Cat Litter Products Market Size, Share & Trends Report

Cat Litter Products Market Size, Share & Trends Analysis Report By Product Type (Clumping, Conventional), By Raw Material (Clay, Wood/Bamboo/Sawdust), By Distribution Channel (Supermarkets & Hypermarkets, Online), By Region, And Segment Forecasts, 2024 - 2030

  • Report ID: GVR-3-68038-134-4
  • Number of Pages: 130
  • Format: Electronic (PDF)

Research Methodology

A three-pronged approach was followed for deducing the cat litter products market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for cat litter products market to gather the most reliable and current information possible.

  • We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
  • We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
  • We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
  • We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
  • We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of cat litter products market data depending on the type of information we’re trying to uncover in our research.

  • Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

  • Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

  • Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

  • Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

  • Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

  • Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

  • This step also entails the finalization of the report scope and data representation pattern.

  • Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

Cat Litter Products Market Categorization:

The cat litter products market was categorized into four segments, namely product type (Clumping, Conventional), raw material (Clay, Silica, Wood/Bamboo/Sawdust, Paper, Soy, Corn/Grain), distribution channel (Supermarkets and Hypermarkets, Specialty Retail Stores, Convenience Stores, Online/E-commerce), and region (North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa).

Segment Market Methodology:

The cat litter products market was segmented into product type, raw material, distribution channel, and region. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

  • Demand estimation of each product across countries/regions summed up to from the total market.

  • Variable analysis for demand forecast.

  • Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

  • Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

  • Used extensively for new product forecasting or analyzing penetration levels.

  • Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

  • Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

  • This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The cat litter products market was analyzed at a regional level. The globe was divided into North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into seventeen countries, namely, the U.S., Canada, Mexico, France, Germany, the UK, Spain, Italy, China, India, South Korea, Japan, Taiwan, Brazil, Argentina, South Africa, UAE.

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

Cat litter products market companies & financials:

The cat litter products market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

  • Nestlé S.A. - Nestlé S.A. is a nutrition, health, and wellness company, engaged in the manufacture, supply, and production of prepared dishes and cooking aids, milk-based products, pharmaceuticals and ophthalmic goods, and baby foods and cereals. Operating segment of the company includes powdered and liquid beverages, water, milk products and ice cream, nutrition and health science, prepared dishes and cooking aids, confectionery, and pet care. Brands operating in Petcare segment include Purina and Tails.com. Brand portfolio of Purina includes Pro Plan, ONE, Gourmet, Friskies, Beneful, Dog Chow, Cat Chow, Felix, Fancy Feast, Tidycat, and Merrick. Purina One is also the fastest growing brand in the brand portfolios of Nestle. It offers products worldwide and sells them in 187 countries across the globe.

  • The Clorox Company - The Clorox Company is a global manufacturer and distributor of consumer and professional products. Its brand portfolio is divided into three segments: cleaning & homecare, around the home, and wellness. The around the home segment includes bags, wraps, containers; charcoal; cat litter; and digestive health. Fresh Step and Scoop Away are the brands operating in the cat litter category. The company has operations in 25 countries and more than 100 markets. The company sells its products primarily through mass retail outlets, e-commerce channels, wholesale distributors, and medical supply distributors. The company is committed to sustainability and has undertaken active measures to instill green practices. For instance, it aims to reduce its virgin plastic and fiber packaging by 50% by 2030.

  • Mars, Incorporated - Mars, Incorporated is an American manufacturer of confectionery, pet food, and other food products as well as a provider of animal care services. The company operates through the following segments-Petcare, Mars Wrigley, Food, and Edge. Some of its best-loved brands in the world include M&M’s, SNICKERS, DOVE, PEDIGREE, ROYAL CANIN, TWIX, MILKY WAY, WHISKAS, IAMS, EXTRA, ORBIT, 5, SKITTLES, UNCLE BEN’S, and COCOAVIA. The company’s brands of petcare products include AniCura, ANTECH, AQUARIAN, Banfield, BluePearl, Cesar, CRAVE, Pedigree, ROYAL CANIN, Sheba, and CATSAN, among others. Mars Petcare is a growing segment of nearly 50 brands, made up of about 85,000 associates in over 55 countries who serve the health & nutrition needs of cats, dogs, fish, birds, and horses. The company offers cat litter products, such as hygiene litter, smart packs, and clumping litter to its customers worldwide under the brand name CATSAN.

  • Oil-Dri Corporation of America - Oil-Dri Corporation of America is engaged in developing, manufacturing, and/or marketing sorbent products. Sorbent products are principally produced from hydrated aluminosilicate minerals, primarily consisting of calcium bentonite, attapulgite, and diatomaceous shale, which refers to collectively clay or minerals. Sorbent Technologies offers absorbent and adsorbent products. Absorbents such as sponges draw liquids up into their pores. Examples of adsorbent clay products are Cat’s Pride and Jonny Cat branded premium cat litter as well as other private label cat litters. The company demonstrates a strong dedication to environmental stewardship and the adoption of sustainable initiatives. The company focuses on implementing measures that minimize energy consumption and mitigate environmental impact. For instance, it has successfully replaced outdated fluorescent light fixtures with energy-efficient LED lights at four of its manufacturing facilities, resulting in reduced electricity usage.

  • Church & Dwight Co., Inc. - Church & Dwight Co., Inc. is a company which is engaged in manufacturing and selling of broad range of consumer household and personal care products and specialty products focused on animal productivity, chemicals, and cleaners under various brands such as ARM & HAMMER, TROJAN, OXICLEAN, SPINBRUSH, FIRST RESPONSE, NAIR, ORAJEL, XTRA, VMS (L’IL CRITTERS and VITAFUSION), BATISTE, and WATERPIK. About 40% of domestic consumer products of the company are also sold under ARM & HAMMER brand and derivative trademarks such as ARM & HAMMER liquid and powder laundry detergent, ARM & HAMMER cat litter, ARM & HAMMER dental care, and ARM & HAMMER baking soda. The company sells its products via broad distribution network including supermarkets, mass merchandisers, wholesale clubs, drugstores, convenience stores, home stores, dollar and other discount stores, pet and other specialty stores, websites, and other e-commerce channels.

  • Kent Corporation - Kent Corporation is a diversified, family owned corporation, with its operating subsidiaries involved in the production of animal feeds, corn wet milling, and the manufacturing of food & beverages. The operating subsidiaries of Kent Corporation include Grain Processing Corporation, Kent Pet Group, Kent Nutrition Group, and Kent Precision Foods Group-all headquartered in Muscatine, Iowa, U.S. The company sells its products in the U.S., Canada, and throughout the world. The Kent Pet Group, Inc. is a business unit of Kent Corporation that manufactures and markets products for the pet industry. The company offers high-performance, sustainable litter products. Its brand portfolio comprises World's Best Cat Litter and FibreCycle. It serves customers primarily in the U.S. and internationally through a network of retailers and distribution partners.

  • Intersand - Intersand is one of the leading producers and exporters of high-quality cat litter products. The company’s high-end litter’s portfolio comprises ultra-premium multi-cat litter formula, ultra-premium eco-friendly clumping litter, premium clumping litter, and value/economic clumping litter. It develops quality products based on the best practices. The company’s cat litter products are sold in specialty pet stores in over 47 countries worldwide.

  • Dr. Elsey's - Dr. Elsey's is engaged in the manufacturing and selling of cat products such as cat food and cat litter. The company’s solution-based products include Ultra, Classic, Cat Attract, Kitten Attract, Clean Tracks, Touch of Outdoors, Respiratory Relief, Senior and Long Hair litters, cleanprotein kibble, and canned food for cats. Dr. Elsey is a member of Sustainable Packaging Coalition and provides recyclable packaging materials and opportunities to customers to minimize their waste footprint.

  • Weihai Pearl Silica Gel Co., Ltd. - Weihai Pearl Silica Gel Co., Ltd. manufactures and sells silica gel products. Its product portfolio comprises silica cat litter, silica gel desiccant, porous silica gel, and column layer chromatography silica gel. The company exports its products in about 20 countries across regions such as Europe, North America, and Asia. It holds ISO9001:2008 international quality system certification and has been awarded the "good faith enterprise in Shandong Province", "top 100 private enterprises", and "star of private enterprises," to name a few.

  • Pettex Limited - Pettex Limited is engaged in serving pet and hardware wholesalers, garden centers, and veterinary industry. It also continues to supply grocery cash & carry and large multiple retailers. The company also supplies products to private labels. It offers products such as cat litter, pond food, gravels, small animal, reptile substrates, grits and sands, aquatic decoration, tropica, and sepicat.

Value chain-based sizing & forecasting

Supply Side Estimates

  • Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

  • Segment revenue determination via variable analysis and penetration modeling.

  • Competitive benchmarking to identify market leaders and their collective revenue shares.

  • Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

  • Identifying parent markets and ancillary markets

  • Segment penetration analysis to obtain pertinent

  • revenue/volume

  • Heuristic forecasting with the help of subject matter experts

  • Forecasting via variable analysis

Cat Litter Products Market Report Objectives:

  • Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

  • Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

  • Understanding market estimates and forecasts (with the base year as 2023, historic information from 2018 to 2023, and forecast from 2024 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

Cat Litter Products Market Report Assumptions:

  • The report provides market value for the base year 2023 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

  • The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

  • We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

  • All market estimates and forecasts have been validated through primary interviews with the key industry participants.

  • Inflation has not been accounted for to estimate and forecast the market.

  • Numbers may not add up due to rounding off.

  • Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

  • Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

  • Latin America includes Central American countries and the South American continent

  • Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

  • Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

  • Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.

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