus

• iOttie, Inc.

• ZAAP

• Amkette

• Portronics

• Olixar

Car Phone Holder Market Report Scope

Segments Covered in the Report 

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For the purpose of this study, Grand View Research has segmented the global car phone holder market report on the basis of product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2017 - 2030)

  • Air Vent Mounted

  • Suction Cup Mounted

  • Adhesive Mounted

  • CD Slot Mounted

• Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)

  • Online

  • Offline

• Regional Outlook (Revenue, USD Million, 2017 - 2030)

  • North America

    • U.S.

  • Europe

    • Germany

    • France

  • Asia Pacific

    • China

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa

    • Saudi Arabia